{"id":99388,"date":"2019-09-22T09:16:05","date_gmt":"2019-09-22T06:16:05","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=99388"},"modified":"2019-09-22T09:21:31","modified_gmt":"2019-09-22T06:21:31","slug":"firtinanin-surekli-olmayacagi-bilinciyle-uzun-vadeli-hedeflerle-yol-almaliyiz","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/firtinanin-surekli-olmayacagi-bilinciyle-uzun-vadeli-hedeflerle-yol-almaliyiz\/","title":{"rendered":"(Turkish) F\u0131rt\u0131nan\u0131n S\u00fcrekli Olmayaca\u011f\u0131 Bilinciyle, Uzun Vadeli Hedeflerle \u0130lerlemek"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye \u0130n\u015faat Malzemesi Sanayicileri Derne\u011fi (T\u00fcrkiye \u0130MSAD) taraf\u0131ndan d\u00fczenlenen \u2018G\u00fcndem Bulu\u015fmalar\u0131\u2019 toplant\u0131s\u0131, \u2018F\u0131rt\u0131nal\u0131 Havada D\u00fcmende Olmak\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda ger\u00e7ekle\u015ftirildi. T\u00fcrkiye \u0130MSAD 2013-2015 D\u00f6nemi Y\u00f6netim Kurulu Ba\u015fkan\u0131 2017-2020 D\u00f6nemi Y\u00f6netim Kurulu Ba\u015fkan Vekili A. D\u00fcndar Yeti\u015fener, \u201cBug\u00fcne kadar ya\u015fad\u0131\u011f\u0131m\u0131z deneyimlerle, f\u0131rt\u0131nalardan her seferinde daha da g\u00fc\u00e7lenerek \u00e7\u0131kt\u0131k. Yurt i\u00e7i pazardaki daralmay\u0131, yurt d\u0131\u015f\u0131 pazarlarda art\u0131rd\u0131\u011f\u0131m\u0131z performans\u0131m\u0131zla telafi etmeye \u00e7al\u0131\u015f\u0131yoruz\u201d dedi. <\/strong><\/h1>\n

 <\/p>\n

\u2018G\u00fcndem Bulu\u015fmalar\u0131\u2019n\u0131n konu\u011fu Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu ise \u015f\u00f6yle konu\u015ftu: \u201cHava sertle\u015fince, dalga boyu y\u00fckseldi\u011finde ka\u00e7\u0131n\u0131lmaz olarak k\u0131sa vadeli konulara odaklanmak gerekse de, f\u0131rt\u0131nan\u0131n s\u00fcrekli olmayaca\u011f\u0131 bilinciyle, uzun vadeli hedefleri g\u00f6zden ka\u00e7\u0131rmadan yol almak \u00f6nemlidir. Neticede esas \u00f6nceli\u011fimiz ve sorumlulu\u011fumuz uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratmakt\u0131r.\u201d<\/strong><\/h1>\n

 
\nT\u00fcrkiye \u0130MSAD<\/strong>\u2019\u0131n geleneksel hale getirdi\u011fi, 2019 y\u0131l\u0131n\u0131n Eyl\u00fcl ay\u0131 \u2018G\u00fcndem Bulu\u015fmalar\u0131<\/strong>\u2019 \"\"toplant\u0131s\u0131, 20 Eyl\u00fcl Cuma g\u00fcn\u00fc Tekfen Tower<\/strong>\u2019da d\u00fczenlendi. T\u00fcrkiye \u0130MSAD 2013-2015 D\u00f6nemi Y\u00f6netim Kurulu Ba\u015fkan\u0131 2017-2020 D\u00f6nemi Y\u00f6netim Kurulu Ba\u015fkan Vekili A. D\u00fcndar Yeti\u015fener<\/strong>\u2019in a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapt\u0131\u011f\u0131 \u2018G\u00fcndem Bulu\u015fmalar\u0131<\/strong>\u2019nda, T\u0130M Genel Sekreteri Prof. Dr. Kerem Alkin <\/strong>ile T\u00fcrkiye \u0130MSAD Ekonomi Dan\u0131\u015fman\u0131 Dr. Can Fuat G\u00fcrlesel<\/strong>, ekonomi ve sekt\u00f6re y\u00f6nelik de\u011ferlendirmelerini aktard\u0131. T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 A. Nuri Bulut\u2019<\/strong>un moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen \u2018F\u0131rt\u0131nal\u0131 Havada D\u00fcmende Olmak\u2019<\/strong> ba\u015fl\u0131kl\u0131 oturumun konuk konu\u015fmac\u0131s\u0131 ise Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu<\/strong> oldu.<\/p>\n

\u201cKatma de\u011ferli \u00fcretimden vazge\u00e7miyoruz\u201d<\/strong><\/h2>\n

\u0130n\u015faat malzemesi sanayicileri ve i\u015f d\u00fcnyas\u0131ndan isimlerin b\u00fcy\u00fck ilgi g\u00f6sterdi\u011fi G\u00fcndem Bulu\u015fmalar\u0131<\/strong>\u2019nda, sekt\u00f6rdeki son geli\u015fmeleri aktaran T\u00fcrkiye \u0130MSAD Y\u00f6netim Kurulu Ba\u015fkan Vekili A. D\u00fcndar Yeti\u015fener, <\/strong>\u201cEyl\u00fcl ba\u015f\u0131nda a\u00e7\u0131klanan 2019 ilk yar\u0131y\u0131l b\u00fcy\u00fcme rakamlar\u0131na g\u00f6re, f\u0131rt\u0131nal\u0131 bir havan\u0131n etkisi alt\u0131nda oldu\u011fumuz ortada. Ancak bug\u00fcne kadar ya\u015fad\u0131\u011f\u0131m\u0131z deneyimlerle, f\u0131rt\u0131nalardan her seferinde daha da g\u00fc\u00e7lenerek \u00e7\u0131kt\u0131k. Yurt i\u00e7i pazardaki daralmay\u0131, yurt d\u0131\u015f\u0131 pazarlarda art\u0131rd\u0131\u011f\u0131m\u0131z performans\u0131m\u0131zla telafi etmeye \u00e7al\u0131\u015f\u0131yoruz. Kaliteli \u00fcretim yapma kapasitesine sahip tesislerimiz ve her alanda yetkin insan kayna\u011f\u0131m\u0131z var. Teknolojik devrimin gereklerini yap\u0131yoruz ve katma de\u011ferli \u00fcretimden de vazge\u00e7miyoruz\u201d dedi.<\/p>\n

\u201cD\u00fcnyada ilk 5 \u2018teyiz\u201d<\/strong><\/h1>\n

T\u00fcrkiye\u2019nin in\u015faat malzemesi \u00fcretiminde d\u00fcnyan\u0131n en b\u00fcy\u00fck 5 \u00fclkesinden biri oldu\u011funu vurgulayan A. D\u00fcndar Yeti\u015fener<\/strong>, \u201cK\u00fcresel Rekabet Endeksi’nde yer alan 140 \u00fclkenin 115’ine ihracat ger\u00e7ekle\u015ftiriyoruz. Ama 140 \u00fclkenin tamam\u0131na da ihracat yapabilecek kapasitemiz var. Almanya, \u0130ngiltere, ABD\u2019nin yan\u0131 s\u0131ra Orta Do\u011fu’da; \u0130srail ve Irak en \u00f6nemli pazarlar\u0131m\u0131z. Bu \u00fclkeler ile birlikte \u00c7in, Romanya, Fransa, Yemen ve \u0130talya; 2018 y\u0131l\u0131nda en \u00e7ok ihracat yapt\u0131\u011f\u0131m\u0131z ilk 10 \u00fclkeyi olu\u015fturuyor. D\u0131\u015f pazarda \u2018T\u00fcrk Mal\u0131\u2019 in\u015faat malzemelerine \u00e7ok g\u00fcveniliyor. T\u00fcrkiye in\u015faat malzemeleri sanayicileri olarak Bat\u0131\u2019n\u0131n standartlar\u0131yla \u00fcretip Do\u011fu\u2019nun fiyatlar\u0131yla rekabet ediyoruz. 2018 y\u0131l\u0131nda T\u00fcrkiye\u2019nin toplam ihracat\u0131 i\u00e7inde in\u015faat malzemeleri sekt\u00f6r\u00fcn\u00fcn pay\u0131 % 12,7\u2019ye ula\u015ft\u0131 ve ihracat\u0131m\u0131z 21 milyar dolar seviyesini a\u015ft\u0131\u201d diye konu\u015ftu.<\/p>\n

Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi 5 Kas\u0131m\u2019da<\/strong><\/h2>\n

T\u00fcrkiye \u0130MSAD\u2019\u0131n 5 Kas\u0131m\u2019da 9. Uluslararas\u0131 \u0130n\u015faatta Kalite Zirvesi\u2019ni d\u00fczenleyece\u011fini belirten A. D\u00fcndar Yeti\u015fener<\/strong>, \u201cAmac\u0131m\u0131z, sekt\u00f6r olarak T\u00fcrkiye\u2019nin ilk 3 sekt\u00f6r\u00fc i\u00e7inde yer ald\u0131\u011f\u0131m\u0131z ihracat hacmindeki ivmeyi s\u00fcrekli k\u0131lmak. \u0130n\u015faat malzemesi sanayicileri olarak T\u00fcrkiye markas\u0131yla \u00f6ne \u00e7\u0131k\u0131p, \u00e7ok daha g\u00fc\u00e7l\u00fc ve talep edilir konuma gelmek en b\u00fcy\u00fck hedefimiz\u201d dedi.<\/p>\n

\u2018F\u0131rt\u0131nal\u0131 Havada D\u00fcmende Olmak\u2019 ba\u015fl\u0131\u011f\u0131yla d\u00fczenlenen \u2018G\u00fcndem Bulu\u015fmalar\u0131\u2019n\u0131n konu\u011fu Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu <\/strong>s\u00f6zlerine, \u201cF\u0131rt\u0131nal\u0131 havada g\u00fcvenle yol alabilmek i\u00e7in, \u00f6ncelikle her hava \u015fart\u0131na g\u00f6re gerekli haz\u0131rl\u0131klar\u0131n zaman\u0131nda yap\u0131lmas\u0131 gerekti\u011fine inan\u0131yorum. Hava bozduktan sonra haz\u0131rl\u0131k yapmak zor olur, bazen sonu\u00e7 vermez\u201d diyerek ba\u015flad\u0131.<\/p>\n

\u201cVar\u0131\u015f noktan\u0131z\u0131, bir ba\u015fka deyi\u015fle vizyonunuzu belirledikten sonra, rotan\u0131z\u0131 yani ana stratejilerinizi olu\u015fturmak gerekir. Rotan\u0131n \u00fczerinde ana duraklar vard\u0131r, \u015fartlara g\u00f6re de\u011fi\u015fiklik yapmak gerekse de, bu referans noktalar\u0131n\u0131 yani stratejik \u00f6nceliklerinizi disiplinle takip etmek \u00f6nemlidir\u201d diye devam eden \u00c7ak\u0131ro\u011flu<\/strong>, \u201cHava sertle\u015fince, dalga boyu y\u00fckseldi\u011finde ka\u00e7\u0131n\u0131lmaz olarak k\u0131sa vadeli konulara odaklanmak gerekse de, f\u0131rt\u0131nan\u0131n s\u00fcrekli olmayaca\u011f\u0131 bilinciyle, uzun vadeli hedefleri g\u00f6zden ka\u00e7\u0131rmadan yol almak \u00f6nemlidir. Neticede esas \u00f6nceli\u011fimiz ve sorumlulu\u011fumuz uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir de\u011fer yaratmakt\u0131r\u201d dedi.<\/p>\n

Ko\u00e7 Toplulu\u011fu\u2019nu k\u00fcresel b\u00fcy\u00fcme vizyonuyla y\u00f6nettiklerine dikkat \u00e7eken \u00c7ak\u0131ro\u011flu<\/strong> konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAna stratejimiz s\u00fcrd\u00fcr\u00fclebilir ve k\u00e2rl\u0131 b\u00fcy\u00fcme. Stratejimizi destekleyen ana ta\u015f\u0131y\u0131c\u0131lar\u0131; teknoloji sahipli\u011fi, g\u00fc\u00e7l\u00fc markalar, inovasyon ve giri\u015fimcilik becerisi ve de\u011fi\u015fime \u00f6nc\u00fcl\u00fck edecek k\u00fclt\u00fcr\u00fcn geli\u015ftirilmesi olarak ifade ediyorum. K\u00fcresel vizyon deyince, elbette uluslararas\u0131 pazarlarda b\u00fcy\u00fcmeyi ve pazarlar\u0131 \u00e7e\u015fitlendirmeyi hedefliyoruz. Ancak bu T\u00fcrkiye\u2019de b\u00fcy\u00fcmeyece\u011fiz anlam\u0131na gelmiyor. T\u00fcrkiye\u2019nin \u00e7ok \u00f6nemli potansiyeli oldu\u011funa inan\u0131yor ve b\u00fcy\u00fcmeye devam ediyoruz. Son be\u015f y\u0131lda toplam 37 milyar TL yat\u0131r\u0131m ger\u00e7ekle\u015ftirdik. K\u00fcresel vizyonun bir boyutu da k\u00fcresel seviyede rekabet\u00e7i g\u00fcce sahip olmam\u0131z. Zira en b\u00fcy\u00fck pazar\u0131m\u0131z olan \u00fclkemizde de hemen hemen her sekt\u00f6rde k\u00fcresel oyuncularla rekabet ediyoruz. Rekabet\u00e7i g\u00fcc\u00fcm\u00fcz\u00fc s\u00fcrekli geli\u015ftirmek i\u00e7in stratejilerimizin ta\u015f\u0131y\u0131c\u0131lar\u0131 olarak ifade etti\u011fim teknoloji, inovasyon, marka konular\u0131nda biraz \u00f6nce ifade etti\u011fim uzun vadeli perspektifi ve uygulamadaki disiplini kaybetmeden yat\u0131r\u0131m yapmaya devam ediyoruz. Son be\u015f y\u0131lda Ar-Ge\u2019ye 2 milyar dolar\u0131n \u00fczerinde yat\u0131r\u0131m yapt\u0131k. 27 Ar-Ge merkezimizde yakla\u015f\u0131k 4 bin 500 Ar-Ge personelimiz var. Bug\u00fcn\u00fcn d\u00fcnyas\u0131nda sadece de\u011fi\u015fimi y\u00f6netmek yeterli de\u011fil, mevcut rekabet\u00e7i g\u00fcc\u00fcm\u00fcz\u00fc daha da yukar\u0131 ta\u015f\u0131mak i\u00e7in de\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmek durumunday\u0131z. Zira \u00f6n\u00fcm\u00fczdeki d\u00f6nemde bug\u00fcnden bilmedi\u011fimiz ba\u015fka dinamiklerin yol a\u00e7aca\u011f\u0131 de\u011fi\u015fimler s\u00f6z konusu olacak. Bu sebeple, uzun vadeli de\u011fer yaratma ve Toplulu\u011fumuzu gelece\u011fe haz\u0131rlama sorumlulu\u011fumuzla, k\u00fclt\u00fcrel d\u00f6n\u00fc\u015f\u00fcm program\u0131 y\u00fcr\u00fct\u00fcyoruz.\u201d<\/p>\n

Brexit\u2019e bir erteleme daha s\u00f6z konusu<\/strong><\/h2>\n

\u0130ngiliz yetkililerle baz\u0131 \u00f6nemli g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirdiklerini belirten T\u0130M Genel Sekreteri Prof. Dr. Kerem Alkin, \u201c<\/strong>Brexit \u00e7ok enteresan bir noktaya gidiyor. Hem \u0130ngiliz yetkililer hem AB taraf\u0131ndan gelen sinyaller \u015funa i\u015faret ediyor; % 50\u2019nin \u00fczerinde bir olas\u0131l\u0131kla Brexit\u2019in 6 ay daha ertelenmesi ihtimaline do\u011fru bir senaryoya gidiyoruz. Mart ay\u0131 sonuna kadar bir erteleme daha gelecek gibi\u201d dedi. T\u00fcrkiye\u2019nin g\u00fc\u00e7l\u00fc bir ekonomiye sahip oldu\u011funu vurgulayan Kerem Alkin, \u201c Son 7 y\u0131l i\u00e7erisinde T\u00fcrkiye asl\u0131nda \u00f6zel sekt\u00f6r bazl\u0131 \u00e7ok enteresan bir dayan\u0131kl\u0131l\u0131k ve beceri kazand\u0131. Tarihte hi\u00e7 g\u00f6rmedi\u011fimiz bir reel sekt\u00f6r krizi ya\u015f\u0131yoruz. T\u00fcrk \u00f6zel sekt\u00f6r\u00fcm\u00fcz bu krizin i\u00e7erisinden de yine kendine \u00f6zg\u00fc \u00e7\u00f6z\u00fcmleriyle \u00e7\u0131kacakt\u0131r\u201d diye konu\u015ftu.<\/p>\n

“D\u00fcnya ekonomisinde bir yava\u015flama var”<\/strong><\/h2>\n

\u0130n\u015faat malzemesi sekt\u00f6r\u00fcn\u00fcn son d\u00f6nemini grafiklerle anlatan T\u00fcrkiye \u0130MSAD Ekonomi Dan\u0131\u015fman\u0131<\/strong> Dr. Can Fuat G\u00fcrlesel<\/strong> de, d\u00fcnya ve T\u00fcrkiye ekonomisine y\u00f6nelik de\u011ferlendirmelerini aktard\u0131\u011f\u0131 konu\u015fmas\u0131nda, \u201cTicaret sava\u015flar\u0131, Brexit, jeopolitik riskler gibi konular d\u00fcnya ekonomisinde bir yava\u015flama, d\u00fcnya ticaretinde bir k\u00fc\u00e7\u00fclme olarak kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. Muhtemelen bu \u00f6n\u00fcm\u00fczdeki y\u0131la da sirayet edecek. Fakat burada yine \u00e7ok da \u00f6ng\u00f6r\u00fclmeyen d\u00fcnya ekonomisinde geni\u015fletici bir para politikas\u0131 uygulanmas\u0131 yeniden g\u00fcndeme geldi. K\u00fcresel finansal sistemin de yumu\u015fad\u0131\u011f\u0131n\u0131, T\u00fcrkiye a\u00e7\u0131s\u0131ndan da pozitif bir yumu\u015fama oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn\u201d dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye \u0130n\u015faat Malzemesi Sanayicileri Derne\u011fi (T\u00fcrkiye \u0130MSAD) taraf\u0131ndan d\u00fczenlenen \u2018G\u00fcndem Bulu\u015fmalar\u0131\u2019 toplant\u0131s\u0131, \u2018F\u0131rt\u0131nal\u0131 Havada D\u00fcmende Olmak\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda ger\u00e7ekle\u015ftirildi. T\u00fcrkiye \u0130MSAD 2013-2015 […]<\/p>\n","protected":false},"author":1,"featured_media":99392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[57212,57213,1330,57218,52259,57217,1609,57214,1611,57216,37032,25553,57215,25554,57219],"views":329,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/99388"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=99388"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/99388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/99392"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=99388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=99388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=99388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}