{"id":97773,"date":"2019-08-26T11:35:36","date_gmt":"2019-08-26T08:35:36","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=97773"},"modified":"2019-08-26T11:36:31","modified_gmt":"2019-08-26T08:36:31","slug":"english-mutlu-demirdokumlulere-ilmek-ilmek-yeni-bir-musteri-deneyim-agi-orduk","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/english-mutlu-demirdokumlulere-ilmek-ilmek-yeni-bir-musteri-deneyim-agi-orduk\/","title":{"rendered":"(Turkish) ”Mutlu ‘DemirD\u00f6k\u00fcml\u00fcler’ \u0130\u00e7in \u0130lmek \u0130lmek Yeni Bir M\u00fc\u015fteri Deneyim A\u011f\u0131 \u00d6rd\u00fck”"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u0130klimlendirme sekt\u00f6r\u00fcndeki 65 y\u0131ll\u0131k yolculu\u011funda sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcnlerle sekt\u00f6re bir\u00e7ok ilki kazand\u0131ran DemirD\u00f6k\u00fcm, gelecek vizyonunda merkezine koydu\u011fu dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve m\u00fc\u015fteri memnuniyeti \u00e7al\u0131\u015fmalar\u0131yla sekt\u00f6rde fark yaratacak. DemirD\u00f6k\u00fcm’\u00fcn m\u00fc\u015fteri, \u00e7al\u0131\u015fan ve i\u015f ortaklar\u0131 tercihinde en de\u011ferli \u015firket olmak i\u00e7in yeni bir vizyonla \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten Pazarlama Direkt\u00f6r\u00fc Bilge K\u0131ran; “Sanayinin ilk \u015firketlerinden biri olan DemirD\u00f6k\u00fcm\u2019\u00fc as\u0131rl\u0131k hedeflerine ta\u015f\u0131yacak t\u00fcketicilerinin memnuniyeti i\u00e7in ilmek ilmek \u00f6rd\u00fc\u011f\u00fcm\u00fcz m\u00fc\u015fteri deneyimi a\u011f\u0131 ile sekt\u00f6rdeki \u00f6nc\u00fcl\u00fc\u011f\u00fcm\u00fcz\u00fc farkl\u0131 bir noktaya\"\" ta\u015f\u0131yaca\u011f\u0131z” dedi.<\/strong><\/h1>\n

T\u00fcrkiye’nin yan\u0131 s\u0131ra d\u00fcnyan\u0131n 50 \u00fclkesinde sat\u0131\u015fa sundu\u011fu geni\u015f \u00fcr\u00fcn gam\u0131yla \u0131s\u0131tma ile \u00f6zle\u015fen DemirD\u00f6k\u00fcm, sekt\u00f6rdeki rekabet yar\u0131\u015f\u0131n\u0131 m\u00fc\u015fteri deneyimi ve memnuniyeti projeleriyle farkl\u0131 bir noktaya ta\u015f\u0131yor. Teknolojinin de itici g\u00fcc\u00fcyle son 5 y\u0131lda tasar\u0131mdan modellemeye, \u00fcretimden tedarik zincirine m\u00fc\u015fteriye dokunan t\u00fcm kanallarda b\u00fcy\u00fck bir d\u00f6n\u00fc\u015f\u00fcme imza atan DemirD\u00f6k\u00fcm; m\u00fc\u015fteri, \u00e7al\u0131\u015fan ve i\u015f ortaklar\u0131 tercihinde en de\u011ferli \u015firket olmak i\u00e7in kendine yeni bir vizyon belirledi. \u00c7al\u0131\u015fanlar\u0131, i\u015f ortaklar\u0131 ve t\u00fcketici ara\u015ft\u0131rma sonu\u00e7lar\u0131yla 5 y\u0131ll\u0131k geli\u015fim plan\u0131 haz\u0131rlayan ve plan do\u011frultusunda \u2018M\u00fc\u015fteri Deneyimi Platformu’ ve ‘M\u00fc\u015fterinin Y\u0131ld\u0131zlar\u0131’ programlar\u0131n\u0131 hayata ge\u00e7iren DemirD\u00f6k\u00fcm, t\u00fcm ekosistemini gelece\u011fe haz\u0131rl\u0131yor.<\/p>\n

\u201cT\u00dcKET\u0130C\u0130LER SADECE \u00dcR\u00dcNLE DE\u011e\u0130L, DENEY\u0130MLE DE \u0130LG\u0130LEN\u0130YOR\u201d<\/strong><\/h2>\n

Sanayinin ilk \u015firketlerinden biri olan DemirD\u00f6k\u00fcm’\u00fcn as\u0131rl\u0131k hedefine ula\u015ft\u0131racak d\u00f6n\u00fc\u015f\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131n oda\u011f\u0131nda m\u00fc\u015fterilerinin bulundu\u011funu belirten Pazarlama Direkt\u00f6r\u00fc Bilge K\u0131ran<\/strong>, “G\u00fcn\u00fcm\u00fczde m\u00fc\u015fteri ikna etmek i\u00e7in sadece fiyat\/performans ya da hizmet ba\u015fl\u0131 ba\u015f\u0131na yeterli olmuyor. T\u00fcketiciler sadece \u00fcr\u00fcn\u00fcn kalitesiyle de\u011fil ayn\u0131 zamanda sat\u0131n alma \u00f6ncesi, an\u0131 ve sonras\u0131nda sunulan deneyimle de ilgileniyor. D\u00fczenli olarak yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalarda t\u00fcketicilerin tercihlerini kendi ara\u015ft\u0131rmalar\u0131n\u0131n belirledi\u011fini ve yetkili sat\u0131\u015f noktalar\u0131na gittiklerinde marka ve \u00fcr\u00fcn hakk\u0131nda bilgi sahibi olduklar\u0131n\u0131 tespit ettik. Yine ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, dijitalle\u015fme \u00f6ncesinde yetkili sat\u0131c\u0131lar\u0131m\u0131z\u0131n m\u00fc\u015fteriyi teknik dil ve yakla\u015f\u0131m sayesinde etkileyebildi\u011fini ancak g\u00fcn\u00fcm\u00fczde bu tutumun g\u00fcncel beklentileri kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. T\u00fcm bu veriler do\u011frultusunda DemirD\u00f6k\u00fcm Akademi projesini hayata ge\u00e7irdik. 2018 y\u0131l\u0131nda da bu yakla\u015f\u0131m\u0131 kendini geli\u015ftirebilen s\u00fcrd\u00fcr\u00fclebilir bir platforma ta\u015f\u0131yarak sekt\u00f6r\u00fcm\u00fcz\u00fcn ilk m\u00fc\u015fteri memnuniyeti odakl\u0131 b\u00fct\u00fcnle\u015fmi\u015f platformunu kurduk. DemirD\u00f6k\u00fcm Akademi ve perakende performans \u00f6l\u00e7\u00fcmleme sistemimizle ba\u015flatt\u0131\u011f\u0131m\u0131z bu platform; temelde \u00f6l\u00e7\u00fcmleme, e\u011fitim ve \u00f6d\u00fcllendirme sistemlerinin entegrasyonuna dayan\u0131yor” dedi.<\/p>\n

DENEY\u0130ME DAYALI D\u00d6N\u00dc\u015e\u00dcM \u00c7ALI\u015eMALARI 2022 YILINA KADAR S\u00dcRECEK<\/strong><\/h2>\n

DemirD\u00f6k\u00fcm Akademi’nin e-\u00f6\u011frenme platformunun da kullan\u0131ma a\u00e7\u0131ld\u0131\u011f\u0131n\u0131, i\u015f ortaklar\u0131n\u0131n tek t\u0131kla e\u011fitimlerine dijital ortamda ve diledikleri zaman diliminde devam edebildiklerini belirten K\u0131ran<\/strong>; “Amac\u0131m\u0131z; yeni kurdu\u011fumuz platformumuzla hem m\u00fc\u015fterilerimizin hem de i\u015f ortaklar\u0131m\u0131z\u0131n memnuniyetini ve ald\u0131klar\u0131 hizmet kalitesini en \u00fcst seviyeye \u00e7\u0131karmak ve DemirD\u00f6k\u00fcm ile \u00e7\u0131kt\u0131klar\u0131 bu yolculukta kazan\u0131mlar\u0131n\u0131 daha da art\u0131rmak. Bu do\u011frultuda DemirD\u00f6k\u00fcm M\u00fc\u015fteri Deneyimi Platformu\u2019na her sene 1 milyon TL tutar\u0131nda yat\u0131r\u0131m yaparak i\u015f ortaklar\u0131m\u0131z\u0131n geli\u015fim alanlar\u0131na y\u00f6nelik e\u011fitimler ve i\u00e7erikler olu\u015fturmaya devam edece\u011fiz. Ayn\u0131 zamanda her sene farkl\u0131 alanlarda \u00f6l\u00e7\u00fcmleme ve geli\u015fim hedefleri koyarak m\u00fc\u015fteri deneyimi s\u00fcre\u00e7lerimizi 2022 y\u0131l\u0131na kadar sekt\u00f6rde en \u00fcst d\u00fczeye \u00e7\u0131karmak ve bu alanda fark\u0131m\u0131z\u0131 bir kez daha ortaya koyma hedefindeyiz” a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

\u201cPAYDA\u015eLALARIMIZI \u00c7E\u015e\u0130TL\u0130 TE\u015eV\u0130KLERLE DESTEKL\u0130YORUZ\u201d<\/strong><\/h2>\n

M\u00fc\u015fteri memnuniyetinde \u00fcst\u00fcn performans g\u00f6steren DemirD\u00f6k\u00fcm payda\u015flar\u0131n\u0131 \u00e7e\u015fitli te\u015fviklerle desteklediklerini belirten Bilge K\u0131ran<\/strong>; \u201cM\u00fc\u015fteri memnuniyetinde y\u00fczde 90\u2019\u0131n \u00fczerinde ba\u015far\u0131 g\u00f6steren firmalar i\u00e7in ayr\u0131\u015ft\u0131r\u0131c\u0131 olmas\u0131 ad\u0131na, ma\u011fazalar\u0131n giri\u015f kap\u0131lar\u0131na \u2018M\u00fc\u015fteri Memnuniyeti M\u00fckemmellik \u00d6d\u00fcl\u00fc\u2019 etiketleri as\u0131yoruz. Bu sayede m\u00fc\u015fterilerimiz farkl\u0131 hizmet alabilecekleri noktalar\u0131 kendileri g\u00f6rebiliyorlar. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de bu firmalara internet sitemizde s\u0131ralama \u00f6nceli\u011fi verece\u011fiz. T\u00fcm s\u00fcre\u00e7lerde s\u00fcrd\u00fcr\u00fclebilir \u00fcst\u00fcn performans g\u00f6steren i\u015f ortamlar\u0131m\u0131z\u0131 ise \u2018M\u00fc\u015fterinin Y\u0131ld\u0131zlar\u0131\u2019 elit program\u0131m\u0131za dahil ediyoruz\u201d dedi.<\/p>\n

\u201cEL\u0130T BAY\u0130LER\u0130M\u0130ZE AYRI\u015eTIRICI VE DESTEKLEY\u0130C\u0130 DENEY\u0130MLER SUNUYORUZ\u201d<\/strong><\/h2>\n

Ma\u011faza i\u00e7i ve sat\u0131\u015f sonras\u0131nda \u00fcst\u00fcn m\u00fc\u015fteri memnuniyeti ile deneyimi sunan i\u015f ortaklar\u0131na sunulan olanaklar hakk\u0131nda K\u0131ran<\/strong> \u015f\u00f6yle konu\u015ftu; \u201cBu y\u0131l duyurusunu yapt\u0131\u011f\u0131m\u0131z \u2018M\u00fc\u015fterinin Y\u0131ld\u0131zlar\u0131 Program\u0131\u2019 arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri deneyiminde \u00fcst\u00fcn ba\u015far\u0131 g\u00f6steren i\u015f ortaklar\u0131m\u0131z\u0131 daha fazla te\u015fvik ediyor, onlar\u0131 m\u00fc\u015fterilerin nezdinde daha g\u00f6r\u00fcn\u00fcr hale getiriyoruz. \u0130\u015f ortaklar\u0131m\u0131z\u0131n programa dahil olmas\u0131 i\u00e7in m\u00fc\u015fteri deneyimi performanslar\u0131n\u0131 bir y\u0131l boyunca \u00f6l\u00e7\u00fcml\u00fcyoruz. Y\u0131l\u0131n sonunda bu \u00f6zel programa kat\u0131lmaya hak kazanan bayilerimizi belirleyip y\u0131l boyunca onlara ayr\u0131\u015ft\u0131r\u0131c\u0131 ve destekleyici i\u00e7erik ve deneyimler sunuyoruz.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u0130klimlendirme sekt\u00f6r\u00fcndeki 65 y\u0131ll\u0131k yolculu\u011funda sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcnlerle sekt\u00f6re bir\u00e7ok ilki kazand\u0131ran DemirD\u00f6k\u00fcm, gelecek vizyonunda merkezine koydu\u011fu dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve m\u00fc\u015fteri memnuniyeti […]<\/p>\n","protected":false},"author":1,"featured_media":97776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,51,53],"tags":[39360,869,55597,55598,55600,55596,52259,41437,55594,55603,55599,55595,55602,55601],"views":615,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/97773"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=97773"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/97773\/revisions"}],"predecessor-version":[{"id":97777,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/97773\/revisions\/97777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/97776"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=97773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=97773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=97773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}