{"id":94186,"date":"2019-06-12T13:39:01","date_gmt":"2019-06-12T10:39:01","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=94186"},"modified":"2019-06-12T13:47:19","modified_gmt":"2019-06-12T10:47:19","slug":"akaryakitin-geleneksel-lideri-petrol-ofisi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakitin-geleneksel-lideri-petrol-ofisi\/","title":{"rendered":"(Turkish) Akaryak\u0131t\u0131n Geleneksel Lideri ‘Petrol Ofisi'"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Enerji Piyasas\u0131 D\u00fczenleme Kurumu\u2019nun yay\u0131nlad\u0131\u011f\u0131 Petrol Piyasas\u0131 2018 Y\u0131l\u0131 Sekt\u00f6r Raporu\u2019na g\u00f6re T\u00fcrkiye akaryak\u0131t pazar\u0131, 2018 y\u0131l\u0131nda 27.807.222 tonluk hacme ula\u015ft\u0131. Petrol Ofisi ise 6.228.949 tonluk sat\u0131\u015f\u0131 ile T\u00fcrkiye akaryak\u0131t pazar\u0131ndaki geleneksel liderli\u011fini 2018 y\u0131l\u0131nda da s\u00fcrd\u00fcrd\u00fc.<\/h1>\n

Petrol Ofisi CEO\u2019su Selim \u015eiper, \u201cT\u00fcrkiye akaryak\u0131t pazar\u0131ndaki geleneksel liderli\u011fimizi, 2018 y\u0131l\u0131nda sekt\u00f6rde ya\u015fanan k\u00fc\u00e7\u00fck de olsa daralmaya kar\u015f\u0131n pay\u0131m\u0131z\u0131 geli\u015ftirip, %22.4\u2019e \u00e7\u0131kararak s\u00fcrd\u00fcrmek bizler i\u00e7in ayr\u0131 bir anlam ifade ediyor\u201d a\u00e7\u0131klamas\u0131nda bulundu.\u00a0Bu topraklarda milli de\u011ferlerle kurulmu\u015f T\u00fcrkiye\u2019nin en \u00f6nemli markalar\u0131ndan biri olarak Petrol Ofisi\u2019nin geli\u015fim ve b\u00fcy\u00fcme hedeflerine de vurgu yapan Selim \u015eiper, \u201cGe\u00e7mi\u015fimizden devrald\u0131\u011f\u0131m\u0131z miras\u0131m\u0131z ve liderlik sorumlulu\u011fumuzla, do\u011fdu\u011fumuz bu topraklara, \u00fclkemize katk\u0131 yapmaya, T\u00fcrkiye\u2019yi gelece\u011fe ta\u015f\u0131maya devam edece\u011fiz\u201d dedi.<\/strong><\/h1>\n

Enerji Piyasas\u0131 D\u00fczenleme Kurumu \u2013 EPDK, Petrol Piyasas\u0131 2018 Y\u0131l\u0131 Sekt\u00f6r Raporu\u2019nu yay\u0131nlad\u0131. \"\"EPDK raporuna g\u00f6re T\u00fcrkiye akaryak\u0131t pazar\u0131, bir \u00f6nceki y\u0131la oranla -%2,3 k\u00fc\u00e7\u00fclerek 2018 y\u0131l\u0131nda toplam 27.807.222 tonluk bir hacme ula\u015ft\u0131. Bir \u00f6nceki y\u0131la oranla -%2.44 oran\u0131nda k\u00fc\u00e7\u00fclmesine kar\u015f\u0131n 23.576.884 ton ile motorin t\u00fcrleri, en \u00e7ok sat\u0131\u015f yap\u0131lan \u00fcr\u00fcn oldu ve 2018 y\u0131l\u0131 T\u00fcrkiye akaryak\u0131t pazar\u0131n\u0131n %85.39\u2019unu olu\u015fturdu. 2017\u2019ye g\u00f6re %1.16\u2019l\u0131k b\u00fcy\u00fcme kaydederek 2.329.919 ton ile %8.01\u2019lik paya ula\u015fan benzin t\u00fcrleri ise pazarda ikinci s\u0131rada yer ald\u0131. T\u00fcrkiye akaryak\u0131t pazar\u0131nda en \u00e7ok sat\u0131\u015f\u0131 yap\u0131lan \u00fc\u00e7\u00fcnc\u00fc \u00fcr\u00fcn ise bir \u00f6nceki y\u0131la oranla %1.14 b\u00fcy\u00fcme kaydederek ula\u015ft\u0131\u011f\u0131 1.280.674 ton ve %4,37\u2019lik pay ile havac\u0131l\u0131k yak\u0131tlar\u0131 oldu. Pazarda, fuel oil t\u00fcrleri 359.919 ton, denizcilik yak\u0131tlar\u0131 43.805 ton, gazya\u011f\u0131 2.698 ton ve di\u011fer \u00fcr\u00fcnler de 213.321 tonluk sat\u0131\u015f rakamlar\u0131 ile yer ald\u0131.<\/p>\n

Daralan pazarda pay\u0131n\u0131 artt\u0131rarak liderli\u011fini peki\u015ftirdi<\/h2>\n

Enerji Piyasas\u0131 D\u00fczenleme Kurumu Petrol Piyasas\u0131 2018 Y\u0131l\u0131 Sekt\u00f6r Raporu\u2019nda Yurti\u00e7i Sat\u0131\u015f Miktarlar\u0131 s\u0131ralamas\u0131nda ise Petrol Ofisi, 6.228.949 tonluk toplam sat\u0131\u015f ve %22.40\u2019l\u0131k pazar pay\u0131 ile geleneksel liderli\u011fini 2018\u2019de de s\u00fcrd\u00fcrd\u00fc. Petrol Ofisi, 2018\u2019de -%2.3\u2019l\u00fck bir daralma ya\u015fanan pazarda, bir \u00f6nceki y\u0131l %21,93 olan pay\u0131n\u0131, %22.4\u2019e y\u00fckselterek liderli\u011fini peki\u015ftirdi. Petrol Ofisi 2018 y\u0131l\u0131nda, benzin t\u00fcrlerinde 372.434 ton, motorin t\u00fcrlerinde 5.298.082 ton, fuel oil t\u00fcrlerinde 84.563 ton, havac\u0131l\u0131k yak\u0131tlar\u0131nda 450.654 ton, denizcilik yak\u0131tlar\u0131nda 22.271 ton ve gazya\u011f\u0131nda ise 943 tonluk sat\u0131\u015f ger\u00e7ekle\u015ftirdi. Petrol Ofisi ayr\u0131ca, EPDK LPG Piyasas\u0131 2018 Y\u0131l\u0131 Sekt\u00f6r Raporu verilerine g\u00f6re; 396.892 tonluk otogaz sat\u0131\u015f\u0131 ile bu segmentte de %12.09\u2019luk pazar pay\u0131na ula\u015ft\u0131.<\/p>\n

Petrol Ofisi\u2019nin geleneksel liderli\u011fini T\u00fcrkiye akaryak\u0131t pazar\u0131ndaki daralmaya kar\u015f\u0131n pazar pay\u0131n\u0131 artt\u0131rarak s\u00fcrd\u00fcrd\u00fc\u011f\u00fcne dikkat \u00e7eken Petrol Ofisi CEO\u2019su Selim \u015eiper, bu sonucun y\u00fcr\u00fct\u00fclen geli\u015fim ve d\u00f6n\u00fc\u015f\u00fcm d\u00f6neminin somut g\u00f6stergesi oldu\u011funa vurgu yaparak konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n

\u201cPetrol Ofisi olarak son iki y\u0131ld\u0131r, stratejisinden organizasyonel yap\u0131s\u0131na, kurumsal kimlikten \u00fcr\u00fcnlerine kadar \u00e7ok y\u00f6nl\u00fc ve \u00f6nemli bir geli\u015fim s\u00fcreci y\u00f6netiyoruz. Daha efektif bir y\u00f6netim ve organizasyon yap\u0131s\u0131n\u0131, sekt\u00f6r liderine yak\u0131\u015f\u0131r \u015fekilde \u00fcr\u00fcn, hizmet ve rekabette \u00e7\u0131tay\u0131 yeni zirvesine \u00e7\u0131karmay\u0131 hedefliyoruz. B\u00f6ylesine b\u00fcy\u00fck ve \u00f6nemli bir yap\u0131da t\u00fcm kulvarlarda e\u015f zamanl\u0131 \u00e7ok hassas \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyoruz. 2017 y\u0131l\u0131 sonunda haz\u0131rl\u0131k a\u015famalar\u0131n\u0131 tamamlad\u0131\u011f\u0131m\u0131z bu \u00e7al\u0131\u015fmalarda 2018 y\u0131l\u0131nda imaj filmimizi, yeni logomuz ve kurumsal kimlik \u00e7al\u0131\u015fmalar\u0131m\u0131z, istasyon yenilemelerimiz takip etti. Pazarlama alan\u0131nda da ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftiriyoruz ve konvansiyonel mecralar\u0131n yan\u0131 s\u0131ra dijital platformlar\u0131, sosyal medyay\u0131 da \u00e7ok aktif \u015fekilde kullan\u0131yoruz. 2019 y\u0131l\u0131nda ise \u00fcr\u00fcn baz\u0131nda 1 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir geli\u015ftirme ve haz\u0131rl\u0131k d\u00f6nemini y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz, yeni teknolojimiz Active-3 teknolojisini tan\u0131tt\u0131k ve istasyonlar\u0131m\u0131zda sat\u0131\u015fa sunduk.<\/p>\n

Active-3 teknolojisi: temizler, korur, tasarruf sa\u011flar<\/h2>\n

Active-3 teknolojisini, Petrol Ofisi\u2019nin benzersiz bilgi birikimi ve uzmanl\u0131\u011f\u0131yla, akaryak\u0131t katk\u0131lar\u0131 alan\u0131nda d\u00fcnyan\u0131n \u00f6nde gelen kurulu\u015fu Afton Chemicals ile birlikte \u0130ngiltere\u2019de geli\u015ftirdik. Uluslararas\u0131 ba\u011f\u0131ms\u0131z laboratuvarlardaki test s\u00fcre\u00e7leri \u0130T\u00dc taraf\u0131ndan da onaylanan Active-3 teknolojisini T\u00fcrkiye\u2019ye getirdik ve t\u00fcm yak\u0131tlar\u0131m\u0131z\u0131 bu teknolojiyle \u00fcretmeye ba\u015flad\u0131k. Active-3, tek depoda dahi motoru temizleyen, koruyan ve %4\u2019e ula\u015fan tasarruf sa\u011flayan, geli\u015fmi\u015f ileri bir teknoloji. Nisan ay\u0131nda lansman\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fimiz Active-3 ile ilgili, hem bayi ve hem de m\u00fc\u015fterilerimizden \u00e7ok olumlu d\u00f6n\u00fc\u015fler al\u0131yoruz.<\/p>\n

Y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz bu s\u00fcrece paralel olarak T\u00fcrkiye akaryak\u0131t pazar\u0131ndaki son iki y\u0131ll\u0131k rakamlara bakt\u0131\u011f\u0131m\u0131zda Petrol Ofisi olarak 2017 y\u0131l\u0131nda bir \u00f6nceki y\u0131la oranla sat\u0131\u015f hacmimizi geli\u015ftirerek liderli\u011fimizi s\u00fcrd\u00fcrm\u00fc\u015ft\u00fck. Y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz s\u00fcrecin pazarda buldu\u011fu kar\u015f\u0131l\u0131\u011f\u0131n ilk i\u015fareti olan bu geli\u015fme ile birlikte 2018 y\u0131l\u0131 pazar rakamlar\u0131 da daha somut ve ba\u015far\u0131l\u0131 bir \u00f6rnek olu\u015fturdu. 2018 y\u0131l\u0131nda T\u00fcrkiye akaryak\u0131t sekt\u00f6r\u00fcnde ya\u015fanan -%2.3\u2019l\u00fck daralmaya kar\u015f\u0131n, Petrol Ofisi pazar pay\u0131n\u0131 artt\u0131r\u0131p %22.4\u2019e \u00e7\u0131kararak geleneksel liderli\u011fini geli\u015ftirerek s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr. Petrol Ofisi \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de, sekt\u00f6r liderine yak\u0131\u015f\u0131r bir \u015fekilde sekt\u00f6r\u00fc geli\u015ftirici yeniliklere imza atmaya, b\u00fcy\u00fcmeye hedeflerine devam edecektir.\u201d<\/p>\n

Petrol Ofisi\u2019nin bu topraklarda milli de\u011ferlerle kurulmu\u015f T\u00fcrkiye\u2019nin en \u00f6nemli markalar\u0131ndan biri oldu\u011funa dikkat \u00e7eken Selim \u015eiper, \u201cGe\u00e7mi\u015fimizden devrald\u0131\u011f\u0131m\u0131z miras\u0131m\u0131z ve liderlik sorumlulu\u011fumuzla, do\u011fdu\u011fumuz bu topraklara, \u00fclkemize katk\u0131 yapmaya, T\u00fcrkiye\u2019yi gelece\u011fe ta\u015f\u0131maya devam edece\u011fiz\u201d dedi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Enerji Piyasas\u0131 D\u00fczenleme Kurumu\u2019nun yay\u0131nlad\u0131\u011f\u0131 Petrol Piyasas\u0131 2018 Y\u0131l\u0131 Sekt\u00f6r Raporu\u2019na g\u00f6re T\u00fcrkiye akaryak\u0131t pazar\u0131, 2018 y\u0131l\u0131nda 27.807.222 tonluk hacme ula\u015ft\u0131. Petrol […]<\/p>\n","protected":false},"author":1,"featured_media":94189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[27667,52131,35344,52133,1046,52129,750,52132,10059,34937,52130,34936,5406],"views":424,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/94186"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=94186"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/94186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/94189"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=94186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=94186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=94186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}