{"id":93883,"date":"2019-06-05T12:25:16","date_gmt":"2019-06-05T09:25:16","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=93883"},"modified":"2019-06-05T12:29:05","modified_gmt":"2019-06-05T09:29:05","slug":"akaryakit-sektorunun-en-itibarli-markasi-yine-opet-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakit-sektorunun-en-itibarli-markasi-yine-opet-oldu\/","title":{"rendered":"(Turkish) Akaryak\u0131t Sekt\u00f6r\u00fcn\u00fcn En \u0130tibarl\u0131 Markas\u0131 Yine ‘OPET’ Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

OPET Petrolc\u00fcl\u00fck A.\u015e, iki ayr\u0131 kurum taraf\u0131ndan itibar \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. \u201cT\u00fcrkiye \u0130tibar Endeksi\u201d ve \u201cRepMan T\u00fcrkiye \u0130tibar Ligi\u201d ara\u015ft\u0131rmalar\u0131na g\u00f6re sekt\u00f6r\u00fcn\u00fcn itibar\u0131 en y\u00fcksek markas\u0131 olan OPET\u2019in Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca “En \u00f6nemli de\u011ferimiz bize duyulan g\u00fcven, bu sonu\u00e7lar motivasyonumuzu daha da art\u0131r\u0131yor” dedi.<\/h1>\n

OPET, T\u00fcrkiye\u2019nin \u00f6nde gelen kurumlar\u0131n\u0131n yapt\u0131\u011f\u0131 itibar ara\u015ft\u0131rmalar\u0131nda sekt\u00f6r\u00fcn\u00fcn en itibarl\u0131 markas\u0131 se\u00e7ildi. T\u00fcrkiye\u2019nin akademik denetim alt\u0131nda ger\u00e7ekle\u015ftirilen ilk ve tek saha ara\u015ft\u0131rmas\u0131 olan T\u00fcrkiye \u0130tibar Endeksi\u2019nde (T\u0130E) \u201cAkaryak\u0131t Sekt\u00f6r\u00fc\u201d kategorisinde en itibarl\u0131 marka olan OPET, T\u00fcrkiye\u2019de bug\u00fcne kadar ger\u00e7ekle\u015ftirilen en b\u00fcy\u00fck ve en kapsaml\u0131 itibar y\u00f6netimi ara\u015ft\u0131rmas\u0131 \u201cRepMan \"\"T\u00fcrkiye \u0130tibar Ligi\u201dnde ise en itibarl\u0131 markalar aras\u0131na girdi.<\/p>\n

OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca, iki \u00f6nemli ara\u015ft\u0131rmada akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn en itibarl\u0131 markas\u0131 olarak g\u00f6sterilmekten b\u00fcy\u00fck mutluluk duyduklar\u0131n\u0131 s\u00f6yledi. A\u011fca, “En \u00f6nemli sermayemiz olan itibar\u0131m\u0131z \u015firketimizin kurumsal alg\u0131s\u0131n\u0131 temsil ediyor ve temelinde mevcut ve potansiyel m\u00fc\u015fterilerimizin bize duydu\u011fu g\u00fcven yer al\u0131yor\u201d dedi. C\u00fcneyt A\u011fca \u015f\u00f6yle devam etti;<\/span><\/p>\n

\u201cOPET hayat\u0131n her an\u0131nda m\u00fc\u015fterilerinin yan\u0131nda olma vizyonuyla hareket ediyor, yeni \u00fcr\u00fcn ve hizmetleri, m\u00fc\u015fteri memnuniyeti odakl\u0131 sistemleri ve sosyal sorumluluk projeleri ile her zaman farkl\u0131 olan\u0131 yap\u0131yor. Bu ara\u015ft\u0131rmalar do\u011fru yolda oldu\u011fumuza dair \u00f6nemli g\u00f6stergeler. Toplumumuza fayda sa\u011flayan \u00e7al\u0131\u015fmalara devam edecek, kamuoyunun markam\u0131za duydu\u011fu g\u00fcveni devam ettirece\u011fiz\u201d dedi.<\/p>\n

Markalar\u0131n kamuoyunda b\u0131rakt\u0131\u011f\u0131 alg\u0131 ve izler soruldu<\/h2>\n

T\u00fcrkiye \u0130tibar Akademisi taraf\u0131ndan bu y\u0131l sekizincisi d\u00fczenlenen T\u00fcrkiye \u0130tibar Endeksi (T\u0130E), Y\u0131ld\u0131z Teknik \u00dcniversitesi \u0130statistik B\u00f6l\u00fcm\u00fc\u2019n\u00fcn akademik denetiminde ve raport\u00f6rl\u00fc\u011f\u00fcnde 12 bin ki\u015fi ile g\u00f6r\u00fc\u015f\u00fclerek ger\u00e7ekle\u015ftirilen saha \u00e7al\u0131\u015fmalar\u0131 ile olu\u015fturuldu. 12 bin ki\u015fiye 60 farkl\u0131 sorunun y\u00f6neltildi\u011fi ve yakla\u015f\u0131k 120 bin dakikal\u0131k telefon g\u00f6r\u00fc\u015fmesinin yap\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada T\u00fcrkiye ekonomisinin lokomotifi 30 farkl\u0131 sekt\u00f6rde faaliyet g\u00f6steren marka ve kurumlar\u0131n itibarlar\u0131 \u00f6l\u00e7\u00fcmlendi. Ara\u015ft\u0131rmada kurum ve markalar\u0131n kamuoyunda b\u0131rakt\u0131\u011f\u0131 alg\u0131 ve izler tespit edildi.<\/p>\n

\u0130tibara y\u00f6nelik trendler sorguland\u0131<\/h2>\n

T\u00fcrkiye\u2019nin ilk itibar y\u00f6netimi \u00f6l\u00e7\u00fcm modeli olan RepMan RMS\u2019te (Reputation Management Score)ise 17 farkl\u0131 sekt\u00f6rde toplam 155 \u015firket de\u011ferlendirildi. 13 bin 744 ki\u015fiyle yap\u0131lan g\u00f6r\u00fc\u015fme sonucunda uluslararas\u0131 kriterleri kar\u015f\u0131lad\u0131\u011f\u0131 belirlenen sadece 36 \u015firket RepMan T\u00fcrkiye \u0130tibar Ligi\u2019nde yer ald\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131n analizinde 0-100 performans aral\u0131\u011f\u0131nda \u201c70\u201d ve \u00fczeri skor alan \u015firketler \u201cRepMan T\u00fcrkiye \u0130tibar Ligi\u2019ni\u201d olu\u015fturdu. T\u00fcrkiye halk geneli nezdinde, elektronik ortamda online anket doldurma y\u00f6ntemi uygulanarak, ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, 17 sekt\u00f6r\u00fc temsil eden 155 \u015firketin her biri i\u00e7in, itibar y\u00f6netimi performans\u0131n\u0131 olu\u015fturan 7 ana boyut, boyutlar\u0131 olu\u015fturan 12 detay performans kriteri ve itibar\u0131n etkiledi\u011fi i\u015f sonu\u00e7lar\u0131 de\u011ferlendirildi. Ayr\u0131ca ara\u015ft\u0131rmada her sekt\u00f6r i\u00e7in t\u00fcketici genel davran\u0131\u015flar\u0131 ve itibara y\u00f6nelik trendler de sorguland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OPET Petrolc\u00fcl\u00fck A.\u015e, iki ayr\u0131 kurum taraf\u0131ndan itibar \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. \u201cT\u00fcrkiye \u0130tibar Endeksi\u201d ve \u201cRepMan T\u00fcrkiye \u0130tibar Ligi\u201d ara\u015ft\u0131rmalar\u0131na g\u00f6re sekt\u00f6r\u00fcn\u00fcn […]<\/p>\n","protected":false},"author":1,"featured_media":93886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[27667,36661,35344,11219,4479,51864,34935,2388,34936,51862,51860,51863,51859,51861,51858],"views":785,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/93883"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=93883"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/93883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/93886"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=93883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=93883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=93883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}