{"id":92785,"date":"2019-05-17T09:17:42","date_gmt":"2019-05-17T06:17:42","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=92785"},"modified":"2019-05-17T09:19:44","modified_gmt":"2019-05-17T06:19:44","slug":"opet-gercek-bir-kadin-gucu-hikayesiyle-altin-effienin-sahibi-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-gercek-bir-kadin-gucu-hikayesiyle-altin-effienin-sahibi-oldu\/","title":{"rendered":"(Turkish) OPET, Ger\u00e7ek Bir \u2018Kad\u0131n G\u00fcc\u00fc\u2019 Hikayesiyle ‘Alt\u0131n Effie\u2019nin Sahibi Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Bu y\u0131l T\u00fcrkiye\u2019de 11\u2019inci kez d\u00fczenlenen Effie T\u00fcrkiye Reklam Etkinli\u011fi Yar\u0131\u015fmas\u0131\u2019nda OPET, Toplumsal Cinsiyet E\u015fitli\u011fi kategorisinde – Kad\u0131n G\u00fcc\u00fc projesinin ilk sosyal medya filmiyle Alt\u0131n Effie kazand\u0131. Filmde, OPET\u2019te akaryak\u0131t sat\u0131\u015f yetkilisi olarak \u00e7al\u0131\u015fan H\u00fclya Bozkurt\u2019un hikayesi anlat\u0131l\u0131yor.<\/h1>\n

Reklamc\u0131lar Derne\u011fi, Reklamverenler Derne\u011fi ve Effie Worldwide Inc. i\u015fbirli\u011fiyle bu y\u0131l 11\u2019incisi d\u00fczenlenen, en etkili reklam ve pazarlama ileti\u015fimi kampanyalar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi Effie T\u00fcrkiye Reklam Etkinli\u011fi Yar\u0131\u015fmas\u0131\u2019n\u0131n kazananlar\u0131, 9 May\u0131s\u2019ta<\/strong> d\u00fczenlenen t\u00f6renle sahiplerini buldu. OPET, \"\"Reklamda Toplumsal Cinsiyet E\u015fitli\u011fi kategorisinde – Kad\u0131n G\u00fcc\u00fc projesinin ilk dijital filmiyle Alt\u0131n Effie ile \u00f6d\u00fcllendirildi.<\/p>\n

\u201cOPET Kad\u0131n G\u00fcc\u00fc\u201d projesinin ilk sosyal medya filmiyle hem projenin varl\u0131\u011f\u0131n\u0131 ve \u00f6nemini duyurmak hem de farkl\u0131 kitlelere istasyondaki kad\u0131n \u00e7al\u0131\u015fanlar\u0131n\u0131n bir i\u015f g\u00fcn\u00fcyle ilgili fikir verilmesi ama\u00e7land\u0131. Sosyal medya filminde; erkek egemen bir sekt\u00f6rde \u00f6nyarg\u0131lar\u0131 y\u0131karak, i\u015fin merkezinde omuz omuza \u00e7al\u0131\u015fan kad\u0131n ve erkekler birlikte ele al\u0131nd\u0131. “Erkek i\u015fi” olarak benimsenen bir konuda, cast’larla de\u011fil i\u015fini seven ger\u00e7ek \u00e7al\u0131\u015fanlarla, ger\u00e7ek bir ortamda, ger\u00e7ek bir hikayeyle \u00e7ekilmi\u015f olmas\u0131 filmi g\u00fc\u00e7lendiren unsurlar\u0131n ba\u015f\u0131nda geldi. Filmde, OPET\u2019te akaryak\u0131t sat\u0131\u015f yetkilisi olarak \u00e7al\u0131\u015fan H\u00fclya Bozkurt\u2019un hikayesi anlat\u0131l\u0131yor. Bozkurt, \u00f6nyarg\u0131lar\u0131 k\u0131rman\u0131n \u00f6nemini, kad\u0131nlar\u0131n ne denli g\u00fc\u00e7l\u00fc oldu\u011funu, ailesi ile \u00e7al\u0131\u015fma hayat\u0131nda kurdu\u011fu dengeyi sade bir dille ve kendi c\u00fcmleleriyle anlat\u0131yor. \u2018OPET Kad\u0131n G\u00fcc\u00fc ile G\u00fcc\u00fcne G\u00fc\u00e7 Kat\u0131yor\u2019 mottosu ile biten filmde, Bozkurt\u2019un istasyon sahibi olmak ve ileride y\u00fczlerce kad\u0131na istihdam sa\u011flamak hayali de anlat\u0131l\u0131yor.<\/p>\n

Yarat\u0131m, y\u00f6netim ve marka olu\u015fturmada ajansla reklam verenin, reklam\u0131n etkilili\u011fine y\u00f6nelik i\u015fbirli\u011fi yapmalar\u0131n\u0131 sa\u011flamak amac\u0131yla d\u00fczenlenen Effie yar\u0131\u015fmas\u0131,ticari etkinli\u011fi y\u00fcksek, sonu\u00e7 getiren kampanyalar\u0131 se\u00e7erek \u00f6d\u00fcllendiriyor. \u0130lk kez 1968 y\u0131l\u0131nda New York Amerika Pazarlama Birli\u011fi (AMA) taraf\u0131ndan d\u00fczenlenen Effie yar\u0131\u015fmas\u0131, g\u00fcn\u00fcm\u00fczde 30 \u00fclkede etkili reklam i\u00e7in global bir referans olu\u015fturuyor. Bu y\u0131l, 1 Ocak 2018 \u2013 1 Mart 2019<\/strong> aras\u0131nda televizyon, bas\u0131n, radyo, a\u00e7\u0131khava, sinema, internet mecralar\u0131ndan en az birinde yay\u0131nlanm\u0131\u015f ulusal ve b\u00f6lgesel kampanyalar\u0131n kat\u0131ld\u0131\u011f\u0131 Effie T\u00fcrkiye\u2019de kampanyalar; sekt\u00f6r\u00fcn \u00f6nde gelen isimleri, akademisyenler ve profesyonel marka y\u00f6neticilerinin olu\u015fturdu\u011fu se\u00e7kin j\u00fcri taraf\u0131ndan de\u011ferlendirildi. T\u00fcm d\u00fcnyada 42 \u00fclkede d\u00fczenlenen \u00f6d\u00fcllerin T\u00fcrkiye aya\u011f\u0131nda bu y\u0131l 20\u2019si alt\u0131n, 18\u2019i g\u00fcm\u00fc\u015f ve 32\u2019si bronz olmak \u00fczere toplam 70 \u00f6d\u00fcl verildi.<\/p>\n