{"id":86922,"date":"2019-02-07T10:12:02","date_gmt":"2019-02-07T07:12:02","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=86922"},"modified":"2019-02-07T10:13:34","modified_gmt":"2019-02-07T07:13:34","slug":"ode-kuresel-marka-yolculugunu-2019-yilinda-da-surdurecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ode-kuresel-marka-yolculugunu-2019-yilinda-da-surdurecek\/","title":{"rendered":"(Turkish) ”Ode, K\u00fcresel Marka Yolculu\u011funu 2019 Y\u0131l\u0131nda da S\u00fcrd\u00fcrecek”"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019nin y\u00fczde 100 yerli sermayeli en b\u00fcy\u00fck yal\u0131t\u0131m firmas\u0131 ODE\u2019nin \u0130stanbul\u2019da beyaz yaka \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik d\u00fczenledi\u011fi Payla\u015f\u0131m Toplant\u0131s\u0131\u2019nda, \u015firketin 2018 performans\u0131 de\u011ferlendirildi ve 2019 hedefleri ele al\u0131nd\u0131. Toplant\u0131da konu\u015fan y\u00f6neticiler hem d\u00fcnyan\u0131n hem de T\u00fcrkiye\u2019nin i\u00e7inden ge\u00e7ti\u011fi zor ko\u015fullara ra\u011fmen 2018\u2019de b\u00fcy\u00fcme hedeflerini yakalad\u0131klar\u0131n\u0131 ve 2019\u2019a haz\u0131r olduklar\u0131n\u0131 belirterek, \u201c2019\u2019da da k\u00fcresel marka yolculu\u011fumuzu h\u0131z kesmeden s\u00fcrd\u00fcrece\u011fiz\u201d dediler.<\/h1>\n

Yal\u0131t\u0131mda d\u00fcnya markas\u0131 olma vizyonu do\u011frultusunda faaliyetlerine aral\u0131ks\u0131z devam eden ODE Yal\u0131t\u0131m,<\/strong> \u00e7al\u0131\u015fanlar\u0131yla bulu\u015ftu\u011fu Payla\u015f\u0131m Toplant\u0131s\u0131\u2019nda 2018 y\u0131l\u0131n\u0131 de\u011ferlendirerek, 2019 hedeflerini masaya yat\u0131rd\u0131.<\/p>\n

\"\"Sat\u0131\u015f-pazarlama, finans, insan kaynaklar\u0131 ve \u00fcretim b\u00f6l\u00fcmlerinin y\u00f6neticilerinin de kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen toplant\u0131da ODE Yal\u0131t\u0131m Sat\u0131\u015f ve Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Erhan \u00d6zdemir<\/strong>, ODE Yal\u0131t\u0131m Mali \u0130\u015fler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Kemal Direk <\/strong>ve ODE Yal\u0131t\u0131m Teknik Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tar\u0131k Uslu <\/strong>birer konu\u015fma yapt\u0131. Sat\u0131\u015f ve Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Erhan \u00d6zdemir<\/strong>, konu\u015fmas\u0131nda hem d\u00fcnyan\u0131n hem de T\u00fcrkiye\u2019nin i\u00e7inden ge\u00e7ti\u011fi zor ko\u015fullara ra\u011fmen 2018 y\u0131l\u0131nda b\u00fcy\u00fcme hedeflerine ula\u015ft\u0131klar\u0131n\u0131 vurgulad\u0131. ODE olarak 5 k\u0131tada 70\u2019in \u00fczerinde \u00fclkeye ihracat yapt\u0131klar\u0131n\u0131 hat\u0131rlatan \u00d6zdemir<\/strong>, \u201c\u0130hracat, ODE\u2019nin b\u00fcy\u00fcmesi i\u00e7indeki itici g\u00fcc\u00fcn\u00fc koruyor. 2018\u2019de ihracat\u0131m\u0131z\u0131 bir \u00f6nceki y\u0131la oranla dolar baz\u0131nda y\u00fczde 30\u2019un \u00fczerinde art\u0131rd\u0131k. Bu da b\u00fcy\u00fcme hedeflerimizi yakalamam\u0131zda b\u00fcy\u00fck bir rol oynad\u0131. 2019 y\u0131l\u0131 i\u00e7in ise, pazarlar\u0131m\u0131z\u0131 \u00e7e\u015fitlendirmeye devam ederek, mevcut pazarlar\u0131m\u0131zda ise daha da derinle\u015ferek, yurtd\u0131\u015f\u0131 gelirlerimizin toplam ciromuz i\u00e7indeki pay\u0131n\u0131 y\u00fczde 40\u2019a \u00e7\u0131karmay\u0131 planl\u0131yoruz\u201d dedi.<\/p>\n

\u201cKatma de\u011ferli hizmetlerle ayr\u0131\u015faca\u011f\u0131z\u201d<\/strong><\/p>\n

2018\u2019in genel olarak zor bir y\u0131l oldu\u011funu, 2019\u2019un ise daha da zor olaca\u011f\u0131n\u0131n \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc aktaran Erhan \u00d6zdemir<\/strong>, bu beklentiye ra\u011fmen ODE Yal\u0131t\u0131m\u2019\u0131n bu y\u0131l da istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcyece\u011fini, bunun i\u00e7in gerekli t\u00fcm ad\u0131mlar\u0131 \u015fimdiden kurgulad\u0131klar\u0131n\u0131 ifade etti. Bu y\u0131l izleyecekleri yol haritas\u0131n\u0131 yeni bir anlay\u0131\u015fla haz\u0131rlad\u0131klar\u0131na i\u015faret eden \u00d6zdemir<\/strong>, \u015f\u00f6yle konu\u015ftu: \u201cBug\u00fcn art\u0131k rekabet ge\u00e7mi\u015fe nazaran \u00e7ok daha zor. Buna ek olarak h\u0131zl\u0131 olmak ise, eskisinden \u00e7ok daha hayati. Art\u0131k \u015firketler eskiden yapt\u0131klar\u0131n\u0131 yapmaya devam ederek \u00e7a\u011f\u0131n ve rekabetin gerektirdi\u011fi dinamiklere uyum sa\u011flayamaz, ayakta kalamazlar. Rakiplerinden farklar\u0131n\u0131 ortaya koymak durumundalar. Biz de ODE olarak bu vizyonla, 2019\u2019da katma de\u011ferli hizmetlerimizle ayr\u0131\u015faca\u011f\u0131z. Bizleri rekabette bir ad\u0131m \u00f6ne \u00e7\u0131karacak bu hizmetlerle, payda\u015flar\u0131m\u0131za yaratt\u0131\u011f\u0131m\u0131z \u2018katma de\u011fer\u2019i art\u0131raca\u011f\u0131z. \u00d6n\u00fcm\u00fczdeki s\u00fcre\u00e7 i\u00e7in ODE\u2019nin k\u00fcresel marka yolculu\u011funun sacayaklar\u0131n\u0131 Ar-Ge, ihracat ve katma de\u011fer olu\u015fturuyor. Sizlere \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te, bayilerimiz, uygulamac\u0131lar ve t\u00fcketicilerimiz i\u00e7in maksimum fayda sa\u011flamak odakl\u0131 olarak hayata ge\u00e7irece\u011fimiz katma de\u011ferli hizmetlerimizi m\u00fcjdelemek konusunda sab\u0131rs\u0131zlan\u0131yorum.\u201d<\/p>\n

\u201c2018\u2019e \u00f6nceden haz\u0131rl\u0131kl\u0131yd\u0131k, olumsuzluklar\u0131 asgaride tutmay\u0131 ba\u015fard\u0131k\u201d<\/strong><\/p>\n

ODE Yal\u0131t\u0131m Mali \u0130\u015fler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Kemal Direk <\/strong>ise 2018\u2019in stresi ve s\u00fcrprizleri y\u00fcksek bir y\u0131l oldu\u011funu hat\u0131rlatt\u0131. 2018\u2019i, ge\u00e7mi\u015ften bu yana beklenen, ancak tarihi tam olarak kestirilemeyen birikmi\u015f sorunlar\u0131n a\u00e7\u0131\u011fa \u00e7\u0131kt\u0131\u011f\u0131 bir y\u0131l olarak nitelendiren Direk<\/strong>, \u201c2018\u2019de ya\u015fanan k\u0131r\u0131lmalar, bu \u00f6l\u00e7\u00fcde olmasa da bekledi\u011fimiz bir \u015feydi ve \u00f6ncesinde yapt\u0131\u011f\u0131m\u0131z haz\u0131rl\u0131klar\u0131n sonucunu birebir g\u00f6rme f\u0131rsat\u0131 bulduk. Kararla\u015ft\u0131rd\u0131\u011f\u0131m\u0131z tedbirleri devreye alarak, \u00e7ok h\u0131zl\u0131 \u015fekilde hareket ettik ve de\u011fi\u015fen ko\u015fullara g\u00f6re esnek davranarak, 2018\u2019deki olumsuzluklar\u0131 asgaride tutmay\u0131 ba\u015fard\u0131k\u201d dedi. Zorlu ge\u00e7mesi \u00f6ng\u00f6r\u00fclen 2019 ile 2020 y\u0131llar\u0131 i\u00e7in de haz\u0131rl\u0131k yapmay\u0131 ihmal etmeyeceklerini vurgulayan Direk,<\/strong> \u201cYal\u0131t\u0131m sekt\u00f6r\u00fcnde 30 y\u0131l\u0131 a\u015fan yolculu\u011fumuzdan ald\u0131\u011f\u0131m\u0131z g\u00fc\u00e7le, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de ba\u015far\u0131lara imza atmaya devam edece\u011fiz. 2019\u2019a, bu kararl\u0131l\u0131kla ba\u015flad\u0131k\u201d ifadesini kulland\u0131.<\/p>\n

Tar\u0131k Uslu: \u201cDijitalle\u015fme alan\u0131nda farkl\u0131 projeler \u00fczerinde \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz\u201d<\/strong><\/p>\n

ODE Yal\u0131t\u0131m Teknik Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tar\u0131k Uslu<\/strong> ise konu\u015fmas\u0131nda bu y\u0131l odaklanacaklar\u0131 konular\u0131; ihracat, yeni \u00fcr\u00fcn geli\u015ftirme ve maliyetlerin azalt\u0131lmas\u0131 olarak s\u0131ralayarak, \u015f\u00f6yle konu\u015ftu: \u201cYapt\u0131\u011f\u0131m\u0131z bu Payla\u015f\u0131m Toplant\u0131s\u0131 ile stratejimizi ve hedeflerimizi t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131zla payla\u015fm\u0131\u015f olduk. Bu y\u0131l oda\u011f\u0131m\u0131zdaki \u00f6ncelikli konular ihracat, yeni \u00fcr\u00fcnler ve ODE\u2018nin rekabet g\u00fcc\u00fcn\u00fc daha da artt\u0131rmak i\u00e7in \u00fcretim proseslerindeki verimin artt\u0131r\u0131lmas\u0131 olacak. Bunlar\u0131n yan\u0131nda de\u011fi\u015fen talep yap\u0131s\u0131na uyum sa\u011flama y\u00f6n\u00fcnde esnekli\u011fimizi art\u0131rmak i\u00e7in kendimizi geli\u015ftirmeyi hedefliyoruz. ODE, dijitalle\u015fme alan\u0131nda da farkl\u0131 projeler \u00fczerinde \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcrecek.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019nin y\u00fczde 100 yerli sermayeli en b\u00fcy\u00fck yal\u0131t\u0131m firmas\u0131 ODE\u2019nin \u0130stanbul\u2019da beyaz yaka \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik d\u00fczenledi\u011fi Payla\u015f\u0131m Toplant\u0131s\u0131\u2019nda, \u015firketin 2018 performans\u0131 de\u011ferlendirildi […]<\/p>\n","protected":false},"author":1,"featured_media":86924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[67,1009,26559,45961,45962,13469,45959,33913,45960,45963,793,128,45958],"views":607,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/86922"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=86922"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/86922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/86924"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=86922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=86922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=86922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}