{"id":85482,"date":"2019-01-15T12:15:38","date_gmt":"2019-01-15T09:15:38","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=85482"},"modified":"2019-01-15T12:16:36","modified_gmt":"2019-01-15T09:16:36","slug":"akaryakit-sektorunde-yilin-itibarlisi-petrol-ofisi-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakit-sektorunde-yilin-itibarlisi-petrol-ofisi-oldu\/","title":{"rendered":"(Turkish) Akaryak\u0131t Sekt\u00f6r\u00fc’nde ‘Y\u0131l\u0131n \u0130tibarl\u0131s\u0131’ Petrol Ofisi Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019de y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok artt\u0131ran marka ve payda\u015flar\u0131n\u0131 \u00f6d\u00fcllendiren ilk ve tek etkinlik olan The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nde Petrol Ofisi, halk j\u00fcrisi taraf\u0131ndan akaryak\u0131t kategorisinde \u2018Y\u0131l\u0131n \u0130tibarl\u0131s\u0131\u2019 se\u00e7ildi.<\/h1>\n

T\u00fcrkiye\u2019nin \u00f6nde gelen pazarlama dergisi Marketing T\u00fcrkiye ile pazar ara\u015ft\u0131rmalar\u0131 \u015firketi AKADEMETRE i\u015fbirli\u011finde bu y\u0131l 5\u2019inci kez d\u00fczenlenen The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri, d\u00fczenlenen t\u00f6renle sahiplerini buldu. 50\u2019nin \u00fczerindeki kategorilerde \u2018Y\u0131l\u0131n \u0130tibarl\u0131s\u0131\u2019n\u0131 belirleyen ara\u015ft\u0131rma, \u2018Genel Ba\u015far\u0131\u2019 ve \u20182018 Y\u0131l\u0131 Performans\u0131\u2019 olmak \u00fczere iki b\u00f6l\u00fcm alt\u0131nda, T\u00fcrkiye\u2019de 12 ilde 1.200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmelerle ger\u00e7ekle\u015ftirildi. Her iki b\u00f6l\u00fcmde de markalar\u0131n itibar\u0131n\u0131 ve \"\"marka de\u011ferini belirlemek \u00fczere aralar\u0131nda marka bilinirli\u011fi, g\u00fcven, tavsiye, sosyal sorumluluk, ileti\u015fim, reklam, genel ba\u015far\u0131 gibi farkl\u0131 alanlardan olu\u015fan dokuz ana ba\u015fl\u0131k ile bunlar\u0131 belirleyen 16 alt kriter sorguland\u0131. Yap\u0131lan ara\u015ft\u0131rma sonucu 2018 y\u0131l\u0131 i\u00e7inde itibar\u0131n\u0131 en \u00e7ok artt\u0131ran markalar ile bu ba\u015far\u0131n\u0131n en b\u00fcy\u00fck payda\u015f\u0131 olan reklam ajanslar\u0131, medya planlama ve halkla ili\u015fkiler \u015firketleri de \u2018Halk J\u00fcrisi\u2019 taraf\u0131ndan \u00f6d\u00fcllendirildi. Ara\u015ft\u0131rma sonucunda halktan en \u00e7ok oyu alan Petrol Ofisi, kategorisindeki rakipleri geride b\u0131rakarak, akaryak\u0131tta \u2018Y\u0131l\u0131n \u0130tibarl\u0131s\u0131\u2019 se\u00e7ildi.<\/p>\n

The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri, 8 Ocak 2019 Sal\u0131 g\u00fcn\u00fc d\u00fczenlenen t\u00f6renle sahiplerini buldu. \u0130\u015f d\u00fcnyas\u0131n\u0131n \u00f6nde gelen isimlerinin bulu\u015ftu\u011fu Raffles Otel \u0130stanbul\u2019da d\u00fczenlenen t\u00f6rende Petrol Ofisi CMO\u2019su Beril Alako\u00e7, Petrol Ofisi Pazarlama ekibi ve ajanslar, akaryak\u0131tta \u2018Y\u0131l\u0131n \u0130tibarl\u0131s\u0131\u2019 \u00f6d\u00fcl\u00fcn\u00fc T\u00dcS\u0130AD Ba\u015fkan\u0131 Erol Bilecik\u2019in elinden ald\u0131.<\/p>\n

Petrol Ofisi\u2019nde pazarlama alan\u0131ndaki yeni yap\u0131lanmaya dikkat \u00e7eken Beril Alako\u00e7, \u201cBu yap\u0131lanma, Petrol Ofisi\u2019nin daha bilin\u00e7li bir \u015fekilde yat\u0131r\u0131mlar\u0131n\u0131 stratejik olarak planlanarak, orta ve uzun vadeli etkilerini de d\u00fc\u015f\u00fcnerek uygulanmas\u0131n\u0131 hedefliyor. Biz de Pazarlama Departman\u0131 olarak, \u015firketimizin t\u00fcm birimlerinin tam kalbinde, birle\u015ftirici, y\u00f6n verici bir \u00e7al\u0131\u015fma prensibi ile hareket ediyoruz. Bunun \u015firket i\u00e7i etkilerini daha \u015fimdiden hissetmeye ba\u015flad\u0131k. Pazarlama departman\u0131n\u0131n bu birle\u015ftirici \u00f6zelli\u011fini \u00e7ok \u00f6nemsiyorum. \u0130\u015f yap\u0131\u015f \u015feklimiz; daha analitik, strateji ve verinin g\u00fczel bir harman\u0131yla ince d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f ve t\u00fcm \u015firketi ayn\u0131 ama\u00e7 ve hedefte birle\u015ftirici, motive edici nitelikte. \u00c7al\u0131\u015fmalar\u0131m\u0131z\u0131n \u015firket d\u0131\u015f\u0131ndaki ilk etkilerini ise \u00f6ncelikle sahada m\u00fc\u015fterilerimizden ve sekt\u00f6rden ald\u0131\u011f\u0131m\u0131z olduk\u00e7a olumlu d\u00f6n\u00fc\u015flerle \u00f6l\u00e7\u00fcmledik. Ancak elde edilen k\u00fcm\u00fclatif ba\u015far\u0131n\u0131n belki de en g\u00fczel, en somut tescili ise The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nde ald\u0131\u011f\u0131m\u0131z akaryak\u0131tta \u2018Y\u0131l\u0131n \u0130tibarl\u0131s\u0131\u2019 \u00f6d\u00fcl\u00fc oldu. Bu program\u0131n, alan\u0131ndaki ilk ve tek ulusal etkinlik olmas\u0131n\u0131n yan\u0131 s\u0131ra kategorilerinde zirveyi olu\u015fturan markalar\u0131n \u2018Halk J\u00fcrisi\u2019 taraf\u0131ndan se\u00e7ilmesi de bizler i\u00e7in bu \u00f6d\u00fcle farkl\u0131 anlamlar y\u00fckl\u00fcyor, daha da de\u011ferli k\u0131l\u0131yor\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019de y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok artt\u0131ran marka ve payda\u015flar\u0131n\u0131 \u00f6d\u00fcllendiren ilk ve tek etkinlik olan The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nde […]<\/p>\n","protected":false},"author":1,"featured_media":85484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[37837,27667,44764,36661,35344,67,1009,32705,44766,44765,34935,2388,10059,34937,34936,16256,44762,44763],"views":1185,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/85482"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=85482"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/85482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/85484"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=85482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=85482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=85482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}