{"id":82407,"date":"2018-11-23T15:09:17","date_gmt":"2018-11-23T12:09:17","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=82407"},"modified":"2018-11-23T15:13:55","modified_gmt":"2018-11-23T12:13:55","slug":"ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-pazarlama-yoneticilerden-birisi-secildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-pazarlama-yoneticilerden-birisi-secildi\/","title":{"rendered":"(Turkish) PO&#8217;nun CMO\u2019su, En Etkin Pazarlama Y\u00f6neticilerden Birisi Oldu"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/82407\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><strong>T\u00fcrkiye akaryak\u0131t, madeni ya\u011flar ve kimyasallar sekt\u00f6r\u00fcn\u00fcn lideri Petrol Ofisi\u2019nin CMO&#8217;su Beril Alako\u00e7 Orhono\u011flu, \u201cT\u00fcrkiye&#8217;nin En Etkin 50 Pazarlama Y\u00f6neticisi\u201d aras\u0131nda yerini ald\u0131. Petrol Ofisi\u2019nde pazarlama alan\u0131nda ba\u015far\u0131l\u0131 bir yeniden yap\u0131lanma s\u00fcreci ge\u00e7irdiklerini vurgulayan Beril Alako\u00e7 Orhono\u011flu, \u201cDepartman\u0131m\u0131z\u0131 daha etkili ve verimli hale getirdik\u201d dedi.<\/strong><\/p>\n<p>Chief Marketing Officer \u2013 CMO fonksiyonunun y\u00fckselen de\u011ferine dikkat \u00e7ekmek amac\u0131yla Fortune T\u00fcrkiye ve DataExpert i\u015fbirli\u011finde, T\u00fcrkiye\u2019nin \u00f6nde gelen \u015firketlerinin \u00fcst d\u00fczey pazarlama <img loading=\"lazy\" class=\"alignleft size-medium wp-image-82408\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi-300x200.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi-500x333.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi-75x50.jpg 75w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi-450x300.jpg 450w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2018\/11\/ponun-cmosu-beril-alakoc-orhonoglu-en-etkin-yoneticilerden-birisi-secildi.jpg 732w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>y\u00f6neticilerinin de\u011ferlendirildi\u011fi \u201cEn Etkin 50 Pazarlama Y\u00f6neticisi\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131 belli oldu. T\u00fcrkiye akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck \u015firketi, madeni ya\u011flar ve kimyasallar pazar\u0131n\u0131n lider markas\u0131 Petrol Ofisi\u2019nin CMO&#8217;su Beril Alako\u00e7 Orhono\u011flu, \u201cT\u00fcrkiye&#8217;nin En Etkin 50 Pazarlama Y\u00f6neticisi\u201d aras\u0131nda yer ald\u0131.<\/p>\n<p>T\u00fcrkiye\u2019nin en etkin pazarlama y\u00f6neticileri aras\u0131nda yer almaktan dolay\u0131 duydu\u011fu mutlulu\u011fu da vurgulayan Beril Alako\u00e7 Orhono\u011flu, &#8220;Petrol Ofisi&#8217;nde, ge\u00e7ti\u011fimiz son bir y\u0131lda di\u011fer alanlarda oldu\u011fu gibi pazarlama anlam\u0131nda da \u00e7ok \u00f6nemli ad\u0131mlar att\u0131k. Departman\u0131m\u0131z\u0131 stratejik olarak yeniden konumland\u0131rd\u0131k. \u015eirket y\u00f6netimi ve i\u015f sonu\u00e7lar\u0131na do\u011frudan katk\u0131da bulunmas\u0131n\u0131 sa\u011flad\u0131k. Yeniden yap\u0131land\u0131rd\u0131\u011f\u0131m\u0131z departman\u0131m\u0131z\u0131, bu \u015fekilde daha etkili ve verimli hale getirdik\u201d dedi.<\/p>\n<p>Adaylar\u0131n CMO ba\u015far\u0131 kriterlerindeki performanslar\u0131n\u0131n Ara\u015ft\u0131rma Dan\u0131\u015fma Kurulu taraf\u0131ndan incelenmesiyle belirlenen \u201cEn Etkin 50 Pazarlama Y\u00f6neticisi\u201d listesinde yer alan y\u00f6neticilere \u00f6d\u00fclleri, pazarlama liderlerinin b\u00fcy\u00fck bulu\u015fmas\u0131na ev sahipli\u011fi yapan 20 Kas\u0131m Sal\u0131 g\u00fcn\u00fc d\u00fczenlenen CMO Summit 2018\u2019de d\u00fczenlenen t\u00f6renle verildi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.T\u00fcrkiye akaryak\u0131t, madeni ya\u011flar ve kimyasallar sekt\u00f6r\u00fcn\u00fcn lideri Petrol Ofisi\u2019nin CMO&#8217;su Beril Alako\u00e7 Orhono\u011flu, \u201cT\u00fcrkiye&#8217;nin En Etkin 50 Pazarlama Y\u00f6neticisi\u201d aras\u0131nda yerini ald\u0131. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[2289,36661,35344,36294,36292,14494,41643,36869,41642,67,1009,36868,41640,33567,34935,2388,10059,34937,34936,41641],"views":1064,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/82407"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=82407"}],"version-history":[{"count":3,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/82407\/revisions"}],"predecessor-version":[{"id":82411,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/82407\/revisions\/82411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/82408"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=82407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=82407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=82407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}