{"id":81741,"date":"2018-11-09T14:08:08","date_gmt":"2018-11-09T11:08:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=81741"},"modified":"2018-11-09T14:08:08","modified_gmt":"2018-11-09T11:08:08","slug":"turkiyenin-en-sevilen-akaryakit-markasi-4-uncu-kez-opet","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiyenin-en-sevilen-akaryakit-markasi-4-uncu-kez-opet\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019nin ‘En Sevilen Akaryak\u0131t Markas\u0131’ 4.\u00fcnc\u00fc Kez OPET"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin lideri OPET, 4\u2019\u00fcnc\u00fc kez akaryak\u0131t istasyonlar\u0131 sekt\u00f6r\u00fcnde \u201cLovemark- A\u015fkla Ba\u011flan\u0131lan Markas\u0131\u201d se\u00e7ildi.<\/strong><\/p>\n

OPET, Mediacat Dergisi\u2019nin Ipsos i\u015fbirli\u011fi ger\u00e7ekle\u015ftirdi\u011fi Lovemarks (A\u015fkla ba\u011flan\u0131lan marka) ara\u015ft\u0131rmas\u0131nda, bir kez daha \u201cT\u00fcrkiye’nin A\u015fkla Ba\u011fland\u0131\u011f\u0131 Akaryak\u0131t Da\u011f\u0131t\u0131m \u015eirketi\u201d se\u00e7ildi. Brand \"\"Week \u0130stanbul kapsam\u0131nda d\u00fczenlenen \u00f6d\u00fcl t\u00f6reninde, OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca, \u00f6d\u00fcl\u00fc Media Cat Dergisi Genel Yay\u0131n Y\u00f6netmeni Pelin \u00d6zkan ve IPSOS Reklam Ara\u015ft\u0131rmalar\u0131 Genel M\u00fcd\u00fcr\u00fc \u00d6zlem Bulut\u2019tan ald\u0131. Ipsos taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada \u201cakaryak\u0131t kategorisi markalar\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131na h\u0131z kesmeden devam etse de t\u00fcketicinin kalbinde OPET’in yerini hi\u00e7bir marka dolduram\u0131yor. M\u00fc\u015fterilerine sadece akaryak\u0131t de\u011fil, memleket sevgisi sundu\u011funu s\u00f6yleyen markan\u0131n bu duygusal ileti\u015fim \u00e7al\u0131\u015fmas\u0131 y\u00fczde 30 zihin pay\u0131 elde etmesini sa\u011flad\u0131. En yak\u0131n rakibinin puan\u0131 ise y\u00fczde 24 olarak hesapland\u0131\u201d denildi.<\/p>\n

\u00d6d\u00fcl t\u00f6reninde 4\u2019\u00fcnc\u00fc kez Lovemark se\u00e7ilmekten b\u00fcy\u00fck gurur duyduklar\u0131n\u0131 belirten OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca \u015funlar\u0131 s\u00f6yledi: \u201cBir zorunlu t\u00fcketim \u00fcr\u00fcn\u00fc olan akaryak\u0131t\u0131n sat\u0131\u015f ve da\u011f\u0131t\u0131m\u0131n\u0131 yapan bir marka olarak, bir kez daha “lovemark” olarak t\u00fcketicinin kalbinde yer bulmak, bug\u00fcne kadar yapt\u0131\u011f\u0131m\u0131z t\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ve do\u011frulu\u011funu g\u00f6steriyor ve bizi gururland\u0131r\u0131p mutlu ediyor. Sekt\u00f6r\u00fcm\u00fczde fark yaratan uygulamalar\u0131m\u0131z, s\u00fcrd\u00fcr\u00fclebilir ve sonu\u00e7 odakl\u0131 sosyal sorumluluk projelerimiz, m\u00fc\u015fteri memnuniyeti konusunda kurdu\u011fumuz sistemler, farkl\u0131 kampanya ve katma de\u011ferli hizmetlerimiz m\u00fc\u015fterilerimizle kurdu\u011fumuz sa\u011fl\u0131kl\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n oda\u011f\u0131nda yer al\u0131yor. M\u00fc\u015fteri memnuniyeti kavram\u0131yla \u00f6zde\u015fle\u015fen markam\u0131z \u00f6neri ya da \u015fik\u00e2yetleri \u00f6nemsiyor ve takip ediyor. Ayr\u0131ca t\u00fcketicilerimizle bizzat ileti\u015fime ge\u00e7erek memnuniyetlerini sorguluyoruz ki bu da bizim en \u00f6nemli \u00f6l\u00e7e\u011fimiz. Her biri toplumsal bir soruna odaklanan ve \u00e7\u00f6z\u00fcm \u00f6nerileriyle kurgulanan sosyal sorumluluk projelerimiz, t\u00fcketicimizle duygusal ba\u011f kurmam\u0131zda b\u00fcy\u00fck etki sa\u011fl\u0131yor. 18 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz Temiz Tuvalet Kampanyas\u0131 ile m\u00fc\u015fterimizin hayat\u0131na de\u011fen bir hizmet sunarak, temizlik ve hijyen konusunda T\u00fcrkiye’de \u00f6nemli bir bilin\u00e7 de\u011fi\u015fikli\u011fi sa\u011flad\u0131k. Ye\u015fil Yol, \u00d6rnek K\u00f6y, Tarihe Sayg\u0131, Troya b\u00f6lgesindeki \u00e7al\u0131\u015fmalar\u0131m\u0131z, Trafik Dedektifleri ve son olarak Kad\u0131n G\u00fcc\u00fc projemizle g\u00fcndem yarat\u0131yor ve \u00fclkemize de\u011fer kat\u0131yoruz. Bunun yan\u0131nda \u00fcr\u00fcn geli\u015ftirme, dijital kanallar\u0131n kullan\u0131m\u0131, veri toplama ve analizi \u00e7al\u0131\u015fmalar\u0131yla m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 daha net \u00f6l\u00e7\u00fcml\u00fcyor, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re segmente edilmi\u015f m\u00fc\u015fterilere y\u00f6nelik CRM kampanyalar\u0131, marka i\u015fbirliklerine dayal\u0131 kampanyalar ger\u00e7ekle\u015ftiriyoruz. K\u0131sacas\u0131 bir akaryak\u0131t da\u011f\u0131t\u0131m markas\u0131ndan fazlas\u0131 olabilmeyi ba\u015fard\u0131\u011f\u0131m\u0131z i\u00e7in m\u00fc\u015fterimizin her zaman kalbindeyiz.\u201d<\/p>\n

3 B\u0130N 90 K\u0130\u015e\u0130YLE G\u00d6R\u00dc\u015e\u00dcLD\u00dc <\/strong><\/p>\n

Bu y\u0131l 22 farkl\u0131 sekt\u00f6rde ger\u00e7ekle\u015ftirilen \u201cLovemarks\u201d ara\u015ft\u0131rmas\u0131, 15-55 ya\u015f aras\u0131nda kad\u0131n \u2013erkek e\u015fit da\u011f\u0131l\u0131ml\u0131 3 bin 90 ki\u015fiyle, bilgisayar destekli telefon g\u00f6r\u00fc\u015fmesi tekni\u011fi kullan\u0131larak ger\u00e7ekle\u015ftirildi. Amac\u0131; T\u00fcrkiye\u2019de rekabetin ve ileti\u015fim faaliyetlerinin yo\u011fun oldu\u011fu veya merak konusu olan belirli kategorilerde hangi markan\u0131n \u2018Lovemark\u2019 oldu\u011funu tespit etmek eden olan ara\u015ft\u0131rman\u0131n saha \u00e7al\u0131\u015fmas\u0131, 12 Mart- 29 Haziran 2018 tarihleri aras\u0131nda yap\u0131ld\u0131. Ara\u015ft\u0131rma kapsam\u0131nda etkin bir anket tasar\u0131m\u0131 ad\u0131na sorgulanan kategoriler ikiye ayr\u0131larak homojen yap\u0131da iki test grubundan veri topland\u0131. Ara\u015ft\u0131rmada, akaryak\u0131t sekt\u00f6r\u00fcnde akl\u0131n\u0131za ilk gelen marka nedir, bu markay\u0131 kendinize ne kadar yak\u0131n hissediyorsunuz, bu marka beklentilerinizi ve ihtiya\u00e7lar\u0131n\u0131z\u0131 ne derece kar\u015f\u0131l\u0131yor ve en sevdi\u011finiz \/asla vazge\u00e7emeyece\u011finiz marka hangisi sorular\u0131na, en y\u00fcksek oranda \u201cOPET\u201d cevab\u0131 verildi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin lideri OPET, 4\u2019\u00fcnc\u00fc kez akaryak\u0131t istasyonlar\u0131 sekt\u00f6r\u00fcnde \u201cLovemark- A\u015fkla Ba\u011flan\u0131lan Markas\u0131\u201d se\u00e7ildi. OPET, Mediacat Dergisi\u2019nin Ipsos i\u015fbirli\u011fi ger\u00e7ekle\u015ftirdi\u011fi […]<\/p>\n","protected":false},"author":1,"featured_media":81742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[7624,6156,41097,11219,67,1009,41095,41096,4479,41099,41098,34935,2388,34937,34936],"views":899,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/81741"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=81741"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/81741\/revisions"}],"predecessor-version":[{"id":81743,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/81741\/revisions\/81743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/81742"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=81741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=81741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=81741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}