{"id":77375,"date":"2018-08-10T12:50:00","date_gmt":"2018-08-10T09:50:00","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=77375"},"modified":"2018-08-10T12:50:00","modified_gmt":"2018-08-10T09:50:00","slug":"yandex-navigasyon-ve-shellden-guclu-isbirligi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yandex-navigasyon-ve-shellden-guclu-isbirligi\/","title":{"rendered":"(Turkish) Yandex Navigasyon ve Shell\u2019den G\u00fc\u00e7l\u00fc \u0130\u015fbirli\u011fi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Her g\u00fcn milyonlarca ki\u015fi taraf\u0131ndan kullan\u0131lan pop\u00fcler navigasyon uygulamas\u0131 Yandex Navigasyon, markalara yeni nesil i\u015f birli\u011fi f\u0131rsatlar\u0131 sunuyor. Lokasyon bazl\u0131 ileti\u015fime dayanan \u201chiper lokal\u201d reklamc\u0131l\u0131kta T\u00fcrkiye\u2019de \u00f6nc\u00fcl\u00fck yapan Yandex Navigasyon\u2019un bu alanda uygulad\u0131\u011f\u0131 reklam modellerinden pek \u00e7ok marka yararlan\u0131rken, Shell&Turcas akaryak\u0131t sekt\u00f6r\u00fcnde bir ba\u015far\u0131 hik\u00e2yesi yazd\u0131. Ocak \u2013 Haziran 2018 d\u00f6neminde uygulaman\u0131n vitrini say\u0131lan Kategori b\u00f6l\u00fcm\u00fcnde logosuyla yer alan Shell&Turcas, bu alanda yakla\u015f\u0131k 155 milyon g\u00f6r\u00fcnt\u00fclenme elde etti.<\/strong> Uygulaman\u0131n<\/strong> \u201cMarkal\u0131 Pop-up Pinler\u201d modelinden de yararlanan Shell&Turcas\u2019\u0131n, ayn\u0131 d\u00f6nemde harita \u00fczerinde i\u015faretlenen markal\u0131 pinleri 185 milyon kere g\u00f6r\u00fcnt\u00fclendi. Kullan\u0131c\u0131lar toplamda 600 bin defa Shell&Turcas istasyonlar\u0131na rota olu\u015ftururken, markan\u0131n uygulama i\u00e7indeki pazar pay\u0131 y\u00fczde 65\u2019e y\u00fckseldi. <\/strong><\/p>\n

Yandex Navigasyon\u2019un do\u011fal reklam kategorisinde yer alan ve pek \u00e7ok marka taraf\u0131ndan tercih edilen \u201chiper lokal\u201d reklam modelleri dijital pazarlama alan\u0131nda y\u00fckseli\u015fini s\u00fcrd\u00fcr\u00fcyor. Organik b\u00fcy\u00fcyen do\u011fal \"\"bir mecra olmas\u0131 nedeniyle dijital pazarlamada Yandex Navigasyon\u2019a \u00f6ncelik veren firmalardan biri de Shell&Turcas oldu. Ocak \u2013 Haziran 2018 d\u00f6neminde navigasyonda kendi kategorisini sahiplenen ve \u201chiper lokal\u201d reklamc\u0131l\u0131ktan yo\u011fun olarak yararlanan Shell&Turcas, fark yaratan sonu\u00e7lar elde etti.<\/p>\n

Benzinlik kategorisine damgas\u0131n\u0131 vurdu<\/strong><\/p>\n

Navigasyonun vitrini olan Arama sayfas\u0131nda Kategoriler b\u00f6l\u00fcm\u00fcnde logosuyla yer alan Shell, bu alanda 155 milyona yak\u0131n g\u00f6sterim elde ederken, kullan\u0131c\u0131lar harita \u00fczerindeki Shell markal\u0131 pinlerine yakla\u015f\u0131k 1 bu\u00e7uk milyon kez en yak\u0131n lokasyonu \u00f6\u011frenmek amac\u0131yla t\u0131klad\u0131. Kullan\u0131c\u0131lar uygulama \u00fczerinden Shell&Turcas istasyonlar\u0131na do\u011fru 560 binden fazla rota olu\u015fturdu.<\/p>\n

Yandex\u2019in bir di\u011fer \u201chiper lokal\u201d pazarlama modeli \u201cMarkal\u0131 Pop-up Pinler (Branded Pop Up Pins)\u201d, sayesinde kullan\u0131c\u0131lar rotalar\u0131nda devam ederken yak\u0131nlarda bulunan Shell&Turcas benzin istasyonlar\u0131n\u0131 haritada markal\u0131 pin olarak g\u00f6rebildiler. Shell&Turcas, \u201cMarkal\u0131 Pop-up Pin\u201d modelinde 185 milyona yak\u0131n g\u00f6r\u00fcnt\u00fclenme elde etti. Kullan\u0131c\u0131lar yakla\u015f\u0131k 330 bin kez rota olu\u015fturmak veya kampanyalar\u0131 g\u00f6rmek i\u00e7in Shell logolu pinlere t\u0131klad\u0131. Bu model arac\u0131l\u0131\u011f\u0131yla da Shell&Turcas istasyonlar\u0131 i\u00e7in 36 binden fazla rota olu\u015fturuldu.<\/p>\n

Yakla\u015f\u0131k 340 milyon g\u00f6sterim elde edildi, 600 bin rota olu\u015fturuldu <\/strong><\/p>\n

Yandex Navigasyon uygulamas\u0131 \u00fczerinden devam eden kampanya s\u00fcresince Shell&Turcas, 2018\u2019in ilk yar\u0131s\u0131nda 340 milyona yak\u0131n g\u00f6r\u00fcnt\u00fclenme elde etti. Bu \u00e7arp\u0131c\u0131 sonu\u00e7la beraber, Shell&Turcas\u2019\u0131n benzin istasyonlar\u0131na yakla\u015f\u0131k 600 bin defa rota olu\u015fturdu. Navigasyon \u00fczerinde kendi kategorisinde pazar pay\u0131n\u0131 y\u00fczde 65\u2019e \u00e7\u0131karan Shell&Turcas, Yandex’in yeni nesil reklam modellerinden yararlanmaya devam ediyor. Yandex t\u00fcm markalar\u0131 navigasyon reklam modellerini ke\u015ffetmeye davet ediyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Her g\u00fcn milyonlarca ki\u015fi taraf\u0131ndan kullan\u0131lan pop\u00fcler navigasyon uygulamas\u0131 Yandex Navigasyon, markalara yeni nesil i\u015f birli\u011fi f\u0131rsatlar\u0131 sunuyor. Lokasyon bazl\u0131 ileti\u015fime dayanan \u201chiper […]<\/p>\n","protected":false},"author":1,"featured_media":77377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44,157],"tags":[27667,35344,67,1009,34935,2388,34936,1787,6831,38758],"views":1064,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77375"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=77375"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77375\/revisions"}],"predecessor-version":[{"id":77378,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77375\/revisions\/77378"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/77377"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=77375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=77375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=77375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}