{"id":77312,"date":"2018-08-09T11:09:28","date_gmt":"2018-08-09T08:09:28","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=77312"},"modified":"2018-08-09T11:09:28","modified_gmt":"2018-08-09T08:09:28","slug":"opet-pazarlama-programlarinda-en-iyi-veri-kullanimi-odulu-aldi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-pazarlama-programlarinda-en-iyi-veri-kullanimi-odulu-aldi\/","title":{"rendered":"(Turkish) Opet, \u201cPazarlama Programlar\u0131nda En \u0130yi Veri Kullan\u0131m\u0131\u201d \u00d6d\u00fcl\u00fc Ald\u0131!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i ve g\u00fc\u00e7l\u00fc markas\u0131 OPET, veriden de\u011fer yaratarak entegre pazarlama hizmetleri sunan TANI ile birlikte ger\u00e7ekle\u015ftirdi\u011fi \u201cAk\u0131ll\u0131 Kampanya \u00d6neri Sistemi\u201d ile Londra\u2019da \u00fcst\u00fcn pazarlama \u00e7\u00f6z\u00fcmlerinin de\u011ferlendirildi\u011fi DataIQ Awards\u201918\u2019de \u201cPazarlama Programlar\u0131nda En \u0130yi Veri Kullan\u0131m\u0131\u201d kategorisinde \u00f6d\u00fcle hak kazand\u0131.<\/strong><\/p>\n

Akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn teknolojiyi en kullanan markas\u0131 OPET, bu alanda fark\u0131n\u0131 bir kez daha ortaya koydu. OPET, \u0130ngiltere\u2019de d\u00fczenlenen DataIQ Awards\u201918\u2019de \u201cBest use of data in a marketing \"\"programme- Pazarlama Programlar\u0131nda En \u0130yi Veri Kullan\u0131m\u0131\u201d kategorisinde \u201cAk\u0131ll\u0131 Kampanya \u00d6neri Sistemi\u201d ile \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Veriden de\u011fer yaratarak entegre pazarlama hizmetleri sunan topluluk \u015firketi TANI A.\u015e i\u015fbirli\u011fiyle geli\u015ftirilen \u201cAk\u0131ll\u0131 Kampanya \u00d6neri Sistemi\u201d ile bu \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen OPET, teknolojik geli\u015fmelerle her g\u00fcn daha da zenginle\u015fen pazarlama uygulamalar\u0131 aras\u0131nda fark yarat\u0131yor. \u201cAk\u0131ll\u0131 Kampanya \u00d6neri Sistemi\u2019 ile OPET, m\u00fc\u015fteri davran\u0131\u015f \u00f6r\u00fcnt\u00fcleri ve ge\u00e7mi\u015f al\u0131\u015fveri\u015f \/ kampanya hareketlerini inceleyerek, makine \u00f6\u011frenme y\u00f6ntemleri ile olu\u015fturulan modelle, do\u011fru zamanda do\u011fru ki\u015fiye do\u011fru kampanyan\u0131n sunulmas\u0131n\u0131 hedefledi. Geleneksel kampanya sistemi ile ki\u015fiselle\u015ftirilmi\u015f kampanyalar sunan \u201cyapay zeka\u201d ve \u201cmakine \u00f6\u011frenme tabanl\u0131 yeni sistem\u201d kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, h\u0131zl\u0131 ve otomatize sonu\u00e7larla kampanya cirosunun y\u00fczde 28 artt\u0131\u011f\u0131 g\u00f6zlendi.Her bir m\u00fc\u015fteriye \u00f6zel farkl\u0131 kampanyalar olu\u015fturan kampanya \u00f6neri motorunun geli\u015ftirilmesi ile OPET\u2019in m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131 destekleyen farkl\u0131 bir pazarlama modeli olu\u015fturuldu. DataIQ Awards J\u00fcrisi taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada da uygulama i\u00e7in\u201cDolu dolu analitik i\u00e7eren bu proje, ki\u015fiselle\u015ftirmenin ve veri odakl\u0131 analiti\u011fin \u00e7ok rekabet\u00e7i pazarlarda elde edebilece\u011fi etkiyi g\u00f6stermektedir\u201d denildi. Proje, daha \u00f6nce de T\u00fcrkiye\u2019nin yeni pazarlama \u00f6d\u00fcllerinden 2018 Martech Awards\u2019ta da \u201cEn \u0130yi Yapay Zeka ve Machine Learning Kullan\u0131m\u0131\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fclm\u00fc\u015ft\u00fc.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn yenilik\u00e7i ve g\u00fc\u00e7l\u00fc markas\u0131 OPET, veriden de\u011fer yaratarak entegre pazarlama hizmetleri sunan TANI ile birlikte ger\u00e7ekle\u015ftirdi\u011fi \u201cAk\u0131ll\u0131 Kampanya \u00d6neri Sistemi\u201d ile […]<\/p>\n","protected":false},"author":1,"featured_media":77313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[6777,35344,38729,38730,67,1009,4479,34935,2388,34936],"views":727,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77312"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=77312"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77312\/revisions"}],"predecessor-version":[{"id":77314,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/77312\/revisions\/77314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/77313"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=77312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=77312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=77312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}