{"id":76948,"date":"2018-07-31T11:52:34","date_gmt":"2018-07-31T08:52:34","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=76948"},"modified":"2018-07-31T11:52:34","modified_gmt":"2018-07-31T08:52:34","slug":"istanbullight-2018de-aydinlatma-urun-ve-cozumleri-sergilenecek","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/istanbullight-2018de-aydinlatma-urun-ve-cozumleri-sergilenecek\/","title":{"rendered":"(Turkish) IstanbulLight 2018’de Ayd\u0131nlatma \u00dcr\u00fcn ve \u00c7\u00f6z\u00fcmleri Sergilenecek"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

UBM, AG\u0130D ve ATMK stratejik ortakl\u0131\u011f\u0131 ile d\u00fczenlenen 11. IstanbulLight Uluslararas\u0131 Ayd\u0131nlatma ve Elektrik Malzemeleri Fuar\u0131 ve Kongresi, b\u00f6lgesel bir g\u00fc\u00e7 olarak ayd\u0131nlatma sekt\u00f6r\u00fcn\u00fcn perakende alan\u0131nda yaratt\u0131\u011f\u0131 avantaj ve f\u0131rsatlar\u0131 g\u00f6zler \u00f6n\u00fcne sermeye haz\u0131rlan\u0131yor. Fuarda do\u011fru ayd\u0131nlatman\u0131n perakende sekt\u00f6r\u00fcndeki verimlilik ve k\u00e2rl\u0131l\u0131\u011f\u0131na olan etkileri ve yenilik\u00e7i \u00e7\u00f6z\u00fcmler payla\u015f\u0131lacak.<\/strong><\/p>\n

D\u00fcnyan\u0131n \u00f6nc\u00fc fuar organizat\u00f6r\u00fc UBM taraf\u0131ndan organize edilen 11. IstanbulLight Uluslararas\u0131 \"\"Ayd\u0131nlatma ve Elektrik Malzemeleri Fuar\u0131 ve Kongresi, 19-22 Eyl\u00fcl 2018 tarihlerinde, \u0130stanbul Fuar Merkezi\u2019nde ger\u00e7ekle\u015ftirilecek. Ayd\u0131nlatma Gere\u00e7leri \u0130malat\u00e7\u0131lar\u0131 Derne\u011fi (AG\u0130D) ve Ayd\u0131nlatma T\u00fcrk Milli Komitesi (ATMK) stratejik ortakl\u0131\u011f\u0131 ile d\u00fczenlenen fuarda, perakende profesyonelleri en son teknolojileri uzman isimlerden ve kurumlardan \u00f6\u011frenebilecek ve i\u015f birli\u011fi geli\u015ftirebilecekler. Ayr\u0131ca do\u011fru ayd\u0131nlatma ile sat\u0131\u015f, \u00e7al\u0131\u015fan ve m\u00fc\u015fteri memnuniyetindeki verimlilik hakk\u0131nda bilgi alabilecek ve \u00e7\u00f6z\u00fcm sa\u011flayan \u00fcr\u00fcn ve hizmetlerle tan\u0131\u015facaklar.<\/p>\n

Do\u011fru ayd\u0131nlatma, verimlilik ve k\u00e2rl\u0131l\u0131k getiriyor<\/strong><\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki; perakende sekt\u00f6r\u00fcnde ayd\u0131nlatma tasar\u0131m\u0131n\u0131n do\u011fru kullan\u0131m\u0131 m\u00fc\u015fteri deneyimini zenginle\u015ftiriyor ve \u00e7al\u0131\u015fan verimlili\u011fini art\u0131r\u0131yor. Bu da \u015firketin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 do\u011frudan etkiliyor. H\u0131zla artan rekabet ortam\u0131nda \u015firketler, ma\u011faza i\u00e7i ayd\u0131nlatma tasar\u0131mlar\u0131yla daha \u00e7ok m\u00fc\u015fteri \u00e7ekebildi\u011fi gibi m\u00fc\u015fterilerinin sat\u0131n alma kararlar\u0131nda da etkili olabiliyor.<\/p>\n

Ayd\u0131nlatma sekt\u00f6r\u00fcn\u00fcn sundu\u011fu stratejik de\u011ferin fark\u0131nda olarak bu sekt\u00f6r\u00fcn farkl\u0131 end\u00fcstrilerin geli\u015fiminde rol almas\u0131 i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 dile getiren UBM EMEA IstanbulLight Marka Direkt\u00f6r\u00fc Mehmet D\u00fckkanc\u0131<\/strong>, \u201cG\u00fcn\u00fcm\u00fczde perakende sekt\u00f6r\u00fc, m\u00fc\u015fterileriyle ba\u011f kurma ve onlara sunduklar\u0131 deneyimi her ge\u00e7en g\u00fcn zenginle\u015ftirme gibi zorlu bir hedefle \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Ayd\u0131nlatma tasar\u0131mlar\u0131 alan\u0131ndaki geli\u015fmeler ise e\u015fsiz ma\u011faza deneyimleri sunman\u0131n rekabette \u00f6ne ge\u00e7mek i\u00e7in \u00f6nemli bir kriter haline geldi\u011fi bu sekt\u00f6re b\u00fcy\u00fck bir de\u011fer sa\u011flama potansiyeline sahip. \u0130nterdisipliner bir bak\u0131\u015f a\u00e7\u0131s\u0131yla farkl\u0131 \u00fclkelerden ve end\u00fcstrilerden uzmanlar\u0131 ve lider kurumlar\u0131 bir araya getirdi\u011fimiz IstanbulLight, bu yenilik\u00e7i \u00e7\u00f6z\u00fcmleri sergilemek i\u00e7in kat\u0131l\u0131mc\u0131lara \u00f6zel bir alan sunuyor. Bu y\u0131l bu alanda en yeni ve en iyi \u00e7\u00f6z\u00fcmlere ev sahipli\u011fi yapaca\u011f\u0131z ve bu iki end\u00fcstrinin temsilcilerini bir araya getirerek yeni i\u015f f\u0131rsatlar\u0131 yarataca\u011f\u0131z\u201d dedi.<\/p>\n

IstanbulLight Fuar\u0131 yenilenen etkinlik program\u0131yla bu y\u0131l sekt\u00f6rdeki t\u00fcm geli\u015fmeleri kapsayan bir i\u00e7eri\u011fe sahip. Bu sayede yeni yakla\u015f\u0131mlarla sekt\u00f6r profesyonellerine farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131 kazand\u0131racak. IstanbulLight Ayd\u0131nlatma Forumu, IstanbulLight Ayd\u0131nlatma Tasar\u0131m\u0131 Zirvesi ve Ticaret Sahnesi etkinlikleri ile ayd\u0131nlatma sekt\u00f6r\u00fcn\u00fcn g\u00fcndemini usta isimlerle masaya yat\u0131racak.<\/p>\n

Fuar, T\u00fcrkiye\u2019nin yan\u0131 s\u0131ra Orta Do\u011fu, Afrika, Do\u011fu Avrupa, Balkanlar, BDT \u00dclkelerinden 8000\u2019i a\u015fk\u0131n sekt\u00f6r profesyonelini a\u011f\u0131rlayacak ve 250\u2019nin \u00fczerinde firman\u0131n en yeni \u00fcr\u00fcn ve teknolojilerine ev sahipli\u011fi yapacak<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.UBM, AG\u0130D ve ATMK stratejik ortakl\u0131\u011f\u0131 ile d\u00fczenlenen 11. IstanbulLight Uluslararas\u0131 Ayd\u0131nlatma ve Elektrik Malzemeleri Fuar\u0131 ve Kongresi, b\u00f6lgesel bir g\u00fc\u00e7 olarak ayd\u0131nlatma […]<\/p>\n","protected":false},"author":1,"featured_media":76949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[3189,7102,38603,34979,19638,26353,67,1009,38602],"views":643,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/76948"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=76948"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/76948\/revisions"}],"predecessor-version":[{"id":76950,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/76948\/revisions\/76950"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/76949"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=76948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=76948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=76948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}