{"id":75932,"date":"2018-07-07T15:09:25","date_gmt":"2018-07-07T12:09:25","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=75932"},"modified":"2018-07-07T15:13:31","modified_gmt":"2018-07-07T12:13:31","slug":"protherm-yeni-yuzu-ile-turkiye-pazarinda-iddiali","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/protherm-yeni-yuzu-ile-turkiye-pazarinda-iddiali\/","title":{"rendered":"(Turkish) Protherm Yeni Y\u00fcz\u00fc \u0130le T\u00fcrkiye Pazar\u0131nda \u0130ddial\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Vaillant Group b\u00fcnyesinde faaliyet g\u00f6steren Protherm, yeni pazarlama stratejisi ve y\u00fcksek teknolojili \u00fcr\u00fcnleri ile yo\u011fu\u015fmal\u0131 cihaz pazar\u0131na iddial\u0131 bir giri\u015f yapmaya haz\u0131rlan\u0131yor. Protherm, yeni d\u00f6nemde T\u00fcrkiye genelinde pazar pay\u0131n\u0131 art\u0131rmay\u0131 hedefliyor.<\/strong><\/p>\n

Kombi, \u015fofben, termosifon, radyat\u00f6r ve kazandan olu\u015fan \u00fcr\u00fcn gam\u0131yla t\u00fcketicilere ileri teknolojili, \u00e7evre\u00a0dostu ve kolay ula\u015f\u0131labilir \u00fcr\u00fcnler sunan Vaillant Group markalar\u0131ndan Protherm, Ritz Carlton\u2019da d\u00fczenlenen toplant\u0131da markan\u0131n yeni pazarlama stratejisini payla\u015ft\u0131. Vaillant T\u00fcrkiye Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc Erol Kayao\u011flu\u2019nun ev sahipli\u011finde ger\u00e7ekle\u015fen ve Vaillant T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Haz\u0131m Bumin\u2019in de kat\u0131ld\u0131\u011f\u0131 toplant\u0131da Protherm\u2019in 14 y\u0131ldan bu yana faaliyet g\u00f6sterdi\u011fi T\u00fcrkiye \u0131s\u0131tma, so\u011futma ve iklimlendirme pazar\u0131ndaki faaliyetleri ile gelecek hedefleri anlat\u0131ld\u0131.<\/p>\n

\u2018Yo\u011fu\u015fmal\u0131 kombi \u00fcr\u00fcnleriyle ErP\u2019ye haz\u0131r\u0131z\u2019<\/strong><\/p>\n

Protherm\u2019in 1991 y\u0131l\u0131nda Prag\u2019da ba\u015flayan yolculu\u011fu boyunca say\u0131s\u0131z ba\u015far\u0131lara imza att\u0131\u011f\u0131n\u0131 belirten Vaillant T\u00fcrkiye Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc Erol Kayao\u011flu, markan\u0131n bug\u00fcn Avrupa\u2019da y\u0131lda 200 bin adetten fazla kombi \u00fcreten bir marka haline geldi\u011fini s\u00f6yledi. Protherm\u2019in, T\u00fcrkiye\u2019de yo\u011fu\u015fmal\u0131 kombi \u00fcretiminin zorunlu hale geldi\u011fi ErP (Energy Related Products) y\u00f6netmeli\u011fi ile ba\u015flayan yeni\u00a0<\/strong>d\u00f6neme \"\"haz\u0131r oldu\u011funu vurgulayan Kayao\u011flu \u201cErP y\u00f6netmeli\u011fi \u00fclkemizde de y\u00fcr\u00fcrl\u00fc\u011fe girdi, y\u00f6netmelikle yo\u011fu\u015fmal\u0131 kombi \u00fcretimi zorunlu hale geldi. ErP y\u00f6netmeli\u011fiyle birlikte 2018 y\u0131l\u0131nda sekt\u00f6rde %10 civar\u0131nda b\u00fcy\u00fcme bekliyoruz. Bu b\u00fcy\u00fcmeye paralel olarak kombi pazar\u0131n\u0131n da y\u0131ll\u0131k 1 milyon 100 bin adedi a\u015fmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Biz de Protherm\u2019in yo\u011fu\u015fmal\u0131 \u00fcr\u00fcn gam\u0131 ile bu b\u00fcy\u00fcmeye katk\u0131da bulunmay\u0131 hedefliyoruz\u201d diye konu\u015ftu.<\/p>\n

Erol Kayao\u011flu yeni marka stratejisi ile Protherm\u2019in yepyeni bir y\u00fcze kavu\u015ftu\u011funu s\u00f6yledi.\u00a0<\/em>T\u00fcrkiye\u2019de faaliyet g\u00f6sterdi\u011fi 14 y\u0131ldan bu yana 600 binin \u00fczerinde sat\u0131\u015f rakam\u0131n\u0131 yakalayan Protherm\u2019in T\u00fcrkiye\u2019de\u00a0<\/i>Vaillant Group g\u00fcvencesiyle y\u00fczde 5 pazar pay\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 dile getiren Kayao\u011flu,\u00a0\u201c\u0130stanbul\u2019da \u00fc\u00e7\u00fcnc\u00fc s\u0131rada oldu\u011fumuzu biliyoruz. Yeni d\u00f6nemde \u0130stanbul\u2019daki ba\u015far\u0131m\u0131z\u0131 t\u00fcm T\u00fcrkiye\u2019ye yaymay\u0131 ama\u00e7l\u0131yoruz\u201d dedi.<\/em><\/i><\/p>\n

Toplant\u0131da s\u00f6z alan Vaillant T\u00fcrkiye Pazarlama Direkt\u00f6r\u00fc Haz\u0131m Bumin de\u00a0<\/em>Lynx Condens ve Jaguar Condens \u00fcr\u00fcn ailesiyle yo\u011fu\u015fmal\u0131 kombi konusunda iddial\u0131 olduklar\u0131n\u0131 dile getirip, \u201c24 ve 27 kW olmak \u00fczere 2 farkl\u0131 kapasiteye sahip, \u0131s\u0131tmada B, kullan\u0131m suyunda ise A enerji seviyesinde olan Jaguar Condens, XL miktarda s\u0131cak su temini yapabilen<\/i>rek\u00fcperat\u00f6r teknolojisine sahip bir \u00fcr\u00fcn\u00fcm\u00fcz. Lynx Condens ise 24 ve 28 kW olmak \u00fczere 2 farkl\u0131 kapasitede, hem kullan\u0131m suyunda hem de \u0131s\u0131tmada A enerji verimlili\u011fine sahip olan ve XL miktarda s\u0131cak su temini yapabilen ilk premix yo\u011fu\u015fmal\u0131 kombimiz. Ayr\u0131ca bireysel kullan\u0131ma hitap eden yo\u011fu\u015fmal\u0131 kombi ailemizin yan\u0131 s\u0131ra paslanmaz \u00e7elik e\u015fanj\u00f6rl\u00fc, %108 verimlilik oran\u0131na sahip, Panther110 ve Panther150 olmak \u00fczere 2 farkl\u0131 kapasitedeki duvar tipi<\/p>\n

yo\u011fu\u015fmal\u0131 kazan\u0131m\u0131z\u0131 k\u0131sa s\u00fcre i\u00e7erisinde pazara lanse ederek t\u00fcketicilerimizin merkezi \u0131s\u0131tma ihtiya\u00e7lar\u0131na da efektif \u00e7\u00f6z\u00fcmler sunaca\u011f\u0131z.<\/p>\n

Protherm olarak her ihtiyaca uygun y\u00fcksek teknoloji ile \u00fcretilmi\u015f, maliyet-etkin \u00fcr\u00fcn gam\u0131m\u0131z, yayg\u0131n sat\u0131\u015f kanallar\u0131m\u0131z ve sat\u0131\u015f sonras\u0131 hizmetlerimizle \u00fcst seviyede m\u00fc\u015fteri memnuniyetini hedefliyoruz\u201d diye konu\u015ftu.<\/p>\n

2004 y\u0131l\u0131nda T\u00fcrkiye pazar\u0131na giren Protherm, d\u00fcnyada aralar\u0131nda \u0130ngiltere, \u0130talya ve Rusya\u2019n\u0131n da bulundu\u011fu 25\u2019ten fazla \u00fclkede sat\u0131l\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Vaillant Group b\u00fcnyesinde faaliyet g\u00f6steren Protherm, yeni pazarlama stratejisi ve y\u00fcksek teknolojili \u00fcr\u00fcnleri ile yo\u011fu\u015fmal\u0131 cihaz pazar\u0131na iddial\u0131 bir giri\u015f yapmaya haz\u0131rlan\u0131yor. Protherm, […]<\/p>\n","protected":false},"author":1,"featured_media":75933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53,52],"tags":[67,1009,4096,2491,16583,38205,11662,38206],"views":762,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75932"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=75932"}],"version-history":[{"count":5,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75932\/revisions"}],"predecessor-version":[{"id":75938,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75932\/revisions\/75938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/75933"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=75932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=75932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=75932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}