{"id":75715,"date":"2018-06-29T12:15:31","date_gmt":"2018-06-29T09:15:31","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=75715"},"modified":"2018-06-29T12:15:31","modified_gmt":"2018-06-29T09:15:31","slug":"turkiyenin-en-itibarli-akaryakit-markasi-yine-opet-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiyenin-en-itibarli-akaryakit-markasi-yine-opet-oldu\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019nin En \u0130tibarl\u0131 Akaryak\u0131t Markas\u0131 Yine ‘OPET’ Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Y\u0131ld\u0131z Teknik \u00dcniversitesi \u0130statistik B\u00f6l\u00fcm\u00fc\u2019n\u00fcn akademik denetimi alt\u0131nda ve raport\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye \u0130tibar Akademisi taraf\u0131ndan ger\u00e7ekle\u015ftirilen T\u00fcrkiye \u0130tibar Endeksi 2017 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re OPET, bir kez daha Akaryak\u0131t Sekt\u00f6r\u00fc\u2019n\u00fcn En \u0130tibarl\u0131 Markas\u0131 se\u00e7ildi. Y\u00fcksek kaliteli hizmet ve \u00fcr\u00fcnleri, uzun soluklu sosyal sorumluluk projeleri ile akaryak\u0131t markas\u0131ndan \u00e7ok hizmet markas\u0131 olarak konumlanan OPET, 3\u2019\u00fcnc\u00fc kez bu \u00f6d\u00fcl\u00fcn sahibi oldu.<\/strong><\/p>\n

T\u00fcrkiye\u2019nin yenilik\u00e7i akaryak\u0131t da\u011f\u0131t\u0131m \u015firketi OPET, T\u00fcrkiye \u0130tibar Akademisi (T\u0130E) taraf\u0131ndan bu y\u0131l 7\u2019ncisi \u00f6l\u00e7\u00fcmlenen \u201cT\u00fcrkiye \u0130tibar Endeksi Ara\u015ft\u0131rmas\u0131\u201dnda, bir kez daha sekt\u00f6r\u00fcnde \u201cT\u00fcrkiye’nin En \"\"\u0130tibarl\u0131 Markas\u0131\u201d se\u00e7ildi. 20 farkl\u0131 sekt\u00f6r\u00fcn incelendi\u011fi ara\u015ft\u0131rma, 1\u015eubat- 30 Nisan 2018 tarihleri aras\u0131nda bilgisayar destekli telefonla g\u00f6r\u00fc\u015fme y\u00f6ntemi ile 5 bin ki\u015fi ile ger\u00e7ekle\u015fti. Ara\u015ft\u0131rma anketine kat\u0131lanlar\u0131n y\u00fczde 38,4\u2019\u00fc \u2018Akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn en itibarl\u0131 \u015firketi hangisidir?\u2019 sorusuna OPET yan\u0131t\u0131n\u0131 verdi ve T\u00fcrkiye’nin akaryak\u0131t sekt\u00f6r\u00fcnde en itibarl\u0131 markas\u0131 OPET se\u00e7ildi. Markalar\u0131n alg\u0131lanan de\u011ferlerinin yan\u0131 s\u0131ra gelecek vizyonlar\u0131n\u0131 ger\u00e7ekle\u015ftirirken gereksinim duyacaklar\u0131 bir navigasyon arac\u0131 niteli\u011fi ta\u015f\u0131yan rapor, Y\u0131ld\u0131z Teknik \u00dcniversitesi \u0130statistik B\u00f6l\u00fcm\u00fc\u2019n\u00fcn akademik denetimi ve raport\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015ftirildi. Ara\u015ft\u0131rma kapsam\u0131nda akaryak\u0131t sekt\u00f6r\u00fcnde 13 firman\u0131n itibar skoru \u00f6l\u00e7\u00fcmlendi. OPET\u2019in en yak\u0131n rakibi y\u00fczde 29,5 seviyesinde kal\u0131rken ara\u015ft\u0131rmaya kat\u0131lanlar OPET\u2019i; k\u00f6kl\u00fc kurum, T\u00fcrkiye ekonomisine katk\u0131da bulunan, yeniliklere, teknolojiye ve tasar\u0131ma \u00f6nem veren, sekt\u00f6r\u00fcnde \u00f6nc\u00fc ve lider konumda, \u00fcst\u00fcn hizmet ve \u00fcr\u00fcn kalitesi sunan markaolarak tan\u0131mlad\u0131. Ara\u015ft\u0131rma kapsam\u0131nda kat\u0131l\u0131mc\u0131lar OPET\u2019i \u2018spor, sanat ve k\u00fclt\u00fcrle ilgili faaliyetlere destek vermesi, \u00e7evre, e\u011fitim, sa\u011fl\u0131k gibi konularda sorumluluklar\u0131n\u0131 yerine getirmesi, toplumun geli\u015fmesi i\u00e7in \u00e7al\u0131\u015fmas\u0131 ve \u00e7al\u0131\u015fan haklar\u0131, i\u015f\u00e7i sa\u011fl\u0131\u011f\u0131-g\u00fcvenli\u011fine \u00f6nem veren bir kurum olmas\u0131\u2019 nedeniyle tercih ettiklerini belirttiler. OPET\u2019i en itibarl\u0131 akaryak\u0131t da\u011f\u0131t\u0131m markas\u0131 se\u00e7en t\u00fcketicilerin cinsiyet da\u011f\u0131l\u0131mda ise y\u00fczde 53,7\u2019sinin kad\u0131n, y\u00fczde 46,3\u2019\u00fcn\u00fcn erkek oldu\u011fu g\u00f6r\u00fcl\u00fcrken ya\u015f k\u0131r\u0131l\u0131mda ise oran da\u011f\u0131l\u0131m\u0131 18-34 ya\u015f y\u00fczde 37,5, 35-49 ya\u015f y\u00fczde 38, 49 ya\u015f ve \u00fczeri ise y\u00fczde 24,5 olarak belirlendi.<\/p>\n

Akaryak\u0131t sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin de\u011fi\u015fmez lideri ve sekt\u00f6r\u00fcn en be\u011fenilen \u015firketi OPET; istasyonlar\u0131, yeni \u00fcr\u00fcn ve hizmetleri, \u00e7a\u011fr\u0131 merkezi ve online d\u00fcnyadaki \u00e7al\u0131\u015fmalar\u0131 ile \u201ckusursuza yolculuk\u201d iddias\u0131n\u0131 devam ettiriyor. Sosyal sorumluluk projeleri ile T\u00fcrkiye\u2019ye de\u011fer katan OPET, vizyonunu inovasyon ve geli\u015fim \u00f6nceli\u011finde kurgularken ilkleri yaratarak teknolojik \u00fcr\u00fcnleri ile de dikkat \u00e7ekiyor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Y\u0131ld\u0131z Teknik \u00dcniversitesi \u0130statistik B\u00f6l\u00fcm\u00fc\u2019n\u00fcn akademik denetimi alt\u0131nda ve raport\u00f6rl\u00fc\u011f\u00fcnde, T\u00fcrkiye \u0130tibar Akademisi taraf\u0131ndan ger\u00e7ekle\u015ftirilen T\u00fcrkiye \u0130tibar Endeksi 2017 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re OPET, bir […]<\/p>\n","protected":false},"author":1,"featured_media":75716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[27667,35344,38140,67,1009,4479,34935,2388,34936],"views":970,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75715"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=75715"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75715\/revisions"}],"predecessor-version":[{"id":75717,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75715\/revisions\/75717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/75716"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=75715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=75715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=75715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}