{"id":75487,"date":"2018-06-23T00:47:05","date_gmt":"2018-06-22T21:47:05","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=75487"},"modified":"2018-06-23T00:47:05","modified_gmt":"2018-06-22T21:47:05","slug":"unilever-surdurulebilirlik-yol-haritasini-paydaslariyla-birlikte-belirliyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/unilever-surdurulebilirlik-yol-haritasini-paydaslariyla-birlikte-belirliyor\/","title":{"rendered":"(Turkish) Unilever, S\u00fcrd\u00fcr\u00fclebilirlik Yol Haritas\u0131n\u0131 Payda\u015flar\u0131yla Birlikte Belirliyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Unilever\u2019in S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131 kapsam\u0131nda geleneksel olarak d\u00fczenledi\u011fi Payda\u015f \u00c7al\u0131\u015ftay\u0131, sivil toplum temsilcileri, sosyal giri\u015fimciler, akademisyenler, medya ve i\u015f d\u00fcnyas\u0131ndan 70\u2019e yak\u0131n uzman\u0131n kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirildi. <\/strong><\/p>\n

\u00c7al\u0131\u015ftayda, Unilever\u2019in mevcut s\u00fcrd\u00fcr\u00fclebilirlik hedeflerinin \u00f6tesini anlamak ve payda\u015flar\u0131n\u0131n g\u00f6r\u00fc\u015flerini almak amac\u0131yla ger\u00e7ekle\u015ftirdi\u011fi k\u00fcresel ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 ilk kez payla\u015f\u0131ld\u0131. Unilever\u2019in de\u011fer zincirindeki 276 kilit payda\u015f\u0131n yan\u0131 s\u0131ra d\u00fcnya \u00e7ap\u0131ndaki 40 bini a\u015fk\u0131n \u00e7al\u0131\u015fan\u0131n\u0131n kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rma, \u015firketten gelecekte odaklanmas\u0131 beklenen \u00f6ncelikleri ortaya koydu. <\/strong><\/p>\n

\"\"Unilever, S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131\u2019n\u0131n yedinci y\u0131l\u0131nda, k\u00fcresel i\u015f d\u00fcnyas\u0131na ve sekt\u00f6r\u00fcne \u00f6rnek olacak \u00e7al\u0131\u015fmalara imza atmaya devam ediyor. \u015eirket, 2010 y\u0131l\u0131nda hayata ge\u00e7en Unilever S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131 \u00e7er\u00e7evesinde, b\u00fcy\u00fcmesini \u00e7evresel etkisinden ba\u011f\u0131ms\u0131z k\u0131lmak ve \u015firketin pozitif sosyal etkisini art\u0131rmak \u00fczere verdi\u011fi taahh\u00fctlerin yakla\u015f\u0131k y\u00fczde 80\u2019ini ger\u00e7ekle\u015ftirdi. Bu taahh\u00fctlerin aras\u0131nda 1 milyar ki\u015fi i\u00e7in sa\u011fl\u0131\u011f\u0131 ve refah\u0131 iyile\u015ftirme, \u00e7evresel etkiyi yar\u0131ya d\u00fc\u015f\u00fcrme ve milyonlarca \u00e7al\u0131\u015fan\u0131, tedarik\u00e7isi ve perakendecisi i\u00e7in ge\u00e7im kaynaklar\u0131n\u0131 iyile\u015ftirme yer al\u0131yor.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam\u0131 Destekleyen Markalar 2017\u2019de de daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc<\/strong><\/p>\n

Unilever\u2019in, s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u015f modeli olarak t\u00fcm faaliyetlerine entegre eden \u2018S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam\u0131 Destekleyen Markalar\u2019\u0131, son \u00fc\u00e7 y\u0131lda oldu\u011fu gibi 2017 y\u0131l\u0131nda da \u015firketin ortalama b\u00fcy\u00fcme h\u0131z\u0131ndan daha iyi bir performans g\u00f6sterdi. S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam\u0131 Destekleye Markalar, 2017\u2019de, i\u015fletmenin geri kalan\u0131ndan y\u00fczde 46 daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc ve Unilever’\u0131n b\u00fcy\u00fcme cirosunun y\u00fczde 70\u2019ini olu\u015fturdu. T\u00fcrkiye\u2019de de OMO, Dove, Lipton, Knorrr, Domestos, Signal, Algida, Elidor gibi \u2018S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam\u0131 Destekleyen Markalar\u2019\u0131 y\u00fczde 44 b\u00fcy\u00fcrken, Unilever T\u00fcrkiye\u2019nin toplam b\u00fcy\u00fcmesinin y\u00fczde 72\u2019sini ger\u00e7ekle\u015ftirdi.<\/p>\n

Unilever, s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda payda\u015flar\u0131n\u0131n nabz\u0131n\u0131 tuttu<\/strong><\/p>\n

S\u00fcrd\u00fcr\u00fclebilir ya\u015fam markalar\u0131n\u0131n, T\u00fcrkiye\u2019de de b\u00fcy\u00fcmenin lokomotifi oldu\u011funu vurgulayan Unilever T\u00fcrkiye, Orta Asya ve \u0130ran Y\u00f6netim Kurulu Ba\u015fkan\u0131 Harm Goossens, \u015firketin \u0130stanbul\u2019daki Merkez Ofisinde ger\u00e7ekle\u015ftirilen Payda\u015f \u00c7al\u0131\u015ftay\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131ndaki konu\u015fmas\u0131nda, k\u00fcresel iklim de\u011fi\u015fikli\u011fine ili\u015fkin sorunlar\u0131n hala d\u00fcnya g\u00fcndemindeki yerini korudu\u011funu s\u00f6yledi. \u00dcr\u00fcnleriyle her g\u00fcn 2,5 milyar ki\u015fiye dokunan Unilever\u2019in bu sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcn\u00fcn bir par\u00e7as\u0131 olmak i\u00e7in 2010 y\u0131l\u0131ndan bu yana S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131 do\u011frultusunda \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirten Goossens, ba\u015fta \u00e7al\u0131\u015fanlar\u0131 olmak \u00fczere d\u00fcnya \u00e7ap\u0131ndaki kilit payda\u015flar\u0131n\u0131n, mevcut s\u00fcrd\u00fcr\u00fclebilirlik hedeflerinin ilerisine ili\u015fkin g\u00f6r\u00fc\u015flerini dinlemek ve anlamak \u00fczere, bug\u00fcne kadarki en b\u00fcy\u00fck \u2018dinleme ara\u015ft\u0131rmas\u0131na\u2019 imza att\u0131klar\u0131n\u0131 kaydetti. \u2018Have Your Say\u2019 ad\u0131 verilen ara\u015ft\u0131rmaya, yat\u0131r\u0131mc\u0131lar, tedarik\u00e7iler, m\u00fc\u015fteriler, yarat\u0131c\u0131 ajanslar, fikir \u00f6nderleri, sivil toplum kurulu\u015flar\u0131 ve akademisyenlerin de aralar\u0131nda bulundu\u011fu Unilever\u2019in de\u011fer zincirindeki 276 kilit payda\u015f\u0131n yan\u0131 s\u0131ra d\u00fcnya \u00e7ap\u0131ndaki 21.000 \u00fcretim tesisinde t\u00fcm fonksiyonlar ve co\u011frafyalardan 40 bini a\u015fk\u0131n \u00e7al\u0131\u015fan kat\u0131ld\u0131. \u00dc\u00e7 aydan daha uzun bir s\u00fcre devam eden ara\u015ft\u0131rmada kat\u0131l\u0131mc\u0131lara, Unilever\u2019in odaklanmas\u0131n\u0131 istedikleri \u00f6nceliklere ili\u015fkin g\u00f6r\u00fc\u015fleri soruldu.<\/p>\n

Unilever S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131n\u0131n gelece\u011fe nas\u0131l evrildi\u011fini anlamay\u0131 ama\u00e7layan ara\u015ft\u0131rmada, \u00e7al\u0131\u015fanlar\u0131n, Unilever\u2019in odaklanmas\u0131n\u0131 istedi\u011fi ilk 10 konu \u015f\u00f6yle s\u0131raland\u0131: 1-Suya eri\u015fim, 2- Sa\u011fl\u0131k, Hijyen ve Beslenme, 3- Temiz hava, 4- \u0130klim de\u011fi\u015fikli\u011fi, 5- E\u011fitim, \u00f6\u011fretim ve becerilere eri\u015fim, 6- S\u0131f\u0131r g\u0131da ve ambalaj at\u0131\u011f\u0131, 7- Ruh sa\u011fl\u0131\u011f\u0131 ve esenli\u011fi, 8- Do\u011fal ya\u015fam\u0131 korumak, 9- Daha iyi i\u015f f\u0131rsatlar\u0131, 10- Herkes i\u00e7in insan ve i\u015f\u00e7i haklar\u0131\u2026<\/p>\n

Payda\u015flar\u0131n verdi\u011fi cevaplar\u0131n da \u00e7al\u0131\u015fanlar\u0131nkilerle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde benzerlik ta\u015f\u0131d\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n

\u00c7al\u0131\u015fanlar yetki almak konusunda istekli<\/strong><\/p>\n

Unilever \u00e7al\u0131\u015fanlar\u0131, t\u00fcketicilerle daha yak\u0131nla\u015fmaya ve hayatlar\u0131n\u0131 ger\u00e7ekten anlamaya ihtiya\u00e7 oldu\u011funu vurgularken, t\u00fcketicileri ve davran\u0131\u015flar\u0131 etkilemek amac\u0131yla \u015firketin \u2018daha fazla konu\u015fmas\u0131\u2019 gerekti\u011fini vurgulad\u0131lar. Dikkat \u00e7ekilen ikinci nokta, sosyal ve \u00e7evresel faydalar\u0131 markalara entegre etme konusunda daha fazla ilerleme g\u00f6rme iste\u011fiydi. \u00c7al\u0131\u015fanlar\u0131n vurgu yapt\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc nokta ise organizasyonun bir par\u00e7as\u0131 olarak s\u00fcrd\u00fcr\u00fclebilirli\u011fe \u00f6nc\u00fcl\u00fck etmek i\u00e7in daha fazla yetki \u00fcstlenme arzusu oldu.<\/p>\n

Harm Goossens, d\u00fcnya \u00e7ap\u0131nda ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma sonucunda analiz edecek \u00e7ok say\u0131da veri elde ettiklerini s\u00f6yleyerek, bu verilerden Unilever\u2019in gelecek g\u00fcndemini olu\u015fturmak i\u00e7in yararlanacaklar\u0131n\u0131 ve ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 T\u00fcrkiye d\u00fczleminde payda\u015flar\u0131yla birlikte tan\u0131mlamak \u00fczere Payda\u015f \u00c7al\u0131\u015ftay\u0131n\u0131 ger\u00e7ekle\u015ftirdiklerini s\u00f6yledi.<\/p>\n

Unilever g\u00fcven sorununun da \u00e7\u00f6z\u00fcm\u00fcnde \u00f6nc\u00fc rol oynayacak<\/strong><\/p>\n

Unilever T\u00fcrkiye S\u00fcrd\u00fcr\u00fclebilir \u0130\u015f ve \u0130leti\u015fim Direkt\u00f6r\u00fc Ebru \u015eenel Erim de d\u00fcnya genelinde ciddi bir g\u00fcven sorunu ya\u015fand\u0131\u011f\u0131n\u0131 ifade ederek, \u201cG\u00fcn\u00fcm\u00fczde insanlar birbirlerine, devletlere, sivil topluma ve hatta \u00fcniversitelere g\u00fcvenmiyorlar. Unilever olarak, hayat\u0131n her alan\u0131nda g\u00fcven in\u015fa etmenin kritik bir rol oynad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor ve bu konuda da \u00f6nc\u00fc rol oynuyoruz\u201d dedi. \u015eenel s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cD\u00fcnyadaki sorumlu bireyler, bu gidi\u015fata dur demek ve ortak aksiyon almak i\u00e7in \u00e7a\u011fr\u0131da bulunuyor. S\u00fcrd\u00fcr\u00fclebilirlik her ne kadar \u2018\u00e7evre\u2019 odakl\u0131 bir \u00e7er\u00e7evede do\u011fmu\u015f olsa da bug\u00fcn, d\u00fcnyan\u0131n ve insanl\u0131\u011f\u0131n ihtiya\u00e7lar\u0131 do\u011frultusunda yeniden \u015fekillenmi\u015f durumda. Bu \u00e7er\u00e7evede d\u00fcnya \u00e7ap\u0131nda s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma hedeflerine ula\u015fmak i\u00e7in t\u00fcm organizasyonlar\u0131n kolektif bir \u015fekilde \u00e7al\u0131\u015fmas\u0131 \u00e7ok \u00f6nemli.\u201d<\/p>\n

Payda\u015f Toplant\u0131s\u0131 2018: \u201cSorunlar kad\u0131nlar\u0131 daha fazla ma\u011fdur ediyor. Her d\u00fczeyde fark\u0131ndal\u0131\u011f\u0131n artmas\u0131 \u015fart!\u201d<\/strong><\/p>\n

Unilever\u2019in bu y\u0131l 4. kez d\u00fczenledi\u011fi Payda\u015f \u00c7al\u0131\u015ftay\u0131\u2019nda kad\u0131nlar\u0131n ve gen\u00e7lerin g\u00fc\u00e7lendirilmesi oda\u011f\u0131nda; \u2018G\u0131da at\u0131\u011f\u0131\u2019, \u2018S\u00fcrd\u00fcr\u00fclebilir beslenme\u2019, \u2018Ambalaj at\u0131klar\u0131\u2019, \u2018Su\u2019 ve \u2018Sa\u011fl\u0131k ve hijyen\u2019 konular\u0131 tart\u0131\u015f\u0131ld\u0131. Sivil toplum, akademik \u00e7evreler, medya ve i\u015f d\u00fcnyas\u0131ndan 70\u2019e yak\u0131n uzman farkl\u0131 masalara ayr\u0131larak, bu konulara ili\u015fkin \u00e7\u00f6z\u00fcm \u00f6nerileri ve Unilever\u2019den beklentilerini dile getirdi. T\u00fcm tart\u0131\u015fmalar\u0131n ard\u0131ndan \u00e7al\u0131\u015ftay sonunda var\u0131lan ortak nokta, s\u00fcrd\u00fcr\u00fclebilirli\u011fe ili\u015fkin konularda T\u00fcrkiye\u2019de bilin\u00e7 ve fark\u0131ndal\u0131k d\u00fczeyinin artmas\u0131 gerekti\u011fi oldu. \u0130lgili konularda medya deste\u011fi ve ileti\u015fim ihtiyac\u0131 vurguland\u0131.<\/p>\n

T\u00fcm masalarda sorunlar\u0131n kad\u0131nlar\u0131 daha fazla ma\u011fdur etti\u011fi ve gen\u00e7lerin bu sorunlar\u0131n \u00e7\u00f6z\u00fcmlerine daha fazla kat\u0131lmas\u0131 gerekti\u011fi ortak kabul g\u00f6ren konular aras\u0131nda yer ald\u0131.<\/p>\n

G\u0131da at\u0131\u011f\u0131 <\/strong>masas\u0131nda d\u00fcnyada her 9 insandan biri a\u00e7l\u0131k \u00e7ekerken sadece Avrupa\u2019daki g\u0131da at\u0131\u011f\u0131yla 200 milyon ki\u015finin doyabilece\u011fi vurgulan\u0131rken sorunun en \u00f6nemli nedeni olarak arz-talep dengesinin sa\u011flanamamas\u0131 ve \u00fcretim a\u015famas\u0131ndaki planlama eksikli\u011fi \u00f6ne \u00e7\u0131kt\u0131. Toplumda fark\u0131ndal\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 i\u00e7in anaokulundan itibaren yeni nesillere e\u011fitim verilmesi, bunun da \u00e7ocuklarda \u2018Eko Fobi\u2019 yaratmadan ger\u00e7ekle\u015ftirilmesi gerekti\u011fi vurguland\u0131.<\/p>\n

Sa\u011fl\u0131k ve hijyen <\/strong>masas\u0131nda ise \u00e7evre ve do\u011fa dostu \u00fcr\u00fcnler geli\u015ftirilmesi, etiket okur-yazarl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131, T\u00fcrkiye genelinde pilot uygulamalar yap\u0131lmas\u0131, bilgi kirlili\u011finin \u00f6nlenmesi ve sorunun \u00e7\u00f6z\u00fcm\u00fcnde \u2018e\u015fitlik\u00e7i\u2019 bir yakla\u015f\u0131m benimsenmesi gere\u011fi \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

Ambalaj at\u0131\u011f\u0131<\/strong> masas\u0131ndaki tart\u0131\u015fmalar s\u00fcrd\u00fcr\u00fclebilir ya\u015fam i\u00e7in \u2018Tasar\u0131m\u2019 ve \u2018Yeniden Tasar\u0131m\u2019 konular\u0131nda yo\u011funla\u015f\u0131rken, \u00f6zel sekt\u00f6r\u00fcn Ar-Ge yat\u0131r\u0131mlar\u0131n\u0131 ve akademiyle Ar-Ge i\u015f birliklerini art\u0131rmas\u0131, yerelle\u015fmeye \u00f6nem vermesi, start-up d\u00fczeyinde giri\u015fimleri desteklemesi talep edildi.<\/p>\n

Su y\u00f6netimi<\/strong> masas\u0131nda \u00f6ne \u00e7\u0131kan talep ise \u00e7evre politikalar\u0131n\u0131n g\u00fcncellenmesi oldu. Tart\u0131\u015fmalarda Hollanda gibi, d\u00fcnyadaki iyi \u00f6rneklerin incelenmesi g\u00fcndeme gelirken, su konusunun m\u00fcfredata al\u0131nmas\u0131 ve gen\u00e7lerin kat\u0131ld\u0131\u011f\u0131 g\u00f6n\u00fcll\u00fc inisiyatiflerin desteklenmesi istendi. Ayr\u0131ca Unilever\u2019in i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fctleriyle ortak su ajandas\u0131 belirleyerek T\u00fcrkiye \u00f6zel sekt\u00f6r\u00fc i\u00e7in yol haritas\u0131 \u00e7izebilece\u011fi kaydedildi.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir beslenme<\/strong> masas\u0131nda tart\u0131\u015fmalar, \u2018Beslenme davran\u0131\u015f\u0131 sorunlar\u0131\u2019, \u2018G\u0131da g\u00fcvenli\u011fi\u2019 ve \u2018G\u0131daya eri\u015fim\u2019 konular\u0131 etraf\u0131nda geli\u015fti. Bu sorunlar\u0131n \u00e7\u00f6z\u00fcm\u00fcnde ise do\u011fru mesaj\u0131n iletilmesi, ortak ak\u0131l geli\u015ftirilmesi, do\u011fru modeller \u00fczerinden ileti\u015fim kurulmas\u0131 ihtiyac\u0131 vurguland\u0131.<\/p>\n

\u2018S\u00f6z Sizde\u2019 sonu\u00e7lar\u0131n\u0131 KONDA Barometresi de teyit etti<\/strong><\/p>\n

KONDA Ara\u015ft\u0131rma \u015eirketi taraf\u0131ndan 8 y\u0131ld\u0131r d\u00fczenli olarak yap\u0131lan KONDA Barometresi Toplumsal Ara\u015ft\u0131rmalar Serisi\u2019nin Mart 2018\u2019deki temas\u0131, \u2018\u00c7evre bilinci ve \u00e7evre koruma\u2019yd\u0131. T\u00fcrkiye n\u00fcfusunu temsil eden bu \u00e7al\u0131\u015fman\u0131n verileri, Unilever\u2019in k\u00fcresel ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131yla b\u00fcy\u00fck paralellik ortaya koyuyor. Barometre sonu\u00e7lar\u0131na g\u00f6re, T\u00fcrkiye\u2019de halk\u0131n b\u00fcy\u00fck k\u0131sm\u0131 iklim de\u011fi\u015fikli\u011finin ger\u00e7ekten ya\u015fand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Ara\u015ft\u0131rmaya kat\u0131lan 2.600 ki\u015finin y\u00fczde 87\u2019si, soruldu\u011funda \u201cEvet, k\u00fcresel \u0131s\u0131nman\u0131n ya\u015fand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum\u201d cevab\u0131n\u0131 veriyor. Ayr\u0131ca toplumun \u00f6nemli bir \u00e7o\u011funlu\u011fu da bu konuya endi\u015feyle bak\u0131yor. Y\u00fczde 76 iklim de\u011fi\u015fikli\u011fi konusunda net bir \u015fekilde endi\u015fe duydu\u011funu belirtiyor. Di\u011fer Avrupa \u00fclkeleriyle k\u0131yasland\u0131\u011f\u0131nda ise T\u00fcrkiye toplumunun iklim konusunda ortalamaya g\u00f6re \u00e7ok daha endi\u015feli bir ruh halinde oldu\u011funu s\u00f6yleyebiliyoruz.<\/p>\n

T\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir markalara talebi art\u0131yor <\/strong><\/p>\n

Unilever\u2019in yapt\u0131\u011f\u0131 di\u011fer global ara\u015ft\u0131rmalar da t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir markalara y\u00f6nelik talebinin artmaya devam etti\u011fini g\u00f6steriyor. T\u00fcketicilerin y\u00fczde 33\u2019\u00fc s\u00fcrd\u00fcr\u00fclebilir markalar\u0131 sat\u0131n al\u0131rken, y\u00fczde 21\u2019i s\u00fcrd\u00fcr\u00fclebilir markalar\u0131 sat\u0131n alma e\u011filiminde oldu\u011funu s\u00f6yl\u00fcyor. B\u00f6ylece s\u00fcrd\u00fcr\u00fclebilir markalar\u0131n potansiyel pazar pay\u0131 y\u00fczde 54\u2019e ula\u015f\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik bir ya\u015fam bi\u00e7imi olmaya devam ederken bu durum Unilever i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Unilever\u2019in S\u00fcrd\u00fcr\u00fclebilir Ya\u015fam Plan\u0131 kapsam\u0131nda geleneksel olarak d\u00fczenledi\u011fi Payda\u015f \u00c7al\u0131\u015ftay\u0131, sivil toplum temsilcileri, sosyal giri\u015fimciler, akademisyenler, medya ve i\u015f d\u00fcnyas\u0131ndan 70\u2019e yak\u0131n uzman\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":75488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[67,1009,38059,4872],"views":711,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75487"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=75487"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75487\/revisions"}],"predecessor-version":[{"id":75489,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75487\/revisions\/75489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/75488"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=75487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=75487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=75487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}