{"id":75247,"date":"2018-06-14T13:46:23","date_gmt":"2018-06-14T10:46:23","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=75247"},"modified":"2018-06-14T13:46:23","modified_gmt":"2018-06-14T10:46:23","slug":"enerji-sirketlerinde-musteri-iliskileri-dijitallesiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/enerji-sirketlerinde-musteri-iliskileri-dijitallesiyor\/","title":{"rendered":"(Turkish) Enerji \u015eirketlerinde M\u00fc\u015fteri \u0130li\u015fkileri Dijitalle\u015fiyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

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Enerji \u015firketleri en iyi m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 m\u00fc\u015fterileriyle online ve mobil cihazlar\u0131nda bulu\u015farak yakalamaktad\u0131rlar. Her ge\u00e7en g\u00fcn daha fazla say\u0131da \u015firket, kendilerini m\u00fc\u015fterilerinin oldu\u011fu yere dijitalle\u015fmenin g\u00f6t\u00fcrece\u011finin fark\u0131na varmaktad\u0131r.<\/strong><\/p>\n

Bug\u00fcn, m\u00fc\u015fterilerin ger\u00e7ekle\u015ftirdi\u011fi hemen hemen t\u00fcm i\u015flemler dijital, online ve mobil se\u00e7enekler i\u00e7ermektedir. M\u00fc\u015fteri memnuniyeti, ki\u015fisel, self servis ve 7-24 ula\u015f\u0131labilir olan etkile\u015fimlerle \u00f6l\u00e7\u00fclebilir \"\"\u015fekilde artmaktad\u0131r. D\u00fcnyan\u0131n geri kalan\u0131 gibi, enerji \u015firketleri de m\u00fc\u015fterileriyle bu yollardan ba\u011flant\u0131ya ge\u00e7mek i\u00e7in dijitale d\u00f6nmektedir.<\/p>\n

Oracle Enerji \u00dcr\u00fcn Strateji ve Pazarlama Direkt\u00f6r\u00fc Neel Gulhar: \u201cAma\u00e7, m\u00fc\u015fterilere enerji sa\u011flay\u0131c\u0131lar\u0131 ile ba\u011flant\u0131ya ge\u00e7erlerken daha iyi bir tecr\u00fcbe sa\u011flamak. Bunu yapman\u0131n bir\u00e7ok yolu var ve ak\u0131ll\u0131 telefon uygulamas\u0131 bunlardan biri. Ancak do\u011fru strateji iyi bir mobil uygulama, metin ve e-posta mesajlar\u0131 ve g\u00fcvenli bir web sitesi deneyimi gerektiriyor.\u201d<\/p>\n

Enerji \u015firketleri art\u0131k m\u00fc\u015fterilerle daha iyi ili\u015fkiler kurmak i\u00e7in rekabet ediyor ve sadece m\u00fc\u015fteri memnuniyetinden daha fazlas\u0131n\u0131 elde ediyor. PwC\u2019nin Nisan 2015\u2019te yay\u0131nlanan raporuna g\u00f6re kendi \u015firketine g\u00fcvenen m\u00fc\u015fterilerin rakiplere y\u00f6nelme olas\u0131l\u0131klar\u0131 azal\u0131yor. Ba\u015far\u0131l\u0131 m\u00fc\u015fteri ili\u015fkileri m\u00fc\u015fteri taban\u0131n\u0131z\u0131n bilinmeyen ve denenmemi\u015f bir hizmet sa\u011flay\u0131c\u0131s\u0131na ge\u00e7i\u015f yapmas\u0131n\u0131 engelliyor.<\/p>\n

Bir enerji veri toplama ve ak\u0131ll\u0131 telefon uygulamas\u0131 sa\u011flay\u0131c\u0131s\u0131 olan Bidgely’nin pazarlama sorumlusu Leesa Lee’ye g\u00f6re, ba\u015far\u0131l\u0131 m\u00fc\u015fteri ili\u015fkileri ayn\u0131 zamanda \u015firketlere enerji verimlili\u011fi y\u00fck\u00fcml\u00fcl\u00fcklerini kar\u015f\u0131lama, puant y\u00fckleri yumu\u015fatma ve yeni oran tasar\u0131mlar\u0131n\u0131 uygulamalar\u0131nda yard\u0131mc\u0131 olmaktad\u0131r. Ancak, programa kat\u0131l\u0131m\u0131n sa\u011flanmas\u0131, m\u00fc\u015fterilerin programla etkile\u015fiminin yaln\u0131zca ayl\u0131k fatura oldu\u011funda zor olmaktad\u0131r.<\/p>\n

Navigant Research\u2019\u00fcn ba\u015f analisti Neil Strother; \u201cdijital eri\u015fim, enerji \u015firketlerine ak\u0131ll\u0131 telefonlar ve tabletler arac\u0131l\u0131\u011f\u0131yla bir mobil \u00f6n kap\u0131, web sitesi arac\u0131l\u0131\u011f\u0131yla da bir online \u00f6n kap\u0131 sa\u011flayabilir\u201d diyor.<\/p>\n

Dijital m\u00fc\u015fteri ili\u015fkisi bir \u00e7e\u015fit pazarlama arac\u0131. \u0130\u015fe yarad\u0131\u011f\u0131nda, enerji \u015firketleri m\u00fc\u015fterilerin istedi\u011fi yeni teknolojileri getirebilirler.<\/p>\n

Kaynak: <\/strong>Utility Dive<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Enerji \u015firketleri en iyi m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 m\u00fc\u015fterileriyle online ve mobil cihazlar\u0131nda bulu\u015farak yakalamaktad\u0131rlar. Her ge\u00e7en g\u00fcn daha fazla say\u0131da \u015firket, kendilerini m\u00fc\u015fterilerinin […]<\/p>\n","protected":false},"author":1,"featured_media":75248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[34979,19638,26353,67,1009,37962],"views":585,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75247"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=75247"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75247\/revisions"}],"predecessor-version":[{"id":75249,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/75247\/revisions\/75249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/75248"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=75247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=75247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=75247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}