{"id":74841,"date":"2018-06-03T22:01:21","date_gmt":"2018-06-03T19:01:21","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=74841"},"modified":"2018-06-03T22:01:21","modified_gmt":"2018-06-03T19:01:21","slug":"akaryakit-dagitiminda-en-iyi-musteri-deneyimi-yasatan-marka-opet","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakit-dagitiminda-en-iyi-musteri-deneyimi-yasatan-marka-opet\/","title":{"rendered":"(Turkish) Akaryak\u0131t Da\u011f\u0131t\u0131m\u0131nda En \u0130yi M\u00fc\u015fteri Deneyimi Ya\u015fatan Marka OPET"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Bu y\u0131l 4\u2019\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Ya\u015fatan Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta akaryak\u0131t sekt\u00f6r\u00fcnde, m\u00fc\u015fteri deneyimini en iyi ya\u015fatan marka OPET\u00a0<\/strong>se\u00e7ilerek, \u00f6d\u00fcllendirildi.<\/strong><\/p>\n

Marketing T\u00fcrkiye dergisi ve AKADEMETRE i\u015f birli\u011fiyle 2015 y\u0131l\u0131ndan beri \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Ya\u015fatan Markalar\u201d\u0131n \u00f6d\u00fcllendi\u00adrildi\u011fi A.L.F.A. Awards\u2019un 4\u2019\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015fti. M\u00fc\u015fteri deneyimi \"\"y\u00f6netimindeki ba\u015far\u0131lar\u0131yla, m\u00fc\u015fterisiyle sa\u011fl\u0131kl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir ili\u015fki kuran markalar\u0131n onurland\u0131\u011f\u0131 A.L.F.A Awards\u2019da bu y\u0131l kategori say\u0131s\u0131 37\u2019ye \u00e7\u0131kart\u0131ld\u0131. T\u00f6rende bankac\u0131l\u0131ktan beyaz e\u015fyaya, dijital yay\u0131n platformlar\u0131ndan e-ticaret sitelerine, fast food\u2019dan giyim sekt\u00f6r\u00fcne kadar m\u00fc\u015fteri deneyimini en iyi ya\u015fatan markalar \u00f6d\u00fcllendirildi. OPET, akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn m\u00fc\u015fteri deneyimini en iyi ya\u015fatan markas\u0131 se\u00e7ildi, \u00f6d\u00fcl\u00fc M\u00fc\u015fteri \u0130li\u015fkileri M\u00fcd\u00fcr\u00fc Cem Ar\u0131canl\u0131 ald\u0131. Ar\u0131canl\u0131 \u201cT\u00fcrkiye genelinde bulunan yakla\u015f\u0131k 1500 istasyonumuza g\u00fcnde 600 bin civar\u0131nda ara\u00e7 geliyor. Her ara\u00e7ta ortalama 2 ki\u015fi oldu\u011funu var sayd\u0131\u011f\u0131m\u0131zda 1 milyonu a\u015fk\u0131n insan\u0131n ziyaret etti\u011fi bir \u00e7at\u0131y\u0131 y\u00f6netiyoruz. Her bir istasyonumuzu ayr\u0131 bir hizmet noktas\u0131 olarak konumland\u0131r\u0131yoruz. OPET \u00c7a\u011fr\u0131 Merkezi, t\u00fcm geri bildirimlerin y\u00f6nlendirilmesinden raporlanmas\u0131na kadar t\u00fcm s\u00fcreci titizlikle takip ederek m\u00fc\u015fterilerimizin beklentilerini 7 g\u00fcn 24 saat kar\u015f\u0131lamak ve memnuniyetini sa\u011flamak amac\u0131yla \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor\u201d diye konu\u015ftu.<\/p>\n

A.L.F.A. Awards bu y\u0131l da AKADEMETRE\u2019nin uluslararas\u0131 standartlarla olu\u015fturdu\u011fu kapsaml\u0131 ve \u00f6zg\u00fcn metodolojisiyle \u00f6l\u00e7\u00fcld\u00fc. A.L.F.A. Awards\u2019\u0131n j\u00fcrisini ise t\u00fcketiciler olu\u015fturuyor. Ara\u015ft\u0131rma kapsam\u0131nda; \u0130stanbul, Bursa, Bal\u0131kesir, \u0130zmir, Ankara, Kayseri, Adana, Gaziantep, Malatya, Samsun, Trabzon, Erzurum illerindeki 1200 ki\u015fiyle y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirildi. Ara\u015ft\u0131rmayla \u201cM\u00fc\u015fterilerin arzu boyutu\u201d ile \u201cMarkay\u0131 deneyimleme istekleri\u201d, \u201c\u0130leti\u015fim boyutu\u201d ile \u201cMarkan\u0131n ileti\u015fim faaliyetlerinin niteli\u011fi\u201d ve \u201c\u0130li\u015fki boyutu\u201d ile \u201cMarkan\u0131n t\u00fcketici nezdinde bilinirli\u011fi\u201d gibi m\u00fc\u015fteride markan\u0131n ilk izlenimini olu\u015fturan sat\u0131\u015f \u00f6ncesi ili\u015fkiler de\u011ferlendirildi. \u201c\u00c7oklu deneyim tutarl\u0131l\u0131\u011f\u0131\u201d ile \u201c\u015eirketlerin \u00e7al\u0131\u015fan memnuniyetine verdi\u011fi \u00f6nem\u201d, \u201cRekabet avantaj\u0131 sa\u011flayan ki\u015fiselle\u015ftirme uygulamalar\u0131\u201d ve \u201cCRM\u201d ile \u201cSadakat programlar\u0131\u201d gibi m\u00fc\u015fteri deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen, marka deneyiminin s\u00fcre\u00e7lerini ortaya koyan yakla\u015f\u0131mlar de\u011ferlendirildi. G\u00fcn\u00fcm\u00fczde marka sadakatini olumlu y\u00f6nde etkileyen \u201cSat\u0131\u015f sonras\u0131 ili\u015fki devaml\u0131l\u0131\u011f\u0131\u201d; \u201c\u00c7\u00f6z\u00fcm odakl\u0131 hizmet\u201d, \u201c\u015eikayete d\u00f6n\u00fc\u015f h\u0131zl\u0131l\u0131\u011f\u0131\u201d gibi kriterler baz\u0131nda de\u011ferlendirilerek, \u015firketlerin m\u00fc\u015fteri devaml\u0131l\u0131\u011f\u0131n\u0131 art\u0131rma d\u00fczeyleri tespit edildi.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Bu y\u0131l 4\u2019\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen \u201cM\u00fc\u015fteri Deneyimini En \u0130yi Ya\u015fatan Markalar\u201d\u0131n yar\u0131\u015ft\u0131\u011f\u0131 A.L.F.A. Awards\u2019ta akaryak\u0131t sekt\u00f6r\u00fcnde, m\u00fc\u015fteri deneyimini en iyi ya\u015fatan marka OPET\u00a0se\u00e7ilerek, \u00f6d\u00fcllendirildi. […]<\/p>\n","protected":false},"author":1,"featured_media":74842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[37836,37837,35344,67,1009,4479,34935,34936],"views":694,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/74841"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=74841"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/74841\/revisions"}],"predecessor-version":[{"id":74843,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/74841\/revisions\/74843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/74842"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=74841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=74841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=74841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}