{"id":72572,"date":"2018-03-19T14:28:18","date_gmt":"2018-03-19T11:28:18","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=72572"},"modified":"2018-03-19T14:28:18","modified_gmt":"2018-03-19T11:28:18","slug":"bp-turkiye-akaryakit-pazarlama-mudurlugune-secil-okyay-atandi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/bp-turkiye-akaryakit-pazarlama-mudurlugune-secil-okyay-atandi\/","title":{"rendered":"(Turkish) BP T\u00fcrkiye Akaryak\u0131t Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fcne Se\u00e7il Okyay Atand\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

2008 y\u0131l\u0131ndan bu yana BP T\u00fcrkiye\u2019de \u00f6nemli g\u00f6rev ve sorumluluklar \u00fcstlenen Se\u00e7il Okyay, BP T\u00fcrkiye Akaryak\u0131t Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine getirildi.<\/strong><\/p>\n

BP T\u00fcrkiye\u2019de Akaryak\u0131t Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine 1 Mart 2018 tarihi itibar\u0131yla Se\u00e7il Okyay atand\u0131. 2008 y\u0131l\u0131ndan bu yana BP T\u00fcrkiye ailesinde g\u00f6rev alan Se\u00e7il Okyay, son olarak, Ticari \u0130\u015f Y\u00f6netim Entegrat\u00f6r\u00fc ve Perakende Sistem Proje M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revini y\u00fcr\u00fct\u00fcyordu. Okyay, yeni g\u00f6revinde BP \"\"T\u00fcrkiye\u2019nin pazarlama ajandas\u0131 ve planlar\u0131, akaryak\u0131t kampanyalar\u0131, promosyonlar, sadakat programlar\u0131 ve market ileti\u015fimi dahil olmak \u00fczere marka ve alt marka ileti\u015fiminden sorumlu olacak. BP markas\u0131n\u0131 ve markan\u0131n pazardaki konumunu m\u00fc\u015fteriler ve bayiler \u00f6zelinde farkl\u0131la\u015ft\u0131rmak amac\u0131yla stratejik ve taktiksel pazarlama programlar\u0131n\u0131 uygulaman\u0131n yan\u0131 s\u0131ra t\u00fcketici odakl\u0131l\u0131k ve dijital d\u00f6n\u00fc\u015f\u00fcm ajandas\u0131na liderlik edecek. Okyay ayr\u0131ca, Akaryak\u0131t T\u00fcrkiye Liderlik Ekibi ve Avrupa ve G\u00fcney Afrika\u2019y\u0131 kapsayan B\u00f6lgesel Akaryak\u0131t Pazarlama M\u00fc\u015fteri Deneyimi Liderlik Tak\u0131m\u0131\u2019nda da g\u00f6rev alacak.<\/p>\n

\u0130stanbul Teknik \u00dcniversitesi \u0130\u015fletme M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc mezunu olan Okyay, kariyerine 2004 y\u0131l\u0131nda Borusan Mannesmann\u2019da Pazarlama Uzman\u0131 olarak ba\u015flad\u0131. 2008 y\u0131l\u0131nda BP ailesine kat\u0131lan Okyay, ilk olarak Akaryak\u0131t Filo Sat\u0131\u015flar Saha M\u00fcd\u00fcr\u00fc olarak g\u00f6rev yapt\u0131, sonras\u0131nda BP T\u00fcrkiye filo sat\u0131\u015f stratejisi ve m\u00fc\u015fteri segmentasyon \u00e7al\u0131\u015fmalar\u0131na \u00f6nderlik etti\u011fi Filo Sat\u0131\u015flar Destek Koordinat\u00f6rl\u00fc\u011f\u00fc g\u00f6revini y\u00fcr\u00fctt\u00fc. Okyay, son olarak Ticari i\u015f y\u00f6netim Entegrat\u00f6r\u00fc ve Perakende Sistem Proje M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revinde tedarik, lojistik, perakende, finans ve strateji ekipleri dahil t\u00fcm akaryak\u0131t organizasyonu ile birlikte \u00e7al\u0131\u015ft\u0131 ve stratejik sorumluluklar \u00fcstlendi. Se\u00e7il Okyay, evli ve iki \u00e7ocuk annesidir.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.2008 y\u0131l\u0131ndan bu yana BP T\u00fcrkiye\u2019de \u00f6nemli g\u00f6rev ve sorumluluklar \u00fcstlenen Se\u00e7il Okyay, BP T\u00fcrkiye Akaryak\u0131t Pazarlama M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revine getirildi. BP T\u00fcrkiye\u2019de Akaryak\u0131t […]<\/p>\n","protected":false},"author":1,"featured_media":72573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[27667,35344,4781,810,37143],"views":1188,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/72572"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=72572"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/72572\/revisions"}],"predecessor-version":[{"id":72574,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/72572\/revisions\/72574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/72573"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=72572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=72572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=72572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}