{"id":71975,"date":"2018-02-27T13:33:36","date_gmt":"2018-02-27T10:33:36","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=71975"},"modified":"2018-02-27T13:33:36","modified_gmt":"2018-02-27T10:33:36","slug":"opet-3uncu-kez-musteri-baglilik-seviyesi-en-yuksek-marka-oldu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-3uncu-kez-musteri-baglilik-seviyesi-en-yuksek-marka-oldu\/","title":{"rendered":"(Turkish) OPET, 3\u2019\u00fcnc\u00fc Kez \u2018M\u00fc\u015fteri Ba\u011fl\u0131l\u0131k Seviyesi En Y\u00fcksek Marka\u2019 Oldu"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

KalDer ve Ipsos\u2019un ortak \u00e7al\u0131\u015fmas\u0131 \u201cT\u00fcrkiye M\u00fc\u015fterinin Sesi Ara\u015ft\u0131rmas\u0131\u201dnda OPET bir kez daha zirveye yerle\u015fti. M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n baz al\u0131nd\u0131\u011f\u0131 ara\u015ft\u0131rma kapsam\u0131nda, akaryak\u0131t istasyonlar\u0131 sekt\u00f6r\u00fcnde m\u00fc\u015fteri ba\u011fl\u0131l\u0131k seviyesi en y\u00fcksek marka \u00fcst \u00fcste 3\u2019\u00fcnc\u00fc kez OPET se\u00e7ildi. <\/strong><\/p>\n

KalDer taraf\u0131ndan ger\u00e7ekle\u015ftirilen m\u00fc\u015fteri memnuniyeti ve ba\u011fl\u0131l\u0131k ara\u015ft\u0131rmalar\u0131na g\u00f6re, 2006 y\u0131l\u0131ndan bu yana aral\u0131ks\u0131z m\u00fc\u015fteri memnuniyetinin zirvesinde yer alan OPET, bu sonu\u00e7la birlikte ba\u015far\u0131s\u0131n\u0131 12\u2019inci y\u0131la ta\u015f\u0131d\u0131.<\/strong><\/p>\n

T\u00fcrkiye ekonomisine y\u00f6n veren 11 farkl\u0131 sekt\u00f6rde, 10 bin\u2019i a\u015fk\u0131n m\u00fc\u015fteriye kulak veren \u2018TMS – T\u00fcrkiye \"\"M\u00fc\u015fterinin Sesi \u00c7al\u0131\u015fmas\u0131\u2019, bu y\u0131l da sekt\u00f6rlerin kalite odakl\u0131 oyuncular\u0131n\u0131 belirledi. KalDer (T\u00fcrkiye Kalite Derne\u011fi) ve Ipsos\u2019un ger\u00e7ekle\u015ftirdi\u011fi, sekt\u00f6rlerdeki m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7meye ve geli\u015ftirmeye odaklanan \u2018T\u00fcrkiye M\u00fc\u015fterinin Sesi Ara\u015ft\u0131rmas\u0131 2017\u2019 sonu\u00e7lar\u0131na g\u00f6re akaryak\u0131t sekt\u00f6r\u00fcndeki s\u0131ralamada OPET, en y\u00fcksek TMS skorunu alarak bu alandaki sekt\u00f6r liderli\u011fini devam ettirdi. Ara\u015ft\u0131rmaya g\u00f6re akaryak\u0131t istasyonlar\u0131 sekt\u00f6r\u00fcnde m\u00fc\u015fteri ba\u011fl\u0131l\u0131k seviyesi en y\u00fcksek marka yine OPET oldu<\/strong>.<\/p>\n

OPET, BU SONU\u00c7LA B\u0130RL\u0130KTE BA\u015eARISINI 12\u2019\u0130NC\u0130 YILA TA\u015eIDI<\/strong><\/p>\n

OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca, OPET\u2019in de\u011fi\u015fmez liderli\u011fini korumas\u0131 nedeniyle g\u00f6r\u00fc\u015flerini dile getirdi ve \u015f\u00f6yle konu\u015ftu: \u201cT\u00fcrkiye M\u00fc\u015fterinin Sesi ara\u015ft\u0131rmas\u0131nda 3\u2019\u00fcnc\u00fc kez m\u00fc\u015fteri ba\u011fl\u0131l\u0131k seviyesi en y\u00fcksek marka se\u00e7ilmeyi \u00e7ok de\u011ferli buluyoruz. KalDer\u2019in 2006 y\u0131l\u0131ndan bu yana yapt\u0131\u011f\u0131 m\u00fc\u015fteri memnuniyeti ara\u015ft\u0131rmalar\u0131nda aral\u0131ks\u0131z olarak m\u00fc\u015fterinin tercihi olarak ba\u015far\u0131m\u0131z\u0131 12\u2019nci y\u0131la ta\u015f\u0131man\u0131n da gururu i\u00e7indeyiz. Hedefimiz 2018 y\u0131l\u0131nda da m\u00fc\u015fterilerimizde yaratt\u0131\u011f\u0131m\u0131z memnuniyet ve sadakati koruyarak sekt\u00f6r\u00fcm\u00fcz\u00fcn de\u011fi\u015fmez lideri olmaya devam etmek. Bu vizyon do\u011frultusunda ak\u0131ll\u0131 istasyonlar\u0131m\u0131z, g\u00fcler y\u00fczl\u00fc, \u00e7al\u0131\u015fkan hizmet ekibimiz, y\u00fcksek kaliteli \u00fcr\u00fcnlerimiz ve de\u011ferli bayilerimiz ile birlikte \u00e7\u0131tay\u0131 daha da y\u00fckseltmek i\u00e7in yeniliklere imza ataca\u011f\u0131z.\u201d<\/p>\n

\u201cT\u00fcrkiye M\u00fc\u015fterinin Sesi\u201d ara\u015ft\u0131rmas\u0131 g\u00fc\u00e7l\u00fc bir ekonomik g\u00f6sterge yaratmak amac\u0131yla ulusal bir de\u011ferlendirme sistemi ihtiyac\u0131ndan yola \u00e7\u0131k\u0131larak KalDer ve Ipsos i\u015fbirli\u011fiyle tasarland\u0131. \u00dc\u00e7 y\u0131ldan bu yana d\u00fczenli olarak ger\u00e7ekle\u015ftirilen T\u00fcrkiye M\u00fc\u015fterinin Sesi (TMS) ara\u015ft\u0131rmas\u0131n\u0131n temel amac\u0131; markalar\u0131n, m\u00fc\u015fteri g\u00f6z\u00fcyle, ba\u011f\u0131ms\u0131z bir \u00e7al\u0131\u015fma \u00e7er\u00e7evesinde \u00f6l\u00e7\u00fcmlenmesi ve veriler \u0131\u015f\u0131\u011f\u0131nda sekt\u00f6rlere \u0131\u015f\u0131k tutulmas\u0131. T\u00fcrkiye\u2019de 11 farkl\u0131 sekt\u00f6rde m\u00fc\u015fteri ba\u011fl\u0131l\u0131klar\u0131n\u0131 \u00f6l\u00e7meye ve geli\u015ftirmeye odaklanan TMS, t\u00fcketicilerin gelecekteki davran\u0131\u015flar\u0131n\u0131 global bir metrik olan Ipsos Loyalty Endeksi\u2019ni referans alarak \u00f6l\u00e7\u00fcyor. TMS Endeksi, m\u00fc\u015fterinin davran\u0131\u015f\u0131n\u0131 \u201cMarkay\u0131 Tavsiye Etme\u201d ve \u201cGelecekte Markay\u0131 Kullanmaya Devam E\u011filimi\u201d gibi metriklerin \u00f6tesinde b\u00fct\u00fcnl\u00fckl\u00fc bir endeks sunuyor.<\/p>\n

TMS 2017 kapsam\u0131nda Akaryak\u0131t \u0130stasyonlar\u0131, Beyaz E\u015fya, Binek Otomobil, Bireysel Bankac\u0131l\u0131k, Elementer Sigorta\/Bireysel Emeklilik, GSM Operat\u00f6rleri, Hava Yollar\u0131, \u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131, LPG Otogaz, Televizyon ve T\u00fcpl\u00fc Gaz olmak \u00fczere toplam 11 sekt\u00f6r ve bu sekt\u00f6rdeki markalar analiz edildi. Akaryak\u0131t sekt\u00f6r\u00fcnde skor \u00fcretilen ve kar\u015f\u0131la\u015ft\u0131r\u0131lan markalar aras\u0131nda OPET ilk s\u0131ray\u0131 ald\u0131.<\/p>\n

Ara\u015ft\u0131rman\u0131n K\u00fcnyesi <\/strong><\/p>\n

TMS \u2013 T\u00fcrkiye M\u00fc\u015fterinin Sesi Ara\u015ft\u0131rmas\u0131, Ipsos taraf\u0131ndan KalDer i\u015fbirli\u011finde ger\u00e7ekle\u015ftirildi. Ara\u015ft\u0131rma Ocak \u2013 Aral\u0131k 2017 d\u00f6neminde, 18 ya\u015f \u00fczeri toplam 16.451 ki\u015fi ile ba\u015far\u0131l\u0131 g\u00f6r\u00fc\u015fmeler \u00fczerinden, telefonla anket y\u00f6ntemiyle (CATI) yap\u0131ld\u0131. Her sekt\u00f6r en az 1500 yan\u0131t \u00fczerinden raporland\u0131. Ara\u015ft\u0131rma kapsam\u0131nda, il s\u0131n\u0131rlamas\u0131 olmadan T\u00fcrkiye\u2019de ikamet eden 250.000\u2019i a\u015fk\u0131n t\u00fcketiciyle temas edildi. Her bir sekt\u00f6rdeki marka pazar paylar\u0131na uyum g\u00f6zetilerek, gerekli durumlarda a\u011f\u0131rl\u0131kland\u0131rma kullan\u0131larak raporland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.KalDer ve Ipsos\u2019un ortak \u00e7al\u0131\u015fmas\u0131 \u201cT\u00fcrkiye M\u00fc\u015fterinin Sesi Ara\u015ft\u0131rmas\u0131\u201dnda OPET bir kez daha zirveye yerle\u015fti. M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n baz al\u0131nd\u0131\u011f\u0131 ara\u015ft\u0131rma kapsam\u0131nda, akaryak\u0131t istasyonlar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":71976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[3474,11219,67,1009,35981,6603,4479,34935,34936,36940,36939],"views":1485,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/71975"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=71975"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/71975\/revisions"}],"predecessor-version":[{"id":71977,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/71975\/revisions\/71977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/71976"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=71975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=71975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=71975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}