{"id":69812,"date":"2017-12-07T12:03:04","date_gmt":"2017-12-07T09:03:04","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=69812"},"modified":"2017-12-07T12:03:04","modified_gmt":"2017-12-07T09:03:04","slug":"akaryakitta-turkiyenin-super-markasi-opet","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/akaryakitta-turkiyenin-super-markasi-opet\/","title":{"rendered":"(Turkish) Akaryak\u0131tta \u201cT\u00fcrkiye\u2019nin S\u00fcper Markas\u0131\u201d OPET"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Marka y\u00f6netimi konusunda \u00fcst\u00fcn ba\u015far\u0131 g\u00f6steren firmalar\u0131 \u00f6d\u00fcllendiren uluslararas\u0131 ba\u011f\u0131ms\u0131z otorite Superbrands, OPET\u2019i \u00fc\u00e7\u00fcnc\u00fc kez “T\u00fcrkiye’nin S\u00fcper Markas\u0131\u2019 ilan etti. \u00d6d\u00fcl\u00fc \u00fcnl\u00fc oyuncu Ali Poyrazo\u011flu\u2019nun elinden alan OPET Pazarlama ve \u0130leti\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler, \u201cFark yaratmaya devam edece\u011fiz\u201d dedi.<\/strong><\/p>\n

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Superbrands\u2019\u0131n The Nielsen Company i\u015fbirli\u011fiyle yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda OPET bir kez daha \u201cT\u00fcrkiye\u2019nin S\u00fcper Markas\u0131\u201d se\u00e7ildi. OPET, bu y\u0131l da \"\"\u201cT\u00fcrkiye’nin S\u00fcper Markalar\u0131” listesine giren tek akaryak\u0131t da\u011f\u0131t\u0131m \u015firketi oldu.<\/p>\n

Superbrands taraf\u0131ndan, 6 Aral\u0131k tarihinde Hilton Bosphorus Hotel\u2019de ger\u00e7ekle\u015ftirilen \u00f6d\u00fcl t\u00f6reni ile T\u00fcrkiye\u2019nin S\u00fcpermarkalar\u0131\u2019na \u00f6d\u00fclleri verildi. T\u00f6renin sunuculu\u011funu \u00fcstlenen \u00fcnl\u00fc oyuncu Ali Poyrazo\u011flu, Superbrands se\u00e7ilen markalara \u00f6d\u00fcllerini tek tek takdim ederken OPET ad\u0131na \u00f6d\u00fcl\u00fc Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler ald\u0131.<\/p>\n

Timu\u00e7in G\u00fcler, konuyla ilgili \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131: \u201cYenilik\u00e7i hizmetlerimiz ve m\u00fc\u015fteri memnuniyeti odakl\u0131 hizmetlerimizle yolumuza devam ediyoruz. Bug\u00fcn\u00fcn t\u00fcketicilerinin al\u0131\u015fkanl\u0131klar\u0131 h\u0131zla de\u011fi\u015fiyor ve dijitalle\u015fiyor. Biz de bu ihtiyaca cevap veren hizmetlerimizi art\u0131rarak ve teknolojiyi en iyi kullanan akaryak\u0131t da\u011f\u0131t\u0131m \u015firketi olarak t\u00fcketiciyle temas etti\u011fimiz nihai nokta olan \u2018Ak\u0131ll\u0131 istasyon\u2019lar\u0131m\u0131zda, en iyi \u00fcr\u00fcn\u00fc sunuyoruz. \u2018Ak\u0131ll\u0131 Dolum Sistemi\u2019 gibi ses getiren uygulamalar\u0131m\u0131zla m\u00fc\u015fteri memnuniyetinde fark yarat\u0131yoruz. Dijitalle\u015fmenin yan\u0131 s\u0131ra y\u00fcksek \u00fcr\u00fcn kalitemiz ve sosyal sorumluluk projelerimizle sekt\u00f6r\u00fcm\u00fczdeki \u2018m\u00fc\u015fteri memnuniyeti en y\u00fcksek, en sevilen, en \u00e7ok konu\u015fulan marka ve s\u00fcpermarka\u2019 gibi unvanlar\u0131m\u0131z\u0131 korumay\u0131 hedefliyoruz. OPET istasyonlar\u0131n\u0131n tuvaletlerinden ba\u015flayan \u201cTemiz Tuvalet Kampanyas\u0131\u201d ile bug\u00fcn t\u00fcm topluma yay\u0131lan ve \u00f6rnek al\u0131nan bir de\u011fi\u015fimin \u00f6nc\u00fcs\u00fc olduk. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de yeni hizmetlerimizle \u00e7\u0131tam\u0131z\u0131 daha da y\u00fckselterek fark yaratmaya devam edece\u011fiz.\u201d<\/p>\n

S\u00fcper marka se\u00e7iminde, \u015firketin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn yan\u0131 s\u0131ra, teknolojisi, yat\u0131r\u0131mlar\u0131, i\u015f g\u00fcc\u00fc kalitesi, yarat\u0131c\u0131l\u0131\u011f\u0131, markala\u015fmaya yapt\u0131\u011f\u0131 yat\u0131r\u0131m ve marka devaml\u0131l\u0131\u011f\u0131, sosyal sorumluluk projelerine katk\u0131s\u0131, \u00e7evre duyarl\u0131l\u0131\u011f\u0131, etik de\u011ferlere uyma ve vergi s\u0131ralamas\u0131ndaki yeri gibi kriterler dikkate al\u0131n\u0131yor. Marka y\u00f6netimi ve pazarlamas\u0131 konusunda uluslararas\u0131 ba\u011f\u0131ms\u0131z bir otorite olan Superbrands, marka y\u00f6netimi konusunda \u00fcst\u00fcn ba\u015far\u0131 g\u00f6steren firmalar\u0131n d\u00fcnya \u00e7ap\u0131nda se\u00e7imini ve tan\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

T\u00fcrkiye’nin S\u00fcpermarkalar\u0131 nas\u0131l se\u00e7iliyor?<\/strong><\/p>\n

\u2018Superbrands\u2019 Ara\u015ft\u0131rmas\u0131 d\u00fcnyada 88 \u00fclkede d\u00fczenleniyor ve T\u00fcrkiye\u2019de de iki y\u0131lda bir ger\u00e7ekle\u015ftiriliyor. Bu y\u0131l, Superbrands T\u00fcrkiye\u2019nin 4986 marka aras\u0131ndan se\u00e7ti\u011fi 1148 markay\u0131 de\u011ferlendiren uzman j\u00fcrinin elemelerini 300 marka ge\u00e7ti. Nielsen\u2019in bu 300 marka i\u00e7in \u0130stanbul, Ankara ve \u0130zmir\u2019de 18-56 ya\u015f ve t\u00fcm SES gruplar\u0131nda 1638 ki\u015fi ile y\u00fcz y\u00fcze g\u00f6r\u00fc\u015ferek yapt\u0131\u011f\u0131 t\u00fcketici de\u011ferlendirmesi sonucunda ise 181 marka baraj\u0131 a\u015farak \u201cT\u00fcrkiye\u2019nin S\u00fcpermarkalar\u0131\u201dndan biri olmaya hak kazand\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Marka y\u00f6netimi konusunda \u00fcst\u00fcn ba\u015far\u0131 g\u00f6steren firmalar\u0131 \u00f6d\u00fcllendiren uluslararas\u0131 ba\u011f\u0131ms\u0131z otorite Superbrands, OPET\u2019i \u00fc\u00e7\u00fcnc\u00fc kez “T\u00fcrkiye’nin S\u00fcper Markas\u0131\u2019 ilan etti. \u00d6d\u00fcl\u00fc \u00fcnl\u00fc oyuncu […]<\/p>\n","protected":false},"author":1,"featured_media":69813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[5405,35344,67,1009,4479,34935,13109],"views":817,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/69812"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=69812"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/69812\/revisions"}],"predecessor-version":[{"id":69814,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/69812\/revisions\/69814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/69813"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=69812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=69812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=69812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}