{"id":66774,"date":"2017-08-23T22:24:55","date_gmt":"2017-08-23T19:24:55","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=66774"},"modified":"2017-08-23T22:25:42","modified_gmt":"2017-08-23T19:25:42","slug":"gundem-disi-2023e-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/gundem-disi-2023e-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi\/","title":{"rendered":"(Turkish) G\u00fcndem D\u0131\u015f\u0131: 2023&#8217;e Kadar 10 D\u00fcnya Markas\u0131 Yaratmak Bir Hayal mi?"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/66774\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<p style=\"color: #1c2b28;\"><strong>D\u00fcnyan\u0131n \u00f6nder ba\u011f\u0131ms\u0131z marka de\u011ferleme ve strateji dan\u0131\u015fmanl\u0131k \u015firketi olan Brand Finance\u2019\u0131n 2016 y\u0131l\u0131 T\u00fcrk Markalar\u0131 i\u00e7in yapt\u0131\u011f\u0131 uluslararas\u0131 raporlamada T\u00fcrk Markalar\u0131n\u0131n toplam de\u011feri yakla\u015f\u0131k 29 milyar 293 milyon dolar (29.293.000.000) \u00e7\u0131kt\u0131. Bu de\u011fer Brand Finance 500 d\u00fcnya markas\u0131 de\u011ferleme listesinin ilk s\u0131ras\u0131nda yer alan Google\u2019\u0131n marka de\u011ferinin d\u00f6rtte birini olu\u015fturuyor. T\u00fcrk mallar\u0131n\u0131n tan\u0131t\u0131m\u0131 ve kullan\u0131lmas\u0131n\u0131 te\u015fvik etmek amac\u0131yla kurulan T\u00fcrk Te\u015fvik Derne\u011fi&#8217;nin Ba\u015fkan\u0131 Harun Altunba\u015f, \u201cMarka De\u011feri kavram\u0131n\u0131n bir \u015firket disiplini haline getirilmesi ile T\u00fcrk markalar\u0131n\u0131n d\u00fcnya markas\u0131 olmalar\u0131 sa\u011flanacakt\u0131r&#8221; dedi.<\/strong><\/p>\n<p style=\"color: #1c2b28;\">T\u00fcm d\u00fcnyada markalar\u0131n tasar\u0131m, lansman ve tan\u0131t\u0131m\u0131na b\u00fcy\u00fck paralar harcan\u0131yor. Bunca yat\u0131r\u0131ma kar\u015f\u0131n, \u015firketler \u00e7o\u011funlukla, markalar\u0131n\u0131n performans\u0131n\u0131 izleme ve de\u011ferleme konusunda ayn\u0131 iste\u011fi g\u00f6steremiyor. Markan\u0131n eri\u015fti\u011fi finansal <a href=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-66775\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi-300x199.jpg\" alt=\"2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi-300x199.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi-500x333.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi-75x50.jpg 75w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2017\/08\/2023-yilina-kadar-turkiyede-10-dunya-markasi-yaratmak-bir-hayal-mi.jpg 650w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>de\u011feri bilmeden pazarlama stratejilerinin i\u015fe yaray\u0131p-yaramad\u0131\u011f\u0131n\u0131 ve beklenen geri d\u00f6n\u00fc\u015f\u00fcn sa\u011flan\u0131p-sa\u011flanamad\u0131\u011f\u0131n\u0131 bilmek g\u00fc\u00e7t\u00fcr. E\u011fer bir marka lisanslanacak ise uygun, hak eden bir bedel \u00fczerinden de\u011ferlendirildi\u011fi nas\u0131l anla\u015f\u0131lacakt\u0131r?<\/p>\n<p style=\"color: #1c2b28;\"><strong>\u0130\u015fin S\u0131rr\u0131 Hayalperest Olmak<\/strong><\/p>\n<p style=\"color: #1c2b28;\">&#8220;Hayallerimizin arkas\u0131ndan gitmeliyiz&#8221; diyen T\u00fcrk Te\u015fvik Derne\u011fi Ba\u015fkan\u0131 Harun Altunba\u015f, d\u00fcnyaca tan\u0131nan, g\u00fcvenilen, tercih edilen marka demenin yenilik\u00e7i ve kaliteli marka anlam\u0131na geldi\u011fini s\u00f6yledi.\u00a0<strong>Altunba\u015f<\/strong>, &#8220;Bunlar\u0131n hepsinin temelini de yarat\u0131c\u0131l\u0131k olu\u015fturuyor. Yani yenilik\u00e7i bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile insanl\u0131\u011fa kolay kabul edebilecekleri sevecekleri kullanmaktan zevk alacaklar\u0131 yarar sa\u011flayacaklar\u0131 yeni \u00fcr\u00fcnler veya fikirler sunmak. Bunun s\u0131rr\u0131 da hayalperestlikten ge\u00e7iyor. E\u011fer 19 y\u0131l \u00f6nce kurulan bir firma bug\u00fcn en de\u011ferli markalar listesinde birinci s\u0131rada ve sadece marka de\u011feri 100 milyar dolar\u0131n \u00fczerinde ise bunun tek bir a\u00e7\u0131klamas\u0131 vard\u0131r. Hayalperestlik! Biz de \u00fclke olarak hayalcili\u011fi desteklemeliyiz&#8221; dedi.<\/p>\n<p style=\"color: #1c2b28;\"><strong>Marka Potansiyelimizi De\u011ferlendirmeliyiz<\/strong><\/p>\n<p style=\"color: #1c2b28;\">&#8220;2023&#8217;e kadar 10 d\u00fcnya markas\u0131 yaratabilecek miyiz&#8221; sorusunu da cevaplayan Altunba\u015f; \u201cBu hedef bizce uzak de\u011fil. Yap\u0131labilir ve T\u00fcrkiye&#8217;nin potansiyeli buna fazlas\u0131 ile yeter&#8221; diye cevaplad\u0131. Altunba\u015f s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: &#8220;Mesela \u0130lk on s\u0131rada G\u00fcney Kore&#8217;nin \u00e7ok tan\u0131d\u0131\u011f\u0131m\u0131z ve kulland\u0131\u011f\u0131m\u0131z bir markas\u0131, ilk be\u015f y\u00fczde ise onlarca markas\u0131 var. Yar\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00fclkeler bizim \u00fclkemizden \u00e7ok farkl\u0131 \u015fartlarda de\u011filler. Onlar\u0131nda zorluklar\u0131 var ancak onlar bu i\u015fe konsantre olabiliyor ve t\u00fcm uluslar\u0131n\u0131 bu konuda motive ediyorlar. Bizimde bu konular\u0131n \u00fczerine \u00e7ok dikkatli \u00e7al\u0131\u015fmalar yapmam\u0131z gerekiyor. T\u00fcrkiye; turizmde, g\u0131dada, teknolojide ve daha bir\u00e7ok sekt\u00f6rde d\u00fcnya markas\u0131 yaratacak g\u00fc\u00e7te ve potansiyele sahip. O y\u00fczden daha \u00e7ok ve efektif olarak t\u00fcm \u00fclke olarak \u00e7al\u0131\u015fmal\u0131y\u0131z.\u201d<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. D\u00fcnyan\u0131n \u00f6nder ba\u011f\u0131ms\u0131z marka de\u011ferleme ve strateji dan\u0131\u015fmanl\u0131k \u015firketi olan Brand Finance\u2019\u0131n 2016 y\u0131l\u0131 T\u00fcrk Markalar\u0131 i\u00e7in yapt\u0131\u011f\u0131 uluslararas\u0131 raporlamada T\u00fcrk Markalar\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,4],"tags":[4759,35087,67,1009,34923,23311,35088,35089,35090,35091,35092,35093],"views":1192,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/66774"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=66774"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/66774\/revisions"}],"predecessor-version":[{"id":66776,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/66774\/revisions\/66776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/66775"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=66774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=66774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=66774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}