{"id":64675,"date":"2017-06-05T14:21:06","date_gmt":"2017-06-05T11:21:06","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=64675"},"modified":"2017-06-05T14:21:06","modified_gmt":"2017-06-05T11:21:06","slug":"loreal-surdurulebilirlik-hedeflerine-4-yil-onceden-ulasmaya-basladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/loreal-surdurulebilirlik-hedeflerine-4-yil-onceden-ulasmaya-basladi\/","title":{"rendered":"(Turkish) L\u2019Or\u00e9al S\u00fcrd\u00fcr\u00fclebilirlik Hedeflerine 4 y\u0131l \u00d6nceden Ula\u015fmaya Ba\u015flad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

L\u2019Or\u00e9al’in s\u00fcrd\u00fcr\u00fclebilirlik hedeflerini a\u00e7\u0131klad\u0131\u011f\u0131 \u201cG\u00fczelli\u011fi Herkesle Payla\u015fmak 2016 Raporu\u201d<\/strong> sonu\u00e7lar\u0131, grubun ekolojik ayak izini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltma hedefine ula\u015fmak ad\u0131na \u00e7ok \u00f6nemli bir yol katetti\u011fini kan\u0131tlad\u0131. 2016 rakamlar\u0131na g\u00f6re Grup, 2020 y\u0131l\u0131 i\u00e7in koydu\u011fu CO2<\/sub> emisyonunu y\u00fczde 60 azaltma hedefini tam 4 y\u0131l \u00f6nce, 2016 y\u0131l\u0131nda a\u015ft\u0131.<\/strong><\/p>\n

\u0130klim de\u011fi\u015fikli\u011finin sonu\u00e7lar\u0131n\u0131n giderek daha da belirginle\u015fti\u011fi ve kozmetik sekt\u00f6r\u00fc de dahil pek \u00e7ok alan\u0131 etkiledi\u011fi g\u00fcn\u00fcm\u00fczde L\u2019Or\u00e9al Grup, ekolojik ayak izini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltma hedefine ne kadar yakla\u015ft\u0131\u011f\u0131n\u0131 \u00e7arp\u0131c\u0131 rakamlarla ortaya koydu. L\u2019Or\u00e9al’in s\u00fcrd\u00fcr\u00fclebilirlik \"loreal-surdurulebilirlik-hedeflerine-4-yil-onceden-ulasmaya-basladi\"<\/a>hedeflerini a\u00e7\u0131klad\u0131\u011f\u0131 \u201cG\u00fczelli\u011fi Herkesle Payla\u015fmak 2016 raporu\u201dna g\u00f6re grup 2020 i\u00e7in belirledi\u011fi \u00fcretim tesisleri ve da\u011f\u0131t\u0131m merkezlerindeki CO2 emisyon de\u011ferini %60 azaltma hedefini, 2016 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi. L\u2019Oreal Grup, CO2<\/sub> emisyonlar\u0131n\u0131, \u00fcstelik ayn\u0131 d\u00f6nemde \u00fcretimini %29 oran\u0131nda artt\u0131rd\u0131\u011f\u0131 halde, planlanandan d\u00f6rt y\u0131l \u00f6nce a\u015farak %67 azaltt\u0131. Ayr\u0131ca, 2016 sonu itibar\u0131 ile L\u2019Oreal Grup 15 end\u00fcstriyel tesisini karbon n\u00f6tr hale getirmeyi ba\u015fard\u0131.<\/p>\n

Bu ola\u011fan\u00fcst\u00fc performans, \u015firketlerin \u00e7evre performanslar\u0131n\u0131 de\u011ferlendiren ba\u011f\u0131ms\u0131z bir uluslararas\u0131 kurulu\u015f olan CDP taraf\u0131ndan da tasdik edildi. L\u2019Or\u00e9al, 2016’da de\u011ferlendirilen 3000’e yak\u0131n \u015firket aras\u0131nda iklim koruma, s\u00fcrd\u00fcr\u00fclebilir su y\u00f6netimi ve orman kayb\u0131yla m\u00fccadele olmak \u00fczere \u00fc\u00e7 temel ba\u015fl\u0131kta en y\u00fcksek performans d\u00fczeyini temsil eden \u201cA\u201d notuna lay\u0131k g\u00f6r\u00fclen iki \u015firketten biri olmay\u0131 ba\u015fard\u0131.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir inovasyon: B\u00fct\u00fcn yeni \u00fcr\u00fcnlerde kademeli iyile\u015ftirme <\/strong><\/p>\n

L\u2019Or\u00e9al, 2020’ye kadar yeni ya da yenilenen \u00fcr\u00fcnlerinin % 100’\u00fcn\u00fcn \u00e7evresel veya sosyal profilini iyile\u015ftirmeyi taahh\u00fct ediyor. Bu da d\u00fcnya \u00e7ap\u0131ndaki t\u00fcm t\u00fcketicilerin ald\u0131klar\u0131 her yeni L\u2019Or\u00e9al \u00fcr\u00fcn\u00fcn\u00fcn \u00e7evre ve toplum \u00fczerindeki etkisi a\u00e7\u0131s\u0131ndan daha olumlu hale getirilmi\u015f oldu\u011fundan emin olmalar\u0131 anlam\u0131na geliyor.<\/p>\n

L\u2019Or\u00e9al markalar\u0131n\u0131n tamam\u0131n\u0131 kapsayan bu taahh\u00fcte dair 2016 rakamlar\u0131 y\u00fcz g\u00fcld\u00fcr\u00fcyor. Rapora g\u00f6re 2016 y\u0131l\u0131nda piyasaya sunulan \u00fcr\u00fcnlerin %82’si<\/strong> (2015’te piyasaya sunulan \u00fcr\u00fcnlerin %74’\u00fc) \u00e7evre ve topluma fayda a\u00e7\u0131s\u0131ndan iyile\u015ftirildi. 2016’da piyasaya sunulan yeni \u00fcr\u00fcnlerin bir k\u0131sm\u0131, \u00f6rne\u011fin yeni Biolage R.A.W. serisinin \u015fampuan ve sa\u00e7 kremleri ve Garnier Ultra Doux 5 bitki \u015fampuan\u0131 %98’in \u00fczerinde biyo-\u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011fe sahip.<\/p>\n

Rapora g\u00f6re L\u2019Or\u00e9al, 2020 y\u0131l\u0131na dek t\u00fcm d\u00fcnyada, i\u015f bulma ve \u00e7al\u0131\u015fma konusunda dezavantajl\u0131 grupta yer alan 100.000\u2019den fazla ki\u015fiyi istihdam edece\u011fini a\u00e7\u0131kl\u0131yor. Bu konudaki 2016 rakamlar\u0131 da yine hedefe do\u011fru h\u0131zl\u0131 ad\u0131mlarla ilerlendi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Buna g\u00f6re Grup, 2016 y\u0131l\u0131nda dezavantajl\u0131 gruptan toplam 67,533<\/strong> ki\u015fiye istihdam sa\u011flad\u0131.<\/p>\n

L\u2019Or\u00e9al S\u00fcrd\u00fcr\u00fclebilirlikten Sorumlu Ba\u015fkan\u0131 Alexandra Palt<\/strong>, \u201c\u0130klim de\u011fi\u015fikli\u011fi, Burkina Faso’da shea ya\u011f\u0131 ve g\u00fcney Fas’ta argan ya\u011f\u0131 benzeri do\u011fal malzemelerin \u00fcreticileri ve \u00e7ift\u00e7iler gibi de\u011fer zincirimizin en kolay incinebilir halkalar\u0131n\u0131 etkileyen bir ger\u00e7ek<\/em>\u201d dedi ve s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cAcil aksiyona ihtiya\u00e7 var. 2020 hedeflerimizin yar\u0131 yolunda, \u00f6zellikle s\u00fcrd\u00fcr\u00fclebilir \u00fcretim ve inovasyon anlam\u0131nda ekolojik ayak izimizi k\u00fc\u00e7\u00fcltmek ve hedeflerimize ula\u015fmak i\u00e7in gayretlerimizi artt\u0131raca\u011f\u0131z.\u201d<\/em><\/p>\n

Konuyla ilgili konu\u015fan L\u2019Oreal T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Claude Rumpler<\/strong> ise \u201c2020\u2019yi hedefleyerek 2 y\u0131l \u00f6nce tan\u0131tt\u0131\u011f\u0131m\u0131z \u2018Herkes \u0130\u00e7in G\u00fczellik\u2019 program\u0131, sorumluluk anlay\u0131\u015f\u0131m\u0131z\u0131n uzun s\u00fcreli yans\u0131mas\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu y\u0131l elde etti\u011fimiz rakamlar, bu i\u015fi ne kadar ciddiyetle ele ald\u0131\u011f\u0131m\u0131z\u0131 ve hedeflerimize 2020 y\u0131l\u0131ndan \u00f6nce ula\u015faca\u011f\u0131m\u0131z\u0131 da g\u00f6zler \u00f6n\u00fcne seriyor. Topluma ve \u00e7evreye pozitif katk\u0131 sa\u011flayan program\u0131m\u0131zla 21. y\u00fczy\u0131l\u0131n b\u00fcy\u00fck de\u011fi\u015fimlerinin \u00fcstesinden gelmek i\u00e7in hayati \u00f6nem ta\u015f\u0131yan i\u015f birlik\u00e7i ve kollektif ruhu hayata ge\u00e7iriyoruz. T\u00fcrkiye\u2019de de \u00fcretimden, tedarik zincirine kadar t\u00fcm \u00e7al\u0131\u015fma oranizasyonlar\u0131m\u0131zda belirledi\u011fimiz hedeflere do\u011fru h\u0131zla ilerliyoruz. “<\/em> diye konu\u015ftu.<\/p>\n

\u201cG\u00fczelli\u011fi Herkesle Payla\u015fmak\u201d Program\u0131: L\u2019Oreal 2020 S\u00fcrd\u00fcr\u00fclebilirlik Hedefleri<\/strong><\/p>\n

2013’de ba\u015flat\u0131lan ve grubun de\u011fer zincirinin tamam\u0131na entegre edilen \u201cG\u00fczelli\u011fi Herkesle Payla\u015fmak\u201d program\u0131, L\u2019Or\u00e9al’in 2020’ye kadar s\u00fcrd\u00fcr\u00fclebilir geli\u015fim alan\u0131nda ger\u00e7ekle\u015ftirmeyi planlad\u0131\u011f\u0131 taahh\u00fctleri \u00f6zetleyerek \u00fcr\u00fcnlerin olu\u015fturulma a\u015famas\u0131ndan da\u011f\u0131t\u0131m\u0131na kadar, \u00fcretim s\u00fcrecini ve malzeme tedarik a\u015famas\u0131n\u0131 da i\u00e7erecek \u015fekilde t\u00fcm etkilerini i\u00e7eriyor.<\/p>\n

Program 4 temele dayan\u0131yor:<\/p>\n

\u2022 \u00dcr\u00fcnlerin ve form\u00fcllerin ekolojik ayak izlerini azaltmak \u00fczere s\u00fcrd\u00fcr\u00fclebilir inovasyon;<\/p>\n

\u2022 \u00dcretim tesisleri ve da\u011f\u0131t\u0131m merkezlerinin ekolojik ayak izlerini azaltmak \u00fczere s\u00fcrd\u00fcr\u00fclebilir \u00fcretim;<\/p>\n

\u2022 T\u00fcketicilere s\u00fcrd\u00fcr\u00fclebilir t\u00fcketim tercihi yapma olana\u011f\u0131 sunmak \u00fczere s\u00fcrd\u00fcr\u00fclebilir ya\u015fam;<\/p>\n

\u2022 B\u00fcy\u00fcmemizi Grup’un t\u00fcm payda\u015flar\u0131 (cemiyetler, tedarik\u00e7iler ve \u00e7al\u0131\u015fanlar) ile payla\u015fmak.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.L\u2019Or\u00e9al’in s\u00fcrd\u00fcr\u00fclebilirlik hedeflerini a\u00e7\u0131klad\u0131\u011f\u0131 \u201cG\u00fczelli\u011fi Herkesle Payla\u015fmak 2016 Raporu\u201d sonu\u00e7lar\u0131, grubun ekolojik ayak izini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltma hedefine ula\u015fmak ad\u0131na \u00e7ok \u00f6nemli bir […]<\/p>\n","protected":false},"author":1,"featured_media":64676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[34187,63,67,1009,2698,165,34186,1296],"views":1094,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/64675"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=64675"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/64675\/revisions"}],"predecessor-version":[{"id":64677,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/64675\/revisions\/64677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/64676"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=64675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=64675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=64675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}