{"id":63597,"date":"2017-04-24T12:01:14","date_gmt":"2017-04-24T09:01:14","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=63597"},"modified":"2017-04-24T12:01:14","modified_gmt":"2017-04-24T09:01:14","slug":"surdurulebilirlik-liderlerinden-isbirligi-cagrisi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/surdurulebilirlik-liderlerinden-isbirligi-cagrisi\/","title":{"rendered":"(Turkish) S\u00fcrd\u00fcr\u00fclebilirlik Liderlerinden \u0130\u015fbirli\u011fi \u00c7a\u011fr\u0131s\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Marka d\u00fcnyas\u0131n\u0131n ihtiyac\u0131 olan de\u011fi\u015fime y\u00f6n vermek i\u00e7in dinamik fikir ve network global platformu olan \u2018Sustainable Brands\u2019 yo\u011fun ilgiyle takip edildi. Bu y\u0131l \u2018Activating Purpose\u2019 (Amac\u0131 Harekete Ge\u00e7irmek) temas\u0131yla d\u00fczenlenen konferans kapsam\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in harekete ge\u00e7me \u00e7a\u011fr\u0131s\u0131 yap\u0131ld\u0131.<\/h3>\n

D\u00fcnya \u00e7ap\u0131nda markalar\u0131n gelece\u011fini \u015fekillendiren bir milyondan fazla profesyonelin bulu\u015farak d\u00fcnyan\u0131n daha ya\u015fanabilir bir yer olmas\u0131 i\u00e7in s\u00fcrd\u00fcr\u00fclebilirlik konusunu tart\u0131\u015ft\u0131\u011f\u0131 Sustainable Brands platformunun \u0130stanbul aya\u011f\u0131 Sustainable \"surdurulebilirlik-liderlerinden-isbirligi-cagrisi\"<\/a>Brands 2017 Istanbul, <\/strong>ikinci g\u00fcn\u00fcnde de yo\u011fun ilgi ile takip edildi. Swissotel The Bosphorous\u2019ta ger\u00e7ekle\u015ftirilen konferansta T\u00fcrk ve yabanc\u0131 konu\u015fmac\u0131lar ger\u00e7ekle\u015ftirdikleri s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131 izleyiciler ile payla\u015ft\u0131. ba\u015flad\u0131. Bu y\u0131l \u2018Activating Purpose\u2019<\/strong> temas\u0131yla ger\u00e7ekle\u015fen konferans\u0131n ikinci g\u00fcn\u00fcnde oyuncu Mert F\u0131rat ihtiya\u00e7 sahipleri ile destekleyenleri bulu\u015fturdu\u011fu ihtiyacharitasi.org<\/strong> giri\u015fimi ile dikkat \u00e7ekti.<\/p>\n

Mert F\u0131rat \u201c\u0130htiya\u00e7 Haritas\u0131\u201d platformunu olu\u015ftururken 4 arkada\u015f olarak ba\u015flad\u0131klar\u0131n\u0131 ve sonradan 8 ki\u015fiye ula\u015ft\u0131klar\u0131n\u0131 belirtirken, ilk ba\u015fta T\u00fcrkiye\u2019nin her yerindeki HalkEvleri\u2019ndeki iht\u0131ya\u00e7lar\u0131 kar\u015f\u0131lamak \u00fczere ba\u015flad\u0131klar\u0131n\u0131 ve sonras\u0131nda Ali Ercan\u2019\u0131n haritaland\u0131rma projesi ile platformun ihtiya\u00e7 haritas\u0131na d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc anlatt\u0131. \u0130htiya\u00e7 olmadan hi\u00e7bir \u015fey yapmamak gerekti\u011fini vurgulayan Mert F\u0131rat, \u00f6zel sekt\u00f6r ve sivil toplumun nas\u0131l birle\u015febilece\u011fini d\u00fc\u015f\u00fcnerek ba\u015flad\u0131klar\u0131n\u0131 belirtti.<\/p>\n

\u0130\u015f<\/strong> birli<\/strong>\u011f<\/strong>i olmadan de<\/strong>\u011f<\/strong>i<\/strong>\u015f<\/strong>im yaratamazs<\/strong>\u0131<\/strong>n<\/strong>\u0131<\/strong>z<\/strong><\/p>\n

Sustainable Brands 2017 Istanbul\u2019un 2. G\u00fcn\u00fcnde konu\u015fan Goodadvertising Agency\u2019nin kurucu ve y\u00f6neticisi Thomas Kolster ise \u201cMarka stratejisinde, pazarlama ve reklamda amac\u0131n evrimi\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131 ile kurumlar\u0131n marka stratejilerini belirlerken bir amaca odaklanmalar\u0131n\u0131n \u00f6nemini anlatt\u0131. Faaliyet planlama, ba\u011f\u0131\u015f, proje y\u00f6netimi, \u00e7evre ileti\u015fimi ve (STK) sosyal projelere hizmet eden bir dan\u0131\u015fmanl\u0131k ajans\u0131 olan Sympraxis\u2019in \u0130leti\u015fim Servisi Ba\u015fkan\u0131 Thanos Balalidis ise \u201cZor ekonomilerde \u2018Cause Marketing\u2019 nas\u0131l yap\u0131l\u0131r?\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda \u201c\u0130yi bir \u015fey yapman\u0131z i\u00e7in iyi hissetmeniz gerekir\u201d dedi.<\/p>\n

\u201cAma\u00e7 odakl\u0131 markalama ve t\u00fcketici kat\u0131l\u0131m\u0131: Ortak Deneyim Yaratma\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda b\u00fcy\u00fck bir fark yaratacak fikir i\u00e7in 3 konunun hayati oldu\u011funu vurgulayan Given London \u015firketinin Genel M\u00fcd\u00fcr\u00fc Becky Willan, bu konular\u0131n \u201cMarkan\u0131z\u0131n amac\u0131n\u0131 kesinle\u015ftirmek, markan\u0131z\u0131n amac\u0131n\u0131 hayata ge\u00e7irecek b\u00fcy\u00fck fikirler ve bu fikirleri yapmak\u201d oldu\u011funu vurgulad\u0131. Markan\u0131n amac\u0131n\u0131 hayata ge\u00e7irebilmek i\u00e7in t\u00fcm payda\u015flar\u0131 sorunun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in bir araya getirmenin \u00f6nemini vurgulayan Willan, \u201c\u0130\u015f birli\u011fi olmadan bir de\u011fi\u015fim yaratamazs\u0131n\u0131z. M\u00fc\u015fterilerinizi mutlaka s\u00fcrece dahil etmelisiniz. Sizi onlardan daha iyi kimse savunamaz.\u201d dedi.<\/p>\n

Elektronik at\u0131klar\u0131 azaltmay\u0131 hedefleyen ve bu do\u011frultuda Afrika ve Asya\u2019da eski telefonlar\u0131 d\u00f6n\u00fc\u015ft\u00fcren veya kaliteli ikinci el telefonlar\u0131 bu \u00fclkelerde kullan\u0131ma sokarak elektronik at\u0131klar\u0131 azaltan Hollandal\u0131 Closing The Loop \u015firketinin Kurucusu Joost de Kluijver ise \u201celektronik at\u0131k da\u011flar\u0131 ve kirlili\u011fin artmas\u0131n\u0131n e\u011fitim ve alg\u0131 d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcne ba\u011flarken, pazara her y\u0131l 2 milyar telefonun eklendi\u011fini ve telefonlar\u0131n elektronik devrelerinde ihtiya\u00e7 duyulan madenlerin kirlili\u011fe ve k\u0131tl\u0131\u011fa yol a\u00e7t\u0131\u011f\u0131n\u0131 vurgulad\u0131. Hayata ge\u00e7irdikleri i\u015f sayesinde mobil telefonlar nedeniyle \u00e7evre kirlili\u011fini azaltt\u0131klar\u0131n\u0131 belirten Kluijver, ayn\u0131 zamanda Afrika ve Asya\u2019da bu alanda bir i\u015f alan\u0131 yaratt\u0131klar\u0131 aktard\u0131.<\/p>\n

Herkes \u00e7\u00f6z\u00fcm\u00fcn bir par\u00e7as<\/strong>\u0131<\/strong> olmak zorunda<\/strong><\/p>\n

Sustainable Brands 2017, Istanbul\u2019un ikinci g\u00fcn\u00fcnde ayr\u0131ca Coca Cola Hellenic ve Hepsiburada Y\u00f6netim Kurulu \u00dcyesi Ahmet Bozer \u201cS\u00fcrd\u00fcr\u00fclebilirli\u011fin S\u00fcrd\u00fcr\u00fclebilirli\u011fi\u201d ba\u015fl\u0131kl\u0131 bir konu\u015fma ger\u00e7ekle\u015ftirdi. Bozer, \u015firketlerin de\u011fer yaratmak konusunda daha proaktif davranmas\u0131 gerekti\u011fini ve dokunduklar\u0131 ya da sebep olduklar\u0131 her t\u00fcrl\u00fc sosyal etkide ve sorunda \u00e7\u00f6z\u00fcm\u00fcn bir par\u00e7as\u0131 olma zorunluluklar\u0131 oldu\u011funu belirtti. S\u00fcrd\u00fcr\u00fclebilirlik ile ilgili konularda herkesin \u00e7\u00f6z\u00fcm\u00fcn bir par\u00e7as\u0131 olmak zorunda oldu\u011funu vurgulayan Bozer, ancak herkesin birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131nda etkinin art\u0131r\u0131labildi\u011fini, bunun i\u00e7in ise liderli\u011fin \u00f6nemli oldu\u011funu ifade etti.<\/p>\n

Ogilvy&Mather \u0130ngiltere b\u00fcnyesindeki Ogilvy Change\u2019de Davran\u0131\u015f Stratejisi Direkt\u00f6r\u00fc Sam Tatam ise \u201cAkl\u0131n De\u011fi\u015fimi\u201d ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131nda, davran\u0131\u015f stratejisi sayesinde s\u00fcrd\u00fcr\u00fclebilirlik konusunun insan davran\u0131\u015flar\u0131na entegre edilmesi gerekti\u011fini kat\u0131l\u0131mc\u0131lara aktar\u0131rken, Philips Ayd\u0131nlatma Pazarlama Direkt\u00f6r\u00fc Nevra Duygu Duru ve Gazeteci-Yazar Tuluhan Tekelio\u011flu da, Philips Ayd\u0131nlatma\u2019n\u0131n deste\u011fiyle ger\u00e7ekle\u015ftirilen \u201cYapabilirsin\u201d belgeselini tan\u0131tt\u0131lar. T\u00fcrkiye\u2019nin de\u011fi\u015fiminin kad\u0131ndan ba\u015flayaca\u011f\u0131n\u0131 vurgulayan Tekelio\u011flu, belgeselin T\u00fcrkiye\u2019nin \u00e7ok farkl\u0131 k\u00fclt\u00fcrlerinden ve kesimlerinden gelen g\u00fc\u00e7l\u00fc kad\u0131nlar\u0131n hikayelerini anlatt\u0131\u011f\u0131n\u0131 aktard\u0131.<\/p>\n

Gazeteci ve televizyoncu Asl\u0131 \u015eafak ise \u00fclke ve bireysel itibar ili\u015fkisini anlatt\u0131\u011f\u0131 konu\u015fmas\u0131nda ki\u015finin \u00f6nce kendi itibar\u0131n\u0131 y\u00f6netebilmesi gerekti\u011fini belirtirken, bunun i\u00e7in \u00f6nemli olan\u0131n ise cesaret oldu\u011funu vurgulad\u0131.<\/p>\n

Sustainable Brands 2017 Istanbul, ikinci g\u00fcn\u00fcnde, \u00e7e\u015fitli kurulu\u015flar\u0131n ger\u00e7ekle\u015ftirdikleri s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131n\u0131 kat\u0131l\u0131mc\u0131lar ile payla\u015fmalar\u0131n\u0131n ard\u0131ndan, Yap\u0131mc\u0131l\u0131\u011f\u0131n\u0131 ve Y\u00f6netmenli\u011fini Tuluhan Tekelio\u011flu\u2019nun Philips Ayd\u0131nlatma sponsorlu\u011funda ger\u00e7ekle\u015ftirdi\u011fi \u201cYapabilirsin\u201d belgeselinin g\u00f6sterimi ile tamamland\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Marka d\u00fcnyas\u0131n\u0131n ihtiyac\u0131 olan de\u011fi\u015fime y\u00f6n vermek i\u00e7in dinamik fikir ve network global platformu olan \u2018Sustainable Brands\u2019 yo\u011fun ilgiyle takip edildi. Bu […]<\/p>\n","protected":false},"author":1,"featured_media":63598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[63,67,1009,2698,165,1296,33863,33865,33864],"views":777,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/63597"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=63597"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/63597\/revisions"}],"predecessor-version":[{"id":63599,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/63597\/revisions\/63599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/63598"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=63597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=63597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=63597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}