{"id":60715,"date":"2017-01-07T16:00:48","date_gmt":"2017-01-07T13:00:48","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=60715"},"modified":"2017-01-07T16:02:20","modified_gmt":"2017-01-07T13:02:20","slug":"opet-akaryakit-dagitim-sektorunun-en-basarili-markasi-secildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-akaryakit-dagitim-sektorunun-en-basarili-markasi-secildi\/","title":{"rendered":"(Turkish) OPET, Akaryak\u0131t Da\u011f\u0131t\u0131m Sekt\u00f6r\u00fcn\u00fcn En Ba\u015far\u0131l\u0131 Markas\u0131 Se\u00e7ildi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Pazarlama ve pazarlama ileti\u015fimi alan\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 \u2018B\u00fct\u00fcnle\u015fik Pazarlama\u2019 disiplini ile de\u011ferlendiren<\/strong> \u201cThe ONE Awards \u00d6d\u00fclleri\u201dnde OPET, akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde \u201cy\u0131l\u0131n en ba\u015far\u0131l\u0131 markas\u0131\u201d se\u00e7ilmi\u015ftir.<\/strong><\/p>\n

Pazarlama sekt\u00f6r\u00fcn\u00fcn \u00f6nemli mecralar\u0131ndan Marketing T\u00fcrkiye ile pazar ve t\u00fcketici ara\u015ft\u0131rmalar\u0131 konusundaki yetkinli\u011fiyle \u00f6ne \u00e7\u0131kan Akademetre taraf\u0131ndan 3\u2019\u00fcnc\u00fc kez d\u00fczenlenen \u201cThe ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u201d, 5 Ocak 2017<\/strong> tarihinde Raffles \u0130stanbul Zorlu\u00a0Center\u2019da ger\u00e7ekle\u015ftirilen t\u00f6renle sahiplerini buldu. \u201c\u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc\u201d <\/strong>ara\u015ft\u0131rmas\u0131n\u0131 tem\"opet-akaryakit-dagitim-sektorunun-en-basarili-markasi-secildi\"<\/a>el alan \u00f6d\u00fcller kapsam\u0131nda bu y\u0131l 43 kategori \u00fczerinden de\u011ferlendirme yap\u0131ld\u0131. \u0130lk olarak saha ara\u015ft\u0131rmas\u0131 ile ilk be\u015fe kalan markalar tespit edildi. Toplam 12 ilde 1200 ki\u015fiyle ger\u00e7ekle\u015ftirilen y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler sonucunda ise 38 sekt\u00f6r\u00fcn y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar\u0131 belirlendi.<\/p>\n

\u00d6d\u00fcl t\u00f6reninde, ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn en ba\u015far\u0131l\u0131 markas\u0131 OPET oldu. OPET ad\u0131na \u00f6d\u00fcl\u00fc, Genel M\u00fcd\u00fcr C\u00fcneyt A\u011fca, Pazarlama ve \u0130leti\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler ve Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Ay\u015fenur Ayd\u0131n, T\u00dcH\u0130D ( T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi) Ba\u015fkan\u0131 Gonca Karaka\u015f\u2019\u0131n elinden ald\u0131. OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca t\u00f6rende yapt\u0131\u011f\u0131 konu\u015fmada \u201cMarkam\u0131z\u0131n sekt\u00f6rde ve m\u00fc\u015fterilerimiz g\u00f6z\u00fcnde artan de\u011feri ve bayilerimizle kurdu\u011fumuz kar\u015f\u0131l\u0131kl\u0131 g\u00fcvene dayal\u0131 i\u015f ortakl\u0131\u011f\u0131, ba\u015far\u0131m\u0131z\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamaktad\u0131r. \u00dcr\u00fcn ve hizmet kalitemizi her ge\u00e7en g\u00fcn art\u0131rarak, bir akaryak\u0131t da\u011f\u0131t\u0131m markas\u0131 olman\u0131n \u00f6tesinde m\u00fc\u015fterimizin kalbinde kal\u0131c\u0131 yer edinmek \u00fczere \u00e7al\u0131\u015fmalar\u0131m\u0131za \u015fevkle devam edece\u011fiz. Bize bu \u00f6d\u00fcl\u00fc lay\u0131k g\u00f6ren m\u00fc\u015fterilerimize, ara\u015ft\u0131rmay\u0131 yapan ve bu geceyi organize edenlere i\u00e7tenlikle te\u015fekk\u00fcr ederiz\u201d dedi. Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde sekt\u00f6r performans ortalamas\u0131 00.0 olarak \u00f6l\u00e7\u00fcmlenirken, sekt\u00f6r birincisi OPET\u2019in performans puan\u0131 1.04 oldu. Sekt\u00f6rde OPET\u2019ten sonra s\u0131ralamaya giren kurulu\u015f 0.29 puan olarak \u00f6l\u00e7\u00fcmlenmi\u015ftir.<\/p>\n

Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fc kez d\u00fczenlenen t\u00f6rende y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar\u0131n yan\u0131 s\u0131ra marka tak\u0131m\u0131 olarak reklam, halkla ili\u015fkiler, sosyal medya ve medya planlama ajanslar\u0131 da \u00f6d\u00fcllendirildi.<\/p>\n

Ara\u015ft\u0131rman\u0131n metodolojisi<\/strong><\/p>\n

T\u00fcrkiye temsili 12 ilde 1200 ki\u015fiyle yap\u0131lan ara\u015ft\u0131rman\u0131n temelini olu\u015fturan \u201c\u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc\u201d y\u00fcz y\u00fcze anket y\u00f6ntemiyle ger\u00e7ekle\u015ftirilmektedir. \u00c7al\u0131\u015fman\u0131n modeli \u201cGenel Ba\u015far\u0131\u201d ve \u201cY\u0131l Performans\u0131\u201d olmak \u00fczere iki a\u015famadan olu\u015fmaktad\u0131r. Genel ba\u015far\u0131 de\u011feri \u201cMarka Bilinirli\u011fi\u201d, \u201cYak\u0131ndan Tan\u0131ma Skoru\u201d, \u201cG\u00fcven Skoru\u201d, \u201cFarkl\u0131l\u0131k Skoru\u201d, \u201c Tavsiye Skoru\u2019\u2019, \u201cTicari Faaliyetlerini Destekleme Skoru\u2019\u2019, Sosyal Sorumluluk Faaliyetlerini Be\u011feni Skoru\u2019\u2019, \u201c\u0130leti\u015fim ve Reklam \u00c7al\u0131\u015fmalar\u0131 Be\u011feni Skoru\u201d ve \u201cGenel Be\u011feni Skoru\u201d olmak \u00fczere dokuz ana kriterin ve 16 alt kriterin itibar ve marka de\u011feri \u00fczerindeki etkisine g\u00f6re a\u011f\u0131rl\u0131kland\u0131r\u0131lmas\u0131yla ortaya konulmaktad\u0131r. \u00c7al\u0131\u015fman\u0131n ikinci aya\u011f\u0131 olan 2016 y\u0131l\u0131 performans de\u011ferlendirilmesinde ise ayn\u0131 kriterlere g\u00f6re markalar\u0131n y\u0131l i\u00e7i ba\u015far\u0131lar\u0131 belirlenmektedir.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Pazarlama ve pazarlama ileti\u015fimi alan\u0131nda yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 \u2018B\u00fct\u00fcnle\u015fik Pazarlama\u2019 disiplini ile de\u011ferlendiren \u201cThe ONE Awards \u00d6d\u00fclleri\u201dnde OPET, akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde \u201cy\u0131l\u0131n en ba\u015far\u0131l\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":60716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[7624,32712,32711,11219,63,67,1009,2698,165,32705,4440,4479,32704,32710,13109],"views":965,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/60715"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=60715"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/60715\/revisions"}],"predecessor-version":[{"id":60718,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/60715\/revisions\/60718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/60716"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=60715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=60715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=60715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}