{"id":59429,"date":"2016-11-25T14:19:10","date_gmt":"2016-11-25T11:19:10","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=59429"},"modified":"2016-11-25T14:19:27","modified_gmt":"2016-11-25T11:19:27","slug":"opet-bir-kez-daha-sektorunun-lovemarki-secildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-bir-kez-daha-sektorunun-lovemarki-secildi\/","title":{"rendered":"(Turkish) OPET Bir Kez Daha Sekt\u00f6r\u00fcn\u00fcn \u201cLovemark\u201d\u0131 Se\u00e7ildi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin lideri OPET, \u00fc\u00e7\u00fcnc\u00fc kez akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn \u201cA\u015fkla Ba\u011flan\u0131lan Markas\u0131\u201d se\u00e7ildi.<\/strong><\/p>\n

OPET, Mediacat Dergisi\u2019nin Ipsos i\u015fbirli\u011fi ger\u00e7ekle\u015ftirdi\u011fi Lovemarks (A\u015fkla ba\u011flan\u0131lan marka) ara\u015ft\u0131rmas\u0131nda, bir kez daha \u201cT\u00fcrkiye’nin A\u015fkla Ba\"opet-bir-kez-daha-sektorunun-lovemarki-secildi\"<\/a>\u011fland\u0131\u011f\u0131 Akaryak\u0131t Da\u011f\u0131t\u0131m \u015eirketi\u201d se\u00e7ildi. Bu y\u0131l 19 farkl\u0131 sekt\u00f6rde ger\u00e7ekle\u015ftirilen \u201cLovemarks\u201d ara\u015ft\u0131rmas\u0131, 15-55 ya\u015f aras\u0131ndaki yakla\u015f\u0131k 3 bin ki\u015fiyle, bilgisayar destekli telefon g\u00f6r\u00fc\u015fmesi tekni\u011fi kullan\u0131larak ger\u00e7ekle\u015ftirildi.<\/p>\n

Ara\u015ft\u0131rmada, akaryak\u0131t sekt\u00f6r\u00fcnde akl\u0131n\u0131za ilk gelen marka nedir, bu markay\u0131 kendinize ne kadar yak\u0131n hissediyorsunuz, bu marka beklentilerinizi ve ihtiya\u00e7lar\u0131n\u0131z\u0131 ne derece kar\u015f\u0131l\u0131yor ve en sevdi\u011finiz \/asla vazge\u00e7emeyece\u011finiz marka hangisi sorular\u0131na, en y\u00fcksek oranda \u201cOPET\u201d cevab\u0131 verildi. Brand Week \u0130stanbul kapsam\u0131nda d\u00fczenlenen \u00f6d\u00fcl t\u00f6reninde, OPET Pazarlama ve \u0130leti\u015fimden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler, \u00f6d\u00fcl\u00fc Ipsos Ceo\u2019su Sidar Gedik, Media Cat Dergisi Genel Yay\u0131n Y\u00f6netmeni Pelin \u00d6zkan ve Ipsos Connect Genel M\u00fcd\u00fcr\u00fc Yasemin \u00d6zen G\u00fcrelli\u2019den ald\u0131.<\/p>\n

\u201cSEV\u0130NCE TAM SEVEN T\u00dcRK\u0130YE\u2019YE B\u0130R KEZ DAHA TE\u015eEKK\u00dcR EDER\u0130Z\u201d<\/strong><\/p>\n

\u00d6d\u00fcl t\u00f6reninde \u00fc\u00e7\u00fcnc\u00fc kez Lovemark se\u00e7ilmekten b\u00fcy\u00fck onur duyduklar\u0131n\u0131 belirten OPET Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler, \u015funlar\u0131 s\u00f6yledi: \u201c\u00dcr\u00fcn ve hizmetlerimizle, m\u00fc\u015fteri beklentilerinin \u00f6tesine ge\u00e7en anlay\u0131\u015f\u0131m\u0131z, yenilik\u00e7i ve yarat\u0131c\u0131 uygulamalar\u0131m\u0131z bu \u00f6d\u00fcl\u00fc \u00fc\u00e7\u00fcnc\u00fc kez almam\u0131z\u0131 sa\u011flad\u0131. Sekt\u00f6r\u00fcm\u00fczde a\u015fkla ba\u011flan\u0131lan bir marka olmaktan gurur duyuyoruz. Sevince tam seven T\u00fcrkiye\u2019ye bir kez daha te\u015fekk\u00fcr ederiz.\u201d OPET Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler s\u00f6zlerine \u015f\u00f6yle\u00a0devam etti: \u201cAkaryak\u0131t sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin de\u011fi\u015fmez lideri olarak; istasyonlar\u0131, \u00e7a\u011fr\u0131 merkezi ve on-line \u00e7al\u0131\u015fmalar\u0131 ile \u2018Kusursuza Yolculuk\u2019 yakla\u015f\u0131m\u0131n\u0131 s\u00fcrd\u00fcren OPET, gen\u00e7 ve dinamik marka kimli\u011fiyle m\u00fc\u015fterilerine uluslararas\u0131 standartlarda \u00fcr\u00fcn ve hizmet sunmaktad\u0131r.<\/p>\n

Bir yandan \u00fcr\u00fcn ve hizmetleri m\u00fc\u015fterilerimize tan\u0131t\u0131rken di\u011fer yandan ileti\u015fimimizi s\u00fcrekli ve istikrarl\u0131 bir \u015fekilde s\u00fcrd\u00fcrerek markam\u0131z\u0131n g\u00fcc\u00fcn\u00fc art\u0131r\u0131yoruz. \u0130\u015fbirli\u011fi yapt\u0131\u011f\u0131m\u0131z alan\u0131nda en ba\u015far\u0131l\u0131 isimler ve marka ikonumuz OPEDO ile hayata ge\u00e7irdi\u011fimiz etkinlikler, sosyal medyada yakalad\u0131\u011f\u0131m\u0131z \u00e7ift y\u00f6nl\u00fc ileti\u015fim; OPET\u2019in bilinirlik ve marka imaj\u0131na \u00f6nemli katk\u0131larda bulunuyor. \u0130novasyon \u00e7al\u0131\u015fmalar\u0131yla ilkleri yaratan ve teknolojik \u00fcr\u00fcnleri ile \u00f6ne \u00e7\u0131kan markam\u0131z, kurum k\u00fclt\u00fcr\u00fc do\u011frultusunda her biri ayr\u0131 bir marka haline gelen, s\u00fcrd\u00fcr\u00fclebilir, sonu\u00e7 odakl\u0131 sosyal sorumluluk projeleri ile T\u00fcrkiye\u2019ye de\u011fer katmaya devam ediyor. T\u00fcrkiye’nin d\u00f6rt bir yan\u0131nda hizmet veren 1500\u2019\u00fcn \u00fczerindeki bayi, g\u00fcler y\u00fczl\u00fc personeli ile y\u00fcksek kaliteli \u00fcr\u00fcn ve hizmetlerini t\u00fcketicilerine \u00f6zenle ula\u015ft\u0131ran OPET, sekt\u00f6rdeki b\u00fcy\u00fck \u015firketler aras\u0131ndaki tek T\u00fcrk markas\u0131 olarak ilkleri yaratarak her ge\u00e7en y\u0131l b\u00fcy\u00fcmeye devam etmektedir.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde m\u00fc\u015fteri memnuniyetinin lideri OPET, \u00fc\u00e7\u00fcnc\u00fc kez akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn \u201cA\u015fkla Ba\u011flan\u0131lan Markas\u0131\u201d se\u00e7ildi. OPET, Mediacat Dergisi\u2019nin Ipsos i\u015fbirli\u011fi ger\u00e7ekle\u015ftirdi\u011fi Lovemarks […]<\/p>\n","protected":false},"author":1,"featured_media":59430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[7624,63,67,1009,2698,165,32291,4479,59,79,2388,887,2522],"views":861,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/59429"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=59429"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/59429\/revisions"}],"predecessor-version":[{"id":59431,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/59429\/revisions\/59431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/59430"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=59429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=59429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=59429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}