{"id":50381,"date":"2016-02-14T17:34:29","date_gmt":"2016-02-14T14:34:29","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=50381"},"modified":"2016-02-14T17:34:29","modified_gmt":"2016-02-14T14:34:29","slug":"schneider-electric-gunsanla-glocal-marka-yaratacak","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/schneider-electric-gunsanla-glocal-marka-yaratacak\/","title":{"rendered":"(Turkish) Schneider Electric, G\u00fcnsan’la ‘Glocal’ Marka Yaratacak…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Anahtar-priz \u00fcretimi alan\u0131nda 30 y\u0131ld\u0131r faaliyet g\u00f6steren G\u00fcnsan’\u0131 ge\u00e7en y\u0131l sat\u0131n alan Schneider Electric, G\u00fcnsan’la ‘glocal’ bir marka yaratmay\u0131 hedefliyor. G\u00fcnsan’\u0131n yeni marka hik\u00e2yesi ve y\u00f6netim modelinin detaylar\u0131n\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 toplant\u0131da konu\u015fan G\u00fcnsan CEO’su Stephane Nuss, “T\u00fcrkiye \u00e7ap\u0131nda 65 bayi ve 50’den fazla \u00fclkeye ger\u00e7ekle\u015ftirdi\u011fimiz 50 milyon dolar \u00fczeri sat\u0131\u015f hacmimizle sekt\u00f6r\u00fcn \u00f6nde gelen firmalar\u0131 aras\u0131nda yer al\u0131yoruz. <\/strong><\/p>\n

Bundan sonra hayata ge\u00e7irece\u011fimiz \u00e7al\u0131\u015fmalar\u0131m\u0131zla markam\u0131z\u0131 daha da g\u00fc\u00e7lendirece\u011fiz” dedi. T\u00fcrkiye’deki konut uygulamalar\u0131 i\u00e7in bir numara\"schneider-electric-gunsanla-glocal-marka-yaratacak\"<\/a>l\u0131 elektrik tesisat \u00fcr\u00fcnleri sa\u011flay\u0131c\u0131s\u0131 olmay\u0131 ve T\u00fcrkiye’yi uluslararas\u0131 pazarlarda gururla temsil etmeyi ama\u00e7lad\u0131klar\u0131n\u0131 anlatan Nuss, \u015f\u00f6yle konu\u015ftu:<\/p>\n

“Marka kimli\u011fimizi yenilerken, hem yerel hem de uluslararas\u0131 pazarlarda rekabet eden “glocal” bir marka yaratmay\u0131 hedefliyoruz.”<\/p>\n

Stephane Nuss, markan\u0131n t\u00fcketicileri ve payda\u015flar\u0131ndan ald\u0131\u011f\u0131 ilhamla birlikte yepyeni bir sayfa a\u00e7t\u0131\u011f\u0131n\u0131 anlatt\u0131. Nuss, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n

“G\u00fcnsan, t\u00fcketici nezdinde samimi, s\u0131cak, insanlara yak\u0131n; k\u0131sacas\u0131 aile ruhu olan bir marka. Biz de bu de\u011ferler \u00fczerinden t\u00fcketicilerimiz ve payda\u015flar\u0131m\u0131z ile \u00e7ok daha iyi bir ili\u015fki kurmak i\u00e7in \u00e7abal\u0131yoruz. G\u00fcnsan’\u0131n tercih edilen bir marka olarak ula\u015ft\u0131\u011f\u0131 ba\u015far\u0131lar hepimize mutluluk veriyor. Marka yolculu\u011fumuza yeni ba\u015far\u0131lar ekleyerek yolumuza devam edece\u011fiz.”<\/p>\n

\u0130stikrarl\u0131 b\u00fcy\u00fcme grafi\u011fiyle sekt\u00f6r\u00fcn \u00f6nc\u00fc markalar\u0131 aras\u0131nda olan G\u00fcnsan’\u0131n yeni reklam kampanyas\u0131nda, T\u00fcrkiye’nin sevilen oyuncular\u0131ndan Bar\u0131\u015f K\u0131l\u0131\u00e7 ve Ufuk \u00d6zkan markan\u0131n reklam y\u00fcz\u00fc oldu. Yeni reklam filmlerinde “Babalar Gibi” slogan\u0131yla konumland\u0131r\u0131lan markan\u0131n babalar gibi g\u00fc\u00e7l\u00fc, dayan\u0131kl\u0131, sa\u011flam y\u00f6n\u00fc vurgulan\u0131yor ve en yeni serisi Eqona Pratik yeni \u00e7\u00f6z\u00fcmleri ile tan\u0131t\u0131l\u0131yor.<\/p>\n

Kaynak: D\u00fcnya<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Anahtar-priz \u00fcretimi alan\u0131nda 30 y\u0131ld\u0131r faaliyet g\u00f6steren G\u00fcnsan’\u0131 ge\u00e7en y\u0131l sat\u0131n alan Schneider Electric, G\u00fcnsan’la ‘glocal’ bir marka yaratmay\u0131 hedefliyor. G\u00fcnsan’\u0131n yeni marka […]<\/p>\n","protected":false},"author":1,"featured_media":50382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[63,67,1009,2698,165,28515,4157],"views":935,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/50381"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=50381"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/50381\/revisions"}],"predecessor-version":[{"id":50383,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/50381\/revisions\/50383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/50382"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=50381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=50381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=50381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}