{"id":47100,"date":"2015-11-26T13:51:59","date_gmt":"2015-11-26T10:51:59","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=47100"},"modified":"2015-11-26T13:52:44","modified_gmt":"2015-11-26T10:52:44","slug":"seozone15-dijital-dunyanin-seo-trendlerini-belirmek-icin-toplaniyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/seozone15-dijital-dunyanin-seo-trendlerini-belirmek-icin-toplaniyor\/","title":{"rendered":"(Turkish) SEOzone\u201915, Dijital D\u00fcnyan\u0131n SEO Trendlerini Belirmek \u0130\u00e7in Toplan\u0131yor…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

\u00c7a\u011f\u0131m\u0131z\u0131n mucize kelimesi; de\u011fi\u015fim\u2026 Etraf\u0131m\u0131zdaki her \u015fey h\u0131zla de\u011fi\u015fiyor, bug\u00fcn yeni olan, ertesi g\u00fcn eski oluyor. De\u011fi\u015fime ayak uyduramayan firmalar ise yok oluyor\u2026 Dijital d\u00fcnyan\u0131n yeni trendi ise; SEO. Yani arama motoru optimizasyonu uzmanl\u0131\u011f\u0131.<\/strong><\/p>\n

Arama motorlar\u0131, site s\u0131ralamalar\u0131n\u0131 belirlerken kendi yap\u0131lar\u0131na g\u00f6re \u00e7e\u015fitli algoritmalar kullan\u0131rlar. Bu algoritmalar, onlarca kriter de\u011ferlendirilerek olu\u015fturulur ve yaz\u0131l\u0131 de\u011fildir, kurallar\u0131 yoktur. \u00d6zg\u00fcn i\u00e7erik, do\u011fru anah\"seozone\"<\/a>tar kelime kullanma, uygun site ba\u015fl\u0131\u011f\u0131 ve site a\u00e7\u0131klamas\u0131 SEO\u2019nun temel ad\u0131mlar\u0131d\u0131r, ancak yeterli de\u011fildir. Arama motorlar\u0131, bir sitenin trafi\u011finin artt\u0131\u011f\u0131n\u0131, ziyaret\u00e7i say\u0131s\u0131n\u0131n d\u00fczenli art\u0131\u015f\u0131ndan ve site hakk\u0131nda yap\u0131lan bilgilendirme payla\u015f\u0131mlar\u0131ndan anlarlar. Ancak bunlar\u0131n \u201cdo\u011fal\u201d yollardan olmas\u0131 gereklidir. Aksi takdirde siteniz bloklanabilir ve arama motorlar\u0131nda g\u00f6r\u00fclmez.<\/p>\n

Yap\u0131lan ara\u015ft\u0131rmalar sonucunda; arama yapan kullan\u0131c\u0131lar\u0131n ilk sayfalarda \u00e7\u0131kan sonu\u00e7lar\u0131 atlay\u0131p, \u00e7ok arka sayfalardaki sonu\u00e7lara g\u00f6re \u00fcr\u00fcn tercih etme oranlar\u0131n\u0131n \u00e7ok d\u00fc\u015f\u00fck seviyelerde oldu\u011fu ortaya \u00e7\u0131km\u0131\u015f. Bu nedenle ticari a\u00e7\u0131dan \u00fcr\u00fcn\/hizmetinizi tan\u0131tt\u0131\u011f\u0131n\u0131z sitenizin arama motorlar\u0131 sonu\u00e7lar\u0131nda ilk sayfalarda g\u00f6r\u00fclmesi, \u015firketinizin rakipleriniz kar\u015f\u0131s\u0131nda var olabilmesi i\u00e7in hayati \u00f6nem arz eder.<\/p>\n

SEO bir anlamda pazarlama stratejisidir ve amac\u0131 tamamen \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \u00f6n plana \u00e7\u0131kartmakt\u0131r. E\u011fer internetten ticaret yap\u0131yorsan\u0131z veya pop\u00fcler bir blog sahibi olmak istiyorsan\u0131z, mutlaka SEO uzmanlar\u0131ndan yard\u0131m alman\u0131z gerekir.<\/p>\n

\u015eimdi \u0130stanbul\u2019da SEO optimizasyonun faydalar\u0131<\/a> ve temel prensipleri ile ilgili bilmeniz gereken her \u015feyi \u00f6\u011frenebilece\u011finiz bir konferans ba\u015fl\u0131yor; Do\u011fu Avrupa\u2019n\u0131n en b\u00fcy\u00fck dijital pazarlama konferans\u0131 SEOzone\u201915\u2026<\/p>\n

T\u00fcrkiye\u2019de ilk kez SEO alan\u0131nda AR-GE \u00e7al\u0131\u015fmas\u0131 yapm\u0131\u015f, inovatif ajanslardan biri olan SEOzeo\u2019nun \u00fc\u00e7\u00fcnc\u00fc kez d\u00fczenledi\u011fi konferans<\/a>, 27-29 Kas\u0131m 2015<\/strong> tarihleri aras\u0131nda, \u015ei\u015fli Marriott Hotel\u2019de<\/strong> toplan\u0131yor. D\u00fcnya ve T\u00fcrkiye\u2019den SEO konusunda uzman 21 konu\u015fmac\u0131 konu\u011fun kat\u0131laca\u011f\u0131 etkinlik, SEOzone ve Contentzone olmak \u00fczere iki oturumda ger\u00e7ekle\u015fecek.<\/p>\n

T\u00fcrkiye\u2019nin ilk i\u00e7erik pazarlamas\u0131 etkinli\u011finin de ger\u00e7ekle\u015fece\u011fi SEOzone\u201915\u2019de, aktiviteye dayal\u0131 workshoplar da yer alacak. Konferansta, SEO nedir, arama motorlar\u0131n\u0131n \u00f6zellikleri ve sayfa SEO\u2019lar\u0131 nas\u0131l yap\u0131l\u0131r, en do\u011fru SEO stratejisi nas\u0131l kurulur, \u00f6l\u00e7\u00fcmleme nas\u0131l yap\u0131l\u0131r, do\u011fru i\u00e7erik nas\u0131l haz\u0131rlan\u0131r, pazarlama stratejisine nas\u0131l d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcr, sat\u0131\u015fa y\u00f6nelik SEO teknikleri nelerdir gibi sorulara cevap aranacak.\u00a0 Arama motorlar\u0131n\u0131n kapsaml\u0131 ve kar\u0131\u015f\u0131k algoritmalar\u0131 masaya yat\u0131r\u0131lacak ve d\u00fcnyaca \u00fcnl\u00fc uzmanlarca yal\u0131n ve anla\u015f\u0131l\u0131r bir dille \u00e7\u00f6z\u00fcmlenecek.<\/p>\n

E\u011fer sizde bir site veya blog sahibiyseniz, SEO dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 kariyer olarak hedefliyorsan\u0131z, etkinlik program\u0131 ve daha detayl\u0131 bilgi i\u00e7in www.seozeo.com.tr<\/a> sayfas\u0131n\u0131 ziyaret edebilirsiniz.<\/p>\n

Kaynak: B\u00fcltenler<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.\u00c7a\u011f\u0131m\u0131z\u0131n mucize kelimesi; de\u011fi\u015fim\u2026 Etraf\u0131m\u0131zdaki her \u015fey h\u0131zla de\u011fi\u015fiyor, bug\u00fcn yeni olan, ertesi g\u00fcn eski oluyor. De\u011fi\u015fime ayak uyduramayan firmalar ise yok oluyor\u2026 […]<\/p>\n","protected":false},"author":1,"featured_media":47101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,157],"tags":[27091,27088,27087,15333,27089,27085,27086,27090],"views":1229,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/47100"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=47100"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/47100\/revisions"}],"predecessor-version":[{"id":47102,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/47100\/revisions\/47102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/47101"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=47100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=47100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=47100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}