{"id":45935,"date":"2015-10-28T11:05:05","date_gmt":"2015-10-28T08:05:05","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=45935"},"modified":"2015-10-28T11:05:05","modified_gmt":"2015-10-28T08:05:05","slug":"digicom-contiye-50-milyon-liralik-yatirim-yapiyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/digicom-contiye-50-milyon-liralik-yatirim-yapiyor\/","title":{"rendered":"(Turkish) Digicom, Conti&#8217;ye 50 Milyon Liral\u0131k Yat\u0131r\u0131m Yap\u0131yor&#8230;"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/45935\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><span style=\"font-weight: bold; color: #242424;\">Elektrikli ev aletleri markas\u0131 Conti, ithalata ek vergi gelince \u00fcretimi i\u00e7eride yapma karar\u0131 ald\u0131. \u00c7erkezk\u00f6y\u2019de b\u00fcy\u00fck bir fabrika kuruyor.<\/span><\/p>\n<p style=\"color: #4d4e53;\">Digicom \u015eirketler Grubu b\u00fcnyesinde bulunan elektrikli ev aletleri markas\u0131 Conti, \u00f6nemli bir yat\u0131r\u0131ma haz\u0131rlan\u0131yor. Bu y\u0131l y\u00fczde 50 b\u00fcy\u00fcme hedefleyen marka, fabrika yat\u0131r\u0131m\u0131 yap\u0131yor. B\u00f6ylece 100 bin adet olan y\u0131ll\u0131k \u00fcretim kapasitesini 1 milyona \u00e7\u0131karacak. Bu da kapasitede 10 katl\u0131k bir art\u0131\u015f olaca\u011f\u0131 anlam\u0131na geliyor. Pazardaki geli\u015fmeler cesaret verici olmakla birlikte Conti\u2019nin bu yat\u0131r\u0131ma y\u00f6nelmesinin bir nedeni de ithal elektrikli aletlere getirilen yeni vergi d\u00fczenlemesi oldu. H\u00fck\u00fcmet, y\u0131lba\u015f\u0131nda yerli \u00fcretimi te\u015fvik amac\u0131yla y\u00fcksek vergiler getirince ithalat ve d\u0131\u015far\u0131da \u00fcrettirme modeli s\u0131k\u0131nt\u0131l\u0131 olmaya ba\u015flad\u0131. Pazara verdi\u011fi \u00fcr\u00fcnlerin \u00f6nemli bir k\u0131sm\u0131n\u0131 d\u0131\u015far\u0131da \u00fcrettirerek ithal eden Conti de ithalat, ek vergi ile dezavantaja d\u00f6n\u00fc\u015f\u00fcnce, ayn\u0131 zamanda tasar\u0131mda da yol almak i\u00e7in i\u00e7erde yat\u0131r\u0131m karar\u0131 ald\u0131. B\u00f6ylece hem \u00fcretim kapasitesini art\u0131racak, hem \u00fcr\u00fcn gam\u0131n\u0131 geni\u015fletebilecek, hem de halen y\u00fczde 5 d\u00fczeyinde olan ihracat\u0131n\u0131 art\u0131rabilecek. Hedef \u00fcretimin y\u00fczde 50\u2019sini ihra\u00e7 etmek.<\/p>\n<p style=\"color: #4d4e53;\">Digicom \u015eirketler Grubu, Pioneer, Roadstar, Sharp markalar\u0131 distrib\u00fct\u00f6rl\u00fc\u011f\u00fc yan\u0131 s\u0131ra Conti Elektrikli K\u00fc\u00e7\u00fck Ev Aletleri markas\u0131n\u0131n sahibi. Grubun patronu Sabri Yi\u011fit\u2019in temizlik \u00fcr\u00fcnleri \u015firketi ve markas\u0131 Parex\u2019te \u00f6nemli yat\u0131r\u0131mlar\u0131 var. Sa\u011fl\u0131k, in\u015faat, gayrimenkul, yap\u0131 malzemeleri ve finans sekt\u00f6r\u00fcnde faaliyet g\u00f6steriyor. Conti markas\u0131 5 y\u0131ld\u0131r Digicom b\u00fcnyesinde. Genel M\u00fcd\u00fcr\u00fc T\u00fcrker Tarhan, \u201cConti markas\u0131 kurulu\u015funda bir \u0130talyan markas\u0131. T\u00fcrk i\u015fadam\u0131 Emin Cankurtaran alm\u0131\u015f. 2010\u2019da da Sabri Bey, b\u00fct\u00fcn haklar\u0131n\u0131 ald\u0131\u201d dedi. Tarhan, \u015f\u00f6yle devam etti:<\/p>\n<p style=\"color: #4d4e53;\">\u201cBu markaya yat\u0131r\u0131m yap\u0131yoruz. \u00dcr\u00fcn geli\u015ftirmeler ba\u015flad\u0131. \u0130thalat a\u011f\u0131rl\u0131ktayd\u0131 daha \u00f6nce. Bizde y\u00fczde 35 yerli imalatt\u0131. Sekt\u00f6rde de b\u00f6yleydi. Elektrikli k\u00fc\u00e7\u00fck ev aletleri sekt\u00f6r\u00fcn\u00fcn toplam b\u00fcy\u00fckl\u00fc\u011f\u00fc 3.5 milyar TL civar\u0131ndad\u0131r. Bizim pay\u0131m\u0131z da y\u00fczde 1 &#8211; 1.5 aras\u0131ndad\u0131r. Bu da yakla\u015f\u0131k 35 &#8211; 40 milyon ciro demektir. \u015eimdi yeni yat\u0131r\u0131mla bunu birka\u00e7 kata \u00e7\u0131karmak istiyoruz. Pazar pay\u0131 hedefimiz y\u00fczde 5. Bu da 35 &#8211; 40 milyon cirolardan 200 milyon liraya do\u011fru gidece\u011fimiz anlam\u0131na geliyor. Ek vergi ithalat maliyetini art\u0131rd\u0131. Bir yandan da \u00c7in gibi \u00fclkelerde \u00fcrettirmek, i\u015f\u00e7i maliyetleri y\u00f6n\u00fcnden de anlams\u0131zla\u015ft\u0131. \u00c7in\u2019de i\u015f\u00e7i maliyetleri 500 &#8211; 600 dolar seviyelerine geldi. \u00c7in yanl\u0131\u015f biliniyor. B\u00fcy\u00fcyor ama gittik\u00e7e maliyet rekabetini de kaybediyor. Hammadde maliyeti ayn\u0131. \u00dcr\u00fcn geli\u015ftirme yetene\u011fimiz, kapasitemiz var m\u0131? Var. \u0130\u015fg\u00fcc\u00fc ayn\u0131. Bir de k\u00fc\u00e7\u00fck ev aletleri havaleli y\u00fck. Yak\u0131n \u00fclkelere buradan ihracat g\u00f6ndermek, \u00c7in\u2019den avantajl\u0131.\u201d<\/p>\n<p style=\"color: #4d4e53;\"><img title=\"3541335-o.jpg\" src=\"http:\/\/www.dunya.com\/d\/other\/3541335-o.jpg\" alt=\"3541335-o.jpg\" \/><\/p>\n<p style=\"color: #4d4e53;\"><strong>\u00dcretim \u00c7erkezk\u00f6y\u2019de olacak\u00a0<\/strong><\/p>\n<p style=\"color: #4d4e53;\">\u201c\u015eu anda bir\u00e7ok \u00fcr\u00fcn\u00fc \u00fcretmek \u00fczere geli\u015ftirmek istiyoruz\u201d diyen T\u00fcrker Tarhan, y\u00fczde 35 yerli &#8211; y\u00fczde 65 ithalat kompozisyonunu y\u00fczde 90 yerli, y\u00fczde 10 ithalata \u00e7evirmek istediklerini anlatt\u0131. Vantilat\u00f6r gibi baz\u0131 \u00fcr\u00fcnleri ve \u00fcretimde girdi olarak kullan\u0131lan baz\u0131 par\u00e7alarda ithalat\u0131n devam edece\u011fini belirtti. \u00dcretimin nerede yap\u0131laca\u011f\u0131, ne kadar yat\u0131r\u0131m olaca\u011f\u0131 konusunda da \u015fu bilgileri verdi:<\/p>\n<p style=\"color: #4d4e53;\">\u201cBizim Parex markas\u0131n\u0131n \u00c7erkezk\u00f6y\u2019de 60 milyon liral\u0131k yat\u0131r\u0131m\u0131 oldu. Orada 15 bin metrekare kapal\u0131 alan var. Ayn\u0131 yerde k\u00fc\u00e7\u00fck ev aletleri i\u00e7in 50 milyon liral\u0131k yat\u0131r\u0131m yapaca\u011f\u0131z. Makine park\u0131, kal\u0131p, Ar &#8211; Ge yat\u0131r\u0131mlar\u0131 olacak. Conti yeni \u00fcr\u00fcnleriyle 1-4 Ekim tarihleri aras\u0131nda d\u00fczenlenen Zuchex Fuar\u0131\u2019nda yer ald\u0131 ve olduk\u00e7a b\u00fcy\u00fck be\u011feni toplad\u0131. Bu geli\u015fmeler de bizi cesaretlendirdi. Conti Kahveci b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. \u0130lk lansman\u0131 da yapm\u0131\u015f olduk. Bu makine \u00fczerine 2 y\u0131l \u00e7al\u0131\u015fma oldu. Prototipini sunduk. 5 bin ki\u015fiye T\u00fcrk kahvesi i\u00e7irdik. T\u00fcrk kahvesinin \u00f6nemini de g\u00f6rd\u00fck. Bir\u00e7ok \u00fclkeden al\u0131c\u0131lar, ne zaman pazara \u00e7\u0131kaca\u011f\u0131n\u0131 sordu. Bu \u00fcr\u00fcn\u00fcn \u00fcretiminde \u2018annem babam usul\u00fc\u2019 kahve i\u00e7in ara\u015ft\u0131rma yapt\u0131k. Testlerde \u00e7ok ba\u015far\u0131l\u0131 oldu. Fiyat\u0131 da rakiplere g\u00f6re daha uygun olacak. \u015eubat 2016\u2019da piyasaya \u00e7\u0131k\u0131yor. Seri \u00fcretimle birlikte ihracat da ba\u015flam\u0131\u015f olacak. T\u00fcrk kahvesinin Bat\u0131\u2019da da \u015fans\u0131 var. L\u00fcks restoranlarda espresso\u2019yu 30 dolara veriyorlar. T\u00fcrk kahvesinin markala\u015fmas\u0131 i\u00e7in makinele\u015fmesi gerekiyor\u201d diye konu\u015ftu.<\/p>\n<p style=\"color: #4d4e53;\"><strong>\u0130hracat i\u00e7in yeni organizasyon<\/strong><\/p>\n<p style=\"color: #4d4e53;\">Conti markas\u0131n\u0131n \u015fu anda 40\u2019a yak\u0131n \u00e7e\u015fitte \u00fcr\u00fcn\u00fc var. En g\u00fc\u00e7l\u00fc \u00fcr\u00fcn grubu s\u00fcp\u00fcrge, kahve makinesi ve \u00fct\u00fc. Tarhan, s\u00fcp\u00fcrgede bir bu\u00e7uk ay \u00f6nce pazara sunduklar\u0131 Zeus modelinin ciddi pazar pay\u0131 kazand\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u201cYeni \u00fcr\u00fcnler geli\u015ftiriyoruz. Toz torbas\u0131z \u00fcr\u00fcnlere kay\u0131\u015f var. Bu alanda s\u00f6z sahibi olacak yeni bir \u00fcr\u00fcn \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz\u201d dedi, T\u00fcrker Tarhan. Conti markas\u0131 toptanc\u0131lar ve bayiler \u00fczerinden 7 bin sat\u0131\u015f noktas\u0131na ula\u015f\u0131yor. 25 \u00fclkeye ihracat yap\u0131l\u0131yor. Hem bu \u00fclkelerde pazar pay\u0131n\u0131 art\u0131rmak hem de yeni pazarlara girmek i\u00e7in \u00fclke m\u00fcd\u00fcrl\u00fckleri olu\u015fturuluyor. \u0130ran ve M\u0131s\u0131r\u2019da kurulmu\u015f.<\/p>\n<p style=\"color: #4d4e53;\">Kaynak: D\u00fcnya<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Elektrikli ev aletleri markas\u0131 Conti, ithalata ek vergi gelince \u00fcretimi i\u00e7eride yapma karar\u0131 ald\u0131. \u00c7erkezk\u00f6y\u2019de b\u00fcy\u00fck bir fabrika kuruyor. Digicom \u015eirketler Grubu b\u00fcnyesinde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[26592,26591,21503,2432],"views":1530,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45935"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=45935"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45935\/revisions"}],"predecessor-version":[{"id":45937,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45935\/revisions\/45937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/45936"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=45935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=45935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=45935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}