{"id":45677,"date":"2015-10-21T09:22:23","date_gmt":"2015-10-21T06:22:23","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=45677"},"modified":"2015-10-21T11:32:31","modified_gmt":"2015-10-21T08:32:31","slug":"pg-13-proje-ile-3-5-milyon-kisinin-hayatina-dokundu","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/pg-13-proje-ile-3-5-milyon-kisinin-hayatina-dokundu\/","title":{"rendered":"(Turkish) P&G 13 Proje \u0130le 3.5 Milyon Ki\u015finin Hayat\u0131na Dokundu!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

\"128632\"<\/a>P&G\u2019nin hedefi \u201cHer g\u00fcn etkisi\u201d ad\u0131n\u0131 verdi\u011fi yakla\u015f\u0131mla 2020 y\u0131l\u0131na kadar sosyal programlar\u0131 sayesinde d\u00fcnyada her y\u0131l 50 milyon ki\u015finin hayat\u0131n\u0131 de\u011fi\u015ftirmek ve saatte bir ki\u015finin hayat\u0131n\u0131 kurtarmak.<\/span><\/p>\n

Temizlik \u00fcr\u00fcnleri ve ki\u015fisel bak\u0131m\/ kozmetik sekt\u00f6r\u00fcnde 20 marka ile faaliyet g\u00f6steren P&G\u2019nin ekonomik, \u00e7evresel ve operasyonel iyile\u015ftirmeler anlam\u0131nda \u00f6nemli rol \u00fcstlenen s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma politikas\u0131n\u0131n en \u00f6nemli ayaklar\u0131ndan birini insan odakl\u0131 sosyal politikalar olu\u015fturuyor. P&G\u2019nin hedefi \u201cHer g\u00fcn etkisi\u201d ad\u0131n\u0131 verdi\u011fi yakla\u015f\u0131mla 2020 y\u0131l\u0131na kadar sosyal programlar\u0131 sayesinde d\u00fcnyada her y\u0131l 50 milyon ki\u015finin hayat\u0131n\u0131 de\u011fi\u015ftirmek ve saatte bir ki\u015finin hayat\u0131n\u0131 kurtarmak.<\/p>\n

Bug\u00fcn T\u00fcrkiye\u2019de toplam hane say\u0131s\u0131 17 milyona ula\u015f\u0131yor. T\u00fcrkiye\u2019deki hanelerin y\u00fcde 95\u2019inde en az bir P&G markas\u0131 kullan\u0131l\u0131yor. T\u00fcrkiye, ayn\u0131 zamanda P&G\u2019nin Avrupa genelinde en h\u0131zl\u0131 b\u00fcy\u00fcyen pazar\u0131 konumunda. P&G\u2019nin en \u00f6nemli teknoloji yat\u0131r\u0131mlar\u0131 da T\u00fcrkiye\u2019de ger\u00e7ekle\u015fiyor.<\/p>\n

P&G T\u00fcrkiye ve Kafk asya Y\u00f6netim Kurulu Ba\u015fkan\u0131 Tankut Turnao\u011flu, \u201cBug\u00fcn ve gelecek nesiller i\u00e7in daha fazla t\u00fcketicinin hayat\u0131na dokunmak ve onlar\u0131n hayatlar\u0131n\u0131 iyile\u015ftirmek amac\u0131yla \u00e7al\u0131\u015f\u0131yoruz\u201d diyor. P&G T\u00fcrkiye\u2019de sosyal sorumluk projeleri ile her y\u0131l 3 milyon insan\u0131n hayat\u0131n\u0131 iyile\u015ftirmeyi hedeflediklerini ifade ediyor. Ge\u00e7en sene ise bu rakam 3.5 milyona ula\u015fm\u0131\u015f. Tankut Turnao\u011flu, \u201cGe\u00e7en sene 13 sosyal sorumluluk projesi ile toplamda 3.5 milyon insana ula\u015ft\u0131k. P&G olarak sosyal sorumluluk projelerimizin temel hedefi m\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok say\u0131da insana ula\u015fmak. Ge\u00e7en sene projelerimize toplamda 30 milyon TL b\u00fct\u00e7e ay\u0131rd\u0131k. Projelerimiz bu sene de devam ediyor. Voleybol ve basketbol sponsorluklar\u0131 gibi yenileri de eklendi\u201d bilgilerini veriyor.<\/p>\n

\u015eirket, sosyal sorumluluk projelerini 13 sivil toplum kurulu\u015fu ile birlikte y\u00fcr\u00fct\u00fcyor. Bunlar, T\u00fcrkiye Milli Olimpiyat Komitesi; T\u00fcrkiye \u00d6zel Sporcular Derne\u011fi; Dar\u00fc\u015f\u015fafaka; T\u00fcrk K\u0131z\u0131lay\u0131; T.C. Milli E\u011fitim Bakanl\u0131\u011f\u0131; T\u00fcrkiye Voleybol Federasyonu; F\u0130BA; Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131, UNICEF-Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 ve T\u00fcrkiye Di\u015f Hekimleri Birli\u011fi.<\/p>\n

P&G\u2019nin en eski sosyal sorumluluk projesi 23 ya\u015f\u0131nda. Bir projeyi bu kadar uzun s\u00fcredir devam ettirebilmi\u015f olmak, \u015firketin s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131n\u0131n da \u00f6nemli bir g\u00f6stergesi asl\u0131nda.<\/p>\n

P&G’nin gelece\u011fi ve hayat\u0131 iyile\u015ftirmek \u00fczere s\u00fcrd\u00fcrd\u00fc\u011f\u00fc projeler<\/strong><\/span><\/p>\n

\u25baOlimpik Anneler:<\/strong>\u00a0Birinci y\u0131l\u0131n\u0131 dolduran Olimpik Anneler, Milli Olimpiyat Komitesi ile \u00fclke \u00e7ap\u0131nda anneleri bilin\u00e7lendirmek ve \u00e7ocuklara sporu sevdirmeyi hedefl iyor. 1 y\u0131lda 8.3 milyon anneye ula\u015f\u0131lm\u0131\u015f.<\/p>\n

\u25ba Te\u015fekk\u00fcrler Anne\/Rio Yaz Olimpiyatlar\u0131:<\/strong>\u00a02010 y\u0131l\u0131nda global olarak ba\u015flayan Olimpiyat Oyunlar\u0131 Sponsorlu\u011fu kapsam\u0131nda Uluslararas\u0131 Olimpiyat Komitesi ile 10 y\u0131ll\u0131k i\u015fbirli\u011fi imzalanm\u0131\u015f.<\/p>\n

\u25ba\u00d6zel Olimpiyatlar:<\/strong>\u00a011. y\u0131l\u0131n\u0131 dolduran program kapsam\u0131nda T\u00d6SSED i\u015fbirli\u011fi ile \u00d6zel Olimpiyatlar T\u00fcrkiye Projesi\u2019ne destek veriliyor. Bug\u00fcne kadar 5 bin \u00f6zel sporcuya ula\u015f\u0131lm\u0131\u015f.<\/p>\n

\u25ba Hayalden Ger\u00e7e\u011fe:<\/strong>\u00a0Dar\u00fc\u015f\u015fafaka Cemiyeti i\u015fbirli\u011fi ile s\u00fcrd\u00fcr\u00fclen proje kapsam\u0131nda, \u00e7ocuklar\u0131n hayalleri ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor. 4 y\u0131lda ula\u015f\u0131lan \u00e7ocuk say\u0131s\u0131 25 binin \u00fczerinde olmu\u015f.<\/p>\n

\u25ba Afet Y\u00f6netimi Yard\u0131mlar\u0131:<\/strong>\u00a0Hem afet b\u00f6lgelerine, hem de \u015fu son d\u00f6nemde Suriye\u2019den gelen m\u00fcltecilere yard\u0131m sa\u011flan\u0131yor. Avrupa genelinde International Medical Doctors\u2019a 150 bin dolarl\u0131k ba\u011f\u0131\u015f ve 350 bin dolar de\u011ferinde \u00fcr\u00fcn ba\u011f\u0131\u015f\u0131 yap\u0131lm\u0131\u015f. T\u00fcrkiye ve Yunanistan\u2019a gelen m\u00fcltecilere ayr\u0131ca 50 bin dolar ba\u011f\u0131\u015f sa\u011flanm\u0131\u015f. Bunun yan\u0131 s\u0131ra, K\u0131z\u0131lay\u2019a 36 bin adet hijyen paketi yard\u0131m\u0131 ula\u015ft\u0131r\u0131lm\u0131\u015f.<\/p>\n

\u25baG\u00f6n\u00fcll\u00fc \u00c7al\u0131\u015fanlar Kul\u00fcb\u00fc:<\/strong>\u00a0Kul\u00fcb\u00fcn hedefi, P&G \u00e7al\u0131\u015fanlar\u0131n\u0131n sosyal sorumluluk projelerine dahil olmalar\u0131n\u0131 sa\u011flamak; \u00e7ocuklar\u0131n hayat\u0131nda fark yaratmak. \u015eirketin ya\u015f ortalamas\u0131n\u0131n 29 olmas\u0131, bu y\u00f6nde olduk\u00e7a aktif \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirilmesine de katk\u0131 sa\u011fl\u0131yor.<\/p>\n

\u25baErgenlik D\u00f6nemi De\u011fi\u015fim Projesi:<\/strong>\u00a0Bu proje 23 ya\u015f\u0131nda ve P&G\u2019nin en eski sosyal sorumluluk projelerinden birisi. Milli E\u011fitim Bakanl\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirilen projenin amac\u0131 gen\u00e7lerin, ergenlik d\u00f6neminde kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar\u0131 daha sa\u011fl\u0131kl\u0131 ve mutlu bir \u015fekilde a\u015fmalar\u0131n\u0131 sa\u011flamak. Bug\u00fcne kadar ula\u015f\u0131lan \u00e7ocuk say\u0131s\u0131 ise 16 milyon.<\/p>\n

\u25baK\u0131z Gibi:<\/strong>\u00a0Global Kampanya #Like- AGirl kapsam\u0131nda T\u00fcrkiye\u2019de hayata ge\u00e7irilen kampanyan\u0131n hedefi, ergenlik \u00e7a\u011flar\u0131ndaki k\u0131z \u00e7ocuklar\u0131na \u00f6z g\u00fcven kazand\u0131rmak.<\/p>\n

\u25baK\u0131yafet Ba\u011f\u0131\u015f\u0131 Kampanyas\u0131:<\/strong>\u00a0Be\u015finci y\u0131l\u0131n\u0131 tamamlayan proje ile ihtiyac\u0131 olan 220 bin \u00e7ocu\u011fa 500 bin adet k\u0131yafet ula\u015ft\u0131r\u0131lm\u0131\u015f. Projenin di\u011fer ortaklar\u0131 Migros ve Toplum G\u00f6n\u00fcll\u00fcleri Vakf\u0131.<\/p>\n

\u25baAnne Bilin\u00e7lendirme Kampanyas\u0131:<\/strong>\u00a020. ya\u015f\u0131n\u0131 dolduran ve Prima markas\u0131 alt\u0131nda y\u00fcr\u00fct\u00fclen proje kapsam\u0131nda hamile veya yeni do\u011fum yapm\u0131\u015f annelere hijyen ve bebek bak\u0131m\u0131 konusunda bilgilendirme yap\u0131l\u0131yor. Ula\u015f\u0131lan anne say\u0131s\u0131 20 milyon olmu\u015f.<\/p>\n

\u25baMobil Klinik:<\/strong>\u00a0\u00d6ncelik do\u011fu b\u00f6lgesi olmak \u00fczere, T\u00fcrkiye genelinde dola\u015fan anne-bebek klini\u011fi, \u00e7ocuklar\u0131 muayene ediyor. Mobil klinik ge\u00e7en sene do\u011fuda 13 ile ula\u015fm\u0131\u015f. \u015eu s\u0131ralar \u0130stanbul ve \u00e7evresinde hizmet veriyor.<\/p>\n

\u25ba A\u011f\u0131z ve Di\u015f Sa\u011fl\u0131\u011f\u0131 Program\u0131:<\/strong>\u00a0Birinci y\u0131l\u0131n\u0131 dolduran program, T\u00fcrk Di\u015fhekimleri Birli\u011fi ile birlikte y\u00fcr\u00fct\u00fcl\u00fcyor. A\u011f\u0131z sa\u011fl\u0131\u011f\u0131 konusunda fark\u0131ndal\u0131k yaratmay\u0131 hedefl eyen program kapsam\u0131nda bir senede 500 bin ki\u015fiye ula\u015f\u0131lm\u0131\u015f. Bu arada P&G, Orkid markas\u0131 ile Kad\u0131n Voleybol Milli Tak\u0131m Sponsorlu\u011fu; Head & Shoulders markas\u0131 ile FIBA Resmi Sponsorlu\u011fu gibi \u00f6nemli spor faaliyetlerine de destek veriyor.<\/p>\n

Didem Eryar \u00dcNL\u00dc<\/strong><\/p>\n

Kaynak: D\u00fcnya<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.P&G\u2019nin hedefi \u201cHer g\u00fcn etkisi\u201d ad\u0131n\u0131 verdi\u011fi yakla\u015f\u0131mla 2020 y\u0131l\u0131na kadar sosyal programlar\u0131 sayesinde d\u00fcnyada her y\u0131l 50 milyon ki\u015finin hayat\u0131n\u0131 de\u011fi\u015ftirmek ve […]<\/p>\n","protected":false},"author":1,"featured_media":45678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[26401,26459,26457,26460,26458],"views":923,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45677"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=45677"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45677\/revisions"}],"predecessor-version":[{"id":45679,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/45677\/revisions\/45679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/45678"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=45677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=45677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=45677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}