{"id":44475,"date":"2015-09-21T10:01:50","date_gmt":"2015-09-21T07:01:50","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=44475"},"modified":"2015-09-21T10:11:55","modified_gmt":"2015-09-21T07:11:55","slug":"opet-bir-kez-daha-turkiyenin-supermarkasi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-bir-kez-daha-turkiyenin-supermarkasi\/","title":{"rendered":"(Turkish) OPET Bir Kez Daha \u2018T\u00fcrkiye\u2019nin S\u00fcpermarkas\u0131…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Marka y\u00f6netimi ve pazarlamas\u0131 konusunda ba\u011f\u0131ms\u0131z bir otorite olan \u201cSuperbrands\u201d taraf\u0131ndan d\u00fczenlenen \u201cT\u00fcrkiye\u2019nin S\u00fcper Markalar\u0131\u201d listesine giren tek akaryak\u0131t \u015firketi OPET, ikinci kez \u201cS\u00fcper Marka\u201d se\u00e7ildi.<\/strong><\/p>\n

\"timthumb<\/a>Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Superbrands; i\u015f ve ileti\u015fim d\u00fcnyas\u0131ndan se\u00e7kin isimlerden olu\u015fan T\u00fcrkiye Se\u00e7ici Kurul \u00fcyeleri ve The Nielsen Company\u2019nin yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda 43 marka, \u20182014 T\u00fcrkiye S\u00fcpermarkalar\u0131\u2019 olmaya hak kazand\u0131. Bu markalar aras\u0131nda yer alan OPET, \u201cT\u00fcrkiye\u2019nin S\u00fcper Markalar\u0131\u201d listesine giren tek akaryak\u0131t \u015firketi oldu. T\u00fcrkiye\u2019de on y\u0131ld\u0131r yap\u0131lan ara\u015ft\u0131rmada OPET, ikinci kez ayn\u0131 unvan\u0131 ald\u0131.<\/p>\n

Superbrands taraf\u0131ndan, 15 Eyl\u00fcl tarihinde ger\u00e7ekle\u015ftirilen \u00f6d\u00fcl t\u00f6reni ile T\u00fcrkiye\u2019nin S\u00fcpermarkalar\u0131\u2019na \u00f6d\u00fclleri verildi. \u00d6d\u00fcl t\u00f6reninde sahne alan Ali Poyrazo\u011flu, marka olman\u0131n \u00f6nemini vurgulayan renkli sunumuyla geceye renk katt\u0131. Poyrazo\u011flu, Superbrands se\u00e7ilen markalara \u00f6d\u00fcllerini tek tek takdim ederken OPET ad\u0131na \u00f6d\u00fcl\u00fc Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler ald\u0131. Poyrazo\u011flu, \u201cBen de bir OPET m\u00fc\u015fterisiyim. G\u00fcler y\u00fczl\u00fc ve uygar personelinin d\u0131\u015f\u0131nda T\u00fcrkiye\u2019de pek dikkat edilmeyen bir konuya \u00f6zen g\u00f6stererek fark yaratt\u0131klar\u0131 i\u00e7in OPET\u2019i tercih ediyorum. Temiz tuvaletleri ile T\u00fcrkiye\u2019nin \u00f6rnek ve tercih edilen markas\u0131. Kendilerini bir kez daha tebrik ediyorum\u201d dedi.<\/p>\n

OPET Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Timu\u00e7in G\u00fcler ise \u201cM\u00fc\u015fteri memnuniyeti konusunda 9 y\u0131ld\u0131r liderli\u011fini s\u00fcrd\u00fcren OPET, ayn\u0131 zamanda sosyal sorumluluk anlay\u0131\u015f\u0131 ile sekt\u00f6r\u00fcn fark yaratan markas\u0131. \u2018Lovemark- a\u015fkla ba\u011flan\u0131lan marka\u2019, \u2018en be\u011fenilen\u2019, \u2018en sevilen\u2019, \u2018en konu\u015fulan marka\u2019 gibi unvanlar\u0131m\u0131z\u0131n yan\u0131na \u2018S\u00fcpermarka\u2019y\u0131 bir kez daha eklemenin gururunu ya\u015f\u0131yoruz. T\u00fcm bu \u00f6d\u00fcller m\u00fc\u015fterilerimize daha da iyi hizmet sunmak ve kendi \u00e7izgimizi daha da yukar\u0131ya ta\u015f\u0131mak anlam\u0131nda bizlere yeni sorumluluklar y\u00fckl\u00fcyor. OPET olarak Kusursuza Yolculu\u011fumuza devam edece\u011fiz\u201d diye konu\u015ftu.<\/p>\n

S\u00fcper marka se\u00e7iminde \u015firketin b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn yan\u0131 s\u0131ra, teknolojisi, yat\u0131r\u0131mlar\u0131, i\u015f g\u00fcc\u00fc kalitesi, yarat\u0131c\u0131l\u0131\u011f\u0131, markala\u015fmaya yapt\u0131\u011f\u0131 yat\u0131r\u0131m ve marka devaml\u0131l\u0131\u011f\u0131, sosyal sorumluluk projelerine katk\u0131s\u0131, \u00e7evre duyarl\u0131l\u0131\u011f\u0131, etik de\u011ferlere uyma ve vergi s\u0131ralamas\u0131ndaki yeri gibi kriterler dikkate al\u0131n\u0131yor. Marka y\u00f6netimi ve pazarlamas\u0131 konusunda uluslararas\u0131 ba\u011f\u0131ms\u0131z bir otorite olan Superbrands, marka y\u00f6netimi konusunda \u00fcst\u00fcn ba\u015far\u0131 g\u00f6steren firmalar\u0131n d\u00fcnya \u00e7ap\u0131nda se\u00e7imini ve tan\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

T\u00fcrkiye\u2019nin S\u00fcpermarkalar\u0131 nas\u0131l se\u00e7iliyor?<\/p>\n

\u2018Superbrands\u2019 Ara\u015ft\u0131rmas\u0131 d\u00fcnyada 88 \u00fclkede d\u00fczenleniyor ve T\u00fcrkiye\u2019de de iki y\u0131lda bir ger\u00e7ekle\u015ftiriliyor. Kriterlere uygun 1089 markay\u0131 kapsayan bir liste \u00fczerinden T\u00fcrkiye Se\u00e7ici Kurul \u00fcyeleri, listedeki her markaya S\u00fcpermarka tan\u0131m\u0131n\u0131 temel alarak, ilk anda ak\u0131llar\u0131na gelen 1 ile 20 aras\u0131nda bir not verdi. Oylama sonunda her markaya verilen puanlar topland\u0131 ve baraj\u0131 a\u015fan markalar belirlendi. Se\u00e7ici Kurul taraf\u0131ndan belirlenen 300 marka, Nielsen taraf\u0131ndan \u0130stanbul, Ankara ve \u0130zmir illerinde, 18-56 ya\u015f aras\u0131 t\u00fcm SES gruplar\u0131ndan (kad\u0131n-erkek)1600 ki\u015fi ile y\u00fcz y\u00fcze anket y\u00f6ntemi kullan\u0131larak de\u011ferlendirildi.<\/p>\n

Kaynak: B\u00fcltenler<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Marka y\u00f6netimi ve pazarlamas\u0131 konusunda ba\u011f\u0131ms\u0131z bir otorite olan \u201cSuperbrands\u201d taraf\u0131ndan d\u00fczenlenen \u201cT\u00fcrkiye\u2019nin S\u00fcper Markalar\u0131\u201d listesine giren tek akaryak\u0131t \u015firketi OPET, ikinci […]<\/p>\n","protected":false},"author":1,"featured_media":44476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[4440,4479,15653,25795],"views":1426,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/44475"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=44475"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/44475\/revisions"}],"predecessor-version":[{"id":44481,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/44475\/revisions\/44481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/44476"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=44475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=44475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=44475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}