{"id":3675,"date":"2012-11-22T10:29:35","date_gmt":"2012-11-22T07:29:35","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=3675"},"modified":"2012-11-22T10:29:35","modified_gmt":"2012-11-22T07:29:35","slug":"yesil-tuketiciler-tahtaya","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/yesil-tuketiciler-tahtaya\/","title":{"rendered":"(Turkish) Ye\u015fil T\u00fcketiciler Tahtaya"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/3675\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><strong>Greeendex anketi d\u00f6rt y\u0131ld\u0131r t\u00fcketicilerin ye\u015fil e\u011filimlerini \u00f6l\u00e7\u00fcyor. National Geographic dergisi ve Kanada merkezli GlobeScan ara\u015ft\u0131rma \u015firketi taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma, ger\u00e7ekten ilgin\u00e7 sonu\u00e7lar ortaya koyuyor. En ye\u015fil t\u00fcketiciler Brezilya\u2019da; Amerikal\u0131lar berbat durumda; \u00c7inliler k\u00f6m\u00fcr yakmalar\u0131na ra\u011fmen hi\u00e7 fena de\u011filler; uygar Kanadal\u0131lar ise nal topluyor desek inan\u0131r m\u0131s\u0131n\u0131z? Ara\u015ft\u0131rman\u0131n bir di\u011fer \u00f6nemli sonucu da, ye\u015fil t\u00fcketicilerin girdikleri bu yeni yolda tek ba\u015f\u0131na y\u00fcr\u00fcmek istememeleri. Zaten kim yaln\u0131zl\u0131\u011f\u0131 sever ki!<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignright size-medium wp-image-3676\" title=\"Greendex-anket-yesil-tuketiciler\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2012\/11\/Greendex-anket-yesil-tuketiciler-300x280.jpg\" alt=\"\" width=\"300\" height=\"280\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2012\/11\/Greendex-anket-yesil-tuketiciler-300x280.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2012\/11\/Greendex-anket-yesil-tuketiciler-428x400.jpg 428w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2012\/11\/Greendex-anket-yesil-tuketiciler-53x50.jpg 53w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2012\/11\/Greendex-anket-yesil-tuketiciler.jpg 518w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>K\u00fc\u00e7\u00fck bir soruyla ba\u015flayal\u0131m: K\u00fcre\u00adsel bazdaki t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131n\u0131 g\u00f6z\u00fcn\u00fczde \u015f\u00f6yle bir canland\u0131r\u0131n. Sizce en ye\u015fil t\u00fcketiciler hangi \u00fclkelerde\u00addir? ABD\u2019de mi, \u00c7in\u2019de mi? Brezilya\u2019da m\u0131, Kanada\u2019da m\u0131? Hindistan\u2019da m\u0131, Almanya\u2019da m\u0131? Baz\u0131lar\u0131n\u0131z\u0131n g\u00f6z\u00fc \u00f6ze\u00adlikle g\u00fcne\u015fe y\u00f6nelik yeni yat\u0131r\u0131mlar\u0131ndan \u00f6t\u00fcr\u00fc Almanya\u2019ya kaym\u0131\u015f olabilir. Veya <strong>Vancouver<\/strong> d\u00fcnyan\u0131n en ya\u015fan\u0131las\u0131 \u015fehir\u00adlerinden biri se\u00e7ildi\u011fi i\u00e7in akl\u0131n\u0131za Kana\u00adda da gelmi\u015f olabilir. \u00c7in\u2019i hemen en alt s\u0131ralara att\u0131n\u0131z de\u011fil mi? O zaman size <strong>National Geographic<\/strong> ve Kanada merkezli <strong>Globescan<\/strong> \u015firketlerinin yapt\u0131\u011f\u0131 Greendex ara\u015ft\u0131rmas\u0131na g\u00f6re, en ye\u015fil t\u00fcketiciler <strong>Hindistan, \u00c7in<\/strong> ve <strong>Brezilya<\/strong>\u2019da dersek, ne buyurursunuz? Peki, Kanada\u2019n\u0131n 17 \u00fclke\u00adlik bir listede 16. s\u0131rada oldu\u011funu s\u00f6yle\u00adsek?<\/p>\n<p>Sizler ufaktan tek ka\u015f\u0131n\u0131z\u0131 kald\u0131rmadan \u00f6nce hemen belirtelim. Greendex, k\u00fcresel bazda t\u00fcketicilerin ye\u015fil e\u011filimlerini \u00f6l\u00e7en en \u00f6nemli ara\u015ft\u0131rmalardan biri olarak an\u0131\u00adl\u0131yor. D\u00f6rt y\u0131l \u00f6nce 14 \u00fclkede ba\u015flayan ve en son 2010\u2019da 17 \u00fclkede yap\u0131lan Green\u00addex ara\u015ft\u0131rmas\u0131 kapsam\u0131nda, her b\u00f6lgede 1000\u2019er ki\u015finin kat\u0131ld\u0131\u011f\u0131 anketler yap\u0131ld\u0131. Hemen s\u00f6yleyelim, bu ara\u015ft\u0131rmaya hen\u00fcz T\u00fcrkiye dahil edilmi\u015f de\u011fil. Bunun sebebi veri eksikli\u011fi midir, yoksa T\u00fcrk t\u00fcketicisi\u00adnin ye\u015fille ba\u011f\u0131n\u0131n zay\u0131f oldu\u011funun d\u00fc\u015f\u00fc\u00adn\u00fclmesi midir bilemiyoruz. Ama d\u00f6rt y\u0131ll\u0131k s\u00fcrecin sonu\u00e7lar\u0131na bakt\u0131\u011f\u0131m\u0131zda, s\u00fcrd\u00fc\u00adr\u00fclebilir t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 konusun\u00adda h\u00e2l\u00e2 gidilecek \u00e7ok yol oldu\u011fu a\u00e7\u0131k bir \u015fekilde g\u00f6r\u00fcl\u00fcyor. \u015eimdi isterseniz, anket sonu\u00e7lar\u0131na daha yak\u0131ndan bir g\u00f6z atal\u0131m. D\u00f6rt sene i\u00e7inde t\u00fcketicilerin ye\u015fil puan\u00adlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, 17 \u00fclkenin sadece be\u015finde pozitif bir seyirden s\u00f6z edebiliyo\u00adruz. Hatta 9 \u00fclkenin t\u00fcketici e\u011filimlerinde negatif bir e\u011filim bile s\u00f6z konusu. Ancak 2012 y\u0131l\u0131 anketinin en dikkat \u00e7eken yan\u0131, y\u00fcksek puanlar\u0131n, enteresan bir \u015fekilde, s\u0131ras\u0131yla Hindistan, Brezilya ve \u00c7in gibi geli\u015fmekte olan \u00fclkelerden gelmi\u015f olmas\u0131. Tahmin edebilece\u011finiz gibi en d\u00fc\u015f\u00fck pu\u00adanlar da geli\u015fmi\u015f \u00fclkelerden, en ba\u015fta da <strong>ABD<\/strong> ve <strong>Kanada<\/strong>\u2019dan\u2026<\/p>\n<p>Bu noktada \u00f6zellikle geli\u015fmi\u015f \u00fclkelerin ekolojik ayakizlerinin epey b\u00fcy\u00fck oldu\u00ad\u011funu<\/p>\n<p>dikkate almak gerekiyor. \u00d6zellikle Hindistan, Brezilya ve Arjantin gibi ge\u00adli\u015fmekte olan \u00fclkeler, ekonomik krizleri atlat\u0131p yeni yeni b\u00fcy\u00fcmeye ba\u015flad\u0131klar\u0131 i\u00e7in, daha k\u00fc\u00e7\u00fck ayakizlerine sahipler. Greendex ara\u015ft\u0131rmas\u0131n\u0131n yap\u0131lmaya ba\u015f\u00adland\u0131\u011f\u0131 2008 y\u0131l\u0131ndan beri, ABD, Kanada, Japonya ve Fransa gibi geli\u015fmi\u015f \u00fclkelerin t\u00fcketicileri ise, s\u00fcrd\u00fcr\u00fclebilirli\u011fi h\u00e2l\u00e2 en az \u00f6z\u00fcmsemi\u015f bireyler olarak duruyorlar. Bu y\u00fczden hem genel listede, hem de alt ba\u015fl\u0131klardaki derecelendirmelerde geli\u015f\u00admi\u015f \u00fclkelerin puanlar\u0131 epey d\u00fc\u015f\u00fck.<\/p>\n<p><strong>Sorunu Ya\u015fayanlar Daha Duyarl\u0131<\/strong><\/p>\n<p>Greendex ara\u015ft\u0131rmas\u0131nda y\u00fcksek puanlar alabilmek i\u00e7in duyarl\u0131l\u0131\u011f\u0131n\u0131z\u0131n da biraz y\u00fcksek olmas\u0131 gerekiyor tabii ki. \u00c7evresel sorunlar hakk\u0131nda en fazla endi\u015fe duyan \u00fclkeler, g\u00fcnl\u00fck ya\u015famlar\u0131nda da do\u011fay\u0131 tahrip eden eylemlerden ka\u00e7\u0131nmaya \u00e7a\u00adl\u0131\u015f\u0131yor. \u00d6rne\u011fin, Meksika Brezilya, \u00c7in ve Hindistan gibi \u00fclkelerin vatanda\u015flar\u0131, iklim de\u011fi\u015fikli\u011fi, hava-su kirlili\u011fi ve biyo\u00ad\u00e7e\u015fitlili\u011fin azalmas\u0131 gibi sorunlar\u0131n insan sa\u011fl\u0131\u011f\u0131 \u00fczerindeki etkileri gibi konularda endi\u015fe ta\u015f\u0131yor. ABD, Fransa, \u0130ngiltere gibi \u00fclkelerin \u00f6ncelikli g\u00fcndem maddeleri ise enerji fiyatlar\u0131, ekonominin durumu ve ya\u00adk\u0131t temini olarak s\u0131ralan\u0131yor.<\/p>\n<p>Greendex ara\u015ft\u0131rmas\u0131 konut giderleri, ula\u00ad\u015f\u0131m, g\u0131da ve genel \u00fcr\u00fcnler (goods) alt ba\u015f\u00adl\u0131klar\u0131 alt\u0131nda toplanm\u0131\u015f. \u0130lk alt ba\u015fl\u0131k olan konut harcamalar\u0131nda, en b\u00fcy\u00fck kalem\u00adlerden biri ise evsel \u0131s\u0131tma uygulamalar\u0131. Bu konuda s\u00fcrd\u00fcr\u00fclebilirlik a\u00e7\u0131s\u0131ndan en y\u00fcksek puan\u0131 Hindistan, Brezilya, \u00c7in ve Meksika t\u00fcketicileri al\u0131yor. K\u00fcresel olarak en bask\u0131n enerji kayna\u011f\u0131 ise do\u011falgaz. \u00d6te yandan \u00c7in\u2019de ankete kat\u0131lan t\u00fcketicilerin y\u00fczde 40\u2019\u0131 h\u00e2l\u00e2 k\u00f6m\u00fcr kulland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fc\u00adyor. Geli\u015fmi\u015f \u00fclkeler aras\u0131nda say\u0131lmad\u0131\u011f\u0131 i\u00e7in \u015fimdilik listelerde \u00fcst s\u0131ralardaki yeri\u00adni koruyabilen \u00c7in, geli\u015fmi\u015f \u00fclkeler s\u0131n\u0131\u00adf\u0131na ge\u00e7ti\u011finde de k\u00f6m\u00fcr \u0131srar\u0131n\u0131 s\u00fcrd\u00fc\u00adr\u00fcrse, birdenbire kendini ABD ve Kanada gibi \u00fclkelerle yanyana bulabilir. Konut gi\u00adderleri aras\u0131ndaki en \u00f6nemli kalemlerden biri de havaland\u0131rma, \u0131s\u0131tma ve so\u011futma \u00fcniteleri. Meali, evinizde klima kullan\u0131yor\u00adsan\u0131z ye\u015fil puan\u0131n\u0131z epey bir d\u00fc\u015febiliyor. \u00d6zellikle Japonya, G\u00fcney Kore, \u00c7in ve ABD gibi \u00fclkelerde klima kullan\u0131m\u0131 ol\u00adduk\u00e7a yayg\u0131n. Ortalama s\u0131cakl\u0131\u011f\u0131n y\u00fcksek oldu\u011fu \u0130spanya\u2019y\u0131 saymazsak, Avrupa\u2019da ise klimalara \u00e7ok fazla itibar edilmiyor.<\/p>\n<p>Konut giderleri aras\u0131nda ye\u015fil puan\u0131 en y\u00fcksek \u00fclkelerden biri de Brezilya. Greendex\u2019in konut giderleri listesinde ikinci s\u0131rada olan Brezilya, biyoyak\u0131ta y\u00f6nelik yat\u0131r\u0131mlar\u0131 sayesinde, \u00fcst s\u0131ralara y\u00fckselebiliyor. Son d\u00f6nemde yapt\u0131klar\u0131 ye\u015fil elektrik yat\u0131r\u0131mlar\u0131yla Greendex\u2019te en h\u0131zl\u0131 y\u00fckseli\u015f sa\u011flayan \u00fclkeler ise G\u00fc\u00adney Kore ve Almanya.<\/p>\n<p>Binalarda enerji verimlili\u011fine y\u00f6nelik ya\u00adp\u0131lan tadilatlar ve enerji tasarrufu sa\u011fla\u00adyan \u00fcr\u00fcnlerin kullan\u0131m\u0131n\u0131n giderek daha fazla tercih edilmesi de, t\u00fcketicilerin ye\u015fil puanlar\u0131n\u0131 art\u0131ran di\u011fer fakt\u00f6rler haline gelmeye ba\u015flad\u0131. 17 \u00fclkenin 15\u2019inde anke\u00adti cevaplayan bireylerin \u00f6nemli bir b\u00f6l\u00fc\u00adm\u00fc, binalar\u0131nda enerji tasarrufuna y\u00f6ne\u00adlik tadilat yapm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Avustralya, Almanya ve Hindistan\u2019da en dikkat \u00e7ekici trendlerden biri de enerji tasarrufu yapa\u00adbilen LCD televizyon t\u00fcketiminin artmas\u0131. Bu bilgi, s\u00f6z konusu \u00fclkelerin puanlar\u0131\u00adn\u0131n artmas\u0131nda en b\u00fcy\u00fck etkenlerden biri olarak say\u0131l\u0131yor.<\/p>\n<p>Greendex anketine kat\u0131lan vatanda\u015flar i\u00e7in en \u00e7etrefilli konulardan biri de ula\u015f\u0131m. Ula\u015f\u0131m konusundaki tercihler de\u011ferlendi\u00adrilirken dikkate al\u0131nan iki temel veri, \u00f6zel araba ve toplu ula\u015f\u0131m. Zira \u00f6zellikle ge\u00adli\u015fmi\u015f \u00fclkelerde bir t\u00fcrl\u00fc gemlenemeyen bir \u00f6zel araba ve kamyon \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 devam ediyor. S\u00fcrd\u00fcr\u00fclebilir ula\u015f\u0131m\u0131n en temel g\u00f6stergelerinden biri say\u0131lan toplu ula\u015f\u0131m kullan\u0131m oranlar\u0131 ise \u00e7ok say\u0131daki \u00fclkede epey d\u00fc\u015f\u00fck. Brezilya, \u00c7in, G\u00fcney Kore, Meksika ve Rusya gibi \u00fclkelerde toplu ula\u015f\u0131m kullan\u0131m\u0131 art\u0131yor ama Fransa, Ka\u00adnada, Avustralya ve ABD gibi \u00fclkelerde giderek d\u00fc\u015f\u00fcyor. \u00d6te yandan Hindistan, Meksika, Rusya gibi \u00fclkelerde insanlar, nihayet i\u015fyerlerine yak\u0131n evlere ta\u015f\u0131nmaya ba\u015flam\u0131\u015flar. Ula\u015f\u0131mda en ye\u015fil \u00fclke se\u00e7i\u00adlen \u00fclke ise \u00c7in. \u00d6zellikle <strong>bisiklet<\/strong> kulla\u00adn\u0131m\u0131n\u0131n yayg\u0131nl\u0131\u011f\u0131yla ve i\u015f yerlerine yak\u0131n mesafede ya\u015famay\u0131 se\u00e7en vatanda\u015flar\u0131yla \u00c7in, \u00fcst s\u0131ralara t\u0131rmanmay\u0131 hak ediyor.<\/p>\n<p><strong>\u015ei\u015fe Suyu Almanlara Yaram\u0131yor<\/strong><\/p>\n<p>Gelelim g\u0131daya. Bu konuda puanlar do\u00adkuz \u00fclkede y\u00fckselmi\u015f, sekiz \u00fclkede ise d\u00fc\u015fm\u00fc\u015f. Hindistan\u2019\u0131n puanlar\u0131nda nispi bir d\u00fc\u015fme g\u00f6r\u00fclse de, gene de en az et t\u00fc\u00adketen \u00fclkelerden biri oldu\u011fu i\u00e7in birincili\u00ad\u011fini koruyor. Zira Arjantin, Brezilya, Mek\u00adsika gibi \u00fclkelerin vatanda\u015flar\u0131 haftada en az bir kere et t\u00fcketti\u011fini a\u00e7\u0131kl\u0131yorlar. Bu y\u00fczden g\u0131da konusunda en d\u00fc\u015f\u00fck puan alan \u00fclkeler aras\u0131nda da ABD, Japonya ve Meksika yer al\u0131yor. Japonya\u2019n\u0131n alt basa\u00admaklara yerle\u015fmesinin temel sebeplerin\u00adden biri de yo\u011fun deniz \u00fcr\u00fcnleri t\u00fcketimi.<\/p>\n<p>G\u0131da maddesindeki en sevindirici geli\u015f\u00adme ise yerel g\u0131da t\u00fcketiminin giderek yayg\u0131nla\u015fmas\u0131. Rusya, \u00c7in, Almanya ve Avustralya giderek daha fazla yerel g\u0131da t\u00fcketen \u00fclkeler aras\u0131nda say\u0131l\u0131yor. Evlerinde yaz k\u0131\u015f klima kullanan \u0130spanyol\u00adlar, deniz \u00fcr\u00fcnleri t\u00fcketiminde Japonlar\u0131 bile ge\u00e7mi\u015f durumdalar. Bu yer de\u011fi\u015ftir\u00admede en b\u00fcy\u00fck etkenlerden biri de, 2011 y\u0131l\u0131ndaki tsunamiden sonra Japonya\u2019da deniz \u00fcr\u00fcnleri t\u00fcketiminin azalm\u0131\u015f olmas\u0131. G\u0131da t\u00fcketimindeki en dikkat \u00e7ekici mad\u00addelerden biri ise \u015fi\u015felenmi\u015f su kullan\u0131m\u0131. \u015ei\u015felenmi\u015f su kullan\u0131m\u0131 konusunda \u015fam\u00adpiyon \u00fclkelerin ba\u015f\u0131nda Almanya geldi\u011fi i\u00e7in, bu veri onlar\u0131n Greendex puanlar\u0131n\u0131 epey a\u015fa\u011f\u0131 (s\u0131ralamada yedinci basama\u011fa kadar d\u00fc\u015fm\u00fc\u015f durumdalar) \u00e7ekiyor.<\/p>\n<p>Greendex puanlar\u0131n\u0131n en fazla genel t\u00fc\u00adketim maddeleri kaleminde y\u00fckseldi\u011fini s\u00f6ylesek abartm\u0131\u015f olmay\u0131z herhalde. Bu kalemde 17 \u00fclkeden 12\u2019sinin puan\u0131 y\u00fck\u00adselmi\u015f durumda. S\u00f6zgelimi 16 \u00fclkenin kat\u0131l\u0131mc\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir \u00e7o\u011funlu\u011fu bo\u00adzulan bir \u00fcr\u00fcn\u00fc tamir ettirmeye \u00e7al\u0131\u015f\u0131yor. 2010 y\u0131l\u0131ndan itibaren ABD, \u00c7in ve Hin\u00addistan gibi \u00fclkeler giderek daha fazla ikin\u00adci el \u00fcr\u00fcnlere y\u00f6nelmi\u015f durumda. 2012\u2019de Arjantin, G\u00fcney Kore ve Rusya da bu e\u011fi\u00adlime epey bir ayak uydurmu\u015fa benziyor. Ankete kat\u0131lan \u00fclkelerin \u00e7o\u011fu yeniden kullan\u0131labilir \u00fcr\u00fcnleri tercih ediyor. \u00dc\u00e7 k\u0131tadan yedi farkl\u0131 \u00fclkede dayan\u0131kl\u0131 ve yeniden kullan\u0131labilir po\u015fetler kullan\u0131lma\u00adya ba\u015flanm\u0131\u015f durumda. Bu konuda \u00f6nc\u00fc \u00fclkelerin ba\u015f\u0131nda ise Fransa geliyor. \u00d6te yandan televizyon, Greendex puanlar\u0131n\u0131 en a\u015fa\u011f\u0131 \u00e7eken de\u011fi\u015fkenlerden biri. \u00d6zel\u00adlikle ABD\u2019li t\u00fcketiciler aras\u0131nda bir evde d\u00f6rt televizyon bulundu\u011funu s\u00f6yleyen kat\u0131l\u0131mc\u0131lar var. Gelin de <strong>Neil Postman<\/strong>\u2019\u0131n \u201c<em>Televizyon \u00d6ld\u00fcren E\u011flence<\/em>\u201d kitab\u0131n\u0131 hat\u0131rlamay\u0131n \u015fimdi\u2026<\/p>\n<p><strong>Ben Yap\u0131yorum; O Niye Yapm\u0131yor? <\/strong><\/p>\n<p>Ye\u015fil t\u00fcketici dedi\u011finiz ne yapar? Enerji tasarrufu yapmaya, ye\u015fil \u00fcr\u00fcn almaya, at\u0131klar\u0131n\u0131 minimize etmeye \u00e7al\u0131\u015f\u0131r. Green\u00addex anketinin kat\u0131l\u0131mc\u0131lar\u0131 da ye\u015fil t\u00fcke\u00adticileri bu \u015fekilde tan\u0131ml\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lan bireylere ye\u015fil t\u00fcketiciyi tan\u0131m\u00adlayan s\u0131fatlar soruldu\u011funda ise s\u0131ras\u0131yla <strong>\u201csorumlu, duyarl\u0131, ak\u0131ll\u0131 ve sa\u011fl\u0131kl\u0131\u201d<\/strong> ni\u00adtelendirmelerini yap\u0131yorlar. Bu y\u00fczden \u00fclkelerde kendini ye\u015fil olarak tan\u0131mlayan yurtta\u015f say\u0131s\u0131yla o \u00fclkenin ye\u015fil olma y\u00fcz\u00addesi aras\u0131nda epey bir u\u00e7urum olabiliyor. Mesela Meksika\u2019da ankete kat\u0131lan yurtta\u015f\u00adlar\u0131n y\u00fczde 73\u2019\u00fc kendini ye\u015fil olarak ta\u00adn\u0131mlarken, Greendex puanlamas\u0131na g\u00f6re bu \u00fclkedeki ye\u015fil t\u00fcketici oran\u0131 y\u00fczde 32. Japonya ve G\u00fcney Kore\u2019nin bu konuda biraz daha tutarl\u0131 oldu\u011funu g\u00f6zlemleye\u00adbiliyoruz. Japonya\u2019da ye\u015fil oldu\u011funu s\u00f6y\u00adleyenlerin oran\u0131 y\u00fczde 39 iken, endeks\u00adte ortaya \u00e7\u0131kan rakam y\u00fczde 36. G\u00fcney Kore\u2019de ise kendini ye\u015fil olarak tan\u0131mla\u00adyanlar\u0131n oran\u0131 y\u00fczde 32\u2019yken endekste yer alan oran y\u00fczde 30.<\/p>\n<p>\u00c7al\u0131\u015fmada ye\u015fil t\u00fcketicilerin karakteristi\u00ad\u011fi anla\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131rken, en kilit sonu\u00e7\u00adlardan biri de, kat\u0131l\u0131mc\u0131lar\u0131n kendilerini kalabal\u0131klar i\u00e7inde \u00e7ok fazla yaln\u0131z hisset\u00admemek istemeleri. K\u0131sacas\u0131 insanlar ken\u00addi g\u00f6sterdikleri \u00e7abay\u0131 ba\u015fkalar\u0131ndan da g\u00f6rmeyi bekliyorlar. Bu arada m\u00fc\u015fteri her daim hakl\u0131 oldu\u011fu i\u00e7in, t\u00fcketici dedi\u011finiz ki\u015fi de somut se\u00e7enekler g\u00f6rmek istiyor. Bu konuda bize se\u00e7enek sunmak da dev\u00adlet ve \u015firketlere d\u00fc\u015f\u00fcyor. \u00d6zellikle 2010 y\u0131l\u0131 verileri dikkate al\u0131nd\u0131\u011f\u0131nda, kimsenin art\u0131k ye\u015fil badanaya tahamm\u00fcl\u00fc olmad\u0131\u00ad\u011f\u0131n\u0131 da hat\u0131rlatmak gerekiyor. T\u00fcketici dedi\u011finiz ne kadar duyarl\u0131 olursa olsun, modaya da uymak istiyor. Bu y\u00fczden ya\u00adt\u0131r\u0131mc\u0131lar\u0131n bir an \u00f6nce \u00fcr\u00fcn ve hizmet se\u00e7eneklerini \u00e7e\u015fitlendirmeleri gerekiyor. Bizden hat\u0131rlatmas\u0131\u2026<\/p>\n<p>Kaynak: <a href=\"http:\/\/ekoiq.com\/yesil-tuketiciler-tahtaya-2\/\" target=\"_blank\">EkoIQ<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Greeendex anketi d\u00f6rt y\u0131ld\u0131r t\u00fcketicilerin ye\u015fil e\u011filimlerini \u00f6l\u00e7\u00fcyor. National Geographic dergisi ve Kanada merkezli GlobeScan ara\u015ft\u0131rma \u015firketi taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma, ger\u00e7ekten ilgin\u00e7 sonu\u00e7lar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[1066,1067,1068,67,1069,1070,1071,1073,1072],"views":1063,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/3675"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=3675"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/3675\/revisions"}],"predecessor-version":[{"id":3677,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/3675\/revisions\/3677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/3676"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=3675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=3675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}