{"id":31635,"date":"2014-09-19T13:33:13","date_gmt":"2014-09-19T10:33:13","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=31635"},"modified":"2014-09-19T13:33:13","modified_gmt":"2014-09-19T10:33:13","slug":"opet-musteri-memnuniyetinde-yeniden-lider-firma","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/opet-musteri-memnuniyetinde-yeniden-lider-firma\/","title":{"rendered":"(Turkish) OPET M\u00fc\u015fteri Memnuniyetinde Yeniden Lider Firma…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

OPET, akaryak\u0131t sekt\u00f6r\u00fcnde \u00fcst \u00fcste dokuzuncu kez \u201cM\u00fc\u015fteri Memnuniyeti En Y\u00fcksek \u015eirket\u201d se\u00e7ildi. KalDer taraf\u0131ndan dokuz y\u0131ld\u0131r \u00f6l\u00e7\u00fcmlenen T\u00fcrkiye M\u00fc\u015fteri Memnuniyeti Endeksi (TMME) ara\u015ft\u0131rmas\u0131nda, akaryak\u0131t sekt\u00f6r\u00fcnde birincili\u011fi yeniden OPET ald\u0131.<\/strong><\/p>\n

OPET Genel M\u00fcd\u00fcr\u00fc C\u00fcneyt A\u011fca \u201cT\u00fcketicinin en \u00e7ok memnun kald\u0131\u011f\u0131 marka olarak her alanda y\u00fckseli\u015fimizi s\u00fcrd\u00fcrmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. T\u00fcrkiye M\u00fc\u015fteri Memnuniyeti Endeksi`nde sekt\u00f6r ortalamas\u0131n\u0131n \u00fczerinde puan alarak, \u00fcst \u00fcste dokuzuncu kez m\u00fc\u015fterilerini en fazla memnun eden marka\"opet-musteri-memnuniyetinde-yeniden-lider-firma\"<\/a> olmaktan ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131m\u0131zdan \u00f6t\u00fcr\u00fc \u00e7ok mutluyuz\u201d dedi. Sekt\u00f6r\u00fcn gen\u00e7 markalar\u0131ndan biri olarak \u201cm\u00fc\u015fteri\u201dyi t\u00fcm \u00e7al\u0131\u015fmalar\u0131n\u0131n odak noktas\u0131na koyduklar\u0131n\u0131 dile getiren A\u011fca, \u201cG\u00fcn\u00fcm\u00fczde m\u00fc\u015fteriyi elde tutmak ve mutlu etmek i\u00e7in \u00f6zel \u00e7abalar gerekli.<\/p>\n

\u0130htiya\u00e7lar\u0131 anlayarak hayat\u0131 kolayla\u015ft\u0131rmak \u00fczere sundu\u011fumuz hizmetlere, \u00fcr\u00fcn\u00fcm\u00fczdeki kaliteye, sosyal sorumluluk projelerimize, ki\u015fiselle\u015ftirilmi\u015f \u00f6neri ve \u00f6zel kampanya kurgular\u0131na devam edece\u011fiz\u201d diye konu\u015ftu. A\u011fca s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cBug\u00fcne kadar oldu\u011fu gibi bundan sonra da m\u00fc\u015fteri memnuniyetimizi en \u00fcst seviyede tutmak, sekt\u00f6r\u00fcm\u00fczde t\u00fcketicinin en \u00e7ok memnun kald\u0131\u011f\u0131 marka olmay\u0131 s\u00fcrd\u00fcrmek i\u00e7in \u00e7al\u0131\u015faca\u011f\u0131z. \u2018Kusursuza Yolculuk\u2019 ba\u015fl\u0131\u011f\u0131 alt\u0131nda \u00e7a\u011fr\u0131 merkezi ve on-line hizmetlerimizi yine ko\u015fulsuz m\u00fc\u015fteri memnuniyeti anlay\u0131\u015f\u0131m\u0131z ile s\u00fcrd\u00fcrece\u011fiz.\u201d dedi.<\/p>\n

OPET ge\u00e7ti\u011fimiz y\u0131l m\u00fc\u015fteri memnuniyetinde liderli\u011fin yan\u0131 s\u0131ra \u00fcst \u00fcste elde etti\u011fi birincilikleri i\u00e7in \u201c S\u00fcrd\u00fcr\u00fclen Ba\u015far\u0131\u201d ve \u201c\u00dcst\u00fcn Ba\u015far\u0131\u201d \u00f6d\u00fcllerine de lay\u0131k bulunmu\u015ftu.<\/p>\n

ARA\u015eTIRMADA 7 B\u0130N 621 T\u00dcKET\u0130C\u0130YLE G\u00d6R\u00dc\u015e\u00dcLD\u00dc<\/strong><\/p>\n

KalDer T\u00fcrkiye M\u00fc\u015fteri Memnuniyeti Endeksi 2014 y\u0131l\u0131 2\u2019nci \u00e7eyrek \u00f6l\u00e7\u00fcmlemesi, 81 ilde 7 bin 621 t\u00fcketici ile bilgisayar destekli telefon anketi (CATI) yap\u0131larak \u00f6zel ekonometrik analiz modeli ile belirlendi. Endeks sonu\u00e7lar\u0131, 14 Temmuz- 23 A\u011fustos 2014 tarihleri aras\u0131nda, TMME ortak giri\u015fim kurucular\u0131, T\u00fcrkiye Kalite Derne\u011fi ve KA Ara\u015ft\u0131rma Limited taraf\u0131ndan 29 markan\u0131n ve di\u011fer kategorilerinin m\u00fc\u015fteri memnuniyeti verilerinin, ACSI\/Fornell Modeli ile \u00f6zel olarak analizinden elde edildi.<\/p>\n

M\u00dc\u015eTER\u0130 MEMNUN\u0130YET\u0130 ABD\u2019DEN Y\u00dcKSEK<\/strong><\/p>\n

Sekt\u00f6r geneline bak\u0131ld\u0131\u011f\u0131nda, T\u00fcrkiye\u2019deki akaryak\u0131t istasyonlar\u0131 m\u00fc\u015fterilerinin Amerika\u2019daki akaryak\u0131t istasyonlar\u0131 m\u00fc\u015fterilerinden 2 puan daha y\u00fcksek memnuniyet d\u00fczeyine sahip olduklar\u0131 g\u00f6zlemlendi.<\/p>\n

T\u00fcrkiye\u2019de ge\u00e7ti\u011fimiz iki y\u0131l boyunca 77 puanda seyreden akaryak\u0131t istasyonlar\u0131 sekt\u00f6r\u00fc, 2014 y\u0131l\u0131 T\u00fcrkiye M\u00fc\u015fteri Memnuniyeti Endeksi 2\u2019nci \u00e7eyrek sonu\u00e7lar\u0131na g\u00f6re dengeli seyrine devam ederek m\u00fc\u015fteri memnuniyeti d\u00fczeyini 77 puanda tuttu.<\/p>\n

Geli\u015fmi\u015f ve geli\u015fmekte olan 20\u2019yi a\u015fk\u0131n \u00fclkede y\u00fcr\u00fct\u00fclen ulusal m\u00fc\u015fteri memnuniyeti endekslerinin T\u00fcrkiye uygulamas\u0131 olan TMME, 2005 y\u0131l\u0131ndan beri de\u011fi\u015fik sekt\u00f6rleri ve bu sekt\u00f6rlerdeki kurumlar\u0131 kapsayacak \u015fekilde, her \u00fc\u00e7 ayl\u0131k d\u00f6nemde yap\u0131l\u0131yor. T\u00fcketicilerin sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn ve hizmetlerden memnuniyetini say\u0131sal olarak g\u00f6zler \u00f6n\u00fcne seren TMME, \u00fclke genelinde de m\u00fc\u015fteri memnuniyeti bilincinin geli\u015ftirilmesi ve yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131na katk\u0131da bulunuyor.<\/p>\n

\u00c7al\u0131\u015fma, m\u00fc\u015fteri beklentileri, alg\u0131lanan kalite, alg\u0131lanan de\u011fer ile m\u00fc\u015fteri memnuniyeti aras\u0131ndaki nedensel ili\u015fkiyi, di\u011fer taraftan da m\u00fc\u015fteri memnuniyeti ile m\u00fc\u015fteri \u015fikayetleri ve m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131 aras\u0131ndaki sonu\u00e7 ili\u015fkisini g\u00f6steriyor. M\u00fc\u015fteri beklentilerini tarafs\u0131z bir g\u00f6zle aktaran TMME, m\u00fc\u015fteri memnuniyetinin zaman i\u00e7indeki e\u011filimlerinin izlenmesi, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131, buna ba\u011fl\u0131 olarak karl\u0131l\u0131k ve rekabet edebilirlik hakk\u0131nda \u00f6nemli bilgiler veriyor.<\/p>\n

Yay\u0131nc\u0131: Enerji Gazetesi<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.OPET, akaryak\u0131t sekt\u00f6r\u00fcnde \u00fcst \u00fcste dokuzuncu kez \u201cM\u00fc\u015fteri Memnuniyeti En Y\u00fcksek \u015eirket\u201d se\u00e7ildi. KalDer taraf\u0131ndan dokuz y\u0131ld\u0131r \u00f6l\u00e7\u00fcmlenen T\u00fcrkiye M\u00fc\u015fteri Memnuniyeti Endeksi (TMME) […]<\/p>\n","protected":false},"author":1,"featured_media":31636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[2289,63,67,1009,165,6603,2133,6600,4479,59,10515,6607],"views":947,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/31635"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=31635"}],"version-history":[{"count":1,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/31635\/revisions"}],"predecessor-version":[{"id":31637,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/31635\/revisions\/31637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/31636"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=31635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=31635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=31635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}