{"id":29636,"date":"2014-07-22T10:14:09","date_gmt":"2014-07-22T07:14:09","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=29636"},"modified":"2014-07-22T10:14:09","modified_gmt":"2014-07-22T07:14:09","slug":"turkiye-yesil-tuketim-arastirmasinin-3-yilinda-carpici-sonuclar-cikti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiye-yesil-tuketim-arastirmasinin-3-yilinda-carpici-sonuclar-cikti\/","title":{"rendered":"(Turkish) T\u00fcrkiye Ye\u015fil T\u00fcketim Ara\u015ft\u0131rmas\u0131\u2019n\u0131n 3. Y\u0131l\u0131nda \u00c7arp\u0131c\u0131 Sonu\u00e7lar \u00c7\u0131kt\u0131…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

S\u00fcrd\u00fcr\u00fclebilirlik Akademisi\u2019nin Schneider Electric deste\u011fi ile ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmada t\u00fcketiciler \u00fcr\u00fcn\u00fcn \u00e7evreye verdi\u011fi olumlu veya olumsuz etkileri g\u00f6z \u00f6n\u00fcnde bulunduruyor.<\/span> De\u011fi\u015fen t\u00fcketim anlay\u0131\u015f\u0131n\u0131 \u00f6l\u00e7erek, t\u00fcketim profillerini ortaya koyan ve bu anlamda bir\u00e7ok sekt\u00f6r i\u00e7in rehber g\u00f6revi \u00fcstlenen ara\u015ft\u0131rma, T\u00fcrk t\u00fcketicisinin ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn sat\u0131n alma oran\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 ortaya koyuyor ve t\u00fcm sekt\u00f6rler i\u00e7in \u00e7arp\u0131c\u0131 sonu\u00e7lar i\u00e7eriyor\u2026\"Ye\u015fil-T\u00fcketim-Ara\u015ft\u0131rmas\u0131-logo\"<\/a><\/strong><\/p>\n

T\u00fcrkiye\u2019de t\u00fcketicilerin \u201cye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn\/hizmet t\u00fcketimi\u201d konusundaki davran\u0131\u015flar\u0131n\u0131, beklentilerini ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 \u00f6l\u00e7mek amac\u0131yla bu y\u0131l \u00fc\u00e7\u00fcnc\u00fcs\u00fc ger\u00e7ekle\u015ftirilen Ye\u015fil T\u00fcketim Ara\u015ft\u0131rmas\u0131, sekt\u00f6rel bazda \u015firketlere y\u00f6n g\u00f6sterecek \u00e7arp\u0131c\u0131 veriler ortaya koydu.<\/p>\n

17 Aral\u0131k 2013 \u2013 31 Ocak 2014 tarihleri aras\u0131nda T\u00fcrkiye genelinde 15 ilde, 15 ya\u015f \u00fcst\u00fc 1.334 t\u00fcketiciyle g\u00f6r\u00fc\u015f\u00fclerek ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 s\u00fcrd\u00fcr\u00fclebilir gelecek ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme i\u00e7in olumlu ilerlemeler kat edildi\u011fini g\u00f6steriyor.<\/p>\n

Sonu\u00e7lara g\u00f6re, t\u00fcketicilerin yar\u0131s\u0131ndan fazlas\u0131n\u0131n \u00fcr\u00fcn veya hizmet sat\u0131n al\u0131rken o \u00fcr\u00fcn\u00fcn \u00e7evreye verdi\u011fi olumlu veya olumsuz etkileri g\u00f6z \u00f6n\u00fcnde bulunduruyor ve d\u00f6rtte \u00fc\u00e7\u00fcne g\u00f6re bu \u00fcr\u00fcnlerin kullan\u0131mlar\u0131nda eskiye oranla art\u0131\u015f var. Buna ra\u011fmen, ge\u00e7en senelerdeki ara\u015ft\u0131rma sonu\u00e7lar\u0131 ile paralel olarak, t\u00fcketicilere g\u00f6re ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcnler sat\u0131n al\u0131nm\u0131yor ve bunun \u00f6n\u00fcndeki en b\u00fcy\u00fck engel ise y\u00fcksek fiyatlar olarak de\u011ferlendiriliyor.<\/p>\n

Ara\u015ft\u0131rman\u0131n \u00f6nceki seneler ile uyumlu \u00e7\u0131kan sonu\u00e7lardan bir ba\u015fkas\u0131 \u00e7evre dostu \u00fcr\u00fcn\u00fcn en \u00e7ok \u00f6zde\u015fle\u015ftirildi\u011fi \u00f6zellik. T\u00fcrkiye\u2019de t\u00fcketicilerinin yar\u0131s\u0131ndan fazlas\u0131 ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn\u00fc \u00abgeri d\u00f6n\u00fc\u015f\u00fcm\u00bb ile \u00f6zde\u015fle\u015ftiriyor.<\/p>\n

2013 y\u0131l\u0131nda ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn\u00fcn en \u00f6nemli \u00f6zelliklerinden bir di\u011feri ise \u00fcr\u00fcn\u00fcn \u201csa\u011fl\u0131kl\u0131 olmas\u0131\u201d olarak dile getiriliyor. Buna ba\u011fl\u0131 olarak ise g\u0131da \u00fcr\u00fcnleri en \u00e7ok ye\u015fil ve \u00e7evre dostu olmas\u0131 \u00f6nemsenen \u00fcr\u00fcnler olarak alg\u0131lan\u0131yor.<\/p>\n

T\u00fcrkiye\u2019deki t\u00fcketicilerin sekt\u00f6rel de\u011ferlendirmesi ise 2011 ve 2012 senesi ile ayn\u0131 do\u011frultuda. T\u00fcketiciler cam sekt\u00f6r\u00fcn\u00fc ve onu takiben beyaz e\u015fya sekt\u00f6r\u00fcn\u00fc en ye\u015fil ve \u00e7evre dostu sekt\u00f6rler olarak tan\u0131ml\u0131yor.<\/p>\n

T\u00fckiye\u2019de ara\u015ft\u0131rmaya kat\u0131lan t\u00fcketicilerin y\u00fczde 55\u2019i ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn\/hizmetlere y\u00f6nelik bilgiler yetersiz buluyor ve her iki t\u00fcketiciden biri \u015firketlerin \u00e7evresel konularda verdi\u011fi mesajlara g\u00fcvenmiyor. T\u00fcketicilerin y\u00fczde 90\u2019\u0131 ye\u015fil ve \u00e7evre dostu \u00fcr\u00fcn\/hizmetlere y\u00f6nelik mesajlar\u0131n daha net ve anla\u015f\u0131l\u0131r olmas\u0131n\u0131 talep ediyor. Bu konuda \u015firketlerden beklentileri, \u00fcr\u00fcnlerin ve hizmetlerin \u00e7evreye duyarl\u0131l\u0131\u011f\u0131n\u0131n anlat\u0131lmas\u0131 ve toplumun t\u00fcm kesimlerinin daha kolay anlayaca\u011f\u0131 terimler ve ifadelerin kullan\u0131lmas\u0131 y\u00f6n\u00fcnde.<\/p>\n

T\u00fcrkiye\u2019de her d\u00f6rt t\u00fcketiciden biri \u00e7evre i\u00e7in ye\u015fil \u00e7evre dostu \u00fcr\u00fcn veya hizmet t\u00fcketiminde en \u00e7ok devlet ve devlete ait kurumlar\u0131n sorumlu oldu\u011fu d\u00fc\u015f\u00fcn\u00fcyor; ancak t\u00fcketicilerin be\u015fte biri ise bu sorumlulu\u011fun kendilerine ait oldu\u011funu belirtiyor.<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik Akademisi S\u00fcrd\u00fcr\u00fclebilir Bir Gelece\u011fi ve S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcmeyi Hedefleyen T\u00fcm Payda\u015flar i\u00e7in Bilgi Merkezi Olmay\u0131 Hedefliyor\u2026<\/p>\n

S\u00fcrd\u00fcr\u00fclebilirlik Akademisi Y\u00f6netim Kurulu \u00dcyeleri Murat Sungur Bursa, Sevin\u00e7 Onay ve Semra Sevin\u00e7 Ye\u015fil T\u00fcketim Ara\u015ft\u0131rmas\u0131 2013\u2019\u00fcn sonu\u00e7lar\u0131na ili\u015fkin yapt\u0131klar\u0131 ortak de\u011ferlendirmede T\u00fcrkiye Ye\u015fil T\u00fcketim Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sekt\u00f6rler i\u00e7in \u00f6nemli bir rehber olabilece\u011fini ve markalara bu konuda \u00e7ok \u00f6nemli g\u00f6revler d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc belirtiyor.<\/p>\n

Ye\u015fil T\u00fcketim Ara\u015ft\u0131rmas\u0131 2013\u2019te dikkat \u00e7eken sonu\u00e7lar ise \u015f\u00f6yle;<\/strong><\/p>\n