{"id":28589,"date":"2014-06-29T16:40:25","date_gmt":"2014-06-29T13:40:25","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=28589"},"modified":"2014-06-29T16:51:02","modified_gmt":"2014-06-29T13:51:02","slug":"selim-siper-elektrigi-yukselt-motorini-ucuzlat","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/selim-siper-elektrigi-yukselt-motorini-ucuzlat\/","title":{"rendered":"(Turkish) Selim \u015eiper: Elektri\u011fi Y\u00fckselt Motorini Ucuzlat…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

\u0130pragaz CEO`su Selim \u015eiper, elektrikte Avrupa`n\u0131n en ucuz fiyatlar\u0131n\u0131n T\u00fcrkiye`de oldu\u011funu hat\u0131rlatarak “Tamam, elektri\u011fi ucuz kullan da, kamyona en pahal\u0131 motorini koyuyorsun. Elektri\u011fe biraz daha y\u00fcksek \u00f6desen de motorine daha az \u00f6desen?” dedi. SHV Enerji Orta ve Do\u011fu Avrupa ve Asya Grup Ba\u015fkan\u0131 ve \u0130pragaz CEO`su Selim \u015eiper, GO markas\u0131 alt\u0131nda Ankara`da faaliyete ge\u00e7en ilk yak\u0131t istasyonunun a\u00e7\u0131l\u0131\u015f\u0131 sonras\u0131 \u00e7e\u015fitli a\u00e7\u0131klamalarda bulundu.<\/strong><\/p>\n

\u015eiper, \u0130pragaz`\u0131n yak\u0131t istasyonlar\u0131 zinciri GO \"selim-siper-elektrigi-yukselt-motorini-ucuzlat\"<\/a>markas\u0131n\u0131n bir y\u0131l i\u00e7inde geldi\u011fi noktay\u0131 de\u011ferlendirirken, i\u015f hayat\u0131nda yan yollara saparak ba\u015far\u0131l\u0131 olma \u015fans\u0131 bulunmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. “Pazarlama biriminin ilkelerini modomod uygularsan ba\u015far\u0131l\u0131 olursun. \u015e\u00fck\u00fcr ortaya koydu\u011fumuz pazarlama bile\u015fenleri sayesinde \u015f\u00f6yle bir mesaj olu\u015fuyor. Yeni ba\u015fl\u0131yorsan, ba\u015ftan en do\u011fru ve kaliteliyi yap. \u015eimdi idare ederle ba\u015flayay\u0131m, sonra elim para tuttu\u011funda dahas\u0131n\u0131 yapar\u0131m demek k\u0131s\u0131r bir yakla\u015f\u0131m. Oysa uzun vadeli ticari g\u00f6r\u00fc\u015fler ilk g\u00fcnden itibaren do\u011fruyu ve kaliteliyi yapmakt\u0131r ki, zannediyorum bunu ispat ettik.”<\/p>\n

B\u0130R YILDA 46 \u0130STASYONA ULA\u015eTIK<\/strong><\/p>\n

Pazarlama kriterlerinden feragat etmeden, ortama uydural\u0131m bunu da demeden veya en ufak bir maliyet art\u0131\u015f\u0131nda aman bunun ucuzuna bakal\u0131m demeden ilerlediklerini vurgulayan \u015eiper \u015f\u00f6yle devam etti:
\n“\u015eu anda lisans veya in\u015faat a\u015famas\u0131ndekilerle birlikte 46 istasyonumuz var. Yani 1 y\u0131lda yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczden 4 eksikle hedefimize ula\u015ft\u0131k. Ama istasyon verimliliklerine bakarsak, tekil olarak her istasyon baz\u0131nda, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz\u00fcn \u00e7ok daha \u00f6tesindeyiz.”<\/p>\n

AKARYAKIT F\u0130YATINA M\u00dcDAHALE YANLI\u015e<\/strong><\/p>\n

Akaryak\u0131t sekt\u00f6r\u00fcnde tavan fiyat ve kar marjlar\u0131n\u0131n a\u015fa\u011f\u0131ya \u00e7ekilmesi bask\u0131s\u0131na da de\u011finen Selim \u015eiper “Serbest piyasa d\u00fczenine inanan bir insan olarak, akaryak\u0131t sekt\u00f6r\u00fcnde fiyatlara veya marjlara resmi m\u00fcdahalenin do\u011fru olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum” dedi.
\nKamunun bu konuda baz\u0131 kanuni haklar\u0131 bulundu\u011funu hat\u0131rlatan \u015eiper, “Bunlar\u0131n daha dikkatli kullan\u0131lmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Hi\u00e7bir piyasa ba\u015f\u0131bo\u015f de\u011fildir. EPDK`da da yaz\u0131yor. M\u00fcdahale \u00e7ok do\u011fru de\u011fil. Bana g\u00f6re az ya da \u00e7ok kazan\u0131l\u0131yor denilmesinin ticari temay\u00fcllere uygun oldu\u011funu s\u00f6yleyemeyiz.”<\/p>\n

ELEKTR\u0130\u011e\u0130 Y\u00dcKSELT, MOTOR\u0130N\u0130 UCUZLAT<\/strong><\/p>\n

T\u00fcrkiye`nin Avrupa`da elektrik ve do\u011falgazda en ucuz \u00fclkelerden biri oldu\u011funu hat\u0131rlatan ve “Ama akaryak\u0131tta en pahal\u0131s\u0131y\u0131z. Bu ger\u00e7e\u011fi de konu\u015fmak laz\u0131m” diyen Selim \u015eiper s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:
\n“Elektrik sanayiye ucuz olsun falan iyi tamam da nereye kadar? \u015eunu ak\u0131l edemiyor baz\u0131 insanlar. Elektri\u011fi tamam ucuz kullan da, kamyona en pahal\u0131 motorini koyuyorsun. Elektri\u011fe biraz daha y\u00fcksek \u00f6desen de motorine daha az \u00f6desen?”<\/p>\n

Haberin Devam\u0131 \u0130\u00e7in TIKLAYINIZ>>><\/a><\/strong><\/p>\n

Kaynak: Enerji G\u00fcnl\u00fc\u011f\u00fc<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.\u0130pragaz CEO`su Selim \u015eiper, elektrikte Avrupa`n\u0131n en ucuz fiyatlar\u0131n\u0131n T\u00fcrkiye`de oldu\u011funu hat\u0131rlatarak “Tamam, elektri\u011fi ucuz kullan da, kamyona en pahal\u0131 motorini koyuyorsun. Elektri\u011fe […]<\/p>\n","protected":false},"author":1,"featured_media":28590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,44],"tags":[2289,68,63,67,1009,165,1914,1913,5406],"views":1344,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/28589"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=28589"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/28589\/revisions"}],"predecessor-version":[{"id":28598,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/28589\/revisions\/28598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/28590"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=28589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=28589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=28589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}