{"id":25303,"date":"2014-04-14T16:22:49","date_gmt":"2014-04-14T13:22:49","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=25303"},"modified":"2014-04-14T16:23:37","modified_gmt":"2014-04-14T13:23:37","slug":"serbest-tuketici-limiti-2015te-sifirlanip-abonenin-elektrik-sirketi-secebilmesi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/serbest-tuketici-limiti-2015te-sifirlanip-abonenin-elektrik-sirketi-secebilmesi\/","title":{"rendered":"(Turkish) Serbest T\u00fcketici Abonenin Elektrik \u015eirketini Se\u00e7ebilmesi…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Elektrikte serbest t\u00fcketici limiti 2015\u2019te s\u0131f\u0131rlan\u0131rsa, art\u0131k t\u00fcm aboneler elektrik ald\u0131\u011f\u0131 \u015firketi se\u00e7ebilecek. Hatta dilerse kendi b\u00f6lgesinin perakende \u015firketinden de\u011fil, ba\u015fka bir b\u00f6lgenin \u015firketinden elektri\u011fini alabilecek.<\/strong><\/p>\n

T\u00fcketicilerin elektri\u011fi istedi\u011fi sat\u0131c\u0131dan alabilmesine olanak tan\u0131yan serbest t\u00fcketici uygulamas\u0131, \u015fu anda sadece ayl\u0131k elektrik faturas\u0131 133 lira ve \u00fczeri olan aboneler i\u00e7in ge\u00e7erli. 2015 y\u0131l\u0131nda ise bu limitin 0\u2019lanmas\u0131, yani t\u00fcm abonelere istedi\u011fi sat\u0131c\u0131dan elektrik alabilme imk\u00e2n\u0131 getirilmesi hedefleniyor. Bu da elektrik sekt\u00f6r\u00fcnde zamanla b\u00fcy\u00fck de\u011fi\u015fiklikler ya\u015fanaca\u011f\u0131n\u0131 g\u00f6steriyor. Global dan\u0131\u015fmanl\u0131k firmas\u0131 Ernst & Young\u2019\u0131n (EY) T\u00fcrkiye, Enerji Piyasalar\u0131 Dan\u0131\u015fmanl\u0131k Hizmetleri M\u00fcd\"\"<\/a>\u00fcr\u00fc An\u0131l Sava\u015f K\u0131l\u0131\u00e7, \u201c\u015eimdiye kadar elektrik tedarik\u00e7ileri m\u00fc\u015fteriyi \u2018vatanda\u015f\u2019 olarak g\u00f6r\u00fcyordu. M\u00fc\u015fteri yerine vatanda\u015f alg\u0131s\u0131 a\u011f\u0131rl\u0131kl\u0131yd\u0131. \u015eimdiyse vatanda\u015ftan m\u00fc\u015fteriye ge\u00e7i\u015f yapmak zorundalar. Ayn\u0131 mobil ve bankac\u0131l\u0131k sekt\u00f6r\u00fcnde oldu\u011fu gibi\u2026\u201d \u015feklinde konu\u015ftu.<\/p>\n

\u0130stersen farkl\u0131 b\u00f6lgeden al<\/h2>\n

2015 y\u0131l\u0131nda serbest t\u00fcketici limitinin 0\u2019lanmas\u0131, bir bak\u0131ma 34 milyon aboneyi kapsayan dev bir pazar\u0131n kap\u0131lar\u0131n\u0131n aralanmas\u0131na vesile olacak. Elektrik \u015firketlerinin m\u00fc\u015fteriye bak\u0131\u015f\u0131, m\u00fc\u015fterinin de \u015firketlere y\u00f6nelik yakla\u015f\u0131m\u0131 zaman i\u00e7inde evrim ge\u00e7irecek. K\u0131l\u0131\u00e7, mobil sekt\u00f6r\u00fcndeki numara ta\u015f\u0131ma uygulamas\u0131na benzer \u015fekilde, elektrik al\u0131rken dileyen abonenin kendi b\u00f6lgesi yerine ba\u015fka da\u011f\u0131t\u0131m b\u00f6lgesindeki tedarik\u00e7iyi tercih edebilece\u011fini vurgulayarak, \u201cYerle\u015fik tedarik\u00e7i dedi\u011fimiz b\u00fcy\u00fck tedarik\u00e7iler, \u015fu an kendi b\u00f6lgelerindeki m\u00fc\u015fterilere elektrik sat\u0131yor ve di\u011fer b\u00f6lgelere \u00e7ok ilgi g\u00f6stermiyorlar. \u00d6n\u00fcm\u00fczdeki 2-3 y\u0131lda tedarik\u00e7iler, di\u011fer b\u00f6lgelere kaba tabiriyle sald\u0131r\u0131da bulunmayacak, \u00f6ncelikle kendi m\u00fc\u015fterilerini elinde tutmaya ve kendi b\u00f6lgelerinde g\u00fc\u00e7l\u00fc olmaya \u00e7al\u0131\u015facaklar. Fakat ilerleyen d\u00f6nemlerde, \u015firketlerin di\u011fer b\u00f6lgelerden de m\u00fc\u015fteri kapmay\u0131 hedefledi\u011fi daha agresif rekabet ortam\u0131 g\u00f6rebiliriz\u201d \u015feklinde konu\u015ftu.<\/p>\n

Tek faturada elektrik ve internet<\/h2>\n

Tedarik\u00e7ilerin, art\u0131k vatanda\u015ftan m\u00fc\u015fteri kavram\u0131na ge\u00e7i\u015f yapmak zorunda kalacaklar\u0131n\u0131 dile getiren K\u0131l\u0131\u00e7, \u015f\u00f6yle konu\u015ftu: \u201cM\u00fc\u015fteri odakl\u0131l\u0131k s\u00f6z konusu olacak. Bo\u011fazi\u00e7i isterse gidip Akdeniz b\u00f6lgesinde satabilecek. \u00d6zelle\u015ftirmelerde bu b\u00f6lgelerin de\u011ferlemeleri yap\u0131l\u0131rken, di\u011fer b\u00f6lgelerden \u2018\u015fu kadar pazar pay\u0131 kapar\u0131m\u2019 gibi bir de\u011ferleme yap\u0131lmad\u0131. Daha \u00e7ok korumaya y\u00f6nelik hesaplamalar yap\u0131ld\u0131. En az\u0131ndan herkes pazar pay\u0131n\u0131 korudu\u011fu takdirde, finansman\u0131 koruma konusunda s\u0131k\u0131nt\u0131 \u00e7ekmezler. \u00c7ok agresif firmalar \u00e7\u0131kar ve di\u011ferlerinden m\u00fc\u015fteri kaparsa, o zaman s\u0131k\u0131nt\u0131lar ba\u015flayabilir. Baz\u0131 firmalar elektri\u011fin d\u0131\u015f\u0131nda m\u00fc\u015fterilerine ba\u015fka hizmetler de satmak isteyecek. Boh\u00e7a paketler yaparak, tek pakette t\u00fcm hizmetleri kar\u015f\u0131lama se\u00e7ene\u011fi sunacak.\u201d<\/p>\n

Kim niye de\u011fi\u015ftirebilir?<\/h2>\n

Serbest piyasaya ge\u00e7ildi\u011finde, tahmini ka\u00e7 abonenin tedarik\u00e7isini de\u011fi\u015ftirece\u011fini sordu\u011fumuz K\u0131l\u0131\u00e7, \u015funlar\u0131 anlatt\u0131: \u201cNas\u0131l kendinize en uygun \u015fartlardaki mobil operat\u00f6r\u00fc se\u00e7iyorsunuz, elektrikte de b\u00f6yle olacak. \u0130ngiltere\u2019de t\u00fcketicinin y\u00fczde 50\u2019si hi\u00e7 tedarik\u00e7i de\u011fi\u015ftirmemi\u015f. Ancak T\u00fcrkiye bu konularda \u00e7ok dinamik bir \u00fclke. Mobil ve bankac\u0131l\u0131k sekt\u00f6r\u00fcnde de di\u011fer \u00fclkelere \u00e7ok benzemeyen sonu\u00e7lar ortaya \u00e7\u0131k\u0131yor. Odak gruplar\u0131na bakt\u0131\u011f\u0131n\u0131zda: 1) C segmenti fiyat hassas, elektri\u011fi en ucuz \u015fekilde almak onlar i\u00e7in olduk\u00e7a \u00f6nemli olacak. 2) B segmentinin biraz fiyat fark\u0131ndal\u0131\u011f\u0131 var, fakat fiyatlarda anormal bir indirim olmazsa, de\u011fi\u015ftirme konusunda \u00e7ok istekli olmaz. 3) A segmenti ise otomatik \u00f6demeye veriyor. Bir de t\u00fcketiciler, m\u00fc\u015fteri hizmetlerinde s\u0131k\u0131nt\u0131 ya\u015farsa tedarik\u00e7isini de\u011fi\u015ftirebilir. \u0130lk zamanlarda tedarik\u00e7i de\u011fi\u015ftirme sebepleri bunlar olacak.\u201d<\/p>\n

Serbest t\u00fcketici uygulamas\u0131n\u0131n baz\u0131 zorluklar\u0131 da olaca\u011f\u0131n\u0131 vurgulayan K\u0131l\u0131\u00e7, \u201cDiyelim A \u015firketinden elektrik al\u0131yorum ama b\u00f6lgemde B \u015firketi da\u011f\u0131t\u0131mc\u0131. Elektrik kesildi\u011finde A \u015firketine mi sinirleneyim, B \u015firketine mi? Elektri\u011fi kesildi\u011fi i\u00e7in A\u2019ya sinirlenip, B\u2019den elektrik alan insanlar bile olabilir. Reklam \u00e7al\u0131\u015fmalar\u0131na da \u00e7ok ciddi bir kaynak aktar\u0131lacak. Cem Y\u0131lmaz, \u015eahan G\u00f6kbakar gibi pop\u00fcler isimleri orta vadede elektrik reklamlar\u0131nda da g\u00f6rebiliriz\u201d dedi.<\/p>\n

Haberin Devam\u0131 \u0130\u00e7in TIKLAYIN>><\/a><\/strong><\/p>\n

Kaynak: H\u00fcrriyet<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Elektrikte serbest t\u00fcketici limiti 2015\u2019te s\u0131f\u0131rlan\u0131rsa, art\u0131k t\u00fcm aboneler elektrik ald\u0131\u011f\u0131 \u015firketi se\u00e7ebilecek. Hatta dilerse kendi b\u00f6lgesinin perakende \u015firketinden de\u011fil, ba\u015fka bir b\u00f6lgenin […]<\/p>\n","protected":false},"author":1,"featured_media":25304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[68,14279,61,14278,63,67,1009,165],"views":733,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/25303"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=25303"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/25303\/revisions"}],"predecessor-version":[{"id":25306,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/25303\/revisions\/25306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/25304"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=25303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=25303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=25303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}