{"id":203478,"date":"2026-11-06T17:50:08","date_gmt":"2026-11-06T14:50:08","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=203478"},"modified":"2026-11-06T17:51:55","modified_gmt":"2026-11-06T14:51:55","slug":"brand-week-istanbulda-cop31-mesaji-enerji-donusumu-turkiye-icin-buyuk-firsat","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/brand-week-istanbulda-cop31-mesaji-enerji-donusumu-turkiye-icin-buyuk-firsat\/","title":{"rendered":"(Turkish) Brand Week’ten COP31 Mesaj\u0131: Enerji D\u00f6n\u00fc\u015f\u00fcm\u00fc T\u00fcrkiye \u0130\u00e7in B\u00fcy\u00fck F\u0131rsat"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye’nin \u00f6nemli marka, ileti\u015fim ve yarat\u0131c\u0131l\u0131k bulu\u015fmalar\u0131ndan Brand Week \u0130stanbul’da bu y\u0131l iklim krizi de g\u00fcndemin \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 aras\u0131nda yer ald\u0131. T\u00fcrkiye’nin ev sahipli\u011fi yapaca\u011f\u0131 COP31 \u00f6ncesinde, 1984 Derne\u011fi (D84) taraf\u0131ndan d\u00fczenlenen “COP31 Ger\u00e7ekleri” panelinde iklim politikalar\u0131n\u0131n ekonomik b\u00fcy\u00fcme, sanayinin d\u00f6n\u00fc\u015f\u00fcm\u00fc ve enerji ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan ta\u015f\u0131d\u0131\u011f\u0131 \u00f6nem tart\u0131\u015f\u0131ld\u0131.<\/strong><\/h2>\n

\"\"<\/p>\n

Uzmanlar, ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fcn yaln\u0131zca \u00e7evresel bir zorunluluk de\u011fil, T\u00fcrkiye’nin rekabet g\u00fcc\u00fcn\u00fc art\u0131racak ekonomik bir f\u0131rsat oldu\u011funa dikkat \u00e7ekti<\/strong><\/h3>\n

Brand Week \u0130stanbul kapsam\u0131nda 4 Kas\u0131m 2026 \u00c7ar\u015famba g\u00fcn\u00fc Hali\u00e7 Kongre Merkezi’nde ger\u00e7ekle\u015ftirilen “COP31 Ger\u00e7ekleri” paneli, iklim g\u00fcndemini i\u015f d\u00fcnyas\u0131 ve ileti\u015fim profesyonelleriyle bulu\u015fturdu. D84 taraf\u0131ndan Brands & Trends Sahnesi’nde d\u00fczenlenen panelde ekonomist ve D84 Genel Direkt\u00f6r\u00fc Dr. Enes \u00d6zkan; Cambridge \u00dcniversitesi \u015eehir ve B\u00f6lge Ekonomisti Prof. Dr. \u00d6zge \u00d6ner; S\u00fcrd\u00fcr\u00fclebilir Ekonomi ve Finans Ara\u015ft\u0131rmalar\u0131 Derne\u011fi (SEFiA) Direkt\u00f6r\u00fc Bengisu \u00d6zen\u00e7 ve Ember T\u00fcrkiye ve Kafkaslar B\u00f6lge Lideri Ufuk Alparslan<\/em> yer ald\u0131.<\/p>\n

Panel \u00f6ncesinde d\u00fczenlenen Visa Networking Area’da “UP! COP31 Jam Session” etkinli\u011finde marka temsilcileri, gazeteciler ve iklim uzmanlar\u0131 bir araya geldi. D84’\u00fcn iklim ve kalk\u0131nma \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fcten birimi Asterisk2050 taraf\u0131ndan d\u00fczenlenen bulu\u015fma, markalar\u0131n iklim g\u00fcndemini yak\u0131ndan takip eden uzmanlarla do\u011frudan ba\u011f kurmas\u0131na ve COP31 \u00f6ncesinde i\u015f birli\u011fi f\u0131rsatlar\u0131n\u0131 konu\u015fmas\u0131na olanak tan\u0131d\u0131. Ard\u0131ndan Dr. Enes \u00d6zkan’\u0131n y\u00f6netti\u011fi panelde, iklim politikalar\u0131n\u0131n T\u00fcrkiye’nin kalk\u0131nma ihtiyac\u0131yla ve \u00fcretim modeliyle birlikte de\u011ferlendirilmesi gerekti\u011fi ele al\u0131nd\u0131.<\/p>\n

T\u00fcrkiye i\u00e7in iklim uyumu bir “\u00e7evre fedak\u00e2rl\u0131\u011f\u0131” de\u011fil, bir kalk\u0131nma stratejisi<\/strong><\/h3>\n

Dr. Enes \u00d6zkan<\/strong>, Avrupa Birli\u011fi’nin Ye\u015fil Mutabakat ile \u00e7evre politikas\u0131n\u0131 sanayi ve ticaret politikas\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcne dikkat \u00e7ekerek, 1 Ocak 2026’da kesin d\u00f6nemine giren S\u0131n\u0131rda Karbon D\u00fczenleme Mekanizmas\u0131’n\u0131n (SKDM) AB’ye \u00e7elik, al\u00fcminyum, \u00e7imento, g\u00fcbre, elektrik ve hidrojen satan t\u00fcm \u00fcreticilere karbon beyan\u0131 ve sertifika y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirdi\u011fini vurgulad\u0131. \u0130hracat\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 40’\u0131n\u0131 AB’ye yapan T\u00fcrkiye i\u00e7in bu d\u00fczenlemenin yaln\u0131zca bu y\u0131l 400-770 milyon avro, 2032’de ise y\u0131lda yakla\u015f\u0131k 2,5 milyar avro ek maliyet anlam\u0131na geldi\u011fini ifade eden \u00d6zkan, Antalya’da d\u00fczenlenecek COP31’in T\u00fcrkiye’nin kural alan taraftan kural koyan tarafa ge\u00e7mesi i\u00e7in bir f\u0131rsat olarak g\u00f6r\u00fclmesi gerekti\u011fini vurgulad\u0131.<\/p>\n

“Sanayi politikas\u0131 olmadan iklim politikas\u0131 da olmaz”<\/strong><\/h3>\n

Prof. Dr. \u00d6zge \u00d6ner<\/strong>, T\u00fcrkiye’nin enerji yo\u011fun \u00fcretim modeline dikkat \u00e7ekerek iklim politikalar\u0131n\u0131n kapsaml\u0131 bir sanayi stratejisinden ayr\u0131 d\u00fc\u015f\u00fcn\u00fclemeyece\u011fini belirtti. \u00dcretimin yap\u0131s\u0131 ve b\u00f6lgesel farkl\u0131l\u0131klar hesaba kat\u0131lmadan tek tip d\u00f6n\u00fc\u015f\u00fcm politikalar\u0131n\u0131n uygulanmas\u0131n\u0131n g\u00fc\u00e7 oldu\u011funu ifade eden \u00d6ner, iklim hedeflerinin yaln\u0131zca tamamlanan i\u015flerin s\u0131raland\u0131\u011f\u0131 bir kontrol listesine d\u00f6n\u00fc\u015fmemesi gerekti\u011fini vurgulad\u0131.<\/p>\n

Enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn \u00fc\u00e7 ekonomik kazan\u0131m\u0131<\/strong><\/h3>\n

SEFiA Direkt\u00f6r\u00fc Bengisu \u00d6zen\u00e7<\/strong>, enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn T\u00fcrkiye a\u00e7\u0131s\u0131ndan d\u0131\u015f ticaret a\u00e7\u0131\u011f\u0131n\u0131n azalt\u0131lmas\u0131, enerji maliyetlerinde \u00f6ng\u00f6r\u00fclebilirlik ve uluslararas\u0131 rekabet g\u00fcc\u00fc olmak \u00fczere \u00fc\u00e7 temel kazan\u0131m\u0131na i\u015faret etti. Fosil yak\u0131t ithalat\u0131na ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n ekonomiyi k\u00fcresel fiyat dalgalanmalar\u0131na a\u00e7\u0131k hale getirdi\u011fini belirten \u00d6zen\u00e7, 2022 y\u0131l\u0131nda fosil yak\u0131t ithalat\u0131n\u0131n d\u0131\u015f ticaret a\u00e7\u0131\u011f\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 90’\u0131na kar\u015f\u0131l\u0131k geldi\u011fini aktard\u0131. G\u00fcne\u015f, r\u00fczg\u00e2r ve batarya maliyetlerindeki d\u00fc\u015f\u00fc\u015flerin yan\u0131 s\u0131ra Avrupa Birli\u011fi’nin s\u0131n\u0131rda karbon d\u00fczenlemesinin de d\u00f6n\u00fc\u015f\u00fcm\u00fc ihracat\u00e7\u0131lar a\u00e7\u0131s\u0131ndan \u00f6nemli hale getirdi\u011fini anlatt\u0131.<\/p>\n

“Yenilenebilir enerji tek ba\u015f\u0131na yeterli de\u011fil”<\/strong><\/h3>\n

Ember T\u00fcrkiye ve Kafkaslar B\u00f6lge Lideri Ufuk Alparslan<\/strong>, yaln\u0131zca elektrik \u00fcretiminde yenilenebilir kaynaklara ge\u00e7menin ekonomiyi b\u00fct\u00fcn\u00fcyle karbonsuzla\u015ft\u0131rmaya yetmeyece\u011fini s\u00f6yledi. Ula\u015f\u0131m, \u0131s\u0131nma ve sanayi gibi alanlarda fosil yak\u0131tlarla yap\u0131lan i\u015flemlerin elektrikle ger\u00e7ekle\u015ftirilmesini ifade eden elektrifikasyonun enerji ithalat\u0131n\u0131 azaltma ve verimlili\u011fi art\u0131rma potansiyelini vurgulad\u0131. T\u00fcrkiye’nin petrol t\u00fcketiminde yakla\u015f\u0131k y\u00fczde 85, do\u011fal gazda y\u00fczde 90’\u0131n \u00fczerinde ithalata ba\u011f\u0131ml\u0131 oldu\u011funu belirten Alparslan, COP31 g\u00fcndemindeki 2035’e kadar nihai enerji t\u00fcketiminde elektri\u011fin pay\u0131n\u0131 y\u00fczde 35’e \u00e7\u0131karma hedefinin kapsaml\u0131 bir d\u00f6n\u00fc\u015f\u00fcm gerektirdi\u011fini aktard\u0131.<\/p>\n

D84’\u00fcn iklim ve kalk\u0131nma konulu \u00e7al\u0131\u015fmalar\u0131na eri\u015fmek i\u00e7in TIKLAYIN>>><\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye’nin \u00f6nemli marka, ileti\u015fim ve yarat\u0131c\u0131l\u0131k bulu\u015fmalar\u0131ndan Brand Week \u0130stanbul’da bu y\u0131l iklim krizi de g\u00fcndemin \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 aras\u0131nda yer ald\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":203481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[118205,118204,60216,11401,118203,118202,7138,3196,53412,6333,118201,118206,118207,100452,96307,109416,2482,85540],"views":8,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/203478"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=203478"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/203478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/203481"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=203478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=203478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=203478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}