{"id":201551,"date":"2025-11-03T18:47:51","date_gmt":"2025-11-03T15:47:51","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=201551"},"modified":"2025-11-03T18:47:51","modified_gmt":"2025-11-03T15:47:51","slug":"demirdokumden-kombilere-yonelik-demirdokum-dogru-secim-kampanyasi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/demirdokumden-kombilere-yonelik-demirdokum-dogru-secim-kampanyasi\/","title":{"rendered":"(Turkish) DemirD\u00f6k\u00fcm’den Kombilere Y\u00f6nelik “DemirD\u00f6k\u00fcm Do\u011fru Se\u00e7im” Kampanyas\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

DemirD\u00f6k\u00fcm, yeni kampanyas\u0131 “DemirD\u00f6k\u00fcm Do\u011fru Se\u00e7im” ile g\u00fcndelik se\u00e7imleri markas\u0131yla bulu\u015fturuyor. Metro istasyonlar\u0131ndan navigasyon ve dijital platformlara kadar pek \u00e7ok temas noktas\u0131nda yer alacak kampanya, “Yanl\u0131\u015f yol, yanl\u0131\u015f film, yanl\u0131\u015f tarif telafi edilir, yanl\u0131\u015f kombi se\u00e7imi edilmez” mesaj\u0131yla hayata ge\u00e7iyor.<\/strong><\/h2>\n
\"\"

\u00a0DemirD\u00f6k\u00fcm Marka ve M\u00fc\u015fteri Deneyimi Direkt\u00f6r\u00fc Bilge K\u0131ran<\/p><\/div>\n

\u0130klimlendirme sekt\u00f6r\u00fcne 70 y\u0131ld\u0131r \u00f6nc\u00fcl\u00fck eden DemirD\u00f6k\u00fcm, kombi al\u0131m\u0131n\u0131 g\u00fcndelik kararlarla ili\u015fkilendiren yeni ileti\u015fim kampanyas\u0131n\u0131 ba\u015flatt\u0131. “Do\u011fru Se\u00e7im” kampanyas\u0131 ile duygusal ya da fonksiyonel faydalar\u0131 aktarmak yerine t\u00fcketiciyi se\u00e7im anlar\u0131nda kar\u015f\u0131layan DemirD\u00f6k\u00fcm, sekt\u00f6rde benzersiz bir yakla\u015f\u0131ma imza at\u0131yor.<\/p>\n

Kampanyan\u0131n yakla\u015f\u0131m\u0131yla ilgili olarak\u00a0DemirD\u00f6k\u00fcm Marka ve M\u00fc\u015fteri Deneyimi Direkt\u00f6r\u00fc Bilge K\u0131ran<\/strong>, “Kombi sekt\u00f6r\u00fcnde sat\u0131n alma karar\u0131 genellikle ihtiya\u00e7 an\u0131nda veriliyor, bu nedenle de t\u00fcketici ile s\u0131n\u0131rl\u0131 bir zamanda temas edebiliyoruz. T\u00fcketici, di\u011fer bir\u00e7ok \u00fcr\u00fcnde oldu\u011fu gibi kombiyi s\u00fcrekli takip etmiyor. Biz de bu davran\u0131\u015f modeline yarat\u0131c\u0131 bir \u00e7\u00f6z\u00fcm getirerek, t\u00fcketicilerin g\u00fcn\u00fcn her an\u0131nda \u00fcr\u00fcn yerine ald\u0131klar\u0131 se\u00e7imlere odakland\u0131k”<\/em> dedi.<\/p>\n

T\u00fcrkiye’de y\u0131ll\u0131k 1,1 milyon adetlik kombi pazar\u0131nda DemirD\u00f6k\u00fcm’\u00fcn y\u00fczde 93’l\u00fck bilinirlik oran\u0131na sahip oldu\u011funa dikkat \u00e7eken Bilge K\u0131ran, her y\u0131l 800 bin potansiyel m\u00fc\u015fterinin marka tercihleri aras\u0131nda yer ald\u0131\u011f\u0131n\u0131, k\u00f6kl\u00fc bir kurumun b\u00f6ylesine \u00f6nemli bir se\u00e7im an\u0131nda m\u00fc\u015fterisinin yan\u0131nda olmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n

Kombinin telafisi olmayan \u00e7ok \u00f6nemli bir se\u00e7im oldu\u011funu, uzun y\u0131llar kullan\u0131ld\u0131\u011f\u0131n\u0131, yanl\u0131\u015f bir tercihin \u00e7ok zor ve maliyetli sonu\u00e7lar do\u011furaca\u011f\u0131na dikkat \u00e7eken\u00a0K\u0131ran<\/strong>, “\u00dcr\u00fcnlerimiz ya\u015fam alanlar\u0131nda 10-15 y\u0131l \u0131s\u0131 konforu sa\u011fl\u0131yor. Bu ger\u00e7ekten yola \u00e7\u0131karak g\u00fcnl\u00fck se\u00e7im yap\u0131lan t\u00fcm anlar\u0131 sahiplenmek istedik. Her g\u00fcn yapt\u0131\u011f\u0131m\u0131z se\u00e7imlerin fark\u0131ndal\u0131\u011f\u0131n\u0131 yaratarak, kombi se\u00e7iminin ne kadar kritik oldu\u011funu g\u00f6sterece\u011fiz”<\/em> a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n

K\u0131ran<\/strong>, kampanya detaylar\u0131yla ilgili olarak \u015funlar\u0131 kaydetti: “G\u00fcn i\u00e7inde binlerce karar veriyoruz. Ne giyece\u011fimizi, i\u015fe hangi yoldan gidece\u011fimizi, hangi yeme\u011fi yiyece\u011fimizi, ak\u015fam eve geldi\u011fimizde hangi dizi veya filmi izleyece\u011fimizi se\u00e7iyoruz. Bu kampanyada t\u00fcketicilerimize ger\u00e7ek zamanl\u0131 yapt\u0131klar\u0131 se\u00e7imlerle ilgili bir fark\u0131ndal\u0131k yaratarak, bu fark\u0131ndal\u0131k \u00fczerinden kombi karar\u0131n\u0131n \u00f6nemine dikkat \u00e7ekece\u011fiz. Bug\u00fcn yanl\u0131\u015f se\u00e7ti\u011finiz g\u00fcnl\u00fck se\u00e7imlerin bir telafisi var. \u00d6rne\u011fin i\u015fe giderken trafik yo\u011fun olan yolu ertesi g\u00fcn kullanmayabilirsiniz. Ancak yanl\u0131\u015f bir kombi se\u00e7imi, y\u0131llarca unutulmaz. Yeni kampanyam\u0131zda t\u00fcketicilerimize her se\u00e7im an\u0131nda ‘do\u011fru se\u00e7im’ mesaj\u0131n\u0131 verece\u011fiz.”<\/em> dedi.<\/p>\n

Kampanya, \u0130stanbul, Ankara ve \u0130zmir’de 15 \u015fehir i\u00e7i b\u00fcy\u00fck formatl\u0131 al\u0131nl\u0131kta, Marmaray, metro ve vapurlar dahil 9.500 farkl\u0131 ekranda ve 600 metro board’da g\u00f6r\u00fcn\u00fcr olacak. Disney+, HBO Max, dijital TV kanallar\u0131, Moovit, Yandex Navigasyon, Beinsports, Beinconnect ve Ma\u00e7kolik gibi y\u00fcksek kullan\u0131c\u0131 trafi\u011fine sahip dijital platformlarda da video ve banner formatlar\u0131nda yer alacak kampanya, t\u00fcketicilerin karar verdi\u011fi anlarda DemirD\u00f6k\u00fcm’\u00fc hat\u0131rlatacak.<\/p>\n

Yay\u0131na Alan: Alperen ERTA\u015e-alperen.ertas@enerjigazetesi.ist<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. DemirD\u00f6k\u00fcm, yeni kampanyas\u0131 “DemirD\u00f6k\u00fcm Do\u011fru Se\u00e7im” ile g\u00fcndelik se\u00e7imleri markas\u0131yla bulu\u015fturuyor. Metro istasyonlar\u0131ndan navigasyon ve dijital platformlara kadar pek \u00e7ok temas noktas\u0131nda […]<\/p>\n","protected":false},"author":19,"featured_media":201552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[869,117517,92,67,117518],"views":19,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/201551"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=201551"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/201551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/201552"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=201551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=201551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=201551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}