{"id":198338,"date":"2025-07-09T12:20:39","date_gmt":"2025-07-09T09:20:39","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=198338"},"modified":"2025-07-09T12:20:39","modified_gmt":"2025-07-09T09:20:39","slug":"shell-turcas-musteri-deneyiminde-en-iyi-10-markasi-arasinda","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/shell-turcas-musteri-deneyiminde-en-iyi-10-markasi-arasinda\/","title":{"rendered":"(Turkish) Shell & Turcas M\u00fc\u015fteri Deneyiminde En \u0130yi 10 Markas\u0131 Aras\u0131nda"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

KPMG T\u00fcrkiye \u201c2024 M\u00fc\u015fteri Deneyiminde T\u00fcrkiye\u201d raporu, Shell & Turcas\u2019\u0131n sadakat ve g\u00fcvene dayal\u0131 m\u00fc\u015fteri deneyimi stratejisini tescilledi.<\/strong><\/h2>\n

\"\"<\/p>\n

Uluslararas\u0131 denetim ve dan\u0131\u015fmanl\u0131k firmas\u0131 KPMG taraf\u0131ndan her y\u0131l haz\u0131rlanan ve m\u00fc\u015fteri deneyimi alan\u0131nda T\u00fcrkiye\u2019deki en kapsaml\u0131 de\u011ferlendirmelerden biri olan \u201c2024 M\u00fc\u015fteri Deneyiminde T\u00fcrkiye\u201d raporuna\u00a0g\u00f6re, Shell & Turcas m\u00fc\u015fteri deneyimi m\u00fckemmelli\u011finde en y\u00fcksek skoru alan 10 markadan biri oldu. Shell & Turcas, mobilitedeki d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc m\u00fc\u015fteri deneyimine yans\u0131tarak ald\u0131\u011f\u0131 puanla, hem sekt\u00f6r ortalamas\u0131n\u0131n hem de k\u00fcresel ortalaman\u0131n \u00fczerine \u00e7\u0131karak, g\u0131da d\u0131\u015f\u0131 perakende sekt\u00f6r\u00fcn\u00fcn lider markalar\u0131 aras\u0131nda yer ald\u0131.<\/p>\n

8 sekt\u00f6rde faaliyet g\u00f6steren, 53 markay\u0131 kapsayan ara\u015ft\u0131rmada, 1.052 t\u00fcketiciyle yap\u0131lan g\u00f6r\u00fc\u015fmeler sonucu haz\u0131rlanan rapor, m\u00fc\u015fteri deneyimini etkileyen temel unsurlar\u0131 \u201cki\u015fiselle\u015ftirme\u201d, \u201czaman ve efor\u201d, \u201cempati\u201d, \u201cbeklentilerin kar\u015f\u0131lanmas\u0131\u201d, \u201cb\u00fct\u00fcnsellik ve d\u00fcr\u00fcstl\u00fck\u201d ve \u201c\u00e7\u00f6z\u00fcm \u00fcretme\u201d boyutlar\u0131nda analiz ediyor.<\/p>\n

Shell & Turcas, g\u0131da d\u0131\u015f\u0131 perakende kategorisinde g\u00f6sterdi\u011fi istikrarl\u0131 performansla k\u00fcresel ortalaman\u0131n \u00fczerinde bir ba\u015far\u0131 sergileyerek markan\u0131n yaln\u0131zca kaliteli \u00fcr\u00fcn ve hizmet sunumuyla de\u011fil; ayn\u0131 zamanda m\u00fc\u015fteriyle kurdu\u011fu derin ba\u011f ve ki\u015fiselle\u015ftirilmi\u015f deneyim sunma kabiliyetiyle dikkat \u00e7ekti.<\/p>\n

Shell & Turcas CEO\u2019su Emre Turanl\u0131<\/strong>, bu \u00f6nemli ba\u015far\u0131y\u0131 \u015fu s\u00f6zlerle de\u011ferlendirdi: \u201cShell & Turcas olarak sadece akaryak\u0131t sunmuyoruz; insanlara g\u00fcvenli, konforlu bir yolculuk deneyimi sunmay\u0131 ve hayatlar\u0131na de\u011fer katmay\u0131 hedefliyoruz. M\u00fc\u015fteri deneyimini merkeze alan bir yakla\u015f\u0131m benimsiyoruz \u00e7\u00fcnk\u00fc her temas noktas\u0131nda fark yaratan bir hizmet anlay\u0131\u015f\u0131n\u0131n ancak insan odakl\u0131 bir d\u00f6n\u00fc\u015f\u00fcmle m\u00fcmk\u00fcn oldu\u011funa inan\u0131yoruz.\u00a0<\/em>\u0130stasyonlar\u0131m\u0131zdaki hijyen standartlar\u0131, taze, sa\u011fl\u0131kl\u0131 ve kaliteli deli2go \u00fcr\u00fcnlerimiz, dijital kanallardaki kullan\u0131c\u0131 dostu \u00e7\u00f6z\u00fcmlerimizle her ad\u0131mda m\u00fc\u015fterimizin ihtiya\u00e7lar\u0131n\u0131 \u00f6nceleyen bir anlay\u0131\u015fla hareket ediyoruz. <\/em>KPMG\u2019nin ba\u011f\u0131ms\u0131z ara\u015ft\u0131rmas\u0131nda T\u00fcrkiye\u2019nin m\u00fc\u015fteri deneyiminde en iyi 10 markas\u0131 aras\u0131nda yer almak, bu \u00e7aban\u0131n kar\u015f\u0131l\u0131k buldu\u011funu g\u00f6steriyor. Bu ba\u015far\u0131da eme\u011fi olan t\u00fcm ekip arkada\u015flar\u0131ma ve deneyimlerini payla\u015fan m\u00fc\u015fterilerimize te\u015fekk\u00fcr ediyorum.\u201d <\/em>\u015feklinde konu\u015ftu.<\/p>\n

M\u00fc\u015fteri Deneyiminin Yeni Merkezinde Yapay Zek\u00e2 Destekli Ki\u015fiselle\u015ftirme\u00a0<\/strong><\/h3>\n

2024 raporunun \u00f6ne \u00e7\u0131kan bulgular\u0131ndan biri, yapay zek\u00e2 teknolojilerinin m\u00fc\u015fteri deneyimi \u00fczerindeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc etkisi oldu. Art\u0131k bir ke\u015fif alan\u0131 olmaktan \u00e7\u0131kan yapay zek\u00e2 uygulamalar\u0131, \u015firketlerin deneyim stratejilerinin merkezinde yer al\u0131yor.\u00a0Ara\u015ft\u0131rmada, Shell & Turcas\u2019\u0131n fiziksel ve dijital kanallar aras\u0131nda kurdu\u011fu b\u00fct\u00fcnsel deneyim yap\u0131s\u0131na \u00f6zel vurgu yap\u0131l\u0131yor. Her temas noktas\u0131nda ki\u015fisel, tutarl\u0131 ve h\u0131zl\u0131 hizmet sunabilmek ad\u0131na yapay zek\u00e2 destekli \u00e7\u00f6z\u00fcmleri devreye alan \u015firketin,\u00a0hizmet kalitesinden \u00f6d\u00fcn vermedi\u011fi belirtiliyor. Mobil uygulamalar, Ta\u015f\u0131t Tan\u0131ma Sistemi ve dijital kampanyalar; istasyon hizmetlerinde m\u00fc\u015fterilere ihtiya\u00e7lar\u0131 do\u011frultusunda sunulan se\u00e7enekler, temizlik, d\u00fczen ve g\u00fcler y\u00fczl\u00fc hizmetle entegre bi\u00e7imde \u00e7al\u0131\u015f\u0131yor. Bu entegrasyon sayesinde m\u00fc\u015fteriler, ister sahada ister dijitalde ayn\u0131 kalite ve kolayl\u0131kla kar\u015f\u0131la\u015f\u0131yor.<\/p>\n

Lider markalar\u0131n ortak \u00f6zellikleri aras\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik ve sosyal sorumluluk vurgusunun da yer ald\u0131\u011f\u0131 raporda, Shell\u00a0& Turcas\u2019\u0131n\u00a0da sosyal etki yaratacak yat\u0131r\u0131mlar\u0131n\u0131 \u015firket stratejisine dahil eden markalardan biri oldu\u011fu\u00a0da\u00a0ifade edildi. KPMG\u2019<\/span>nin ara\u015ft\u0131rmas\u0131, Shell & Turcas\u2019\u0131n m\u00fc\u015fteri deneyimini stratejik \u00f6ncelik olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc ve bu alanda ger\u00e7ekle\u015ftirdi\u011fi yat\u0131r\u0131mlar sayesinde sekt\u00f6rde fark yaratan \u00f6nc\u00fc bir marka oldu\u011funu teyit etti.<\/p>\n

Yay\u0131na Alan: Alperen ERTA\u015e-alperen.ertas@enerjigazetesi.ist<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. KPMG T\u00fcrkiye \u201c2024 M\u00fc\u015fteri Deneyiminde T\u00fcrkiye\u201d raporu, Shell & Turcas\u2019\u0131n sadakat ve g\u00fcvene dayal\u0131 m\u00fc\u015fteri deneyimi stratejisini tescilledi. Uluslararas\u0131 denetim ve dan\u0131\u015fmanl\u0131k […]<\/p>\n","protected":false},"author":19,"featured_media":198339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[26433,8106],"views":10,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/198338"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=198338"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/198338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/198339"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=198338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=198338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=198338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}