{"id":197871,"date":"2025-06-25T12:47:17","date_gmt":"2025-06-25T09:47:17","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=197871"},"modified":"2025-06-25T13:45:29","modified_gmt":"2025-06-25T10:45:29","slug":"turkiyenin-akaryakitta-super-markasi-yine-opet","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiyenin-akaryakitta-super-markasi-yine-opet\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019nin Akaryak\u0131tta \u201cS\u00fcper Marka\u201ds\u0131 Yine OPET!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

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OPET, Superbrands T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019nda bir kez daha T\u00fcrkiye\u2019nin \u201cS\u00fcper Markas\u0131\u201d se\u00e7ildi. T\u00fcrkiye se\u00e7ici kurul \u00fcyeleri ve The Nielsen Company\u2019nin yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda OPET; sekt\u00f6rde t\u00fcketici odakl\u0131 yakla\u015f\u0131m\u0131, yenilik\u00e7i hizmet anlay\u0131\u015f\u0131 ve topluma de\u011fer katan projeleri ile \u00f6ne \u00e7\u0131karak 5\u2019inci kez Superbrands unvan\u0131n\u0131 almaya hak kazand\u0131.<\/em><\/strong><\/h2>\n

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\u0130ngiltere merkezli marka de\u011ferlendirme kurulu\u015fu Superbrands\u2019in, i\u015f ve ileti\u015fim d\u00fcnyas\u0131ndan olu\u015fan T\u00fcrkiye se\u00e7ici kurul \u00fcyeleri ve The Nielsen Company ile yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda bu y\u0131l 150 marka, T\u00fcrkiye\u2019nin S\u00fcper Markas\u0131 olmaya hak kazand\u0131.\u00a0Bu markalar aras\u0131nda yer alan OPET, \u201cSuperbrands T\u00fcrkiye 2025 Ara\u015ft\u0131rmas\u0131\u201dnda yine sekt\u00f6r\u00fcn\u00fcn \u201cS\u00fcper Markas\u0131\u201d se\u00e7ildi. T\u00fcrkiye\u2019nin S\u00fcper Markalar\u0131 listesine 5\u2019inci kez giren OPET, Superbrands M\u00fchr\u00fc\u2019n\u00fc kullanmaya hak kazanan s\u0131n\u0131rl\u0131 say\u0131da marka aras\u0131nda bu y\u0131l da yerini ald\u0131.<\/p>\n

Superbrands T\u00fcrkiye 2024-2025 Ara\u015ft\u0131rmas\u0131 sonras\u0131nda S\u00fcper Marka se\u00e7ilenlere \u00f6d\u00fclleri, 23 Haziran Pazartesi g\u00fcn\u00fc \u0130stanbul Swissotel\u2019de d\u00fczenlenen t\u00f6renle takdim edildi.\u00a0OPET S\u00fcrd\u00fcr\u00fclebilirlik ve Kurumsal \u0130leti\u015fim Lideri G\u00fcl Altan<\/em><\/strong>, \u201cOPET olarak, yaln\u0131zca \u00fcr\u00fcn ve hizmet kalitemizle de\u011fil; sosyal sorumluluk projelerimiz, kad\u0131n istihdam\u0131na verdi\u011fimiz destek, temizlik ve hijyen gibi alanlardaki \u00f6nc\u00fc \u00e7al\u0131\u015fmalar\u0131m\u0131zla da sekt\u00f6r\u00fcm\u00fczde fark yarat\u0131yoruz. Superbrands M\u00fchr\u00fc\u2019n\u00fc be\u015finci kez \u00fcst \u00fcste ve aral\u0131ks\u0131z almak; ana faaliyet alan\u0131m\u0131zdaki \u00e7al\u0131\u015fmalar\u0131m\u0131za ek olarak s\u00fcrd\u00fcr\u00fclebilirlik vizyonumuzun, insan odakl\u0131 topluma dokunan projelerimizin geni\u015f kitleler taraf\u0131ndan benimsendi\u011finin g\u00fc\u00e7l\u00fc bir g\u00f6stergesi. T\u00fcketicilerimizin bu g\u00fcvenine lay\u0131k olmak i\u00e7in yenilik\u00e7i ve de\u011fer odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131 ayn\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcrece\u011fiz\u201d de\u011ferlendirmesinde bulundu. Superbrands\u2019\u0131n marka \u00f6l\u00e7\u00fcmleri ara\u015ft\u0131rmas\u0131 kapsam\u0131nda 30 Aral\u0131k 2024-31 Ocak 2025 tarihleri aras\u0131nda \u0130stanbul, Ankara ve \u0130zmir\u2019de ger\u00e7ekle\u015ftirilen toplam 2.001 g\u00f6r\u00fc\u015fmenin sonucunda OPET, 74,83 puan ald\u0131. \u00dc\u00e7 il aras\u0131nda en y\u00fcksek puan 80,67 ile \u0130zmir\u2019den gelirken, Ankara\u2019daki kat\u0131l\u0131mc\u0131lar\u0131n puan\u0131 74,93, \u0130stanbul\u2019daki kat\u0131l\u0131mc\u0131lar\u0131n puan\u0131 ise 72,67 oldu. Bu arada ya\u015f gruplar\u0131 aras\u0131nda en y\u00fcksek puan ise 78.48 ile 44-55 ya\u015f aras\u0131 gruptan geldi. T\u00fcketici odakl\u0131 yakla\u015f\u0131m\u0131, yenilik\u00e7i hizmet anlay\u0131\u015f\u0131 ve topluma de\u011fer katan projeleri ile sekt\u00f6rde fark yaratan OPET, bir kez daha S\u00fcper Marka se\u00e7ilerek t\u00fcketicilerin en \u00e7ok g\u00fcvendi\u011fi ve be\u011fendi\u011fi markalardan biri oldu\u011funu tescillemi\u015f oldu. D\u00fcnyada 90 \u00fclkede d\u00fczenlenen ve T\u00fcrkiye\u2019de iki y\u0131lda bir \u00f6l\u00e7\u00fcmlenen T\u00fcrkiye\u2019nin S\u00fcper Markalar\u0131 listesi,\u00a0t\u00fcketici ara\u015ft\u0131rmalar\u0131 ve ba\u011f\u0131ms\u0131z j\u00fcri de\u011ferlendirmesiyle belirleniyor. Markalardan ba\u011f\u0131ms\u0131z tamamen objektif olarak ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rman\u0131n sonucunda se\u00e7ilen markalar, Superbrands M\u00fchr\u00fc\u2019n\u00fc ta\u015f\u0131maya hak kazan\u0131yor.<\/p>\n

Yay\u0131na Alan: Alperen ERTA\u015e-alperen.ertas@enerjigazetesi.ist<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. OPET, Superbrands T\u00fcrkiye Ara\u015ft\u0131rmas\u0131\u2019nda bir kez daha T\u00fcrkiye\u2019nin \u201cS\u00fcper Markas\u0131\u201d se\u00e7ildi. T\u00fcrkiye se\u00e7ici kurul \u00fcyeleri ve The Nielsen Company\u2019nin yapt\u0131\u011f\u0131 ara\u015ft\u0131rma sonucunda […]<\/p>\n","protected":false},"author":19,"featured_media":197880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[67,4479,2522,116848],"views":18,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/197871"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=197871"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/197871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/197880"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=197871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=197871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=197871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}