{"id":195307,"date":"2025-02-18T13:08:11","date_gmt":"2025-02-18T10:08:11","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=195307"},"modified":"2025-02-18T13:08:11","modified_gmt":"2025-02-18T10:08:11","slug":"15-milyon-tuketici-musteri-deneyiminin-lider-markalarini-belirledi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/15-milyon-tuketici-musteri-deneyiminin-lider-markalarini-belirledi\/","title":{"rendered":"(Turkish) 1,5 Milyon T\u00fcketici M\u00fc\u015fteri Deneyiminin Lider Markalar\u0131n\u0131 Belirledi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u015eikayetvar\u2019\u0131n m\u00fc\u015fteri deneyimi, \u015fikayet y\u00f6netimindeki uzmanl\u0131\u011f\u0131 ve 1,5 milyon t\u00fcketicinin geri bildirimiyle belirlenen A.C.E. Awards, \u00c7\u0131ra\u011fan Palace Kempinski\u2019de d\u00fczenlenen g\u00f6rkemli t\u00f6renle sekt\u00f6r liderlerini onurland\u0131rd\u0131. Bu y\u0131l 10. kez d\u00fczenlenen t\u00f6rende m\u00fckemmel m\u00fc\u015fteri deneyimi ya\u015fatan 59 sekt\u00f6rden 100 marka \u00f6d\u00fcllerine kavu\u015ftu.<\/strong><\/h2>\n

\"\"<\/p>\n

\u015eikayetvar taraf\u0131ndan d\u00fczenlenen ve m\u00fc\u015fteri deneyimi alan\u0131nda T\u00fcrkiye\u2019nin en prestijli \u00f6d\u00fcl t\u00f6reni olan A.C.E. (Achievement in Customer Excellence) Awards, 17 \u015eubat\u2019ta \u0130stanbul \u00c7\u0131ra\u011fan Palace Kempinski\u2019de d\u00fczenlenen \u00f6d\u00fcl t\u00f6reniyle kazananlar\u0131n\u0131 a\u011f\u0131rlad\u0131. 1,5 milyon m\u00fc\u015fteri geri bildirimiyle olu\u015fturulan metodolojisiyle \u00f6ne \u00e7\u0131kan \u00f6d\u00fcl t\u00f6reninde, ba\u015far\u0131l\u0131 markalar\u0131n m\u00fc\u015fteri deneyimi alan\u0131ndaki liderlikleri ta\u00e7land\u0131r\u0131ld\u0131.<\/p>\n

\u0130\u015f d\u00fcnyas\u0131na y\u00f6n veren \u00fcst d\u00fczey isimlerin kat\u0131ld\u0131\u011f\u0131 g\u00f6rkemli t\u00f6rende, 59 sekt\u00f6rden 100 marka Diamond, Gold ve Silver olmak \u00fczere 3 farkl\u0131 kategoride \u00f6d\u00fcllendirildi.<\/p>\n

\"\"<\/p>\n

Ara\u015ft\u0131rman\u0131n Metolojisi:\u00a0<\/strong>A.C.E. Awards \u00f6d\u00fclleri, 1,5 milyon anket ile hem nicel (kantitatif) hem de nitel (kalitatif) analizler birle\u015ftirilerek m\u00fc\u015fteri \u015fikayetlerini ve geri bildirimlerini derinlemesine incelemesi sonucunda verilir. Bu birle\u015ftiren karma ara\u015ft\u0131rma metodolojisi (mixed-methods approach), m\u00fc\u015fteri memnuniyetini en kapsaml\u0131 \u015fekilde de\u011ferlendirmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n

Bereketo\u011flu: \u201cA.C.E. Awards\u2019ta Kazananlar Sadece Sorun \u00c7\u00f6zmedi, G\u00fcven \u0130n\u015fa Etti\u201d<\/strong><\/h3>\n

\u00d6d\u00fcl t\u00f6reninde a\u00e7\u0131klamada bulunan \u015eikayetvar CMO’su Sezin Bereketo\u011flu:<\/p>\n

“M\u00fc\u015fteri memnuniyeti, markalar i\u00e7in s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131n\u0131n temel dinami\u011fini olu\u015fturur. \u015eikayetvar olarak d\u00fcnyada benzeri olmayan i\u015f modeline sahibiz. 24 y\u0131ll\u0131k tecr\u00fcbemizle sadece markalarla t\u00fcketiciler aras\u0131nda k\u00f6pr\u00fc g\u00f6revi \u00fcstlenmiyoruz ayn\u0131 zamanda veri analiti\u011fi ve i\u00e7g\u00f6r\u00fc geli\u015ftirme stratejimizle kusursuz m\u00fc\u015fteri deneyimi sunan markalar\u0131 A.C.E. Awards\u2019ta onurland\u0131r\u0131yoruz.<\/p>\n

Bu \u00f6d\u00fcl, kusursuz m\u00fc\u015fteri deneyimini oda\u011f\u0131na alan ve rekabetin yo\u011fun oldu\u011fu pazarda fark yaratan markalar\u0131n zirvedeki yerini belirliyor.<\/p>\n

\u00d6d\u00fcl alan markalar sadece m\u00fc\u015fterilerini memnun etmekle kalmad\u0131, markalar s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme, daha fazla kar ve g\u00fc\u00e7l\u00fc bir pazar konumu elde ettiler. A.C.E. Awards, bu ba\u015far\u0131ya ula\u015fman\u0131n ne denli emek ve adanm\u0131\u015fl\u0131k gerektirdi\u011finin en somut kan\u0131t\u0131\u2026<\/p>\n

Bu ba\u015far\u0131n\u0131n temelinde ise b\u00fcy\u00fck bir \u00f6zveriyle \u00e7al\u0131\u015fan marka temsilcileri bulunuyor. Onlar, sorunlar\u0131 \u00e7\u00f6zmekle kalmay\u0131p markalar\u0131n\u0131n itibar\u0131n\u0131 ve gelecekteki m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 da in\u015fa eden g\u00f6r\u00fcnmeyen kahramanlar.<\/p>\n

\u015eikayetvar olarak, 13 milyon bireysel \u00fcyemiz ve ayl\u0131k 30 milyon ziyaret\u00e7imizle, markalar ve t\u00fcketiciler aras\u0131nda g\u00fcvene dayal\u0131 bir \u00e7\u00f6z\u00fcm platformu olmaya devam ediyoruz.<\/p>\n

Burada \u00f6d\u00fcl alan markalar, yaln\u0131zca bug\u00fcn\u00fcn de\u011fil, yar\u0131n\u0131n m\u00fc\u015fteri liderleri olacaklar\u0131n\u0131n i\u015faretini veriyor. T\u00fcm kazananlar\u0131 y\u00fcrekten kutluyoruz.” dedi.<\/p>\n

\"\"<\/p>\n

\u015eikayetvar 10\u2019uncu A.C.E. Awards\u2019ta \u00f6d\u00fcl alan markalar ve dereceleri \u015f\u00f6yle s\u0131raland\u0131:<\/strong><\/h3>\n

Otomotiv A Segment \u00a0\u00a0<\/strong><\/h4>\n

Renault (Diamond)<\/p>\n

Ford (Gold)<\/p>\n

Otomotiv B Segment \u00a0<\/strong><\/h4>\n

Dacia \u00a0(Diamond)<\/p>\n

Chery \u00a0(Gold)<\/p>\n

Kia (Silver)<\/p>\n

Otomotiv Premium<\/strong><\/h4>\n

BMV (Diamond)<\/p>\n

Tasarruf Finansman \u015eirketleri (Ev)<\/strong><\/h4>\n

Eminevim (Diamond)<\/p>\n

Fuzul Ev (Gold)<\/p>\n

Kat\u0131l\u0131mevim (Silver)<\/p>\n

Tasarruf Finansman \u015eirketleri (Otomobil)<\/strong><\/h4>\n

Eminotomotiv (Diamond)<\/p>\n

Beyaz E\u015fya \u00a0 \u00a0\u00a0<\/strong><\/h4>\n

Ar\u00e7elik (Diamond)<\/p>\n

Kargo<\/strong><\/h4>\n

Yurti\u00e7i Kargo (Diamond)<\/p>\n

MNG Kargo (Gold)<\/p>\n

Beyaz E\u015fya<\/strong><\/h4>\n

Beko (Gold)<\/p>\n

Yemek Kartlar\u0131<\/strong><\/h4>\n

Multinet (Diamond)<\/p>\n

Kamu Bankac\u0131l\u0131\u011f\u0131 \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

Ziraat Bankas\u0131 (Diamond)<\/p>\n

\u0130leti\u015fim (GSM)<\/strong><\/h4>\n

Vodafone (Diamond)<\/p>\n

E-ticaret Yaz\u0131l\u0131m Altyap\u0131<\/strong><\/h4>\n

ikas (Diamond)<\/p>\n

Televizyon Ses ve G\u00f6r\u00fcnt\u00fc Sistemleri \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h4>\n

Ar\u00e7elik (Diamond)<\/p>\n

Beko (Gold)<\/p>\n

Grundig (Silver)<\/p>\n

Bankac\u0131l\u0131k A Segment<\/strong><\/h4>\n

QNB T\u00fcrkiye (Diamond)<\/p>\n

Bankac\u0131l\u0131k B Segment<\/strong><\/h4>\n

Odeabank (Diamond)<\/p>\n

Lojistik<\/strong><\/h4>\n

Horoz Lojistik (Diamond)<\/p>\n

Kargo E-Ticaret<\/strong><\/h4>\n

HepsiJET (Diamond)<\/p>\n

Elektronik Para Uygulamalar\u0131<\/strong><\/h4>\n

ininal (Diamond)<\/p>\n

\u00d6deme Sistemleri \u00a0 \u00a0<\/strong><\/h4>\n

PayTR \u00a0(Gold)<\/p>\n

\u00d6deme Sistemleri\u00a0<\/strong><\/h4>\n

PayFix \u00a0(Silver)<\/p>\n

\u0130nternet Servis Sa\u011flay\u0131c\u0131lar<\/strong><\/h4>\n

Kablonet (Diamond)<\/p>\n

Vodafone Net (Gold)<\/p>\n

Dijital Platform \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h4>\n

Kablo TV (Diamond)<\/p>\n

Pazar Yeri Siteleri A Segment \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

Hepsiburada (Diamond)<\/p>\n

Pazar Yeri Siteleri B Segment\u00a0<\/strong><\/h4>\n

idef\u0131x (Diamond)<\/p>\n

Teknoloji Ma\u011faza Zinciri<\/strong><\/h4>\n

Teknosa (Diamond)<\/p>\n

Kozmetik Ma\u011faza Zinciri<\/strong><\/h4>\n

Watsons (Diamond)<\/p>\n

Elementer Sigorta A Segment \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

Aksigorta (Diamond)<\/p>\n

Ray Sigorta (Gold)<\/p>\n

Anadolu Sigorta (Silver)<\/p>\n

Elementer Sigorta B \u00a0<\/strong><\/h4>\n

Ethica Sigorta (Diamond)<\/p>\n

Emeklilik ve Hayat Sigorta<\/strong><\/h4>\n

BNP Paribas Cardif Emeklilik (Diamond)<\/p>\n

MetLife Emeklilik ve Hayat (Gold)<\/p>\n

Akaryak\u0131t \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

BP Petrolleri (Diamond)<\/p>\n

Ankastre<\/strong><\/h4>\n

Simfer (Diamond)<\/p>\n

Ayakkab\u0131 Ma\u011faza Zinciri<\/strong><\/h4>\n

FLO Ayakkab\u0131 \u00a0(Diamond)<\/p>\n

Bisiklet-Scooter Kiralama \u00a0 \u00a0\u00a0<\/strong><\/h4>\n

Mart\u0131 (Diamond)<\/p>\n

Bilet Siteleri \u00a0\u00a0<\/strong><\/h4>\n

Obilet \u00a0(Diamond)<\/p>\n

Bebek Mamas\u0131<\/strong><\/h4>\n

Evolvia (Diamond)<\/p>\n

Digital Yay\u0131nc\u0131l\u0131k \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

EXXEN (Diamond)<\/p>\n

Enerji Da\u011f\u0131t\u0131m<\/strong><\/h4>\n

TREDA\u015e (Diamond)<\/p>\n

YEDA\u015e (Gold)<\/p>\n

Enerji Perakende \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

Zorlu Enerji (Diamond)<\/p>\n

Depsa\u015f Enerji (Gold)<\/p>\n

Elektrikli Ev-Mutfak Aletleri\u00a0<\/strong><\/h4>\n

Stilevs K\u00fc\u00e7\u00fck Ev Aletleri (Diamond)<\/p>\n

Giyim Markalar\u0131 C Segment<\/strong><\/h4>\n

DeFacto (Diamond)<\/p>\n

Mavi \u00a0(Gold)<\/p>\n

G\u00fcvenlik Sistemleri \u00a0<\/strong><\/h4>\n

Kale Alarm (Diamond)<\/p>\n

Marketler Zinciri \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/h4>\n

CarrefourSA (Diamond)<\/p>\n

Mobilya Ma\u011faza Zinciri B Segment<\/strong><\/h4>\n

Kilim Mobilya (Diamond)<\/p>\n

Konfor Mobilya (Gold) \u00a0\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n

Network Sat\u0131\u015f Markalar\u0131<\/strong><\/h4>\n

Homm Bitkisel \u00dcr\u00fcnler (Diamond)<\/p>\n

Vitrifiye<\/strong><\/h4>\n

Creavit (Diamond)<\/p>\n

Yatak Marka Ma\u011faza<\/strong><\/h4>\n

\u0130\u015fbir Yatak (Diamond)<\/p>\n

Yurt D\u0131\u015f\u0131 Lojistik Entegrasyon \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h4>\n

Shipentegra (Diamond)<\/p>\n

\u015earj istasyonlar\u0131<\/strong><\/h4>\n

Zes \u015earj \u0130stasyonlar\u0131 (Diamond)<\/p>\n

Klima<\/strong><\/h4>\n

Gree Klima (Diamond)<\/p>\n

Cep Telefonu<\/strong><\/h4>\n

Tecno \u00a0(Diamond)<\/p>\n

Fast Casual Restoran<\/strong><\/h4>\n

Tavuk D\u00fcnyas\u0131 (Diamond)<\/p>\n

Fast Casual Restoran<\/strong><\/h4>\n

Bayd\u00f6ner (Gold)<\/p>\n

Fast Food Zinciri<\/strong><\/h4>\n

Domino’s Pizza (Diamond)<\/p>\n

Gayrimenkul Dan\u0131\u015fmanl\u0131k \u00a0 \u00a0<\/strong><\/h4>\n

RE\/MAX (Diamond)<\/p>\n

Kripto- Sanal Para Borsas\u0131 A Segment<\/strong><\/h4>\n

Bitexen (Diamond)<\/p>\n

Kripto- Sanal Para Borsas\u0131 B Segment<\/strong><\/h4>\n

Bitlo \u00a0 \u00a0(Diamond)<\/p>\n

icrypex (Gold)<\/p>\n

Bitci \u00a0 \u00a0 (Silver)<\/p>\n

Online \u0130kinci El Otomobil\u00a0 \u00a0<\/strong><\/h4>\n

Vavacars (Diamond)<\/p>\n

Oto Kiralama<\/strong><\/h4>\n

SIXT (Diamond)<\/p>\n

NovaCar (Gold)<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u015eikayetvar\u2019\u0131n m\u00fc\u015fteri deneyimi, \u015fikayet y\u00f6netimindeki uzmanl\u0131\u011f\u0131 ve 1,5 milyon t\u00fcketicinin geri bildirimiyle belirlenen A.C.E. Awards, \u00c7\u0131ra\u011fan Palace Kempinski\u2019de d\u00fczenlenen g\u00f6rkemli t\u00f6renle sekt\u00f6r […]<\/p>\n","protected":false},"author":1,"featured_media":195309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,44],"tags":[108695,37262,2289,116131,88853,5574,69800,1273,87742,12370,116130,9138,41178,344],"views":35,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/195307"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=195307"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/195307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/195309"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=195307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=195307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=195307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}