{"id":191281,"date":"2024-08-27T17:20:46","date_gmt":"2024-08-27T14:20:46","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=191281"},"modified":"2024-08-27T17:20:46","modified_gmt":"2024-08-27T14:20:46","slug":"starbucks-in-iklim-taahhudu-ve-yeni-ceo-sunun-ozel-jeti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/starbucks-in-iklim-taahhudu-ve-yeni-ceo-sunun-ozel-jeti\/","title":{"rendered":"(Turkish) Starbucks\u2019\u0131n \u0130klim Taahh\u00fcd\u00fc ve Yeni CEO’sunun \u00d6zel Jeti…"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Starbucks, uzun s\u00fcredir \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik konusundaki kararl\u0131l\u0131\u011f\u0131yla tan\u0131nan bir \u015firket olarak \u00f6ne \u00e7\u0131k\u0131yor, \u00f6zellikle de iklim de\u011fi\u015fikli\u011fiyle m\u00fccadelede. Plastik pipetlerin kald\u0131r\u0131lmas\u0131, s\u00fcrd\u00fcr\u00fclebilir kaynak kullan\u0131m\u0131 ve 2030 y\u0131l\u0131na kadar karbon ayak izini %50 azaltma taahh\u00fcd\u00fc gibi giri\u015fimler, \u00e7evreye duyarl\u0131 t\u00fcketicilere hitap etmek ve Starbucks\u2019\u0131 s\u00fcrd\u00fcr\u00fclebilirlikte bir lider olarak konumland\u0131rmak amac\u0131yla hayata ge\u00e7irildi.<\/h2>\n

\"\"<\/p>\n

Ancak, Starbucks’\u0131n yeni CEO\u2019su Brian Niccol\u2019un, Newport Beach, California\u2019daki evinden Seattle\u2019daki \u015firket merkezine haftada \u00fc\u00e7 kez \u00f6zel jetle seyahat edece\u011fine dair son raporlar, bu iddialar\u0131n \u00fczerine kara bir g\u00f6lge d\u00fc\u015f\u00fcrd\u00fc. Her iki y\u00f6nde 1.600 kilometreyi bulan bu yolculuk, sadece lojistik bir detay de\u011fil; Starbucks\u2019\u0131n savundu\u011fu \u00e7evresel de\u011ferlere tamamen ayk\u0131r\u0131 bir durum te\u015fkil ediyor.<\/p>\n

\u201cStarbucks, m\u00fc\u015fterilerinden plastik at\u0131klar\u0131n\u0131 azaltmak ad\u0131na ka\u011f\u0131t pipetlerle i\u00e7eceklerini t\u00fcketmelerini isterken, yeni CEO\u2019su \u00e7evreye en zararl\u0131 ula\u015f\u0131m y\u00f6ntemlerinden biri olan \u00f6zel jetle seyahat ederek ciddi bir karbon ayak izi b\u0131rakm\u0131yor mu?\u201d <\/strong><\/h3>\n

Bu tutars\u0131zl\u0131k, \u00e7evre dostu gibi g\u00f6r\u00fcnmeye \u00e7al\u0131\u015fan ancak \u00e7evreye zarar veren faaliyetlerde bulunan \u015firketlerin sergiledi\u011fi greenwashing (ye\u015fil aklama) sorununun alt\u0131n\u0131 \u00e7iziyor.<\/p>\n

Bu \u00f6rnekte greenwashing sadece Starbucks\u2019\u0131n itibar\u0131n\u0131 zedelemekle kalm\u0131yor, ayn\u0131 zamanda \u015firketin s\u00fcrd\u00fcr\u00fclebilirli\u011fe olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n samimiyeti konusunda \u015f\u00fcphe uyand\u0131r\u0131yor.<\/p>\n

Ele\u015ftirmenler, Niccol\u2019un s\u0131k s\u0131k \u00f6zel jet kullanmas\u0131n\u0131n, Starbucks\u2019\u0131n savundu\u011fu ilkeleri baltalad\u0131\u011f\u0131n\u0131 ve bu ikiy\u00fczl\u00fcl\u00fc\u011f\u00fcn halk ve payda\u015flar nezdinde \u00f6nemli bir geri tepkiye yol a\u00e7abilece\u011fini \u00f6ne s\u00fcr\u00fcyorlar.<\/p>\n

Oxfam\u2019\u0131n bir raporuna g\u00f6re, en zengin %0.1\u2019lik kesimin karbon ayak izi, k\u00fcresel \u0131s\u0131nmay\u0131 1.5\u00b0C’nin alt\u0131nda tutmak i\u00e7in gereken seviyeden 77 kat daha y\u00fcksek. Ayr\u0131ca, \u00f6zel jetler ki\u015fi ba\u015f\u0131na ticari u\u00e7aklardan 14 kat, trenlerden ise 50 kat daha fazla kirletici.<\/p>\n

Referanslar:<\/p>\n

– Maya Yang, “Starbucks\u2019\u0131n yeni CEO\u2019su, \u00f6zel jetle yapt\u0131\u011f\u0131 1.600 kilometrelik yolculuk nedeniyle tepki topluyor,” *The Guardian*, 22 A\u011fustos 2024, 00:54 CEST. Link: https:\/\/www.theguardian.com<\/p>\n

Yazan: <\/strong>Karya \u00d6ktem \u2013\u00a0<\/strong>EKOenerji Eko Etiket T\u00fcrkiye Sorumlusu<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Starbucks, uzun s\u00fcredir \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik konusundaki kararl\u0131l\u0131\u011f\u0131yla tan\u0131nan bir \u015firket olarak \u00f6ne \u00e7\u0131k\u0131yor, \u00f6zellikle de iklim de\u011fi\u015fikli\u011fiyle m\u00fccadelede. Plastik pipetlerin kald\u0131r\u0131lmas\u0131, s\u00fcrd\u00fcr\u00fclebilir […]<\/p>\n","protected":false},"author":1,"featured_media":191283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[114986,114984,1426,114985,62801,44420],"views":44,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/191281"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=191281"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/191281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/191283"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=191281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=191281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=191281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}