{"id":189441,"date":"2024-06-23T16:53:14","date_gmt":"2024-06-23T13:53:14","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=189441"},"modified":"2024-06-23T17:02:27","modified_gmt":"2024-06-23T14:02:27","slug":"ey-in-ceo-gorunumu-2024-arastirmasi-yayimlandi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ey-in-ceo-gorunumu-2024-arastirmasi-yayimlandi\/","title":{"rendered":"(Turkish) ’EY’\u0131n CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131 Yay\u0131mland\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

EY\u2019\u0131n CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re; her \u00fc\u00e7 CEO\u2019dan ikisi zorlu ekonomik ortama ra\u011fmen gelir ve k\u00e2r b\u00fcy\u00fcmesi konusunda iyimser. Teknoloji, veri ve siber g\u00fcvenlik yat\u0131r\u0131mlar\u0131 CEO\u2019lar\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131l g\u00fcndeminde yer al\u0131yor. S\u00fcrd\u00fcr\u00fclebilirlik konular\u0131 ise uzun vadeli kurumsal karar alma s\u00fcre\u00e7lerinde k\u00f6kl\u00fc bir yer ediniyor.<\/strong><\/h2>\n
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EY T\u00fcrkiye Strateji ve Kurumsal Finansman B\u00f6l\u00fcm Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy B\u00fcy\u00fckav\u015far<\/p><\/div>\n

Uluslararas\u0131 dan\u0131\u015fmanl\u0131k, denetim ve vergi hizmetleri \u015firketi EY (Ernst&Young)<\/strong>, CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rma\u2019n\u0131n sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. D\u00fcnya \u00e7ap\u0131nda 21 \u00fclkeden 1.200 CEO ve 300 kurumsal yat\u0131r\u0131mc\u0131n\u0131n kat\u0131l\u0131m\u0131 ile haz\u0131rlanan rapor, h\u0131zla de\u011fi\u015fen k\u00fcresel ekonomik ortamda y\u00f6netim kurulu g\u00fcndemi \u00f6ncelikleri hakk\u0131nda \u00f6nemli veriler sunuyor.<\/p>\n

Rapora g\u00f6re; CEO\u2019lar yak\u0131n gelecekteki beklentileri ve gelecekteki b\u00fcy\u00fcme yat\u0131r\u0131mlar\u0131 i\u00e7in sermaye yaratmak \u00fczere ad\u0131m atmaya ge\u00e7ti\u011fimiz y\u0131la g\u00f6re daha istekli, ancak zorlu piyasa ko\u015fullar\u0131nda k\u0131sa vadeli getirilere odaklanmaya devam ediliyor. CEO\u2019lar\u0131n %60\u2019\u0131 \u015firketlerinin gelir art\u0131\u015f\u0131 konusunda daha iyimser olduklar\u0131n\u0131 s\u00f6ylerken, %65\u2019i de i\u015fletmelerinin k\u00e2rl\u0131l\u0131\u011f\u0131 konusunda daha olumlu d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n

Teknoloji ve Yapay Zek\u00e2 En \u00d6nemli Stratejik \u00d6ncelikler Aras\u0131nda<\/strong><\/h3>\n

B\u00fcy\u00fcme ve verimlili\u011fi art\u0131rmak i\u00e7in yapay zek\u00e2 (AI) da dahil olmak \u00fczere teknolojiye yat\u0131r\u0131m yapmak, CEO\u2019lar\u0131n neredeyse yar\u0131s\u0131 (%47) i\u00e7in \u00f6n\u00fcm\u00fczdeki y\u0131l boyunca en \u00f6nemli \u00f6ncelik olarak g\u00f6r\u00fcl\u00fcyor. Veri y\u00f6netimi ve siber g\u00fcvenli\u011fin geli\u015ftirilmesi (%45) ve i\u015flerinin her alan\u0131nda u\u00e7tan uca maliyetlerin y\u00f6netilmesi (%38) de \u015firketler i\u00e7in \u00f6nemli stratejik \u00f6ncelikler olmaya devam ediyor.<\/p>\n

CEO\u2019lar ve Yat\u0131r\u0131mc\u0131lar \u00d6n\u00fcm\u00fczdeki 1 Y\u0131l \u0130\u00e7inde S\u00fcrd\u00fcr\u00fclebilirli\u011fe Odaklanma Konusunda Ayr\u0131\u015f\u0131yor<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan CEO\u2019lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 (%54) net s\u0131f\u0131ra ula\u015fmak i\u00e7in s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131na 1 y\u0131l \u00f6ncesine g\u00f6re daha fazla \u00f6nem veriyor. Yat\u0131r\u0131mc\u0131lar ise \u00e7evresel, sosyal ve kurumsal y\u00f6neti\u015fim (ESG<\/strong>) konular\u0131na daha az odaklan\u0131yor. Kurumsal yat\u0131r\u0131mc\u0131lar\u0131n \u00fc\u00e7te birinden fazlas\u0131 (%35) s\u00fcrd\u00fcr\u00fclebilirli\u011fin yat\u0131r\u0131m portf\u00f6yleri i\u00e7in 1 y\u0131l \u00f6ncesine g\u00f6re daha d\u00fc\u015f\u00fck bir \u00f6ncelik oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n

CEO\u2019lar Birle\u015fme ve Sat\u0131n Almalara Daha Olumlu Yakla\u015f\u0131yor<\/strong><\/h3>\n

CEO\u2019lar, birle\u015fme ve sat\u0131n almalara k\u0131sa vadeli \u00f6nceliklerini \u00e7\u00f6zmek i\u00e7in b\u00fcy\u00fck \u00f6l\u00e7\u00fcde teknoloji, yeni \u00fcretim yetenekleri veya yenilik\u00e7i giri\u015fimler elde etme arzusuyla s\u0131cak bak\u0131yor. CEO\u2019lar ve kurumsal yat\u0131r\u0131mc\u0131lar, 2023\u2019teki durgun i\u015flem ortam\u0131na k\u0131yasla birle\u015fme ve sat\u0131n almalar (M&A) i\u00e7in olumlu bir bak\u0131\u015f a\u00e7\u0131s\u0131na sahip. CEO\u2019lar\u0131n \u00e7o\u011fu \u00f6n\u00fcm\u00fczdeki 1 y\u0131l i\u00e7inde yap\u0131lacak i\u015flemler ve stratejik ortakl\u0131klar ile M&A gibi i\u015flem f\u0131rsatlar\u0131n\u0131 takip etmek istiyor.<\/p>\n

Ara\u015ft\u0131rmada, sat\u0131n alma i\u015flemleri i\u00e7in en \u00f6nemli stratejik itici g\u00fcc\u00fcn ne oldu\u011fu soruldu\u011funda ise teknoloji, yeni \u00fcretim kabiliyetleri veya yenilik\u00e7i giri\u015fimler edinmek (%40), pazar pay\u0131n\u0131 b\u00fcy\u00fctmek (%33) ve yeni co\u011frafyalara eri\u015fmek (%32) ilk \u00fc\u00e7 itici g\u00fc\u00e7 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n

EY T\u00fcrkiye Strateji ve Kurumsal Finansman B\u00f6l\u00fcm Ba\u015fkan\u0131 \u00d6zge G\u00fcrsoy B\u00fcy\u00fckav\u015far<\/strong> raporla ilgili de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cCEO\u2019lar\u0131n i\u015f g\u00f6r\u00fcn\u00fcmleri konusunda daha olumlu olduklar\u0131n\u0131 ve \u00e7o\u011funlu\u011fun uzun vadeli hedeflerini h\u0131zland\u0131rmaya veya ger\u00e7ekle\u015ftirmeye kararl\u0131 olduklar\u0131n\u0131 g\u00f6rmek g\u00fcven verici. CEO\u2019lar k\u0131sa vadeli bask\u0131lara kar\u015f\u0131 savunmac\u0131 \u00f6nlemler almay\u0131; uzun vadeli zorunluluklarla dengeliyor.<\/em><\/p>\n

Genel birle\u015fme ve sat\u0131n alma (M&A) piyasas\u0131nda bakt\u0131\u011f\u0131m\u0131zda ise hala \u00f6nemli zay\u0131fl\u0131k alanlar\u0131 bulunsa da bu raporda g\u00f6r\u00fcyoruz ki y\u00f6neticiler, Ocak ay\u0131ndaki CEO anketinden bu yana hem sat\u0131n alma hem de sat\u0131\u015f konusunda daha istekli. CEO\u2019lar\u0131n en \u00f6nemli birle\u015fme ve sat\u0131n alma \u00f6nceli\u011fini genel stratejileriyle uyumlu olarak, rakiplerin \u00f6n\u00fcne ge\u00e7mek i\u00e7in gereken yenilik\u00e7i teknoloji; yeni \u00fcr\u00fcn modellerine eri\u015fmek ve bu y\u00f6nde yenilik\u00e7i giri\u015fimleri sat\u0131n almak. \u00d6te yandan; birle\u015fme ve sat\u0131n almalar, CEO\u2019lar\u0131n ve kurumsal yat\u0131r\u0131mc\u0131lar\u0131n uzun vadeli s\u00fcrd\u00fcr\u00fclebilir de\u011fer yarat\u0131lmas\u0131 birlikte daha iyi \u00e7al\u0131\u015fabilecekleri \u00f6nemli bir alan.<\/em><\/p>\n

K\u0131sa vadeli \u00f6ncelikler ile uzun vadeli hedefleri dengelemek i\u00e7in \u015firketlerin \u201cbirlikten kuvvet do\u011far\u201d s\u00f6ylemini dikkate alarak \u00f6zellikle zorlu pazarlarda birlikte \u00e7al\u0131\u015fmas\u0131, yat\u0131r\u0131mc\u0131lardan ve h\u00fck\u00fcmetlerden gerekli finansmana ve te\u015fviklere eri\u015febilmeleri a\u00e7\u0131s\u0131ndan \u00f6nemli. B\u00f6ylece daha s\u00fcrd\u00fcr\u00fclebilir faaliyetlere ge\u00e7i\u015flerini h\u0131zland\u0131rabilirler.\u201d<\/em><\/p>\n

Raporun tamam\u0131na ul\u015fmak i\u00e7in T\u0131klay\u0131n>><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. EY\u2019\u0131n CEO G\u00f6r\u00fcn\u00fcm\u00fc 2024 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re; her \u00fc\u00e7 CEO\u2019dan ikisi zorlu ekonomik ortama ra\u011fmen gelir ve k\u00e2r b\u00fcy\u00fcmesi konusunda iyimser. Teknoloji, veri […]<\/p>\n","protected":false},"author":1,"featured_media":189443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,157],"tags":[21815,114312,114314,114313,3176,100070],"views":35,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/189441"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=189441"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/189441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/189443"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=189441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=189441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=189441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}