{"id":186046,"date":"2024-03-21T16:39:41","date_gmt":"2024-03-21T13:39:41","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=186046"},"modified":"2024-03-21T16:40:40","modified_gmt":"2024-03-21T13:40:40","slug":"ey-turkiye-nin-enerji-donusumu-tuketici-icgoruleri-raporu-yayimlandi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/ey-turkiye-nin-enerji-donusumu-tuketici-icgoruleri-raporu-yayimlandi\/","title":{"rendered":"(Turkish) ’EY T\u00fcrkiye’nin Enerji D\u00f6n\u00fc\u015f\u00fcm\u00fc T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Raporu Yay\u0131mda"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi EY (Ernst & Young) T\u00fcrkiye\u2019nin \u2018Enerji D\u00f6n\u00fc\u015f\u00fcm\u00fc T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Raporu\u2019na g\u00f6re; enerji t\u00fcketicilerinin %65\u2019i s\u00fcrd\u00fcr\u00fclebilir enerji y\u00f6ntemlerini biliyor ancak %70’i bu konuda daha fazla zaman veya para harcamak istemedi\u011fini belirtiyor.<\/strong>\u00a0Bu do\u011frultuda, mevcut <\/strong>ilgiyi eyleme d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in t\u00fcketicinin bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 de\u011fi\u015ftirmek ve t\u00fcketiciyi y\u00f6nlendirmek gerekiyor.<\/strong><\/h2>\n
\"\"

EY T\u00fcrkiye Vergi B\u00f6l\u00fcm\u00fc \u015eirket Orta\u011f\u0131 ve Sekt\u00f6rler Lideri Ate\u015f Konca<\/p><\/div>\n

EY (Ernst & Young) T\u00fcrkiye\u2019nin \u2018Enerji D\u00f6n\u00fc\u015f\u00fcm\u00fc T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Raporu<\/strong>\u2019na\u00a0g\u00f6re, d\u00fcnya \u00e7ap\u0131nda karbon emisyonunun azalt\u0131lmas\u0131 veya karbondan ar\u0131nma hedeflerine ula\u015fabilmesi i\u00e7in 10 y\u0131l i\u00e7inde de\u011fi\u015fimin ger\u00e7ekle\u015fmesi ve bir an \u00f6nce harekete ge\u00e7ilmesi gerekiyor. D\u00fcnyan\u0131n temiz enerjiye ula\u015fabilmesi i\u00e7in t\u00fcketicilerin bu konuda ad\u0131m atmas\u0131 gelecek i\u00e7in belirleyici bir fakt\u00f6r, ancak t\u00fcketici bu konuda isteksiz. EY raporu; t\u00fcketicilerin s\u00fcrd\u00fcr\u00fclebilir enerjiye olan ilgileriyle bu ilgiyi harekete ge\u00e7irme konusundaki isteksizliklerine neden olan ba\u015fl\u0131klar\u0131 ortaya koyuyor. Buna g\u00f6re, t\u00fcketicinin enerji deneyiminde bekledi\u011fi uygun fiyat, eri\u015filebilirlik ve caziplik<\/strong> gibi \u00fc\u00e7 temel ba\u015fl\u0131\u011f\u0131 enerji \u015firketlerinin ele almas\u0131 gerekiyor.<\/p>\n

T\u00fcketiciler Enerji T\u00fcketimi ve Deneyiminde \u00dc\u00e7 Temel Ba\u015fl\u0131\u011fa Odaklan\u0131yor<\/strong><\/h3>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131, enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn t\u00fcketicilerin %70’inin davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmesiyle m\u00fcmk\u00fcn olaca\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcketicilerin do\u011frudan evde enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flay\u0131p, bunu \u00e7evresinde de de\u011fi\u015ftirmesi \u00f6nemli. \u00c7o\u011fu t\u00fcketici bu konuda ellerinden geleni yapt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor, ancak eylemler s\u00fcrd\u00fcr\u00fclebilir enerji i\u00e7in hen\u00fcz yeterli de\u011fil.<\/p>\n

Ankete kat\u0131lanlar\u0131n %65<\/strong>\u2019i s\u00fcrd\u00fcr\u00fclebilir enerji y\u00f6ntemlerinin fark\u0131nda, ancak %70<\/strong>‘i bunun i\u00e7in daha fazla zaman veya para harcamak istemedi\u011fini s\u00f6yl\u00fcyor. Bu da t\u00fcketicilerin \u015fu ana kadar g\u00f6sterdi\u011fi \u00e7aban\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 almakta zorland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcketiciler mevcut enerji t\u00fcketimi ve deneyiminin; uygun fiyat, eri\u015filebilirlik ve caziplik<\/strong> olmak \u00fczere \u00fc\u00e7 temel ba\u015fl\u0131\u011f\u0131<\/strong> kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

Temel Ba\u015fl\u0131klar Gelece\u011fe I\u015f\u0131k Tutuyor<\/strong><\/h3>\n

Ara\u015ft\u0131rma; ekonomik enerji fiyatlar\u0131n\u0131n t\u00fcketicinin finansal refah\u0131n\u0131 ve ya\u015fam tarz\u0131n\u0131 nas\u0131l etkiledi\u011fini ortaya koyuyor. Buna g\u00f6re; t\u00fcketicilerin %67\u2019si faturalarda %10’luk art\u0131\u015f\u0131 kald\u0131ramayaca\u011f\u0131n\u0131, %30\u2019u enerji kaynaklar\u0131n\u0131n uygun fiyatl\u0131 kalaca\u011f\u0131ndan emin olmak istedi\u011fini belirtiyor. T\u00fcketicilerin \u00fc\u00e7te ikisi ise \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde \u00e7at\u0131 \u00fcst\u00fc g\u00fcne\u015f enerjisi veya elektrikli ara\u00e7lar gibi yeni nesil enerji \u00fcr\u00fcnlerine yat\u0131r\u0131m yapmay\u0131 hen\u00fcz planlamad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n

Enerjiye eri\u015filebilirli\u011fin \u00f6tesinde s\u00fcrd\u00fcr\u00fclebilir enerji konusundaki e\u011fitimi, fark\u0131ndal\u0131\u011f\u0131, tercihleri, verileri ve i\u00e7g\u00f6r\u00fcleri kapsad\u0131\u011f\u0131n\u0131 g\u00f6steren ara\u015ft\u0131rmada; t\u00fcketicilerin %26’s\u0131 yenilenebilir enerji ve s\u00fcrd\u00fcr\u00fclebilirlik gibi konularda iyimserken, %33’\u00fc yeni enerji \u00e7\u00f6z\u00fcmlerine 2-3 kat daha az yat\u0131r\u0131m yapabileceklerini, %18\u2019i ise sat\u0131n al\u0131m ve kurulumun kolayl\u0131\u011f\u0131na ba\u011fl\u0131 olarak enerji \u00fcr\u00fcnlerini de\u011fi\u015ftirebilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n

Rapora g\u00f6re; t\u00fcketicilerin %77’si enerji \u015firketlerinin \u00fcst d\u00fczey \u00fcr\u00fcn ve hizmetlerin yan\u0131 s\u0131ra d\u00fc\u015f\u00fck maliyetli enerji se\u00e7enekleri sunmas\u0131n\u0131 beklerken, %67’si ki\u015fiselle\u015ftirilmi\u015f enerji \u00e7\u00f6z\u00fcmleri talep ediyor. %70’i ise aboneli\u011fe dayal\u0131 enerji faturas\u0131 se\u00e7eneklerini tercih etti\u011fini s\u00f6yl\u00fcyor.<\/p>\n

Sonu\u00e7 olarak; enerji \u015firketleri bu konuda daha \u00e7ok dikkat \u00e7eken ve te\u015fvik edici yeni \u00e7\u00f6z\u00fcmler geli\u015ftirmesiyle s\u00fcrd\u00fcr\u00fclebilir, daha verimli ve daha uygun maliyetli bir enerji sistemini daha h\u0131zl\u0131 olu\u015fturma \u015fans\u0131 do\u011facak. Bu konuda \u00f6nemli ad\u0131mlar atarak pazarda g\u00fcvenilir bir yer edinecek olan enerji \u015firketleri, yeni enerji \u00e7\u00f6z\u00fcmlerinin potansiyeli konusunda olduk\u00e7a heyecanl\u0131 olan ve \u00e7\u00f6z\u00fcm bekleyen t\u00fcketicilerin de\u011fi\u015fimini h\u0131zland\u0131rabilir ve ekonomik refah i\u00e7in yeni f\u0131rsatlar sunabilir. \u00d6te yandan t\u00fcketiciler; k\u00e2r amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131n ve topluluklar\u0131n, g\u00fcne\u015f enerjisi \u015firketlerinin, perakende sekt\u00f6r\u00fcn\u00fcn ve online al\u0131\u015fveri\u015f sitelerinin enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00f6n\u00fcndeki \u00e7\u00f6z\u00fcmlerini dikkate al\u0131yor ve bunlar\u0131n aksiyonlar\u0131ndan etkileniyor.<\/p>\n

T\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n ve eylemlerinin, s\u00fcrd\u00fcr\u00fclebilir enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc konusunda ba\u015far\u0131 elde edilmesi i\u00e7in itici g\u00fc\u00e7 olaca\u011f\u0131n\u0131 belirten\u00a0EY T\u00fcrkiye Vergi B\u00f6l\u00fcm\u00fc \u015eirket Orta\u011f\u0131 ve Sekt\u00f6rler Lideri Ate\u015f Konca<\/strong> ilgili ara\u015ft\u0131rmayla ilgili \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cRaporda,\u00a0s\u00fcrd\u00fcr\u00fclebilir\u00a0<\/em>enerjiye ge\u00e7i\u015f konusunda t\u00fcketicilerin hen\u00fcz yeterli d\u00fczeyde istekli olmad\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. T\u00fcketicilerin sadece %30’unun s\u00fcrd\u00fcr\u00fclebilir de\u011fi\u015fiklikler i\u00e7in aksiyon almaya istekli oldu\u011fu g\u00f6r\u00fcl\u00fcyor. T\u00fcketicinin bu yetersiz ilgisi ve enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcne y\u00f6nelik karars\u0131zl\u0131\u011f\u0131 devam ederse, s\u00fcrd\u00fcr\u00fclebilir enerjiye ge\u00e7i\u015f \u00e7ok yava\u015f ilerleyecek. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131rmak i\u00e7in; enerji ge\u00e7i\u015finin arz taraf\u0131 h\u0131zla geli\u015firken, s\u00fcrd\u00fcr\u00fclebilir t\u00fcketici davran\u0131\u015f\u0131n\u0131 da nas\u0131l dahil edilece\u011fi ve etkinle\u015ftirece\u011fi konusunda temel bir de\u011fi\u015fime y\u00f6nelinmeli. Bu y\u00fczden, enerji \u015firketlerinin ataca\u011f\u0131 b\u00fcy\u00fck ad\u0131mlarla birlikte t\u00fcketiciyle ili\u015fki yeniden kurulmal\u0131, t\u00fcketici etkile\u015fimleri ve geli\u015fimleri h\u0131zland\u0131r\u0131lmal\u0131d\u0131r. Ekosistemin mevcut t\u00fcm kald\u0131ra\u00e7lar\u0131 kullan\u0131l\u0131p devletle ve di\u011fer t\u00fcm payda\u015flarla birlikte \u00e7al\u0131\u015f\u0131larak t\u00fcketicilere enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc yolunda rehberlik edilirse, s\u00fcrd\u00fcr\u00fclebilirlik yolunda enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc daha h\u0131zl\u0131 \u015fekillendirilebilir<\/em>\u201d<\/p>\n

Raporun tamam\u0131na EY Web\u00a0<\/a> sitesi \u00fczerinden ula\u015f\u0131labilir.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi EY (Ernst & Young) T\u00fcrkiye\u2019nin \u2018Enerji D\u00f6n\u00fc\u015f\u00fcm\u00fc T\u00fcketici \u0130\u00e7g\u00f6r\u00fcleri Raporu\u2019na g\u00f6re; enerji t\u00fcketicilerinin %65\u2019i s\u00fcrd\u00fcr\u00fclebilir enerji y\u00f6ntemlerini biliyor ancak […]<\/p>\n","protected":false},"author":1,"featured_media":186048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[113075,1564,2069,104296,84726,34982,113074],"views":36,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/186046"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=186046"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/186046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/186048"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=186046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=186046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=186046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}