{"id":184943,"date":"2024-02-23T15:46:38","date_gmt":"2024-02-23T12:46:38","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=184943"},"modified":"2024-02-23T15:46:38","modified_gmt":"2024-02-23T12:46:38","slug":"enerji-sektorundeki-her-10-ceo-dan-9-u-sirketinin-buyuyecegini-dusunuyor","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/enerji-sektorundeki-her-10-ceo-dan-9-u-sirketinin-buyuyecegini-dusunuyor\/","title":{"rendered":"(Turkish) Enerji Sekt\u00f6r\u00fcndeki Her 10 CEO’dan 9\u2019u \u015eirketinin B\u00fcy\u00fcyece\u011fini D\u00fc\u015f\u00fcn\u00fcyor"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Enerji sekt\u00f6r\u00fc CEO’lar\u0131n\u0131n ESG, \u00fcretken yapay zek\u00e2 ve sekt\u00f6r\u00fcn gelece\u011fi hakk\u0131nda g\u00f6r\u00fc\u015flerini ortaya koyan KPMG’nin 2023 K\u00fcresel Enerji Sekt\u00f6r\u00fc CEO Ara\u015ft\u0131rmas\u0131 yay\u0131nland\u0131. Ara\u015ft\u0131rmada yer alan ankete g\u00f6re k\u00fcresel Enerji CEO’lar\u0131n\u0131n kendi \u015firketlerinin b\u00fcy\u00fcme beklentilerine olan g\u00fcveni \u00f6nemli \u00f6l\u00e7\u00fcde artarak y\u00fczde 87’ye y\u00fckseldi. Ankete kat\u0131lan CEO’lar\u0131n y\u00fczde 73’\u00fc \u00fc\u00e7 y\u0131l i\u00e7inde ofise tam olarak geri d\u00f6n\u00fclmesini bekliyor. Hatta y\u00fczde 94’\u00fc ofise gelecek \u00e7al\u0131\u015fanlar\u0131 \u00f6d\u00fcllendirmeyi d\u00fc\u015f\u00fcn\u00fcyor. CEO’lar\u0131n yakla\u015f\u0131k \u00fc\u00e7te ikisi i\u00e7in \u00fcretken yapay zek\u00e2ya yat\u0131r\u0131m yapmak en \u00f6nemli \u00f6ncelik ve y\u00fczde 48’i bu yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc \u00fc\u00e7 ila be\u015f y\u0131l i\u00e7inde g\u00f6rmeyi bekliyor.<\/strong><\/h2>\n

KPMG; enerji, petrol ve gaz, madencilik ve kimya sekt\u00f6rlerinden 127 k\u00fcresel CEO ile anket yaparak \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7in sekt\u00f6re ve ekonomik duruma ili\u015fkin g\u00f6r\u00fc\u015flerini toplad\u0131. Devam eden jeopolitik gerilimler, \u00fcretken yapay zek\u00e2n\u0131n h\u0131zl\u0131 y\u00fckseli\u015fi ve k\u00fcresel ekonomik belirsizlik ortam\u0131nda enerji, do\u011fal kaynaklar ve kimyasallar (ENRC) sekt\u00f6r\u00fcnde<\/strong> g\u00f6rev yapan CEO’lar, \u015firketlerinin ve \"\"sekt\u00f6r\u00fcn genelinin b\u00fcy\u00fcme beklentilerine olduk\u00e7a g\u00fcven duyduklar\u0131n\u0131, m\u00fc\u015fteri deneyimini iyile\u015ftirmeye ve ESG giri\u015fimlerini y\u00fcr\u00fctmeye odakland\u0131klar\u0131n\u0131 ifade ediyorlar.<\/p>\n

Raporla ilgili de\u011ferlendirmede bulunan KPMG T\u00fcrkiye Enerji Sekt\u00f6r\u00fc Lideri Hakan Demirelli<\/strong>, \u201cEnerji sekt\u00f6r\u00fcndeki teknolojik yenilikler, piyasalardaki de\u011fi\u015fkenlikler ve karbonsuzla\u015fma i\u00e7in artan talebin y\u00f6nlendirdi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fc ele alan 2023 y\u0131l\u0131 enerji sekt\u00f6r\u00fc raporumuz sekt\u00f6rdeki t\u00fcm oyuncalar\u0131n yeni f\u0131rsatlardan nas\u0131l yararlanabileceklerini ortaya koyuyor. G\u00fcvenilir bilgiye ve veriye dayanan analizlere duyulan ihtiyac\u0131n s\u00fcrekli artt\u0131\u011f\u0131 enerji sekt\u00f6r\u00fc i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z raporun, bu gereksinimi kar\u015f\u0131lamas\u0131n\u0131 umuyoruz. Raporumuz, enerji piyasalar\u0131na ilgi duyan herkese bir kaynak olma \u00f6zelli\u011fi ta\u015f\u0131yor.\u201d<\/em> dedi.<\/p>\n

Ekonomik G\u00f6r\u00fcn\u00fcm: Enerji CEO’lar\u0131n\u0131n G\u00fcveni Di\u011fer Sekt\u00f6rlerden Fazla<\/strong><\/h3>\n

KPMG’nin 2023 K\u00fcresel Enerji Sekt\u00f6r\u00fc CEO Ara\u015ft\u0131rmas\u0131’nda yer alan ankete g\u00f6re, k\u00fcresel Enerji CEO’lar\u0131n\u0131n kendi \u015firketlerinin b\u00fcy\u00fcme beklentilerine olan g\u00fcveni \u00f6nemli \u00f6l\u00e7\u00fcde artarak y\u00fczde 87’ye y\u00fckseldi ve bu oran 2022’ye g\u00f6re alt\u0131 puanl\u0131k bir s\u0131\u00e7rama anlam\u0131na geliyor. Sekt\u00f6rdeki CEO’lar\u0131n g\u00fcven seviyeleri, y\u00fczde 77 ile \u00fc\u00e7 y\u0131l\u0131n en d\u00fc\u015f\u00fck g\u00fcven seviyesine sahip olan k\u00fcresel CEO’lara k\u0131yasla y\u00fcksek kalmaya devam ediyor. Sekt\u00f6rde sermaye daha d\u00fc\u015f\u00fck karbonlu enerjilere do\u011fru kaysa da CEO’lar, mevcut i\u015flerinin ve m\u00fc\u015fterilerinin yak\u0131n zamanda ortadan kalkmayaca\u011f\u0131na inan\u0131yor.<\/p>\n

Enerji CEO’lar\u0131 ayr\u0131ca sekt\u00f6r\u00fcn geneline benzer \u015fekilde y\u00fczde 83 ile y\u00fcksek g\u00fcven duyduklar\u0131n\u0131 belirtiyor ki bu, 2022’ye g\u00f6re y\u00fczde iki art\u0131\u015f anlam\u0131na geliyor. Bu artan g\u00fcvenin, kademeli ekonomik toparlanma ve d\u00fcnya genelinde enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn artan \u00f6neminden kaynakland\u0131\u011f\u0131 tahmin ediliyor. Hatta sekt\u00f6rdeki CEO’lar\u0131n k\u00fcresel ekonomiye duyduklar\u0131 g\u00fcven de pandemi \u00f6ncesindeki seviyeleri a\u015f\u0131yor. Her d\u00f6rt Enerji CEO’sundan \u00fc\u00e7\u00fc (y\u00fczde 75) \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7in ekonomiye genel olarak g\u00fcvendiklerini ifade ederken bu oran ge\u00e7en y\u0131l y\u00fczde 71’di.<\/p>\n

\u00c7\u0131\u011f\u0131r A\u00e7an Teknoloji: Enerji CEO’lar\u0131 \u0130htiyatl\u0131 Bir \u015eekilde \u00dcretken Yapay Zek\u00e2y\u0131 Benimsiyor<\/strong><\/h3>\n

Ankete kat\u0131lan CEO’lar\u0131n yakla\u015f\u0131k \u00fc\u00e7te ikisi (y\u00fczde 64) \u00fcretken yapay zek\u00e2ya yat\u0131r\u0131m yapman\u0131n en \u00f6nemli \u00f6nceliklerini oldu\u011fu konusunda hemfikir ve y\u00fczde 48’i bu alana yapt\u0131klar\u0131 yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc \u00fc\u00e7 ila be\u015f y\u0131l i\u00e7inde g\u00f6rmeyi bekliyor. CEO’lar, sekt\u00f6rdeki i\u015f g\u00fcc\u00fcn\u00fcn hem yapay zek\u00e2ya hem de temiz enerjiye ge\u00e7i\u015fin \u00fcstesinden gelebilecek donan\u0131ma sahip oldu\u011fundan da emin. Y\u00fczde 52’si (2022’ye g\u00f6re y\u00fczde yedi art\u0131\u015f) yeni teknolojiye yat\u0131r\u0131ma \u00f6ncelik vermek yerine \u00e7al\u0131\u015fanlar\u0131n\u0131n yeteneklerini geli\u015ftirmeye yat\u0131r\u0131m yapmaya odaklan\u0131yor.<\/p>\n

Bununla birlikte sekt\u00f6r CEO’lar\u0131n\u0131n y\u00fczde 60’\u0131, \u00fcretken yapay zek\u00e2n\u0131n intihal, veri koruma, \u00f6nyarg\u0131 ve \u015feffafl\u0131k gibi konularda etik zorluklara yol a\u00e7abilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Enerji CEO’lar\u0131 ayr\u0131ca yapay zek\u00e2n\u0131n siber g\u00fcvenlik risklerini art\u0131rmas\u0131yla da m\u00fccadele ediyor. Yapay zek\u00e2 siber sald\u0131r\u0131lar\u0131n tespit edilmesine yard\u0131mc\u0131 olsa da y\u00fczde 82’si bu teknolojinin d\u00fc\u015fmanlar i\u00e7in yeni sald\u0131r\u0131 stratejileri sa\u011flayabilece\u011fine inan\u0131yor. Son birka\u00e7 y\u0131lda siber g\u00fcvenli\u011fe verilen t\u00fcm \u00f6neme ra\u011fmen, CEO’lar\u0131n yaln\u0131zca y\u00fczde 46’s\u0131 bir siber sald\u0131r\u0131ya kar\u015f\u0131 haz\u0131rl\u0131kl\u0131 olduklar\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n

Yetenek: Enerji CEO’lar\u0131 Ofise D\u00f6n\u00fc\u015f\u00fc Destekliyor<\/h3>\n

\u00d6zellikle, k\u00fcresel enerji CEO’lar\u0131n\u0131n \u00e7o\u011fu salg\u0131n \u00f6ncesi \u00e7al\u0131\u015fma y\u00f6ntemlerini destekleme konusunda kararl\u0131, y\u00fczde 73’\u00fc \u00fc\u00e7 y\u0131l i\u00e7inde ofise tam olarak geri d\u00f6n\u00fclmesini bekliyor. Bu ge\u00e7en y\u0131la g\u00f6re y\u00fczde sekiz art\u0131\u015f anlam\u0131na geliyor. Buna ek olarak, y\u00fczde 94’\u00fc ofise gelecek \u00e7al\u0131\u015fanlar\u0131 uygun g\u00f6revler, zamlar veya terfilerle \u00f6d\u00fcllendirebileceklerini de s\u00f6yl\u00fcyor.<\/p>\n

Bu yakla\u015f\u0131m, enerji sekt\u00f6r\u00fcndeki geleneksel d\u00fc\u015f\u00fcncenin devam etti\u011fini ortaya koyuyor ve son \u00fc\u00e7 y\u0131lda verimlilik \u00fczerinde b\u00fcy\u00fck \u00f6l\u00e7\u00fcde olumlu bir etkisi olsa da hibrit \u00e7al\u0131\u015fmayla ilgili tart\u0131\u015fmalara da zemin haz\u0131rl\u0131yor.<\/p>\n

ESG: Enerji Sekt\u00f6r\u00fcn\u00fcn Uzun Vadede B\u00fcy\u00fcmesi \u0130\u00e7in \u00c7ok \u00d6nemli<\/strong><\/h3>\n

K\u00fcresel enerji sekt\u00f6r\u00fc CEO’lar\u0131, ESG’yi (\u00e7evresel, sosyal, y\u00f6neti\u015fim) i\u015fletmelerinin diren\u00e7li olmas\u0131na ve uzun vadeli b\u00fcy\u00fcme sa\u011flayabilmesine yard\u0131mc\u0131 olan kurumsal stratejilerinin vazge\u00e7ilmez bir par\u00e7as\u0131 olarak giderek daha fazla kabul ediyor. Enerji CEO’lar\u0131n\u0131n y\u00fczde 78’i, de\u011fer yaratmak i\u00e7in ESG’yi i\u015flerine tamamen d\u00e2hil ettiklerini s\u00f6yl\u00fcyor. Daha da \u00f6nemlisi, m\u00fc\u015fterinin her zaman merkezde yer almad\u0131\u011f\u0131 bu sekt\u00f6rdeki CEO’lar\u0131n y\u00fczde 22’si ESG’nin \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde m\u00fc\u015fteri ili\u015fkileri \u00fczerinde en b\u00fcy\u00fck etkiye sahip alan olaca\u011f\u0131na inan\u0131yor. Ayr\u0131ca kat\u0131l\u0131mc\u0131lar\u0131n \u00fc\u00e7te birinden fazlas\u0131 (y\u00fczde 37) net s\u0131f\u0131r emisyona ula\u015fmak gibi \u00e7evresel sorunlara y\u00f6nelik ESG yat\u0131r\u0131mlar\u0131na da \u00f6ncelik veriyor. Buna kar\u015f\u0131n y\u00fczde 30’u jeopolitik belirsizlikler, alternatif enerji kaynaklar\u0131n\u0131n y\u00fcksek maliyeti ve artan d\u00fczenlemeler nedeniyle tedarik zincirlerini karbonsuzla\u015ft\u0131rman\u0131n karma\u015f\u0131kla\u015ft\u0131\u011f\u0131n\u0131 ve bu nedenle yak\u0131n vadede net s\u0131f\u0131r emisyona ula\u015fman\u0131n zorla\u015ft\u0131\u011f\u0131n\u0131 kabul ediyor.<\/p>\n

Raporun tamam\u0131na ula\u015fmak i\u00e7in T\u0131klay\u0131n>><\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Enerji sekt\u00f6r\u00fc CEO’lar\u0131n\u0131n ESG, \u00fcretken yapay zek\u00e2 ve sekt\u00f6r\u00fcn gelece\u011fi hakk\u0131nda g\u00f6r\u00fc\u015flerini ortaya koyan KPMG’nin 2023 K\u00fcresel Enerji Sekt\u00f6r\u00fc CEO Ara\u015ft\u0131rmas\u0131 yay\u0131nland\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":184946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[112643,63,4567,165,2166,6638,59],"views":63,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/184943"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=184943"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/184943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/184946"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=184943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=184943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=184943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}