{"id":183592,"date":"2024-01-23T14:36:03","date_gmt":"2024-01-23T11:36:03","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=183592"},"modified":"2024-01-23T14:38:45","modified_gmt":"2024-01-23T11:38:45","slug":"elektrikli-araclara-yatirim-yarim-trilyon-dolari-asti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/elektrikli-araclara-yatirim-yarim-trilyon-dolari-asti\/","title":{"rendered":"(Turkish) Elektrikli Ara\u00e7lara Yat\u0131r\u0131m Yar\u0131m Trilyon Dolar\u0131 A\u015ft\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

KPMG taraf\u0131ndan haz\u0131rlanan \u201cK\u00fcresel Otomotiv Y\u00f6netici\u201d anketinin 2024 y\u0131l\u0131 sonu\u00e7lar\u0131na g\u00f6re elektrikli ara\u00e7lara ge\u00e7i\u015f i\u00e7in yar\u0131m trilyon dolardan fazla yat\u0131r\u0131m yapan otomotiv sekt\u00f6r\u00fc, bu yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc ne zaman g\u00f6rece\u011fini sorguluyor. Pazar beklentileri konusunda daha temkinli bir tutum sergilemeye ba\u015flayan sekt\u00f6r\u00fcn, \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde daha k\u00e2rl\u0131 bir b\u00fcy\u00fcme yakalayaca\u011f\u0131na olan g\u00fcveni de azald\u0131. Buna ra\u011fmen elektrikli ara\u00e7larda sat\u0131\u015flar\u0131n artmas\u0131n\u0131 ve Tesla’n\u0131n zirvedeki yerini korumas\u0131n\u0131 bekleyen sekt\u00f6r, Apple, Google, Samsung ve Baidu gibi teknoloji devlerinin de otomobil pazar\u0131na girece\u011fini tahmin ediyor.<\/strong><\/h2>\n

Elektrikli g\u00fc\u00e7 aktarma organlar\u0131ndaki ilerlemeler, otonom s\u00fcr\u00fc\u015f teknolojisi ve ara\u00e7 i\u00e7inde m\u00fc\u015fterilere sunulan b\u00fcy\u00fcleyici deneyimler otomotiv d\u00fcnyas\u0131 i\u00e7in \u00e7ok parlak bir gelece\u011fi vadediyor. KPMG’nin 24.s\u00fcn\u00fc bu y\u0131l yay\u0131mlad\u0131\u011f\u0131 \u201cK\u00fcresel Otomotiv Y\u00f6netici\u201d anketi de otomobil \u00fcreticileri i\u00e7in olduk\u00e7a \u00f6nemli olan bu d\u00f6neme denk geliyor. KPMG’nin aralar\u0131nda T\u00fcrkiye’nin de bulundu\u011fu 30 \u00fclke ve b\u00f6lgede, otomotiv ve ili\u015fkili sekt\u00f6rlerden 1.000’den fazla y\u00f6neticiyle yapt\u0131\u011f\u0131 son anket, sekt\u00f6r\u00fcn pazar beklentileri konusunda daha temkinli bir tutum sergilemeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Elektrikli ara\u00e7lara ge\u00e7i\u015f i\u00e7in yar\u0131m trilyon dolardan fazla yat\u0131r\u0131m yapan sekt\u00f6r, bu yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc ne zaman g\u00f6rece\u011fini sorguluyor.<\/p>\n

\"\"Rapor hakk\u0131nda de\u011ferlendirmede bulunan KPMG T\u00fcrkiye Otomotiv Sekt\u00f6r\u00fc Lideri Hakan \u00d6lekli<\/strong>, “Bu y\u0131l 24’\u00fcnc\u00fcs\u00fcn\u00fc d\u00fczenledi\u011fimiz anketimiz, sekt\u00f6rdeki y\u00f6neticilerin elektrikli ara\u00e7larla ilgili beklentilerinin nas\u0131l de\u011fi\u015fti\u011fini ve k\u00fcresel otomotiv liderlerini daha temkinli olmaya iten endi\u015fe ve zorluklar\u0131 ayr\u0131nt\u0131l\u0131 olarak inceliyor. Otomotiv \u015firketlerinin kaybeden de\u011fil kazanan olmalar\u0131 i\u00e7in y\u00f6neticilerin stratejilerini yeniden d\u00fc\u015f\u00fcnmeleri ve kendilerine baz\u0131 \u00f6nemli sorular sormalar\u0131 gereken kritik bir d\u00f6neme\u00e7teyiz. Bu stratejik sorular\u0131n do\u011fru yan\u0131tlar\u0131n\u0131 bulmak, \u015firketlerin \u00f6n\u00fcm\u00fczdeki y\u0131llarda bu alanda nas\u0131l ba\u015far\u0131l\u0131 olacaklar\u0131n\u0131 belirlemelerine de yard\u0131mc\u0131 olacakt\u0131r. Otomotiv sekt\u00f6r\u00fc i\u00e7in g\u00f6z kama\u015ft\u0131r\u0131c\u0131 bir gelece\u011fin hala g\u00f6r\u00fcn\u00fcrde oldu\u011funa inan\u0131yoruz. Ancak bu parlak gelece\u011fe ula\u015fmak i\u00e7in yak\u0131n vadede baz\u0131 \u00f6nemli zorluklar\u0131n \u00fcstesinden gelmek gerekecek ki bu anketten \u00e7\u0131kan sonu\u00e7lar da sekt\u00f6rdeki liderlere yol g\u00f6sterici nitelikte.\u201d<\/em> dedi.<\/p>\n

Sekt\u00f6rde K\u00e2rl\u0131 B\u00fcy\u00fcme \u0130\u00e7in G\u00fcven Azald\u0131<\/strong><\/h3>\n

Anketten \u00e7\u0131kan sonu\u00e7lara g\u00f6re d\u00fcnya genelinde y\u00f6neticiler, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde k\u00fcresel ekonomiye ve artan maliyetlere ili\u015fkin endi\u015feler nedeniyle sekt\u00f6r\u00fcn \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7inde daha k\u00e2rl\u0131 bir b\u00fcy\u00fcme yakalayaca\u011f\u0131na daha az g\u00fcveniyor. Ankete kat\u0131lan Japon y\u00f6neticiler aras\u0131nda kendine son derece g\u00fcvenenlerin oran\u0131 y\u00fczde 32’den y\u00fczde 10’a d\u00fc\u015ferken Bat\u0131 Avrupa’da kendine a\u015f\u0131r\u0131 g\u00fcvenenlerin oran\u0131 y\u00fczde 31’den y\u00fczde 24’e, ABD’de ise y\u00fczde 48’den y\u00fczde 43’e d\u00fc\u015ft\u00fc. Sadece \u00c7in’de a\u015f\u0131r\u0131 g\u00fcven y\u00fczde 28’den y\u00fczde 36’ya y\u00fckselerek art\u0131\u015f g\u00f6sterdi. Tedarik\u00e7iler aras\u0131nda da a\u015f\u0131r\u0131 g\u00fcven y\u00fczde 56’dan y\u00fczde 23’e geriledi.<\/p>\n

Anket otomobil \u00fcreticilerinin 2024 y\u0131l\u0131nda fiyatlar\u0131 ne kadar art\u0131rabileceklerine dair de \u00f6nemli sonu\u00e7lar ortaya \u00e7\u0131kard\u0131. Buna g\u00f6re OEM’lerin (orijinal ekipman \u00fcreticileri) \u00fc\u00e7te ikisinden fazlas\u0131 2024 y\u0131l\u0131nda y\u00fczde 5 ila 10 aras\u0131nda bir fiyat art\u0131\u015f\u0131 \u00f6ng\u00f6r\u00fcyor. Ba\u011f\u0131ms\u0131z bayilerin bu t\u00fcr fiyat art\u0131\u015flar\u0131 \u00f6ng\u00f6rme olas\u0131l\u0131\u011f\u0131 daha da y\u00fcksek. Ancak, son d\u00f6nemdeki fiyat d\u00fc\u015f\u00fc\u015fleri ve piyasaya s\u00fcr\u00fclen \u00e7ok say\u0131da yeni model g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, fiyat art\u0131\u015flar\u0131n\u0131 yapman\u0131n beklenenden daha zor olabilece\u011fi de\u011ferlendiriliyor.<\/p>\n

Elektrikli Ara\u00e7larda Sat\u0131\u015flar\u0131n Artmas\u0131 Bekleniyor<\/strong><\/h3>\n

Son ankette elektrikli ara\u00e7lar\u0131n penetrasyonu i\u00e7in ortalama tahminler ise y\u00fckseldi. \u00d6rne\u011fin Bat\u0131 Avrupa’da kat\u0131l\u0131mc\u0131lar ge\u00e7en y\u0131l bataryal\u0131 elektrikli ara\u00e7lar\u0131n 2030 y\u0131l\u0131nda sat\u0131\u015flar\u0131n y\u00fczde 24’\u00fcn\u00fc olu\u015fturaca\u011f\u0131n\u0131 tahmin ederken bu y\u0131l ortak tahmin y\u00fczde 30 oldu. ABD’de tahmin y\u00fczde 29’dan y\u00fczde 33’e, \u00c7in’de ise y\u00fczde 24’ten y\u00fczde 36’ya y\u00fckseldi.<\/p>\n

K\u00f6kl\u00fc markalar\u0131n yeni model \u00fcretme furyas\u0131na ra\u011fmen, anket kat\u0131l\u0131mc\u0131lar\u0131 Tesla’n\u0131n hala zirvede kalmas\u0131n\u0131 bekliyor. Tesla Gigafactory’nin 2022 y\u0131l\u0131nda Berlin yak\u0131nlar\u0131nda a\u00e7\u0131lmas\u0131, Tesla’n\u0131n pay kazanmas\u0131na yard\u0131mc\u0131 oluyor. Ankette, daha fazla Avrupal\u0131 y\u00f6netici Tesla’n\u0131n 2030’a kadar zirvede kalaca\u011f\u0131n\u0131 tahmin ederken daha az\u0131 BMW<\/strong> ve Audi<\/strong>‘nin pazara h\u00e2kim olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. 2030’da hangi \u015firketlerin bataryal\u0131 elektrikli ara\u00e7 pazar\u0131na<\/strong> h\u00e2kim olmas\u0131n\u0131 bekledikleri soruldu\u011funda, Tesla liderli\u011fini a\u00e7\u0131k ara farkla daha da g\u00fc\u00e7lendirirken BMW<\/strong> ikinci, Audi<\/strong> \u00fc\u00e7\u00fcnc\u00fc, Apple<\/strong> d\u00f6rd\u00fcnc\u00fc, Mercedes-Benz<\/strong> be\u015finci ve BYD<\/strong> alt\u0131nda s\u0131rada yer al\u0131yor.<\/p>\n

M\u00fc\u015fteri Deneyimi Fark Yaratan Bir Kritere D\u00f6n\u00fc\u015ft\u00fc<\/h3>\n

M\u00fc\u015fterilerin sat\u0131n al\u0131m kriterlerine bak\u0131ld\u0131\u011f\u0131nda ise performans en \u00f6nemli al\u0131m fakt\u00f6r\u00fc olmaya devam ederken sorunsuz ve zahmetsiz bir m\u00fc\u015fteri deneyimi ikinci s\u0131raya y\u00fckseldi. Sorunsuz bir m\u00fc\u015fteri deneyimine verilen \u00f6nem, arac\u0131 sat\u0131n almaktan i\u00e7inde sorunsuz \u00e7al\u0131\u015fan bir yaz\u0131l\u0131ma sahip olmaya kadar uzan\u0131yor.<\/p>\n

Yaz\u0131l\u0131m tabanl\u0131 ara\u00e7lar, her t\u00fcrl\u00fc s\u00fcr\u00fcc\u00fc uygulamas\u0131n\u0131 tedarik etmek i\u00e7in bir f\u0131rsat sunuyor. Ancak \u00fcr\u00fcnler cazip de\u011filse t\u00fcketicilerin yaz\u0131l\u0131mlara olmas\u0131 pek olas\u0131 g\u00f6r\u00fclm\u00fcyor. Bu y\u0131lki ankette, \u00f6zellikle OEM y\u00f6neticileri abonelik geliri elde edebileceklerinden \u00f6nceki y\u0131llara g\u00f6re daha az emin. \u00d6te yandan otomotivde siber g\u00fcvenli\u011fe ili\u015fkin endi\u015feler de artm\u0131\u015f durumda olsa da ankete kat\u0131lan y\u00f6neticiler otomobil \u00fcreticilerinin yeterli siber g\u00fcvenlik ve m\u00fc\u015fteri veri korumas\u0131 sa\u011flad\u0131klar\u0131ndan hala eminler.<\/p>\n

Teknoloji Daha Karma\u015f\u0131k Hale Geliyor<\/strong><\/h3>\n

KPMG’nin anketinde otomobil \u00fcreticileri yapay zek\u00e2, dijital ikizler ve geli\u015fmi\u015f robot teknolojileri<\/strong> gibi ileri teknolojilere bir \u00f6nceki y\u0131la g\u00f6re daha az haz\u0131rl\u0131kl\u0131 olduklar\u0131n\u0131 belirtiyor. Otomobil y\u00f6neticilerinin sadece y\u00fczde 12’si<\/strong> kendilerini son derece haz\u0131r hissettiklerini s\u00f6ylerken bu oran bir \u00f6nceki y\u0131l y\u00fczde 22<\/strong>‘ydi. Bu de\u011fi\u015fimin b\u00fcy\u00fck olas\u0131l\u0131kla yapay zek\u00e2daki, \u00f6zellikle de beyaz yakal\u0131 i\u015flere otomasyon getirmesi beklenen \u00fcretken yapay zek\u00e2daki h\u0131zl\u0131 ilerlemelerle ili\u015fkili oldu\u011fu de\u011ferlendiriliyor. Otomobil \u00fcreticilerinin, yapay zek\u00e2n\u0131n t\u00fcm bi\u00e7imlerinden yararlanmak i\u00e7in daha fazla \u00e7al\u0131\u015fan\u0131 e\u011fitmek zorunda kalaca\u011f\u0131n\u0131n tahmin edildi\u011fi ara\u015ft\u0131rmada otomobil \u00fcreticilerinin yapay zek\u00e2 becerilerine sahip yetenekler i\u00e7in birbirleriyle ve farkl\u0131 sekt\u00f6rlerdeki \u015firketlerle rekabet edece\u011fi \u00f6ng\u00f6r\u00fcs\u00fcnde bulunuluyor.<\/p>\n

G\u00fc\u00e7 aktarma teknolojisi s\u00f6z konusu oldu\u011funda ise bu y\u0131l daha fazla \u015firket riskten ka\u00e7\u0131n\u0131yor gibi g\u00f6r\u00fcn\u00fcyor. \u00d6yle ki hibrit teknolojileri, teknoloji yat\u0131r\u0131mlar\u0131nda genel olarak d\u00f6rd\u00fcnc\u00fc s\u0131radan ikinci s\u0131raya y\u00fckseldi.<\/p>\n

\u00d6te yandan otomobil \u00fcreticileri teknoloji devlerinin de otomobil pazar\u0131na girmesini bekliyor. Apple<\/strong> bir numaral\u0131 potansiyel rakip olarak g\u00f6r\u00fcl\u00fcrken listede Google, Samsung<\/strong> ve Baidu da<\/strong> yer al\u0131yor.<\/p>\n

Raporun tamam\u0131na ula\u015fmak i\u00e7in T\u0131klay\u0131n>><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. KPMG taraf\u0131ndan haz\u0131rlanan \u201cK\u00fcresel Otomotiv Y\u00f6netici\u201d anketinin 2024 y\u0131l\u0131 sonu\u00e7lar\u0131na g\u00f6re elektrikli ara\u00e7lara ge\u00e7i\u015f i\u00e7in yar\u0131m trilyon dolardan fazla yat\u0131r\u0131m yapan otomotiv […]<\/p>\n","protected":false},"author":1,"featured_media":183594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[112164,73907,88133,1311,1769,26456,112165,112166,14654,1863,19437],"views":28,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/183592"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=183592"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/183592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/183594"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=183592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=183592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=183592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}