{"id":182607,"date":"2023-12-25T15:27:36","date_gmt":"2023-12-25T12:27:36","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=182607"},"modified":"2023-12-25T15:27:57","modified_gmt":"2023-12-25T12:27:57","slug":"izocam-tuketici-memnuniyetinde-yuzde-97-oraninda-basari-sagladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/izocam-tuketici-memnuniyetinde-yuzde-97-oraninda-basari-sagladi\/","title":{"rendered":"(Turkish) ’\u0130zocam’ T\u00fcketici Memnuniyetinde % 97 Oran\u0131nda Ba\u015far\u0131 Sa\u011flad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye’nin k\u00f6kl\u00fc ve yenilik\u00e7i yal\u0131t\u0131m markas\u0131 \u0130zocam, t\u00fcketicilerin yal\u0131t\u0131m tercihlerini g\u00f6steren ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcketiciler yal\u0131t\u0131m hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor? Hangi yal\u0131t\u0131m t\u00fcrleri daha \u00e7ok tercih ediliyor? T\u00fcketiciler marka tercih ederken nas\u0131l karar veriyor?<\/strong><\/h2>\n

\"\"<\/p>\n

T\u00fcrkiye’nin k\u00f6kl\u00fc ve yenilik\u00e7i yal\u0131t\u0131m markas\u0131 \u0130zocam, t\u00fcketici memnuniyetini g\u00fc\u00e7lendirmek hedefiyle \u00f6nemli bir ara\u015ft\u0131rmaya imza att\u0131. T\u00fcketicilerin yal\u0131t\u0131m e\u011filimlerinin masaya yat\u0131r\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmada, \u0130zocam \u00fcr\u00fcnleri ile yal\u0131t\u0131m yapt\u0131ran t\u00fcketicilerin memnuniyet oran\u0131 y\u00fczde 97<\/strong> olarak belirlendi. Ara\u015ft\u0131rma; \u201cT\u00fcketiciler yal\u0131t\u0131m hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor?\u201d, \u201cEn \u00e7ok hangi yal\u0131t\u0131m t\u00fcrleri tercih ediliyor?\u201d ve \u201cT\u00fcketiciler marka tercih ederken nas\u0131l karar veriyor?\u201d<\/strong> gibi \u00f6nemli sorular\u0131 da kapsad\u0131.<\/p>\n

\u0130zocam\u2019\u0131n, t\u00fcketicilerin yal\u0131t\u0131ma bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 ve ihtiya\u00e7lar\u0131n\u0131 belirmeyi ama\u00e7lad\u0131\u011f\u0131 ara\u015ft\u0131rma, ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketi Sia Insight taraf\u0131ndan \u0130stanbul, Ankara, Adana, \u0130zmir, Bursa, Diyarbak\u0131r, Samsun<\/strong> illerinde ya\u015fayan 400<\/strong> t\u00fcketici ile 12 Eyl\u00fcl \u2013 19 Eyl\u00fcl 2023<\/strong> tarihlerinde ger\u00e7ekle\u015ftirildi. Yal\u0131t\u0131m ile ilgili konularda karar veren \/ marka karar\u0131nda etkisi olan ki\u015filerle g\u00f6r\u00fc\u015f\u00fclen ara\u015ft\u0131rmada, 25 ya\u015f \u00fczerinde, y\u00fczde 24’\u00fc kad\u0131n, y\u00fczde 76’s\u0131 erkek, 300\u2019\u00fc ev sahibi veya apartman y\u00f6neticisi olan, 100\u2019\u00fc de \u00f6n\u00fcm\u00fczdeki 2 y\u0131l i\u00e7inde ev almay\u0131 planlayan ki\u015filerden g\u00f6r\u00fc\u015fleri al\u0131nd\u0131.<\/p>\n

Kullanan Her 10 Ki\u015fiden 9\u2019u \u0130zocam \u00dcr\u00fcnlerini Tavsiye Ediyor<\/strong><\/h3>\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, yal\u0131t\u0131m sekt\u00f6r\u00fcn\u00fcn bilinirli\u011fi en y\u00fcksek markas\u0131 \u0130zocam oldu. Toplamda y\u00fczde 89 olarak belirlenen \u0130zocam\u2019\u0131n marka bilinirli\u011finin, 55-64 ya\u015f grubu \u00f6zelinde y\u00fczde 96\u2019ya ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. T\u00fcketiciler taraf\u0131ndan kaliteli \u00fcr\u00fcn sunmakla, k\u00f6kl\u00fc, g\u00fc\u00e7l\u00fc, bayileri yayg\u0131n, enerji tasarrufunda iyi bir marka olmakla ili\u015fkilendirilen \u0130zocam, t\u00fcketici memnuniyetinde de ba\u015far\u0131s\u0131n\u0131 sonu\u00e7lara yans\u0131tt\u0131. \u0130zocam \u00fcr\u00fcnleri kullanarak yal\u0131t\u0131m yapt\u0131rm\u0131\u015f t\u00fcketicilerden y\u00fczde 97\u2019si \u0130zocam\u2019dan memnun kald\u0131\u011f\u0131n\u0131 payla\u015ft\u0131. Kullanan her 10 ki\u015fiden 9\u2019u \u0130zocam yal\u0131t\u0131m \u00fcr\u00fcnlerini \u00e7evrelerine tavsiye ettiklerini a\u00e7\u0131klad\u0131. Ayr\u0131ca \u0130zocam t\u00fcm yal\u0131t\u0131m \u00e7e\u015fitlerinde en \u00e7ok kullan\u0131lan marka olarak da belirlendi. Is\u0131 veya ses yal\u0131t\u0131m\u0131 yapt\u0131rm\u0131\u015f her iki t\u00fcketiciden birinin \u0130zocam \u00fcr\u00fcnlerini tercih etti\u011fi g\u00f6r\u00fcld\u00fc.<\/p>\n

T\u00fcketiciler Yal\u0131t\u0131m Hakk\u0131nda Ne D\u00fc\u015f\u00fcn\u00fcyor?<\/strong><\/h3>\n

\u0130zocam\u2019\u0131n ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131na g\u00f6re, \u00fclkemizde yal\u0131t\u0131m kavram\u0131 t\u00fcketiciler a\u00e7\u0131s\u0131ndan daha \u00e7ok \u0131s\u0131 ge\u00e7i\u015fkenli\u011fini azaltmakla ili\u015fkilendiriliyor. T\u00fcketicilerin zihninde yal\u0131t\u0131m, so\u011fuktan ve s\u0131caktan korumak<\/strong> ve \u0131s\u0131 tasarrufu<\/strong> anlam\u0131na geliyor. So\u011fuktan koruma y\u00fczde 31 ile ilk s\u0131rada yer al\u0131rken, s\u0131caktan korunma y\u00fczde 27, \u0131s\u0131 tasarrufu y\u00fczde 20 oran\u0131nda \u00e7a\u011fr\u0131\u015f\u0131m yap\u0131yor. Ses yal\u0131t\u0131m\u0131 ise y\u00fczde 15 ile \u0131s\u0131dan sonra en fazla akla gelen alan.<\/p>\n

En \u00c7ok Hangi Yal\u0131t\u0131m T\u00fcrleri Tercih Ediliyor?<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan her 10 t\u00fcketiciden 9\u2019u daha \u00f6nce yal\u0131t\u0131m yapt\u0131rd\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcketicilerin, y\u00fczde 90 ile en \u00e7ok \u0131s\u0131 kayb\u0131n\u0131 \u00f6nlemek i\u00e7in yal\u0131t\u0131m yapt\u0131rmay\u0131 tercih ettikleri belirlendi. Bunu ikinci s\u0131rada y\u00fczde 22 ile ses yal\u0131t\u0131m\u0131 izledi. Ses yal\u0131t\u0131m\u0131 yapt\u0131ran t\u00fcketiciler, en \u00e7ok d\u0131\u015fardan gelen sesi ve g\u00fcr\u00fclt\u00fcy\u00fc engellemek i\u00e7in yal\u0131t\u0131m yapt\u0131rmay\u0131 tercih ettiklerini belirtti. Su yal\u0131t\u0131m\u0131 y\u00fczde 15, tesisat yal\u0131t\u0131m\u0131 ise y\u00fczde 8\u2019li oranlarla \u00fc\u00e7\u00fcnc\u00fc ve d\u00f6rd\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n

T\u00fcketiciler Marka Tercih Ederken Nas\u0131l Karar Veriyor?<\/strong><\/h3>\n

Yal\u0131t\u0131m s\u00fcrecinde, \u00f6zellikle \u0131s\u0131 yal\u0131t\u0131m\u0131nda \u00e7evredekilerin deneyimi ve ustan\u0131n tavsiyelerinin olduk\u00e7a \u00f6nemli rol oynad\u0131\u011f\u0131 belirlendi. Ara\u015ft\u0131rmaya g\u00f6re t\u00fcketiciler, \u0131s\u0131 yal\u0131t\u0131m\u0131 yapt\u0131rma karar\u0131 verirken en \u00e7ok \u00e7al\u0131\u015ft\u0131klar\u0131 ustan\u0131n veya bir tan\u0131d\u0131klar\u0131n\u0131n tavsiye etti\u011fi markay\u0131 tercih ettiler. T\u00fcketicilerin su ve ses yal\u0131t\u0131m\u0131 yapt\u0131r\u0131rken tercihlerinde ise daha \u00f6nce kullan\u0131p memnun kald\u0131klar\u0131 veya bir tan\u0131d\u0131klar\u0131n\u0131n tavsiye etti\u011fi markalar\u0131n daha \u00e7ok etkili oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye’nin k\u00f6kl\u00fc ve yenilik\u00e7i yal\u0131t\u0131m markas\u0131 \u0130zocam, t\u00fcketicilerin yal\u0131t\u0131m tercihlerini g\u00f6steren ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. T\u00fcketiciler yal\u0131t\u0131m hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyor? Hangi yal\u0131t\u0131m t\u00fcrleri […]<\/p>\n","protected":false},"author":1,"featured_media":182609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[74108,111795,6254,52307,9134,111794],"views":37,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/182607"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=182607"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/182607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/182609"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=182607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=182607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=182607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}