{"id":181253,"date":"2023-11-21T15:18:00","date_gmt":"2023-11-21T12:18:00","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=181253"},"modified":"2023-11-21T15:18:20","modified_gmt":"2023-11-21T12:18:20","slug":"kombi-seciminde-yeni-trendler-ve-tercihler-arastirildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/kombi-seciminde-yeni-trendler-ve-tercihler-arastirildi\/","title":{"rendered":"(Turkish) Kombi Se\u00e7iminde Yeni Trendler ve Tercihler Ara\u015ft\u0131r\u0131ld\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

K\u0131\u015f mevsiminin yakla\u015fmas\u0131yla birlikte bir\u00e7ok t\u00fcketici, kombi se\u00e7imi i\u00e7in harekete ge\u00e7ti. Son yap\u0131lan “Kombi Tercihleri” ara\u015ft\u0131rmas\u0131na g\u00f6re, tasar\u0131m ve kullan\u0131m \u00f6zelliklerin yan\u0131 s\u0131ra enerji tasarrufu ve \u00e7evre bilinci gibi konular da art\u0131k kombi se\u00e7imlerinin temel belirleyicileri haline geldi.<\/h2>\n

Hava s\u0131cakl\u0131klar\u0131 mevsim normallerine d\u00f6nmesiyle birlikte bir\u00e7ok t\u00fcketici ya\u015fam alanlar\u0131n\u0131n s\u0131cakl\u0131\u011f\u0131n\u0131 koruma planlar\u0131n\u0131 h\u0131zland\u0131rd\u0131. DORinsight<\/strong> taraf\u0131ndan Marketing T\u00fcrkiye<\/strong> i\u00e7in ger\u00e7ekle\u015ftirilen \"\"“Kombi Tercihleri” ara\u015ft\u0131rmas\u0131na g\u00f6re<\/strong> t\u00fcketiciler so\u011fuk bir k\u0131\u015fa ekonomik bir haz\u0131rl\u0131k yapmak i\u00e7in harekete ge\u00e7ti.<\/p>\n

KOMB\u0130 SE\u00c7\u0130MLER\u0130NDE KAL\u0130TE VE DAYANIKLILIK \u00d6N PLANDA<\/strong><\/h3>\n

Ya\u015f, cinsiyet ve gelir d\u00fczeyine g\u00f6re tercihlerin detayl\u0131ca incelendi\u011fi ara\u015ft\u0131rmada, t\u00fcketicilerin yeni kombi se\u00e7iminde dikkat etti\u011fi \u00f6zellikler soruldu. Ya\u015fam alanlar\u0131n\u0131n “Demirba\u015f\u0131” olarak g\u00f6r\u00fclen kombilerde se\u00e7im kriterleri de\u011fi\u015fti. Mevcut kombilerinden memnun olmayan veya eski kombilerini de\u011fi\u015ftirmek isteyen t\u00fcketiciler, yeni kombi se\u00e7iminde en \u00e7ok kalite ve dayan\u0131kl\u0131l\u0131\u011fa \u00f6nem veriyor.<\/p>\n

DEM\u0130RD\u00d6K\u00dcM A\u00c7IK ARA L\u0130DER<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lanlar aras\u0131nda, kalite ve dayan\u0131kl\u0131l\u0131k (y\u00fczde 83), servis ve destek (y\u00fczde 62) ile enerji verimlili\u011fi (y\u00fczde 58) en \u00f6nemli fakt\u00f6rler olarak belirtildi. Bununla birlikte, fiyat\/performans dengesi (y\u00fczde 46), teknoloji\/inovasyon (y\u00fczde 44) ve marka itibar\u0131 (y\u00fczde 41) da t\u00fcketicilerin karar verirken dikkate ald\u0131\u011f\u0131 di\u011fer kriterler aras\u0131nda yer ald\u0131. Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye’nin ilk kombi ve ilk yo\u011fu\u015fmal\u0131 kombi \u00fcreticisi DemirD\u00f6k\u00fcm, bu y\u0131l da kombi tercihinde y\u00fczde 24’l\u00fck bir oranla a\u00e7\u0131k ara liderli\u011fe devam etti.<\/p>\n

ENERJ\u0130 TASARRUFU VE \u00c7EVRE B\u0130L\u0130NC\u0130 TEMEL BEL\u0130RLEY\u0130C\u0130 KR\u0130TER<\/strong><\/h3>\n

Tasar\u0131m ve kullan\u0131m \u00f6zelliklerin yan\u0131 s\u0131ra enerji tasarrufu ve \u00e7evre bilinci konular\u0131 da art\u0131k kombi se\u00e7imlerinin temel belirleyicileri haline geldi. T\u00fcketiciler, yeni kombilerinin \u00e7evre dostu ve enerji tasarruflu olmas\u0131na b\u00fcy\u00fck \u00f6nem veriyor.<\/p>\n

KADINLAR TEKNOLOJ\u0130YE ERKEKLER MARKA \u0130T\u0130BARINA D\u0130KKAT ED\u0130YOR<\/strong><\/h3>\n

Ya\u015fam alanlar\u0131nda t\u00fcketicisine minimum 10 y\u0131l e\u015flik eden kombilerin kad\u0131nlar ve erkekler taraf\u0131ndaki se\u00e7im kriterleri de ara\u015ft\u0131rma verileri aras\u0131nda yer ald\u0131. Kalite ve dayan\u0131kl\u0131l\u0131k hem kad\u0131nlar hem erkeklerin ortak tercihi olurken, enerji verimlili\u011fi, servis, destek, \u00fcreticinin pazar pay\u0131 ile fiyat-performans dengesi de \u00f6n plana \u00e7\u0131kt\u0131. Kad\u0131nlar kombi se\u00e7iminde teknoloji\/inovasyon, referans ve kullan\u0131c\u0131 deneyimine dikkat ederken, erkekler ise marka itibar\u0131na, \u00fcr\u00fcn\u00fcn sertifikalar\u0131na ve sahip oldu\u011fu belgelere dikkat ediyor.<\/p>\n

GEN\u00c7LER\u0130N TERC\u0130H\u0130 AKILLI KOMB\u0130DEN YANA<\/strong><\/h3>\n

Ara\u015ft\u0131rmaya kat\u0131lan gen\u00e7ler ise “kombim de ak\u0131ll\u0131 olsun” diyor. Gen\u00e7 nesil, ak\u0131ll\u0131 termostatlar<\/strong> ve uzaktan eri\u015fim<\/strong> gibi modern \u00f6zelliklere daha fazla ilgi g\u00f6steriyor. Kombilerinin ak\u0131ll\u0131 ev sistemleriyle uyumlu olmas\u0131n\u0131 isteyen gen\u00e7lerin y\u00fczde 78’i teknoloji ve inovasyona daha fazla \u00f6nem veriyor. 35-44 ya\u015f aral\u0131\u011f\u0131ndaki kat\u0131l\u0131mc\u0131lar<\/strong> ise enerji verimlili\u011fini \u00f6n planda tutuyor.<\/p>\n

Gelir d\u00fczeyine g\u00f6re kombi tercihlerine bak\u0131ld\u0131\u011f\u0131ndaysa d\u00fc\u015f\u00fck ve orta gelir grubundaki kat\u0131l\u0131mc\u0131lar\u0131n ilk kriter olarak fiyat\u0131 i\u015faret etti\u011fi; enerji tasarrufu ve uzaktan eri\u015fim gibi \u00f6zelliklerin ikinci planda tutuldu\u011fu g\u00f6zlemleniyor. Orta gelir seviyesindeki kat\u0131l\u0131mc\u0131lar ise dayan\u0131kl\u0131l\u0131k ve kaliteye dikkat ederken, y\u00fcksek gelir d\u00fczeyindeki kat\u0131l\u0131mc\u0131lar teknoloji ile inovasyona daha fazla \u00f6nem veriyor.<\/p>\n

ISITMADA AKILLI TASARRUF D\u00d6NEM\u0130<\/strong><\/h3>\n

T\u00fcrkiye’nin ilk kombi ve ilk yo\u011fu\u015fmal\u0131 kombi \u00fcreticisi olan DemirD\u00f6k\u00fcm, \u00f6d\u00fcll\u00fc vintomiX, ademiX, isomiX, nitromiX ve atromiX modellerinden olu\u015fan<\/strong> kombi ailesi ve ak\u0131ll\u0131 oda termostatlar\u0131<\/strong> ile kullan\u0131c\u0131s\u0131na y\u00fcksek sezonsal verimlilik vadediyor. T\u00fcrkiye’nin 140’\u0131nc\u0131 Ar-Ge merkezinin yer ald\u0131\u011f\u0131 Boz\u00fcy\u00fck Fabrikas\u0131\u2019nda<\/strong> farkl\u0131 metrekareli evler i\u00e7in en ideal kapasite se\u00e7eneklerine sahip \u00fcr\u00fcnleri geli\u015ftiren \u015firket, ak\u0131ll\u0131 \u00fcr\u00fcnleriyle enerji sarfiyat\u0131n\u0131 kullan\u0131c\u0131 inisiyatifine b\u0131rakm\u0131yor. DemirD\u00f6k\u00fcm, kombilerle birlikte kullan\u0131m\u0131 son y\u0131llarda h\u0131zla artan oda termostat\u0131 \u00fcr\u00fcn grubu ve panel radyat\u00f6r ailesi ile ya\u015fam alanlar\u0131ndaki konforu art\u0131r\u0131yor. \u015eirket \u0131s\u0131tma ve so\u011futmada t\u00fcketici ihtiya\u00e7lar\u0131n\u0131 kombiden \u0131s\u0131 pompas\u0131na, panel radyat\u00f6rden \u015fofbene, termosifondan yo\u011fu\u015fmal\u0131 kazana, klimadan, VRF sistemleri, oda termostat\u0131, elektrikli su \u0131s\u0131t\u0131c\u0131lar\u0131na<\/strong> kadar geni\u015f bir \u00fcr\u00fcn yelpazesiyle kar\u015f\u0131l\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. K\u0131\u015f mevsiminin yakla\u015fmas\u0131yla birlikte bir\u00e7ok t\u00fcketici, kombi se\u00e7imi i\u00e7in harekete ge\u00e7ti. Son yap\u0131lan “Kombi Tercihleri” ara\u015ft\u0131rmas\u0131na g\u00f6re, tasar\u0131m ve kullan\u0131m \u00f6zelliklerin yan\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":181257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53],"tags":[869,43848,41408,111310],"views":26,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/181253"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=181253"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/181253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/181257"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=181253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=181253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=181253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}