{"id":180823,"date":"2023-11-08T15:46:51","date_gmt":"2023-11-08T12:46:51","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=180823"},"modified":"2023-11-08T15:46:51","modified_gmt":"2023-11-08T12:46:51","slug":"beko-iklim-krizi-ile-mucadele-icin-oyun-dunyasina-adim-atti","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/beko-iklim-krizi-ile-mucadele-icin-oyun-dunyasina-adim-atti\/","title":{"rendered":"(Turkish) ’Beko’ \u0130klim Krizi ile M\u00fccadele \u0130\u00e7in Oyun D\u00fcnyas\u0131na Ad\u0131m Att\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

D\u00fcnyan\u0131n s\u00fcrd\u00fcr\u00fclebilirlikte lider ev teknolojileri markalar\u0131ndan Beko, bir ilke daha imza atarak, iklim kriziyle m\u00fccadelesini DOMINO: The Little One ile interaktif oyun platformuna ta\u015f\u0131d\u0131.<\/h2>\n

\"\"<\/p>\n

Ev teknolojilerinin lider markas\u0131 Beko, iklim krizine ve \u00e7evresel sorunlara dikkat \u00e7ekmek<\/strong> i\u00e7in hayata ge\u00e7irdi\u011fi oyun projesi DOMINO: The Little One\u2019\u0131\u00a0<\/strong>tan\u0131tt\u0131. Gezegenin gelece\u011fi i\u00e7in s\u00fcrd\u00fcr\u00fclebilir teknolojiler geli\u015ftiren marka, Domino karakteriyle, iklim krizi oda\u011f\u0131nda\u00a0ekosistemin s\u00fcreklili\u011fini etkileyen sorunlara kar\u015f\u0131 at\u0131labilecek bireysel ad\u0131mlar konusunda fark\u0131ndal\u0131\u011f\u0131 art\u0131rmay\u0131 hedefliyor.<\/p>\n

DOMINO: The Little One, d\u00f6rt b\u00f6l\u00fcmde \u00e7evresel sorunlara b\u00fct\u00fcnc\u00fcl yakla\u015f\u0131m<\/strong><\/h3>\n

D\u00f6rt b\u00f6l\u00fcmden olu\u015fan DOMINO: The Little One oyununun kahraman\u0131 Domino;\u00a0plastik kirlili\u011fi, karbon emisyonlar\u0131, hava kirlili\u011fi, su kirlili\u011fi, ekolojik dengesizlik, geneti\u011fi de\u011fi\u015ftirilmi\u015f besinler<\/strong> ve orman yang\u0131nlar\u0131<\/strong> gibi \u00e7evresel sorunlarla<\/strong> y\u00fczle\u015fiyor. S\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131, 2.5D bir video oyunu olan DOMINO: The Little One, dramatik bir g\u00f6rsel d\u00fcnya ve etkileyici efektler e\u015fli\u011finde gezegeni tehdit eden felaketlere ve sorunlara dikkat \u00e7ekiyor. DOMINO: The Little One 23 Kas\u0131m 2023<\/strong> tarihinden itibaren, Steam, IOS<\/strong> ve Android cihazlardan<\/strong> indirilebilecek.<\/p>\n

Ar\u00e7elik T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Can Din\u00e7er<\/strong>, \u201cDNA\u2019s\u0131nda s\u00fcrd\u00fcr\u00fclebilirlik ve sa\u011fl\u0131kl\u0131 ya\u015fam fayda oda\u011f\u0131 bulunan Beko markam\u0131z, iklim kriziyle m\u00fccadele etmek i\u00e7in DOMINO: The Little One ile oyun d\u00fcnyas\u0131na ad\u0131m at\u0131yor. Bug\u00fcn, oyun sekt\u00f6r\u00fc d\u00fcnya genelinde 3 milyardan fazla kullan\u0131c\u0131ya ula\u015f\u0131rken \u00fclkemiz d\u00fcnyada\u00a0en \u00e7ok video oyunu oynayan 5’inci \u00fclke konumunda<\/strong> bulunuyor. Gaming & Esports 2023<\/strong> raporuna g\u00f6re 18-24 ya\u015f<\/strong> aral\u0131\u011f\u0131nda haftal\u0131k oyun s\u00fcresi ortalama 10 saati<\/strong> buluyor.\u00a0Ola\u011fan \u00fcst\u00fc h\u0131zla b\u00fcy\u00fcyen bu sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcnden faydalanarak fark\u0131ndal\u0131\u011f\u0131 art\u0131rmay\u0131 ve t\u00fcm t\u00fcketicilerimizi iklim kriziyle m\u00fccadeleye<\/strong> dahil etmeyi hedefliyoruz. \u00d6zellikle gen\u00e7lerimiz her g\u00fcn oyun arac\u0131l\u0131\u011f\u0131yla iklim krizinin etkilerini bizzat deneyimleyerek bu fark\u0131ndal\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc bir \u015fekilde kazanacaklar. Beko markam\u0131z\u0131n Cumhuriyetimizin 100. y\u0131l\u0131nda<\/strong> hayata ge\u00e7irdi\u011fi oyun projesi DOMINO<\/strong>: The Little One ile<\/strong> gezegenimiz i\u00e7in pozitif domino etkisi<\/strong> yaratmay\u0131 ama\u00e7l\u0131yoruz\u201d<\/em> dedi.<\/p>\n

2050 y\u0131l\u0131na kadar t\u00fcm k\u00fcresel operasyonlar\u0131nda net s\u0131f\u0131r emisyon hedefleri bulundu\u011funu belirten Ar\u00e7elik T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Can Din\u00e7er<\/strong> s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cSa\u011fl\u0131kl\u0131 bir ya\u015fam\u0131n, sa\u011fl\u0131kl\u0131 bir gezegenle m\u00fcmk\u00fcn olaca\u011f\u0131na inan\u0131yoruz. Bu sebeple de hem \u00fcretimde hem de \u00fcr\u00fcnlerimizde s\u00fcrd\u00fcr\u00fclebilirli\u011fe odaklan\u0131yoruz. 2022 y\u0131l\u0131 itibariyle k\u00fcresel operasyonlar\u0131m\u0131z\u0131n %65\u2019ini ye\u015fil elektrikten<\/strong> kar\u015f\u0131lad\u0131k. 2030 y\u0131l\u0131na kadar, \u00fcretim tesislerimizin bulundu\u011fu t\u00fcm \u00fclkelerde ye\u015fil elektrik oran\u0131n\u0131 %100\u2019e<\/strong> \u00e7\u0131karmay\u0131 hedefliyoruz. S\u00fcrd\u00fcr\u00fclebilir teknolojiler<\/strong> geli\u015ftirmek de iklim kriziyle m\u00fccadelede kritik \u00f6nem ta\u015f\u0131yor zira T\u00fcrkiye\u2019de konutlarda beyaz e\u015fyalar, k\u00fc\u00e7\u00fck ev aletleri<\/strong> ve iklimlendirmenin elektrik t\u00fcketimindeki<\/strong> pay\u0131 ortalama %70<\/strong>‘in \u00fczerinde. Biz de enerji<\/strong> ve su verimli \u00fcr\u00fcnler geli\u015ftirmenin<\/strong> yan\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden \u00fcretti\u011fimiz teknolojilerle at\u0131k miktar\u0131n\u0131 azalt\u0131yor, \u00e7evrenin korunmas\u0131na katk\u0131 sa\u011fl\u0131yoruz.\u201d<\/em><\/p>\n

Bas\u0131n lansman\u0131nda konu\u015fan Ar\u00e7elik Global \u0130leti\u015fim K\u0131demli Direkt\u00f6r\u00fc Zeynep \u00d6zbil\u00a0<\/strong>ise, \u201cOyun sekt\u00f6r\u00fcnde de g\u00fc\u00e7l\u00fc bir s\u00fcrd\u00fcr\u00fclebilirlik hareketine tan\u0131k oluyoruz. Oyunlar\u0131n, art\u0131k e\u011flence arac\u0131 olman\u0131n \u00f6tesine ge\u00e7erek \u00f6nemli \u00f6l\u00e7\u00fcde k\u00fclt\u00fcrel ve ekonomik etkiye sahip birer ileti\u015fim arac\u0131 haline geldi\u011fini g\u00f6r\u00fcyoruz. Birle\u015fmi\u015f Milletler \u00c7evre Program\u0131\u2019n\u0131n (UNEP)<\/strong> kurdu\u011fu Playing For The Planet Alliance<\/strong> platformunun 400.000 oyuncu<\/strong> ile ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmaya g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n %70’i<\/strong> t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ve \u00e7evresel fark\u0131ndal\u0131klar\u0131 konusunda de\u011fi\u015fmeye a\u00e7\u0131k olduklar\u0131n\u0131 belirtiyor. Kat\u0131l\u0131mc\u0131lar\u0131n %81’i<\/strong> oyun deneyimlerine katk\u0131da bulunmas\u0131 halinde \u00e7evresel i\u00e7erik i\u00e7in \u00f6deme yapmaya haz\u0131r. %68\u2019i<\/strong> ise oyunlarda daha fazla s\u00fcrd\u00fcr\u00fclebilirlik temas\u0131<\/strong> g\u00f6rmek istediklerini payla\u015f\u0131yor. Bu ara\u015ft\u0131rma sonu\u00e7lar\u0131 birey olarak yapt\u0131\u011f\u0131m\u0131z se\u00e7imlerin, ne kadar k\u00fc\u00e7\u00fck olursa olsun, d\u00fcnya ve iklim \u00fczerinde<\/strong> ne denli b\u00fcy\u00fck bir etki yaratabilece\u011fini g\u00f6steriyor\u201d<\/em> dedi.<\/p>\n

\u201cDOMINO: The Little One\u201d tamamen T\u00fcrk oyun sekt\u00f6r\u00fcn\u00fcn \u00fcr\u00fcn\u00fc\u00a0<\/strong><\/h3>\n

Beko markas\u0131n\u0131n iklim kriziyle ilgili fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak<\/strong> i\u00e7in oyunun hik\u00e2ye anlatma g\u00fcc\u00fcnden yararland\u0131\u011f\u0131n\u0131 ifade eden\u00a0\u00d6zbil<\/strong>, \u015funlar\u0131 s\u00f6yledi: \u201cDOMINO: The Little One \u00e7ocuklar i\u00e7in yap\u0131lm\u0131\u015f ya da e\u011fitim odakl\u0131 bir oyun de\u011fil. G\u00fcn\u00fcm\u00fcz\u00fcn insan davran\u0131\u015flar\u0131n\u0131 tarafs\u0131z bir g\u00f6zle ele\u015ftiren, \u00e7evre problemlerini t\u00fcm \u00e7\u0131plakl\u0131\u011f\u0131yla g\u00f6zler \u00f6n\u00fcne seren ve kendimize sormaya korktu\u011fumuz sorular\u0131 soran bir deneyim projesi. Oyunda ba\u015f kahraman\u0131m\u0131z Domino\u2019nun iklim felaketleriyle m\u00fccadelesine<\/strong> yard\u0131mc\u0131 oluyoruz. DOMINO: The Little One senaryosundan yaz\u0131l\u0131m\u0131na, g\u00f6rsel efektlerinden, seslendirme ve m\u00fcziklerine<\/strong> kadar tamamen<\/strong> T\u00fcrk bir ekip taraf\u0131ndan<\/strong> tasarland\u0131. Bug\u00fcn burada \u00e7\u0131kt\u0131\u011f\u0131m\u0131z yeni yolculukta, bizlerin koyaca\u011f\u0131 her bir ta\u015f\u0131n domino etkisiyle gezegenimizin gelece\u011fi i\u00e7in fark yarataca\u011f\u0131na inan\u0131yoruz.\u201d<\/em><\/p>\n

Oyunlar\u0131n d\u00fcnyay\u0131 \u015fekillendiren g\u00fcc\u00fc: Toplumsal etki ve de\u011fi\u015fim<\/strong><\/h3>\n

Lansmanda konu\u015fan Bah\u00e7e\u015fehir \u00dcniversitesi Dijital Oyun Tasar\u0131m\u0131 B\u00f6l\u00fcm Ba\u015fkan\u0131 ve BUG LAB Kurucu Direkt\u00f6r\u00fc Do\u00e7. Dr. G\u00fcven \u00c7atak<\/strong> da oyun end\u00fcstrisinin d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcne dikkat \u00e7ekerek \u201cDe\u011fi\u015fim i\u00e7in oyunlar \u00f6zellikle odakland\u0131\u011f\u0131m\u0131z bir alan. Bug\u00fcn burada oyunlar\u0131n bir fark yaratabilece\u011fine dair \u00f6nemli bir ad\u0131m daha at\u0131yoruz. En \u00f6nemlisi bunu T\u00fcrkiye\u2019de yap\u0131yoruz. Beko ile burada ilk ta\u015fa dokunuyoruz. Beko, kendi sekt\u00f6r\u00fcnde oyun d\u00fcnyas\u0131na ad\u0131m atan ve giri\u015fimde bulunan ilk \u015firket. \u00d6n\u00fcm\u00fczdeki y\u0131l oyun sekt\u00f6r\u00fcn\u00fcn<\/strong> cirosunun 200 milyar dolar\u0131<\/strong> a\u015fmas\u0131 bekleniyor. Bunun y\u00fczde neredeyse 50\u2019si mobilden<\/strong> olu\u015fuyor. Oyun sekt\u00f6r\u00fc dev bir pazar. 80\u2019li y\u0131llardan itibaren her jenerasyonda oyunlara olan ilgi art\u0131yor. Oyunlar ger\u00e7ek d\u00fcnyada da sosyal de\u011fi\u015fim ve etki yaratabiliyor. Oyunlar s\u0131n\u0131r\u0131 a\u015fan ortak bir dile sahip. Din, dil, \u0131rk ay\u0131rt etmeden<\/strong> bir\u00e7ok farkl\u0131 ki\u015fi ve co\u011frafyaya ula\u015fabiliyor ve insanlar\u0131 bir araya getiriyor. Asl\u0131nda bir oyun okuryazarl\u0131\u011f\u0131ndan, ortak bir dilden bahsedebiliriz. De\u011fi\u015fim i\u00e7in tasarlanan oyunlardan biri olan Domino: The Little One da<\/strong> fark\u0131ndal\u0131k ve empati yarat\u0131yor\u201d<\/em> dedi.<\/p>\n

Beko\u2019nun s\u00fcrd\u00fcr\u00fclebilir teknolojileri<\/strong><\/h3>\n

Beko, bug\u00fcne kadar inovatif teknolojileri ve fayda odakl\u0131 projeleriyle d\u00fcnyada milyonlarca eve ula\u015ft\u0131. Hem gezegenin hem de bireylerin sa\u011fl\u0131\u011f\u0131na katk\u0131 sa\u011flamay\u0131 hedefleyen marka,\u00a0geli\u015ftirdi\u011fi s\u00fcrd\u00fcr\u00fclebilir teknolojilerle t\u00fcketicilerin\u00a0do\u011fa dostu se\u00e7imler yapmas\u0131na ve b\u00f6ylece ekolojik ayak izlerinin azalmas\u0131na destek oluyor.<\/p>\n

Beko\u2019nun s\u00fcrd\u00fcr\u00fclebilir teknolojilerinden SaveWater<\/strong> ile kurutma makinesinde toplanan su, \u00e7ama\u015f\u0131r makinesinin y\u0131kama suyu olarak kullan\u0131m\u0131yla<\/strong> su tasarrufu sa\u011fl\u0131yor. Bula\u015f\u0131k makinelerinde ise kurutmaya haz\u0131rl\u0131k i\u00e7in ikinci durulama suyu \u0131s\u0131t\u0131larak g\u00fcvenli \u015fekilde depolan\u0131yor. Biriken durulama suyu takip eden \u00e7evrimin ana y\u0131kama ad\u0131m\u0131nda kullan\u0131larak su tasarrufunda<\/strong> s\u00fcreklilik sa\u011flan\u0131yor.<\/p>\n

Ar\u00e7elik T\u00fcrkiye\u2019deki beyaz e\u015fya \u00fcreticileri aras\u0131nda kendi geri d\u00f6n\u00fc\u015f\u00fcm tesisini kuran<\/strong> ilk ve tek \u015firket. 2014-2022 y\u0131llar\u0131 aras\u0131nda, Eski\u015fehir ve Bolu\u2019daki At\u0131k Elektrikli ve Elektronik E\u015fya (AEEE) tesisleri<\/strong>nde 1,7 milyon adet \u00fcr\u00fcn geri d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc<\/strong>. \u0130ki tesiste geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclen at\u0131k \u00fcr\u00fcnlerle, yakla\u015f\u0131k 214.000 ton karbondioksit sal\u0131m\u0131n\u0131<\/strong> azalt\u0131ld\u0131.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. D\u00fcnyan\u0131n s\u00fcrd\u00fcr\u00fclebilirlikte lider ev teknolojileri markalar\u0131ndan Beko, bir ilke daha imza atarak, iklim kriziyle m\u00fccadelesini DOMINO: The Little One ile interaktif oyun […]<\/p>\n","protected":false},"author":1,"featured_media":180825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[98174,111164,53412,53809,111166,111165],"views":34,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/180823"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=180823"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/180823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/180825"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=180823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=180823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=180823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}