{"id":176509,"date":"2023-06-19T14:50:14","date_gmt":"2023-06-19T11:50:14","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=176509"},"modified":"2023-06-19T14:52:49","modified_gmt":"2023-06-19T11:52:49","slug":"karsan-da-yeni-hedef-avrupa-da-ilk-5","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/karsan-da-yeni-hedef-avrupa-da-ilk-5\/","title":{"rendered":"(Turkish) Karsan\u2019da Yeni Hedef Avrupa\u2019da \u0130lk 5!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Global bir marka olma yolunda b\u00fcy\u00fck ad\u0131mlar atmaya devam eden Karsan, y\u00fcksek teknolojili elektrikli modelleriyle sat\u0131\u015f rakamlar\u0131n\u0131 geli\u015ftirmeyi s\u00fcrd\u00fcr\u00fcyor. 2022\u2019yi tohum ekme y\u0131l\u0131 olarak g\u00f6rd\u00fcklerini s\u00f6yleyen Karsan CEO\u2019su Okan Ba\u015f, \u201c287 adet elektrikli ara\u00e7la ge\u00e7en y\u0131l 2 kat daha fazla sat\u0131\u015f yapt\u0131k. 2023 y\u0131l\u0131nda ise hedefimiz, ihracatta, b\u00fcy\u00fcmede, ciroda, her alanda rakamlar\u0131m\u0131z\u0131 2 kat\u0131na \u00e7\u0131karmak\u201d dedi. Avrupa\u2019da 6 metreden 18 metreye kadar elektrikli otob\u00fcs sunabilen ilk ve tek markan\u0131n Karsan oldu\u011funu vurgulayan Okan Ba\u015f, \u201cBu seneki \u00f6ncelikli hedeflerimizden biri Avrupa\u2019da elektrikli ara\u00e7 sat\u0131\u015flar\u0131m\u0131z\u0131 2\u2019ye katlamak. Avrupa\u2019da \u0130talya, \u0130spanya, Romanya, Fransa ve Luxemburg\u2019a odaklanaca\u011f\u0131z. Kuzey Amerika pazar\u0131nda ise etkinli\u011fimizi b\u00fcy\u00fctmeyi hedefliyoruz. \u00a0Sa\u011fdan direksiyonlu e-JEST ile de Japonya pazar\u0131na girece\u011fiz. \u0130ngiltere ve Endonezya ile ilgili de \u00e7al\u0131\u015fmalar\u0131m\u0131z devam ediyor. Oyun alan\u0131m\u0131z\u0131 b\u00fct\u00fcn d\u00fcnyaya geni\u015fletmek i\u00e7in de bu seneyi \u00e7ok \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyoruz\u201d diye konu\u015ftu.<\/strong><\/h2>\n

Avrupa\u2019n\u0131n da ula\u015f\u0131m altyap\u0131s\u0131n\u0131n elektriklenmesinde \u00f6nc\u00fc rol oynayan Karsan, geli\u015fmi\u015f \u00fcr\u00fcnleri ve teknolojik g\u00fcc\u00fcyle performans\u0131n\u0131 art\u0131rmaya devam ediyor. \u201cMobilitenin Gelece\u011finde Bir Ad\u0131m \"\"\u00d6nde Olma\u201d<\/strong> vizyonuyla hareket eden Karsan, Avrupa\u2019da elektrikli pazar\u0131nda ilk 5 marka aras\u0131nda olma<\/strong> hedefiyle \u00e7al\u0131\u015fmalar\u0131na h\u0131z veriyor.<\/p>\n

700 elektrikli Karsan 20 \u00dclkede Yollarda<\/strong><\/h3>\n

Ge\u00e7ti\u011fimiz y\u0131l 287 adet elektrikli ara\u00e7 satt\u0131klar\u0131n\u0131 s\u00f6yleyen Karsan CEO\u2019su Okan Ba\u015f<\/strong>, \u201cTohum ekme y\u0131l\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz 2022<\/strong> y\u0131l\u0131nda 287 adetlik<\/strong> elektrikli ara\u00e7 ihracat\u0131 yapt\u0131k. Toplamda, ge\u00e7en seneye g\u00f6re 2 kat daha fazla sat\u0131\u015f<\/strong> yapt\u0131k. 2021 y\u0131l\u0131nda 400 milyon lira olan<\/strong> elektrikli ara\u00e7 ciromuz, 2022 y\u0131l\u0131nda 1.5 milyar liraya<\/strong> ula\u015ft\u0131.700 adet Karsan markal\u0131 elektrikli ara\u00e7<\/strong> \u015fu anda Avrupa ve Kanada yollar\u0131nda 20 \u00fclkede dola\u015f\u0131yor. Bu ciddi bir rakam ve sadece elektrikli ara\u00e7lardan bahis ediyoruz.\u201d dedi.<\/p>\n

Avrupa\u2019n\u0131n en \u00e7ok b\u00fcy\u00fcyen markas\u0131y\u0131z<\/strong><\/h3>\n

Karsan CEO\u2019su Okan Ba\u015f<\/strong> s\u00f6zlerini \u015f\u00f6yle devam ettirdi, \u201c3 senedir Avrupa\u2019da e-JEST modelimiz ile elektrikli minib\u00fcs pazar\u0131n\u0131n lideri konumunday\u0131z. e-ATAK<\/strong> modelimizle ise 2 y\u0131ld\u0131r Avrupa elektrikli midib\u00fcs<\/strong> pazar\u0131n\u0131n lideriyiz. T\u00fcrkiye\u2019nin son 4 y\u0131lda<\/strong> elektrikli minib\u00fcs<\/strong> ve otob\u00fcs<\/strong> ihracat\u0131n\u0131n y\u00fczde 90\u2019a<\/strong> yak\u0131n\u0131n\u0131 Karsan olarak biz yapt\u0131k. Yani yine bir ad\u0131m \u00f6ndeyiz\u201d dedi. Bu rakamlarla Avrupa\u2019n\u0131n en \u00e7ok b\u00fcy\u00fcyen markas\u0131 olduklar\u0131n\u0131 vurgulayan Okan Ba\u015f, \u201c2022\u2019de y\u00fczde 277\u2019lik<\/strong> b\u00fcy\u00fcme sa\u011flad\u0131k. 8 tonun \u00fczerindeki Avrupa elektrikli otob\u00fcs pazar\u0131nda<\/strong> en \u00e7ok b\u00fcy\u00fcyen marka Karsan oldu. Ve 2022 y\u0131l\u0131nda Avrupa\u2019daki elektrikli minib\u00fcs<\/strong> ve otob\u00fcs<\/strong> pazar\u0131nda, pazar pay\u0131m\u0131z da y\u00fczde 6,5\u2019lara<\/strong> ula\u015ft\u0131. Bizim y\u00fczde 6,5 pazar pay\u0131 dedi\u011fimiz rakamlar, bizim sadece 5-6 tane \u00fclkede odaklanarak yapt\u0131\u011f\u0131m\u0131z<\/strong> i\u015flerle olu\u015ftu. \u00dclke say\u0131s\u0131n\u0131 da art\u0131r\u0131rsak \u00e7ok daha g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme elde edece\u011fiz\u201d<\/em> diye konu\u015ftu.<\/p>\n

\u0130talya ve \u0130spanya\u2019ya odaklanaca\u011f\u0131z<\/strong><\/h3>\n

Karsan\u2019\u0131n 2 ana stratejisi oldu\u011funu ifade eden Okan Ba\u015f, \u015f\u00f6yle devam etti: \u201c\u0130lk oda\u011f\u0131m\u0131z Karsan markas\u0131. Bir tarafta Karsan markas\u0131n\u0131n \u00fcr\u00fcnlerinin global pazarda var olmas\u0131 var. \u00d6b\u00fcr tarafta da global markalar ad\u0131na \u00fcretim yapmak, onlarla beraber belli projelerin hayat ge\u00e7mesini sa\u011flayacak \u00fcretimi yapmak var. Ge\u00e7ti\u011fimiz 3 y\u0131ll\u0131k s\u00fcre\u00e7te<\/strong> toplu ula\u015f\u0131mda t\u00fcm \u00fcr\u00fcn ailemizi elektriklendirdik.<\/strong> Bu Avrupa\u2019da ilk ve tek. 6<\/strong> metreden 18<\/strong> metreye kadar t\u00fcm boyutlarda elektrikli otob\u00fcs<\/strong> sunabilen ilk ve tek marka Karsan<\/strong> oldu. Bu \u00e7ok ciddi bir ba\u015far\u0131.\u201d<\/p>\n

Karsan CEO\u2019su Okan Ba\u015f, \u201c2022 y\u0131l\u0131 asl\u0131nda bizim b\u00fct\u00fcn \u00fcr\u00fcn gam\u0131m\u0131zla pazarda tam tak\u0131m var oldu\u011fumuz ilk seneydi. Bizim i\u00e7in bir tohum ekme y\u0131l\u0131yd\u0131. Bir taraftan sonu\u00e7lar\u0131n\u0131 toplamaya ba\u015flad\u0131k ama asl\u0131nda biz Karsan<\/strong> olarak Avrupa\u2019da<\/strong> yeni bir markay\u0131z. Marka olarak ilk \u00f6nce hedefimiz Avrupa, sonra Kuzey Amerika. Avrupa\u2019da<\/strong> \u00f6n\u00fcm\u00fcze koydu\u011fumuz hedef, elektrikli pazar\u0131nda ilk 5 marka aras\u0131nda<\/strong> olmak ve y\u00fczde 10 pazar<\/strong> pay\u0131na ula\u015fmak. L\u00fcksemburg, Portekiz, Romanya ve Fransa<\/strong> 2,5 y\u0131ld\u0131r<\/strong> ba\u015flay\u0131p geli\u015ftirdi\u011fimiz, b\u00fcy\u00fctt\u00fc\u011f\u00fcm\u00fcz pazarlar. L\u00fcksemburg<\/strong>\u2019ta 2022\u2019de pazar birincisi<\/strong> olduk. Portekiz<\/strong> ve Romanya\u2019n\u0131n<\/strong> ise en b\u00fcy\u00fck elektrikli otob\u00fcs park\u0131na<\/strong> sahibiz. Avrupa\u2019n\u0131n en b\u00fcy\u00fck pazarlar\u0131ndan Fransa\u2019da ise elektrikli toplu ula\u015f\u0131m pazar\u0131nda<\/strong> 2022\u2019yi \u00fc\u00e7\u00fcnc\u00fc s\u0131rada<\/strong> tamamlad\u0131k. \u0130talya, \u0130spanya, Bulgaristan<\/strong> ise yeni giri\u015f yapt\u0131\u011f\u0131m\u0131z pazarlar. Bu pazarlara odaklanaca\u011f\u0131z\u201d<\/em> dedi.<\/p>\n

Oyun alan\u0131m\u0131z\u0131 geni\u015fletmek, Karsan\u2019\u0131 bir d\u00fcnya markas\u0131 yapmak istiyoruz<\/strong><\/h3>\n

Ge\u00e7en y\u0131l \u00e7arp\u0131 2 dediklerini ve bunu ba\u015fard\u0131klar\u0131n\u0131 vurgulayan Okan Ba\u015f<\/strong>, \u015funlar\u0131 s\u00f6yledi:<\/span> \u201c2023\u2019te de hedefimiz ihracatta, b\u00fcy\u00fcmede<\/strong>, ciroda<\/strong>, her alanda rakamlar\u0131m\u0131z\u0131 2 kat\u0131na \u00e7\u0131karmak<\/strong>. Kuzey Amerika pazar\u0131nda<\/strong> Kanada ile<\/strong> ba\u015flad\u0131\u011f\u0131m\u0131z yolculu\u011fu Amerika Birle\u015fik Devletleri\u2019ne<\/strong> yans\u0131taca\u011f\u0131z. Bu seneki \u00f6ncelikli hedeflerimizden biri Kuzey Amerika pazar\u0131ndaki<\/strong> etkinli\u011fimizi b\u00fcy\u00fctmek. Bir de yeni pazar giri\u015fi yapmak<\/strong> istiyoruz, Avrupa<\/strong> ve Kuzey Amerika<\/strong>\u2019n\u0131n yan\u0131na yeni pazarlar da eklemek istiyoruz.<\/strong> Bu yeni pazarlar dedi\u011fimiz hedefimize y\u00f6nelik bug\u00fcn \u00e7ok \u00e7ok \u00f6nemli bir anla\u015fma imzalad\u0131k. Karsan, e-JEST<\/strong> ile Japonya pazar\u0131na<\/strong> giriyor. Bizi heyecanland\u0131ran; bu \u00fcr\u00fcn\u00fcn m\u00fc\u015fteriyi \u00e7ekiyor olmas\u0131. \u015eu anda e-JEST modelimiz<\/strong> g\u00fcndemde. Her \u015fey ad\u0131m ad\u0131m ilerliyor. Sonu\u00e7ta Japonya pazar\u0131nda ba\u015far\u0131l\u0131 olmak \u00e7ok k\u0131ymetli bir \u015fey. Ayr\u0131ca \u0130ngiltere<\/strong> ve Endonezya<\/strong> ile ilgili \u00e7al\u0131\u015fmalar\u0131m\u0131z da devam ediyor. Karsan\u2019\u0131 toplu ula\u015f\u0131m d\u00fcnyas\u0131nda bir d\u00fcnya markas\u0131<\/strong> yapmak istiyoruz. O yolda da gidiyoruz. Oyun alan\u0131m\u0131z\u0131 b\u00fct\u00fcn d\u00fcnyaya geni\u015fletmek<\/strong> i\u00e7in de bu seneyi \u00e7ok \u00f6nemli bir ad\u0131m olarak g\u00f6r\u00fcyoruz.\u201d<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Global bir marka olma yolunda b\u00fcy\u00fck ad\u0131mlar atmaya devam eden Karsan, y\u00fcksek teknolojili elektrikli modelleriyle sat\u0131\u015f rakamlar\u0131n\u0131 geli\u015ftirmeyi s\u00fcrd\u00fcr\u00fcyor. 2022\u2019yi tohum ekme […]<\/p>\n","protected":false},"author":1,"featured_media":176513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53],"tags":[98868,97987,215,109823,27850,13859,36151],"views":35,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/176509"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=176509"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/176509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/176513"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=176509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=176509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=176509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}