{"id":176292,"date":"2023-06-14T14:09:43","date_gmt":"2023-06-14T11:09:43","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=176292"},"modified":"2023-06-14T14:10:19","modified_gmt":"2023-06-14T11:10:19","slug":"turkiye-nin-super-akaryakit-markasi-opet","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/turkiye-nin-super-akaryakit-markasi-opet\/","title":{"rendered":"(Turkish) T\u00fcrkiye\u2019nin S\u00fcper Akaryak\u0131t Markas\u0131 ‘OPET'"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

T\u00fcrkiye\u2019nin akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde en sevilen ve en itibarl\u0131 markas\u0131 OPET, unvanlar\u0131na bir yenisini daha ekledi. OPET, \u201cNielsenIQ\u201d ve Superbrands T\u00fcrkiye taraf\u0131ndan yap\u0131lan Superbrands ara\u015ft\u0131rmas\u0131nda T\u00fcrkiye\u2019nin \u201cS\u00fcper Marka\u201ds\u0131 se\u00e7ildi.<\/strong><\/h2>\n

OPET, Superbrands T\u00fcrkiye 2022-2023 Ara\u015ft\u0131rmas\u0131\u2019nda 4\u2019\u00fcnc\u00fc kez, sekt\u00f6r\u00fcnde \u2018T\u00fcrkiye’nin S\u00fcper Markas\u0131\u2019 se\u00e7ildi. \u0130stanbul, Ankara ve \u0130zmir\u2019de<\/strong> ger\u00e7ekle\u015ftirilen toplam 2006 g\u00f6r\u00fc\u015fmenin \"\"sonucunda<\/strong> 78,64 puan<\/strong> alan OPET<\/strong>, \u201cSuperbrands T\u00fcrkiye\u201d taraf\u0131ndan se\u00e7ilen marka olarak Superbrands M\u00fchr\u00fc\u2019n\u00fc kullanmaya hak kazand\u0131<\/strong>. OPET Genel M\u00fcd\u00fcr\u00fc \u00d6zg\u00fcr Kahramanzade, Superbrands ba\u015far\u0131s\u0131 ile ilgili yapt\u0131\u011f\u0131 de\u011ferlendirmede, \u201cOPET olarak m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131 m\u00fckemmel bir \u015fekilde kar\u015f\u0131lamak ve bunu yaparken gelecek nesillere de \u00e7evresel, toplumsal ve sosyal anlamda daha ya\u015fanabilir bir d\u00fcnya b\u0131rakmak \u00fczere \u00e7al\u0131\u015f\u0131yoruz. \u00c7al\u0131\u015fmalar\u0131m\u0131z d\u00fcnyan\u0131n \u00f6nde gelen \u00f6d\u00fcl organizasyonlar\u0131 taraf\u0131ndan da takdir g\u00f6r\u00fcyor. 4\u2019\u00fcnc\u00fc kez kazand\u0131\u011f\u0131m\u0131z Superbrands unvan\u0131 ile bir kez daha onurland\u0131r\u0131lmaktan mutluluk duyuyoruz\u201d<\/em> ifadelerini kulland\u0131.<\/p>\n

1248 marka de\u011ferlendirildi<\/strong><\/h3>\n

Superbrands marka \u00f6l\u00e7\u00fcmlendirme program\u0131 T\u00fcrkiye\u2019de 17 y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fcl\u00fcyor. OPET, 2022 y\u0131l\u0131nda yedinci kez<\/strong> ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma kapsam\u0131nda derlenen kitap \u00e7al\u0131\u015fmas\u0131nda da<\/strong> yer ald\u0131. Kitapta OPET\u2019in tarih\u00e7esine<\/strong> ve bug\u00fcne kadar imza att\u0131\u011f\u0131 ba\u015far\u0131lara<\/strong> yer verildi. Superbrands T\u00fcrkiye, \u201cSuperbrands kriterlerine\u201d<\/strong> g\u00f6re 4200 marka<\/strong> aras\u0131ndan 1248 markay\u0131<\/strong> aday marka olarak belirledi. Adaylar, marka<\/strong> ile ili\u015fkili sivil toplum kurulu\u015flar\u0131n\u0131n<\/strong>, konusunda uzman y\u00f6neticilerinden olu\u015fan \u201cSe\u00e7ici Kurul\u201d<\/strong> taraf\u0131ndan de\u011ferlendirildi. Bu markalardan ilk 300\u2019\u00fc \u201cNielsenIQ\u201d<\/strong> taraf\u0131ndan May\u0131s 2022<\/strong> tarihinde halk oylamas\u0131na sunuldu. NielsenIQ<\/strong>, 300 marka i\u00e7in \u0130stanbul, Ankara, \u0130zmir\u2019de, kad\u0131n-erkek, 18-55 ya\u015f<\/strong> ve t\u00fcm sosyo-ekonomik stat\u00fc (SES) gruplar\u0131nda<\/strong> 2006 g\u00f6r\u00fc\u015fme<\/strong> ger\u00e7ekle\u015ftirdi. \u00c7al\u0131\u015fmalar sonucunda 141 marka<\/strong>, Superbrands baraj\u0131n\u0131 a\u015farak T\u00fcrkiye\u2019nin \u201cS\u00fcpermarkalar\u0131\u201dndan biri olmaya<\/strong> hak kazand\u0131.<\/p>\n

98 \u00fclkede markala\u015fma konusunda ba\u011f\u0131ms\u0131z otorite konumunda\u00a0<\/strong><\/h3>\n

\u0130ngiltere merkezli Superbrands International, 98<\/strong> \u00fclkede faaliyet g\u00f6steren ba\u011f\u0131ms\u0131z bir marka de\u011ferlendirme kurulu\u015fu. Superbrands organizasyonu \u0130ngiltere\u2019de ilk kez 1994 y\u0131l\u0131nda ger\u00e7ekle\u015ftirildi. 28 y\u0131ld\u0131r d\u00fcnyada Superbrands International taraf\u0131ndan s\u00fcrd\u00fcr\u00fclen bu organizasyon; markalar\u0131n ba\u015far\u0131 hikayelerini, ba\u011fl\u0131 olduklar\u0131 \u015firket i\u00e7inde oynad\u0131klar\u0131 ekonomik ve sosyal rollerin \u00f6nemini, bulunduklar\u0131 \u00fclkelerde anlatmak, tan\u0131tmak ve di\u011fer markalara \u00f6rnek olmalar\u0131n\u0131 sa\u011flamak amac\u0131yla yola \u00e7\u0131kt\u0131. G\u00fcn\u00fcm\u00fczde markala\u015fma<\/strong> konusunda ba\u011f\u0131ms\u0131z bir otorite konumuna gelen Superbrands<\/strong>, ba\u015far\u0131l\u0131 olan markalar\u0131n<\/strong> ve ba\u011fl\u0131 olduklar\u0131 kurumlar\u0131n<\/strong> d\u00fcnyada tan\u0131nmas\u0131n\u0131 da sa\u011fl\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. T\u00fcrkiye\u2019nin akaryak\u0131t da\u011f\u0131t\u0131m sekt\u00f6r\u00fcnde en sevilen ve en itibarl\u0131 markas\u0131 OPET, unvanlar\u0131na bir yenisini daha ekledi. OPET, \u201cNielsenIQ\u201d ve Superbrands T\u00fcrkiye taraf\u0131ndan […]<\/p>\n","protected":false},"author":1,"featured_media":176294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,44],"tags":[7624,92412,4479,109759],"views":53,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/176292"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=176292"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/176292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/176294"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=176292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=176292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=176292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}